ANNEXURES

QUESTIONNAIRE
Study on influence of branding on consumer purchasing behaviour with
reference to WESTSIDE.
I am Faisal.P student of final year BBM; City College is conducting a study on
influence of branding on consumer purchasing behaviour with reference to
WESTSIDE.I require your time to fill this survey form so kindly cooperate.
1. Name: ____________________
2. Age:
1. Less than 25 years

( )

2. Between 25-35 years ( )

3. Between 35-45 years ( ) 4. More than 45 years

( )

3. Occupation:
1. Executive

( )

2. Businessman

( )

3. Professional

( )

4.Others

( )

4. Which of the below brand have you bought in the last 6 months?
1. Westside

( ) 2.Louis Phillpe ( )

4. Peter England ( ) 5.Allen Solly

7. Identiti

( )

( )

3. Arrow ( )
6. Zodiac ( )

5. How did you come to know about Westside product?

1. Advertisement ( )

2. Friends ( ) 3. Relatives ( )

4. Peers

5. Others ( )

( )

6. Which of the following mens garment of Westside you are aware of ?

1. Shirts

( )

2. Trousers

( )

3. T-Shirts

( )

4.Shorts

( )

7. Which of the following ladies garment of Westside you are aware of ?

1. Blouse

( )

4. Trousers

( )

2. T-shirts

( )

3. Salwars ( )

5. Shorts

( )

6. Kurtha ( )

8. State the reasons, which influenced you in buying the brand Westside
1. Price

( )

4. Stitching ( )

2. Quality

( )

3. Fabric ( )

5. Range

( )

6. Fashion ( )

9. Have you seen the advertisement of Westside?

1. Yes

( )

2. No

( )

10. Where have you seen the advertisement of Westside?

1. Magazine

( )

3. Showroom display ( )

2. News papers ( )
4. Others

( )

11. For which price ranges you go for Westside?

1. 250-2500

( )

2. 2500-5000

( )

3. 2500-10000

( )

4. 10000 and above ( )

12. Which of the following outlets of Westside are you aware of?
1. Commercial street ( )

2. Brigade road ( ) 3. Koramangala ( )

4. Indiranagar

5. Jayanagar

( )

( )

13. What do you feel about the Westside service team?

1. Excellent
3. Good

( )
( )

2. Satisfactory
4. Poor

( )
( )

14. What is your general impression regarding this brand?

1.Very good

( )

2.Good

( )

3.Moderate

( )

3.Bad

( )

15. How do you rate the brand in comparison with product row?
1.Big bazzar

( )

2.Shopper shop

( )

2.Mega mart

( )

3.Bangalore central ( )

5.West side

( )

16. In which occasion will you buy garments?

1.Wedding

( )

2.Birthday

( )

2.Festival

( )

4.Others

( )

17. Which type of the following garments you would prefer to buy?
1.Formals

( )

2.Casuals

( )

3.Sports

( )

4.Others

( )

18.Does coupons,gifts,discounts,influence you to purchase?

1.Agree

( )

2.Moderate

( )

3.Dis-agree

( )

4.Strongly Dis Agree ( )

19. Do you feel brand is value for money?

1.Yes

( )

2.No

( )

BIBLIOGRAPHY
TLE OF THE BOOKS

AUTHORS

A MANAGERIAL INTRODUCTION

MR .J.C.GANDHI

MARKETING MANAGEMENT

C.B MEMORI

PRINCIPLES OF MARKETING

PHILIP KOTLOR

NEWSPAPERS
TIMES OF INDIA
ECONOMIC TIMES
PERIODICALS
BUSINESS WORLD
BUSINESS TODAY
WEBSITE
www.google.com
www.mywestside.com