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Hindustan Unilever Ltd

Type

Public company

Traded as

BSE: 500696
BSE SENSEX Constituent

Industry

Consumer goods

Founded

1932

Headquarters

Mumbai, Maharashtra, India

Key people

Harish Manwani (Chairman),Sanjiv Mehta (CEO and MD)

Products

Foods, beverages, cleaning agents and personal care products

Revenue

Net income

221 billion (US$3.7 billion) (20112012)[1]

26.91 billion (US$450 million) (20112012)

Employees

16,500 (2011)

Parent

Unilever Plc (52%)

Website

www.hul.co.in

Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai, Maharashtra. It is owned by
Anglo-Dutch company Unilever which owns a 52% controlling share in HUL. HUL's products include foods, beverages, cleaning
agents andpersonal care products.
HUL was established in 1933 as Lever Brothers India Limited and, in 1956, became known as Hindustan Lever Limited, as a
result of a merger between Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. It is headquartered
in Mumbai, India and employs over 16,500 workers,[2] whilst also indirectly helping to facilitate the employment of over 65,000
people.[3] The company was renamed in June 2007[dubious discuss] as "Hindustan Unilever Limited".[clarification needed]

Lever Brothers first commenced operations in India in the summer of 1888, when crates full of Sunlight soap bars, embossed
with the words "Made in England by Lever Brothers" were shipped to the Kolkata harbour and it began an era of marketing
branded Fast Moving Consumer Goods (FMCG).[4]
Hindustan Unilever's distribution covers over 2 million retail outlets across India directly and its products are available in over
6.4 million outlets in the country. As per Nielsen market research data, two out of three Indians use HUL products. [5]
Contents
[hide]

1 Brands

2 Leadership

3 Awards

4 Research facilities

5 Sustainable living

6 Marketing Initiatives

7 Headquarters

8 Direct Selling Division

9 Controversy
o

9.1 Mercury pollution

9.2 Skin lightening creams

9.3 Triclosan

10 See also

11 Notes

12 External links

Brands[edit]
HUL is the market leader in Indian consumer products with presence in over 20 consumer categories such as soaps, tea,
detergents and shampoos amongst others with over 700 million Indian consumers using its products. Eighteen of HUL's brands
featured in the ACNielsen Brand Equity list of 100 Most Trusted Brands Annual Survey (2012), carried out by Brand Equity, a
supplement of The Economic Times.[6]
The "most trusted brands" from HUL in the top 100 list (their rankings in brackets) are: Clinic Plus (4), Lifebuoy (10), Fair &
Lovely (11), Rin (12), Surf Excel (13), Lux (14), Pepsodent (17), Closeup (19), Pond's (20), Sunsilk (26), Dove (37), Vim (43),
Pears (79), Lakme (81), Vaseline (86), Wheel (87), Hamam (95) and Rexona (96).[6]
The latest launches for Hindustan Unilever include: Surf Excel Easywash; Lakm eyeconic range; Vim Anti Germ bar;Pureit
Marvella UV with Advance Alert System; TRESemm: For Salon style hair at home everyday; Clinic Plus: Milk Protein Formula
A++; Comfort 1 Rinse; Bru Exotica Guatemala; Closeup: Deep Action; Dove Hair Fall Rescue Treatment; Taaza: Taazgi bhari
chaai, dimaag khul jaaye.[7]
The company has a distribution channel of 6.3 million outlets and owns 35 major Indian brands.[8] Its brands include:
Food brands:

Annapurna salt and atta

Bru coffee

Brooke Bond (3 Roses, Taj Mahal, Taaza, Red Label) tea

Kissan squashes, ketchups, juices and jams

Lipton tea

Knorr soups & meal makers and soupy noodles

Kwality Wall's frozen dessert

Modern Bread, ready to eat chapattis and other bakery items

Magnum (ice cream)[9]

Homecare Brands[10]

Active Wheel detergent

Cif Cream Cleaner

Comfort fabric softeners

Domestos disinfectant/toilet cleaner

Rin detergents and bleach

Sunlight detergent and colour care

Surf Excel detergent and gentle wash

Vim dishwash

Magic Water Saver[11][12]

Personal Care Brands:[13]

Aviance Beauty Solutions

Axe deodorant and aftershaving lotion and soap

LEVER Ayush Therapy ayurvedic health care and personal care products

Breeze beauty soap

Clear anti-dandruff hair products

Clinic Plus shampoo and oil

Close Up toothpaste

Dove skin cleansing & hair care range: bar, lotions, creams and anti-perspirant deodorants

