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BlueKais data-centric approach to audience targeting has made the marketers dream of reaching
an audience anytime anywhere a reality.
We created the worlds largest marketplace where buyers and sellers trade high-quality targeting
data like stocks, while ensuring transparency and control for consumers. Supported by BlueKais
proprietary platform, this marketplace is an open exchange for all audience data. Most importantly,
its anchored by BlueKai Intent, the largest aggregation of in-market shopping data available on
the Internet.
The BlueKai Exchange covers the entire spectrum of audience targeting data, with a special
emphasis on BlueKai Intent data. The BlueKai Exchange also connects data buyers to a vast
selection of third-party data providers for demo, geo, B2B, social and lifestyle targeting.
Commercial Intent
Frequent
Buyers/Predictors
Demo/Geo
Lifestyle
B2B
TD
DSP
In t
s t P u rc h a s e s
e re s t / L i f e s t y l e
Geo
, D e m o: D M A
Description
Source
Availability
Actions indicating
intent to buy on top
tier ecommerce,
financial, retail, online
travel agency sites.
Sample actions include
interactions with a
search function (either
via search widget, or
entering in a keyword),
product comparision,
loan calculators, etc.
Exclusively
Business
consumers who are
occupationally similar.
12+ million
uniques
Occupational attributes
sourced from hundreds
of business web sites.
Geographically or
demographically
similar.
TBD
103+ million
uniques
Consistency in online
and offline shopping
behaviors contrasted
with demographic
attributes to determine
interest, hobbies and
lifestyles.
This category
contains look-alikes
of users who have
demonstrated intent.
16+ million
uniques
65+ million
uniques
Consistency in online
and offline shopping
behaviors.
TBD
N/A
Exclusive
BLuEkai
Intent
GEo/Demo
Interest,
Lifestyle
PREDICTORS
Past
PUrchases
BRANDED
ESTimated
Financial/
economic
Segmentation
160+ million
uniques
Consumers who
intend to buy a
particular product or
service in the near
term.
B2B
Qualification
Consumers sorted
by branded sources
of data ranging from
geo/demo, lifestyle,
interest and purchase
propensity.
Consumers
grouped by their
estimated financial
characteristics
Nielsen PRIZM
Nielsen
ConneXions
Nielsen P$YCLE
Geo: By State
Demo: Age, Education Level,
Gender, Homeowner Status,
Household Income, Presence
of Children
Nielsen Smart
Profiles
www.bluekai.com