Académique Documents
Professionnel Documents
Culture Documents
Oleh :
Bintang Ginanjar
NIM : 23514057
Abstraction
As one of the state own enterprises, PT Pos Indonesia has an obligation to
implement Good Corporate Governance (GCG) on business aspect and
corporate governance at all levels of the company. One key factor that will
decide the organizational capability and competitiveness is Information
Technology (IT). Information technology support can improve firm capability
in order to enhance business value, improve business transformation through
the speed and the accuracy of information exchange. As long as business
transform, IT should follow the transformation no matter how the condition
going. In order to aligning IT with business transformation, the company
need IT Strategic Plan.
Keywords: Information technology, business transformation, IT Strategic Plan
1. Introduction
1.1.Company Profile
Established on middle of 70s the history of postal service in Indonesia
started by the establishment of the first post office in Batavia on 26 August
1746. On 27 September 1945, the Posts Telegraaf end Telefoon Diendis (PTT)
Youth Militia took over the PTT Head Office in Bandung from the Japanese
military,
which
date
is
marked
every
year
as
National
Posts
and
Telecommunication Day.
The ups and down has been coloring a long journey for two and half
centuries of PT Pos Indonesia. The golden age of postal industry was in the
years
1970
to
1980s.
The
rapid
development
of
information
and
to
provide
safe
working
climate,
stakeholders
1.3.Line of Business
Accordance to Articles of Association of the company, the scope
business of the company includes the following:
a. Written communication services and/or electronic mail
b. Parcel services
c. Logistic services
d. Financial transaction services
e. Postal agency services
f. Giropos services
g. Other supporting services accordance with the legislation in force.
In addition to the main business activities, the company can perform other
business activities in order to optimizing belonging resource such as
property, vehicle and physical network. In present time, PT Pos Indonesia
running their postal activity accordance to three business cores namely mail
and parcel delivery service, logistic service and financial service. In 2013,
mail and parcel service contribute by 53%, logistic by 4% and financial
services by 36% which in total about 93% of the company revenue. In line
with company vision and mission, the business line has been developed by
the company into these following below.
1.3.1.
Mail and parcel
This service includes mail delivery to domestic area and international
area which include the following:
Domestic mail and parcel service
This service includes mail delivery with maximum weight up to 2 kg
and parcel delivery with weight from 2 kg up to unlimited to all
regions in Indonesia. To provide these services, PT Pos Indonesia has
provide a variety types of product namely Pos Express, Pos Kilat
Khusus, Paket Pos Biasa and Pos Standar.
In addition to provide value added service to the corporate and
government customer, PT Pos Indonesia has provide Admail for mail
production especially for billing letter or notification letter, and
Mailroom service for handling the receipt, processing and delivery of
1.3.2.
Logistic
The logistic business was starting in 2004 which started by the
existence of logistic business project. To penetrate developing logistic
market, PT Pos Indonesia established SBU Logistik in 2007. In late 2011, PT
1.3.3.
Financial service
Through an extensive and scattered network to the corner of the
country, this service is addressed to people who have limited access to
financial service in terms of obtaining fund for consumption or venture
capital purpose. PT Pos Indonesia offer financial services as follow:
Remittance, the purpose of this service is to sending money to all
over destinations in Indonesia even to international destinations. For
this service, PT Pos Indonesia has several products such as Wesel
1.3.4.
Retail
This line of business covers the entire transaction at post office or
postal agents spread across Indonesia. The products offered are:
Documentary tax seal
Philatelic (stamps)
E-commerce
Post Shop
1.3.5.
Property
2. Business Analysis
2.1.Business objectives
Accordance to the statute, the goal and purpose of Pos Indonesia is to
carry out business in postal accomplishment to community both inside and
outside the territory of Indonesia by optimizing their resources to generate
high quality products and competitive power. It is intended to make a profit
and increase the firm value.
2.2.Business Issues
Based on history, postal industry is tasked to deliver written news from
sender to receiver called mail. Originally it was strategically important
industry
for
community
considering
it
was
under
developing
this challenge postal service around the world should be able to have a
business model that is capable of supporting sustainability.
Generally, the steps that must be taken by postal service provider
around
the
world
are,
among
others,
product
diversification,
price
International
Post
Corporation,
the
postal
service
company serving the USO will evolve from a conventional mailing service
provider into broadband internet service provider. If postal service provider
still remains concentrate on conventional mail service, it is estimated will
required subsidies from the government in order to keep its business
continuity. Therefore, to face technological development impact and postal
liberation, postal service operator should form investment drafts based on
various researches about world pos industry of postal business trends in the
future as follows:
1. Investments are directed to diversify products and increase the
productivity of postal service.
2. Postal service provider must focus on the needs of the customers and
quality of service.
3. The current product
should
be
integrated
with
the
existing
branch that spread across Indonesia, Pos Indonesia will create their own
subsidiaries as follows Pos Properti Indonesia and Pos Retail Indonesia.
Special case for Bhakti Wasantara Net (BWN), this subsidiary already
exists since 2000 in order for network cost efficiency. In the future their
existence will become the strategic partner for Pos Indonesia to support the
needs of information technology.