Denim shaving products

Fair & Lovely skin-lightening products

Hamam

Lakm beauty products and salons

Lifebuoy soaps and handwash range

Liril 2000 soap

Lux soap, body wash and deodorant

Pears soap

Pepsodent toothpaste

Pond's talcs and creams

Rexona soap

Sunsilk shampoo

Sure anti-perspirant

Vaseline petroleum jelly, skin care lotions

TRESemm[14]

TIGI

Water Purifier Brand:

Pureit Water Purifier

Leadership[edit]
HUL has produced many business leaders for corporate India, including Harish Manwani,[15] the non-executive chairman of HUL
and currently the chief operating officer of Unilever. He is also a member of Unilever Leadership Executive team (ULE), which
comprises the company's top management and is responsible for managing Unilever's profit and loss, and delivering growth
across its regions, categories and functions.[16] Mr. Sanjiv Mehta was appointed as the Managing Director and Chief Executive
Officer of HUL with effect from 10 October 2013. He has also been appointed as Executive vice-president, South Asia, Unilever
and is also the executive head of the South Asia cluster for Unilever.[17]
HUL's leadership-building potential was recognised when it was ranked 4th in the Hewitt Global Leadership Survey 2007 with
only GE, P&G and Nokia ranking ahead of HUL in the ability to produce leaders with such regularity.[18][19][20] A study conducted
by Aon Hewitt, The RBL Group and Fortune in 2011, ranked the company number six in the list of 'Top Companies for Leaders
2011 Study Results'.[21] The company was awarded the CII- Prize for Leadership in HR Excellence at the 2nd CII National HR
Conclave 2011 held on October 2011.[22]

Awards[edit]
Hindustan Unilever Limited was recognised as the 'Conscious Capitalist of the Year' at the 2013 Forbes India Leadership
Awards.[23]
HUL won 12 awards overall with 4 Golds, 4 Silvers and 4 Bronzes at the 2013 Emvies Awards.[24]
HUL ranks number two on the on Fortune India's 2013 '50 Most Admired Companies list'.[25]

Hindustan Unilever Limited has emerged as the No. 4 'Most Respected Company in India' in a survey conducted by Business
World in 2013.[26]
As per the latest Nielsen Campus Track-business school survey released in February 2013, Hindustan Unilever has emerged
as the No.1 employer of choice for B-school students who will graduate in 2013, across functions. HUL also retained the
'Dream Employer' status for the 4th year running and continues to be the top company considered for application by B-School
student in India.[27][28][29][30][31]
In 2012, HUL was recognised as one of the world's most innovative companies by Forbes. With a ranking of number 6, it was
the highest ranked FMCG company.[32]
Hindustan Unilever Limited (HUL) won the first prize at FICCI Water Awards 2012 under the category of 'community initiatives
by industry' for Gundar Basin Project, a water conservation initiative.[33]
Hindustan Unilever Limited won 13 awards at the Emvies 2012 Media Awards organised by the Advertising Club Bombay in
September 2012.[34]
The company bagged four awards at the Spikes Asia Awards 2012, held in September. The awards included one Grand Prix
one Gold Award and two Silver Awards.[35]
HUL's Chhindwara Unit won the National Safety Award for outstanding performance in Industrial Safety. These awards were
instituted by the Union Ministry of Labour and Employment in 1965.[36]
HUL was one of the eight Indian companies to be featured on the Forbes list of World's Most Reputed companies in 2007. [37]
In July 2012 Hindustan Unilever Limited won the Golden Peacock Occupational Health and Safety Award for 2012 in the FMCG
category for its safety and health initiatives and continuous improvement on key metrics.[38]
Pond's Talcum Powder's packaging innovation has bagged a Silver Award at the prestigious 24th DuPont Global Packaging
Award, in May 2012.The brand was recognised for cost and waste reduction.[39]
In May 2012, HUL & Star Bazaar bagged the silver award for 'Creating Consumer Value through Joint Promotional and Event
Forecasting' at the 13th ECR Efficient Consumer Response Asia Pacific Conference.[40]
In 2011, HUL was named the most innovative company in India by Forbes and ranked 6th in the top 10 list of most innovative
companies in the world.[41]
Hindustan Unilever Ltd received the National Award for Excellence in Corporate Governance 2011 of the Institute of Company
Secretaries of India (ICSI) for excellence in corporate governance[42]
In 2012, Hindustan Unilever emerged as the No. 1 employer of choice for B-School students who will graduate in 2012. In
addition, HUL also retained the 'Dream Employer' status for the 3rd year running[43]
Hindustan Unilever ranked No. 2 in Fortune India's Most Admired Companies list, which was released by Fortune India in
partnership with the Hay Group. The company received the highest scores for endurance and financial soundness [44]
HUL was ranked 39th in The Brand Trust Report (2011) published by Trust Research Advisory.[45] Seven HUL brands also
featured in the list: Lux, Pond's, Dove, Lakme, Axe, Sunsilk and Pepsodent. [46][47]
HUL emerged as the top 'Dream Employer' as well as the top company considered for application in the annual B-School
Survey conducted by Nielsen in November 2010. This was the second successive year that HUL has been rated as the top
'Dream Employer' in India.[48] HUL has also emerged as the top employer of choice among the top six Indian Institutes of
Management (IIMA, B, C, L, K and I).
HUL won three awards at the 'CNBC Awaaz Storyboard Consumer Awards' in 2011 Most Recommended FMCG Company of
the Year; Most Consumer Conscious Company of the Year and Digital Marketer of the Year.[49]
The company was felicitated in April 2010 for receiving the highest number of patents in the year 2009 at Annual Intellectual
Property Awards 2010.[50][51]
In 2007, Hindustan Unilever was rated as the most respected company in India for the past 25 years by Businessworld, one of
India's leading business magazines.[52] The rating was based on a compilation of the magazine's annual survey of India's most
reputed companies over the past 25 years.

