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Generic analysis
A2 Media Theory
Alex Rhodes
Indie/Alternative genre
It is the main type of genre that I listen to, and I like to believe I
listen to a range of music however this is the genre that mainly
focus on and have been interested in for a while.
This is what you would expect from the indie genre as this is what
most artists base their lyrics on and a lot of the artists are people
who like to get their point across to all their audience.
EMI records have often been mentioned around the indie genre.
All the texts I have observed all tend to stick to the conventions
however as the genre of indie is spreading such as Indie
Pop/rock/electronic etc. there isnt one set of conventions that it
would usually have to follow.
Using star image, so basing the text on the front man is often used
as the majority of the shots are of the front man so the audience
will recognise who it is.
What you would expect to see at a gig with the way the band is
performing together.
That the audience would like a quick tempo song and the band
looking enthusiastic performing as thats what they would expect
and what rather than the video telling a slow story.
The text appeals to the outgoing nature of the genre which is often
very typical of it.
I felt critical in the way that we were always trying to get things to
be right, and we had to often think things through or change plan
quickly, we were always validating everything to ensure that it was
going to work, such as making sure it would look fitting in an indie
video, and I believe we were always motivated which is why we
tried to do something new.
The elements which seemed most salient was the way that it looked
enthusiastic and the way the band were enjoying themselves as
with an indie audience, that is what they are like and would expect.
For them to visualise like they experienced seeing the indie band
live themselves, and for them to get the idea it is an enthusiastic
and quick tempo song.
There is a heavy focus on the band being live which implies that
they may have been invited into the idea of seeing the band live as
that is what the focus of the video is on.
They may not take to the video as well due to the fact that there is
no added elements it other than the live performance by the band.
This may decrease the enjoyment if the audience prefer videos
which include a story to it rather than showing the band playing
live.
Due to us being consistent and not changing the scenario our video
is often accepted even with the editing of the intro flashes etc. this
could be due to the fact that it makes the video look more
enthusiastic which is what they would want. They only negotiate it
by saying that if an audience was included it would have made a
more realistic setting.
The use of editing to make the video black and white, and the
concept of making the video a performance with the band playing
on the stage.
The Oasis video includes an audience, and Arctic Monkeys dont use
editing effects like we have and isnt in black and white.