2.4.Business Strategies
In the next five years, Pos Indonesia will enter the era of free
competition of business post activity. Therefore, Pos Indonesia enhances
their business strategic into four main activities called Program Revitalisasi
PT Pos Indonesia that is:
Reclaim the leader position of mail and parcel service business
Maintain financial service business
Expand products and portfolio
Developing the logistic company effectively and efficiently
Strategic initiatives developed by Pos Indonesia are grouped into three main
business lines namely mail and parcel, logistics, and financial service.
Furthermore, each of them specified into several proponents Enabling Project
as follows:
Strategic Initiatives
a.
Regain the market share of mail and
parcel service business
b.
c.
a.
Indonesia
b.
a.
b.
a.
products
b.
c.
Enabling Projects
Optimizing strategies and price
approaching
Rationalizing product portfolio
Improving service quality through
the implementation of quality
control and training operations
Increasing
the
advertising
activities of existing products
Developing Direct Mail Services
Reschedule
the
mode
of
transportation and transportation
cost optimization to achieve SLA
Optimizing the transport routes
for
better
cost
and
time
management
Designing a comprehensive retail
strategy
Developing e-commerce strategy
Developing
the
business
of
a.
business
b.
a.
b.
product expansion
c.
a.
Integrating IT systems
comprehensively
b.
c.
government services
Forming SBU logistics as separate
entity
Acquiring
and
integrating
domestic logistics
Developing a savings service
Developing loans / micro credit
services
Developing
micro-insurance
services
Upgrading support application
especially finance and accounting
Upgrading support application
especially postal operation
Upgrading IT infrastructure
Pos Indonesia has been developing their three line business, mail and
parcel services, financial services, and logistics. Accordance to their strategic
business plan there is two new business lines to be developed, Property and
Pos Mart and the consideration behind that among these reasons. First, the
current level of the building and land belong to Pos Indonesia is still low while
Pos Indonesia has significant numbers of assets and most of them placed on
strategic location.
Second, Pos Indonesia has more than 3650 post office that spread
across Indonesia. With such large number of post office, Pos Indonesia has a
great potential physical network which can be developed into outlet
networks and used by partners to selling their products and services
physically or online through Post Shop services and Post Online Shopping.
3. IT Analysis
c.1. IT Objectives
As part of the Financial Services and Technology Directorate, the
functionality of IT in Pos Indonesia is to provide supporting technology, both
hardware and software, in order to support main business operational and
support functions of the company. The main activity of IT in Pos Indonesia
aims to meet the need of IT services for the benefits of company which
includes:
c.2. IT Architecture
To support business operation activity, IT in Pos Indonesia provides
applications and systems required by business function as follows:
c.2.1.
Mail and Parcel Service
a. Integrated Postal Operation System (IPOS), support for business for
mail and parcel operations, which include Collecting, Processing,
Transporting and Delivery.
b. Direct Mail, main application for Admail service which include
printing, folding, and enveloping function.
c. Warehouse Management System (WMS), system which used in
warehouse management in Pos Indonesia.
d. Taskforce Sales, application used for mail and parcel selling activity.
e. Portable Data Terminal (PDT), hardware used for updating final
delivery. Currently used limited on Jakarta area.
c.2.2.
Financial Service
a. Financial Services Systems, system which used to processing
financial transaction based on cash / fund which include Giro, Fund
Distribution, Remittance and System Online Payment Point (SOPP).
b. Mobile Agent Application, mobile devices application which has
SOPP functionality based on Android platform.
c. Agency System, system used to process financial transaction
through agent.
c.2.3.
Retail Business
a. Retail Information Management System (SIM Ritel), system which
used to managed retail business of Pos Indonesia.
b. Galeripos.com, e-commerce website to sell partner
through internet.
products
c.2.4.
Property Business
Property Management Information System (SIM Properti), system that
used for manage the entire property of Pos Indonesia.
Beside their function to provide support for main core business, IT in Pos
Indonesia also provides support to other support functions following:
c.2.5.
Accounting and Finance
a. SIMAKPOS, system that used for financial reporting from branch
post office to office Area.
b. ITEMS, system that used for treasury management.
c. SPK, financial reporting system as a support function for SIMAKPOS.
c.2.6.
Human Resource
Human Resource Management Information System (SIM SDM), system
that used for management and operational support of human resource.
c.2.7.
Assets and Procurement
a. Asset Management Information System (SIM ASET), system that
used for asset company management.
b. E-Procurement, system that used for procurement operations.
c.2.8.
Other function support
Beside application and system that has mentioned above, IT in Pos
Indonesia also provide internal system and application such as:
Initiative Strategies
Application improvement and
development for business
function
Strategies Plan
Improvement and development focus
on mail and parcel and financial
service application such as:
IPOS Web Based
RSPOS : WU Outgoing
RSPOS : Customer Member
Module
FDPOS : Taspen (e-Karip)
FDPOS : Program Keluarga
Harapan (Smart Card)
FDPOS : Asabri (e-Dapem)
WU Agent : Payment Module
SOPP Agent : Weselpos Instans
(send and pay)
Salesforce upgrading
Advanced Dashboard Financial
Service
DWH Monitoring Application
Information Technology
operations optimization
UPS procurement program
Video conference
Seat management
Special case for Pos Indonesia, as they have to manage thousand post
office
branches
social
constraint
seems
happened
so
that
informal