HUL is one of the country's largest exporters; it has been recognised as a Golden Super Star Trading House by the
Government of India.[53][54]

Research facilities[edit]

Unilever R&D Centre in Bangalore

The Hindustan Unilever Research Centre (HURC) was set up in 1967 in Mumbai, and Unilever Research India in Bangalore in
1997. Staff at these centres developed many innovations in products and manufacturing processes. In 2006, the company's
research facilities were brought together at a single site in Bangalore.[55]

Sustainable living[edit]
This section appears to be written like an advertisement. Please help improve it by rewriting promotional content from
a neutral point of view and removing any inappropriate external links.(June 2014)
Unilever launched Sustainable Living Plan in on 15 November 2010 at London, Rotterdam, New York and New Delhi
simultaneously.[56]
The Unilever Sustainable Living Plan[57] has three major goals, which Unilever aims to achieve by 2020:

Help more than one billion people improve their health and well-being

Halve the environmental impact of their products

Source 100% of their agricultural raw materials sustainably

The plan also sets out over 50 social, economic and environmental targets. [58]
In 2012 Hindustan Unilever featured in BSE's Greenex India's first environmental friendly equity index the first environmental
friendly equity index, which will enable investors take more informed decisions in the green theme of India. [59]
Water
The company has reduced water usage in manufacturing operations by 10.1% when compared with 2010 and by 21.5%
compared to 2008 baseline. Rainwater harvesting has been implemented in more than 50% of units. More than 75% of the
company's manufacturing sites are zero discharge.
HUL has also been working for more than a decade in the area of water conservation in locations which face acute water
shortage. By 2015, the Company expects hundred billion litres of water to be harvested through the projects they have
undertaken. One million people in 180 villages across India will benefit. Most projects are expected to see a 50% rise in crop
production.[60]
India Water Body
In May 2011, the company launched the India Water Body, an initiative aimed to address the challenge of water scarcity in
India.[61][62] HUL has been working in the area of water conservation for more than a decade and has initiated projects in several
states across India with the aim to create capacity towards conserving more than 50 billion litres of water in the next four years
(by 2015).Water conservation has been a focus area for the company across its value chain. The company has not only

reduced water consumption in its operations but also developed product innovations such as Surf Excel quick-wash[63] that
helps consumers use less water while washing clothes.
Plastic recycling project
In July 2011, HUL and Bharti Retail started a three-month campaign called "Go Recycle" [64] to promote plastic recycling among
consumers in the National Capital Region (NCR) in 2011. Consumers were encouraged to bring empty plastic bottles and
pouches, for which they were given discount coupons in return.
Creating financial inclusion
The company joined forces with the State Bank of India (SBI) to introduce banking services to people from low-income groups
in rural areas.[65] The project was piloted in the states of Maharashtra and Karnataka.
HUL also renders services to the community, focusing on health & hygiene education, empowerment of women, and water
management. It is also involved in education and rehabilitation of underprivileged children, care for the destitute and HIVpositive, and rural development. HUL has also responded to national calamities, for instance with relief and rehabilitation after
the 2004 tsunami caused devastation in South India.
Health and hygiene
Lifebuoy took handwashing messages to remote areas, reaching out to 30million people directly in 201011 through HUL's
rural outreach programme,Khushiyon Ki Doli' (Caravan of Happiness). The Company entered into a partnership with UNICEF
and Department of Rural Development, Government of Madhya Pradesh, to implement hygiene awareness programmes in
over 5,000schools in 2012. This will further strengthen the Lifebuoy handwash programme in India and contribute to the global
target of reaching one billion consumers by 2015 across Asia, Africa and Latin America.[66]
As many as 30 million people in India have gained access to safe drinking water from Pureit, in-home purifier which provides
water 'as safe as boiled water', without needing electricity, or running water. Pureit is affordable with an upfront cost starting at
Rs. 900, and an ongoing cost that provides approximately four litres of safe drinking water for about one rupee. Globally,
Unilever aims to reach 500 million people through Pureit by 2020.[67]
Nutrition
The company's food and beverage brand labels carry information on energy, protein carbohydrate, sugars, fat, and where
relevant, on saturated fat, fibre and sodium. HUL also participates in 'The Choices Programme.' It is a front-of-pack labelling
programme aimed to help consumers make a healthier choice. Around 60% of our major food and beverage brands comply
with the guidelines as against the global target of 100% by 2015.[68][69]
Greenhouse gases
The Company is on track to meet the global 2012 target, which is to reformulate the products to reduce GHG emissions by
15%. The process of reformulating products started in 2009. A significant reduction has been achieved with the reduction in
detergent powders of Sodium Tri Poly Phosphate, an ingredient that neutralises the impact of water hardness. [70]
In 2011, the Company reduced C02 emissions per tonne of production in India by 9.9% compared to 2010 and by 14.7%
compared to the 2008 baseline. This was achieved due to the installation of biomass[71] boilers to reduce CO2 emissions at
Chiplun, Puducherry, Goa, Nasik and Mysore factories. The biggest challenge was to deliver reduction in CO2 emissions from
transport despite significant volume increase. In 2011, the Company delivered 17.8% improvement in CO2 efficiency in logistics
over 2010.
Sustainable Sourcing
In 2011, 60% of tomatoes used in Kissan Ketchup in India were from sustainable sources. The Company is working with a
select group of tomato farmers to help reduce water usage through drip irrigation and at the same time reduce the use of
fertiliser and pesticides while improving yields.[72]
More than 16% of the tea sourced from India for Unilever's brands was from sustainable sources in 2011 About 800 smallholder
farmers in India are growing gherkins for Unilever's Amora and Maille brands using drip irrigation. Trials have produced average
water saving of 40%. Unilever now aims to help up to 1,000 gherkin farmers transition to drip irrigation by 2015.Unilever also
focuses on helping farmers use composting to cut water use. By 2020, we will source 100% of the raw materials sustainably.[73]
Enhancing Livelihoods[74][75]

Project Shakti, a unique initiative by the Company to build and support a network of women entrepreneurs in small villages was
strengthened in 201011 with the Shaktimaan initiative, under which men from Shakti households were given a bicycle to cover
a cluster of villages in their vicinity. There are now 30,000 Shaktimaans across India.
The company's Kwality Wall's mobile vending operations provide entrepreneurship opportunities to over 6,500 migrant
labourers across India.

Marketing Initiatives[edit]
Khushiyon Ki Doli
The company launched a multi-brand rural marketing initiative called Khushiyon Ki Doli, [76] in 2010 in three states Uttar
Pradesh, Andhra Pradesh and Maharashtra. Through this initiative more than 10 million consumers were contacted directly in
more than 28,000 villages across these three states. Through this initiative, the company also reached out to 170,000 retailers
in these villages.Through this initiative HUL engaged with 25 million rural consumers in media dark areas in 2011. [77]
In 2011, HUL extended this initiative to cover five states West Bengal, Bihar, Maharashtra, Andhra Pradesh and Uttar
Pradesh, covering over fifty thousand villages across these five states.
In 2012, Kushiyon Ki Doli has been extended to Karnataka to cover a total of six States: Maharashtra, UP, Bihar, West Bengal,
Andhra Pradesh and Karnataka. The initiative aims to cover over Fifty five thousand villages in 2012.
Various personal care and home care brands of HUL have participated in this initiative including: Wheel, Surf Excel, FAL,
Sunsilk, Vim, Lifebuoy and Closeup.
The module follows a three-step process, starting with awareness, moving on to consumer engagement and finally retail
contact. The first step of spreading awareness is achieved through a team of promoters who head to each village and invite the
villages to what is known as 'Mohallas' to make them aware of the company and its products. In every village, there are about
45 teams that conduct these events in local language for small focused groups so that it allows for greater engagement and
involvement for the consumers. During this activity, brands are introduced with the help of TVCs that are played continuously.
And the promoters by way of 'live' demonstrations bring alive the hygiene benefits of using such brands and improving the
quality of daily life. To increase the 'fun' element and enhance involvement, promoters also conduct simple quizzes and games
around the brands and daily hygiene habits. As part of this activation,the company offers schemes both for the participating
consumers and also local retailers for generating trial among consumers as well enhancing availability at retail. Post the
'mohalla' activity, the promotes go home to home and conduct consumer home visits to generate trial where they offer attractive
promotions to the consumers.[78] Similarly, there is another team which visits all the shops in the village which ensures improved
availability and visibility of HUL brands. Technology has been used to advertise and market HUL's brands. At the same time, the
company has utilised traditional symbols to bolster Public Relations. For example, the brand films and hygiene messages are
shown to the consumers through the use of Palki.[79]
Lessons in Marketing Excellence
The company tied up with CNBC TV18 in 2009 to launch a television show titled, 'Lessons in Marketing Excellence', [80] a
marketing case-study competition for management students in India. Some of the participating institutes include: IIM
Calcutta, IIM Ahmedabad, IIM Bangalore, IIM Lucknow, Faculty of Management Studies, University of Delhi, IIM
Indore, XLRI, Symbiosis Centre for Management and Human Resource Development, Jamnalal Bajaj Institute of Management
Studies, SP Jain Institute of Management and Research and National Institute of Industrial Engineering.
The show has completed four seasons and a fifth season will air soon.[81]
Perfect Stores
The 'Perfect Stores' initiative was launched by HUL in May 2010 with the aim to increase the availability and visibility of its
products in retail stores across the country.[82][83] In May 2010, four thousand HUL employees from across functions launched
the initiative through 'Project Bushfire' and created 16,000 'Perfect Stores' in 130 towns in India in a span of 6 days. The
employees not only laid out various products on the stores' shelves but also dusted them, thereby increasing the public appeal
of the stores retailing their brands. The company is constantly increasing the number of stores included in the 'Perfect Stores'
programme.
Technology has played a key role in this initiative. The company's salesmen have been provided with a hand held terminal
called iQ, which gives customised recommendations for each store which products to sell, when to sell them and in what
quantity. The salesman just has to sync the iQ device when visiting the distributor and download data from the centre to retrieve

information on the market. To strengthen this initiative, HUL launched POPeye [84] an initiative that puts the power of iQ in the
hands of the employees. When an HUL employee visits an outlet and finds the company's product out of stock, he can log
stock calls either by logging on to the POPeye site,[85] or report the information by phone or email.

Headquarters[edit]
Hindustan Unilever's corporate headquarters are located at Andheri (E), Mumbai. The campus is spread over 12.5 acres of
land and houses over 1,600 employees. Some of the facilities available for the employees include a convenience store, a food
court, an occupational health centre, a gym, a sports & recreation centre and a day care centre. [86]
The campus received a certification from LEED (Leadership in Energy and Environmental Design)[87] Gold in 'New Construction'
category, by Indian Green Building Council(IGBC), Hyderabad, under license from the United States Green Building
Council (USGBC)
The company's previous headquarters was located at Backbay Reclamation, Mumbai at the Lever House, where it was housed
for over 46 years.[51]

Direct Selling Division[edit]

HUL also runs Hindustan Unilever Network (HULN), a direct selling business arm. Under HULN, health products are marketed
by Ayush Therapy in collaboration with Arya Vaidya Pharmacy, Coimbatore; beauty products by Aviance; home products by
Lever Home; and male grooming by D.I.Y. There are also premium products for beauty salons and others.

Controversy[edit]
Mercury pollution[edit]
Main article: Kodaikanal Mercury_pollution
In 2001 a thermometer factory in Kodaikanal run by Hindustan Unilever was accused of dumping glass contaminated
with mercury in municipal dumps, or selling it on to scrap merchants unable to deal with it appropriately.[88][89][90]

Skin lightening creams[edit]

Hindustan Unilever's "Fair and Lovely" is the leading skin-lightening cream for women in India.[91] The company had to cease
television advertisements for the product in 2007. Advertisements depicted depressed, dark-complexioned women, who had
been ignored by employers and men, suddenly finding new boyfriends and glamorous careers after the cream had lightened
their skin.[92] In 2008 Hindustan Unilever made former Miss World Priyanka Chopra a brand ambassador for Pond's,[93] and she
then appeared in a mini-series of television commercials for another skin lightening product, 'White Beauty', alongside Saif Ali
Khan and Neha Dhupia; these advertisements, showing Priyanka's face with a clearly darker complexion against the visibly
fairer Neha Dhupia, were widely criticised for perpetuating racism[94] and lowering the self-esteem of women and girls
throughout India who were misled by HUNL to believe that they needed to be white to be beautiful.

Kwality Wall's
Kwality Wall'sthe brand with the red & white heart which spreads happiness across the world to people of all ages! Whether its beating
the heat with a refreshing and healthy Fruttare, professing your love with a Cornetto, crunching away all your worries with a Feast,
celebrating precious family moments with Selections, brightening up a dull day with a Paddle Pop, celebrating sweet victories in a royal
way with Shahi Delights, sharing sweet times with your beloved ones with Kulfeez or creating your own special experience with Swirls ...
we have a frozen treat for every little celebration in life! Go ahead, share happy! Available at neighbourhood corner stores and Swirl's
parlours all across India!

Myth: Frozen dessert contains only vegetable fat.

Fact: Frozen desserts do not just contain only vegetable fats. They also contain milk solids,
sweetener, inclusions like chocolate, fruit pieces and nuts depending on the product.

Myth: The vegetable fats in frozen desserts are high in cholesterol.

Fact: Vegetable fats by nature will never have any cholesterol in them. Hence, frozen desserts
made with vegetable fat will not have cholesterol in them.

Myth: Frozen desserts contain vegetable fats, which must mean that the
quality is poor.

Fact: Frozen Desserts even though they are made with vegetable fats, they can be as tasty and
delightful as ice creams made with dairy fat. Quality of frozen desserts made with vegetable
oils/fats is comparable with those products made with dairy fats.

Myth: Many fruit-flavoured ice candies contain real fruits.

Fact: Fruttare is the first ice candy to be launched in India with real fruits! What's more? One
Fruttare has less than 70 cal.

Myth: ice creams/frozen desserts cause colds and coughs.

Fact: Cough/cold are mainly caused by virus which cannot be present in ice cream/frozen dessert!!
Un-hygienically processed ice cream/frozen dessert may contain some microorganism which might
cause some infection. Our products are manufactured in a state of art manufacturing facility and all
measures are taken to deliver "the best quality product to the consumer"

Myth: Frozen desserts have the same amount of calories as other commonly
consumed desserts.

Fact: Frozen desserts like Paddle Pop, contain far lesser calories than other desserts and snacks
Frozen desserts are in fact a healthier option.

Myth: Kwality Walls products must contain cholesterol

Fact: Amazingly enough, the delicious Kwality Walls frozen desserts have no/zero cholesterol in
them !

Myth: Kwality Walls' Paddle Pop has no nutritive value.

Fact: Kwality Walls' Paddle Pop has been formulated to contain less of the bad nutrients (like
saturated fats) and makes for an excellent choice of snack for your children . It is delicious, healthy
and makes for a treat your kids will love.

Myth: Kwality Walls has no refrigerants strategy for ice-cream freezer

cabinets to help cut down on the emission of greenhouse gases.

Fact: Kwality Walls deploys only Hydro Carbon based Cabinets and we are the only ones to do so,
thus reducing our carbon foot print.

Myth: In the pursuit of targeting children, Kwality Walls' Paddle Pop

promotes calorie dense fast foods to children.

Fact: Kwality Walls' Paddle Pop is a responsible marketer it advertises products certified as 'good
for you' for kids. Its desserts have lesser calories than many traditional desserts available in the
market.

Myth: Frozen desserts are more fattening than non-frozen desserts.

Fact: The expertise of the company in ice cream/frozen dessert processing and fat chemistry has
helped deliver products with better nutrition profile without compromising on taste and
acceptability. The calories of our frozen desserts are lower than traditional desserts and fat profile
is far better.

Myth: Kwality Walls' frozen desserts contain more calories than traditional
desserts.

Fact: One scoop of Kwality Walls' frozen dessert contains lower calories than many of the traditional
deserts.

Myth: Frozen desserts have become unpopular with consumers in course of

time.

Fact: Frozen desserts have an extraordinarily large number of patrons in India. In fact, Kwality
Walls' Cornetto is the largest cones frozen dessert brand in the country.

Myth: Kwality Walls' products contain eggs and may not be 100%
vegetarian.

Fact: All KW products are 100% vegetarian and do not contain eggs.

Myth: Kwality Walls does not abide by a set standard of manufacturing and
safety procedures.

Fact: All Kwality Walls' products are made as per the standard global best practices of ice
cream/frozen desserts manufacturing and are 100% microbiologically safe.

Myth: Ice Cream is 'junk food'.

Myth: Eating ice-creams can cause cough and cold.

Fact: Frozen desserts/ Ice creams can definitely be a better snack treat than many other unhealthy
snacks. Kwality Wall's frozen desserts contain less harmful fats than most traditional desserts and
make for a healthier option.

Fact: Common Cold is caused by viral infection, which has nothing to do with eating ice
creams/frozen desserts. Consuming cold food products such as ice-creams, sherbets, etc do not
lead to such problems unless they contain the germs responsible for causing these.
At Kwality Wall's utmost caution is exercised to ensure quality and hygiene. Each product mix is
pasteurized to kill pathogenic bacteria, making Kwality Wall's products pathogen free and safe.

Did you know?

1.

2.
3.
4.
5.
6.

Wall's is the global leader in IC/FD category; in India it sells most of its ice-cream
brands as Frozen Desserts. Ice Cream/Frozen Desserts light up the brain's pleasure zones,
based on a study done by the Centre of Neuro Imaging Sciences, London
Kwality Walls' kids brand Paddle Pop has the largest online kids gaming league in
PPGL.
Kwality Walls' Paddle Pop is the only Kids Frozen Dessert brand in India and as a
responsible marketer it advertises products certified as 'good for you' for kids
Kwality Walls has around 6500 vendors on Trikes across the country; thereby we
help them with a livelihood.
Kwality Walls has more than 200 Swirl's parlors across the country helping us
spread 12 million smiles.
Cornetto Luv Reels is the first and the biggest online talent hunts show in India.

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Amul
From Wikipedia, the free encyclopedia

This article is about the Indian dairy cooperative. For the ancient city of mul along the Oxus, see Trkmenabat. For the city in
Iran, see Amol.
This article needs additional citations for verification. Please help improve this
article by adding citations to reliable sources. Unsourced material may be challenged and
removed. (January 2012)

Amul (Anand Milk Union Limited)

Type

Cooperative

Industry

Dairy/FMCG

Founded

1946

Headquart Anand, Gujarat, India

ers

Key

Chairman, Gujarat Co-operative Milk Marketing Federation

people

Ltd. (GCMMF)

Products

See complete products listing

Revenue

US$3.1 billion (201314)

Employees 750 employees of Marketing Arm. However, real pool

consist of 3 million milk producer members[1]

Website

www.amul.com

The Amul Plant at Anand showing the milk silos

Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India.[2] The word amul () is derived from
theSanskrit word amulya (), meaning priceless.[3] The co-operative was initially referred to as Anand Milk Federation
Union Limitedhence the name AMUL.
Formed in 1946, it is a brand managed by a cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd.
(GCMMF), which today is jointly owned by 3 million milk producers in Gujarat.[4]

Amul spurred India's White Revolution, which made the country the world's largest producer of milk and milk products. [5] In the
process Amul became the largest food brand in India and has ventured into markets overseas.
Dr Verghese Kurien, founder-chairman of the GCMMF for more than 30 years (19732006), is credited with the success of
Amul.[6]
Contents
[hide]

1 History

2 About GCMMF

3 The three-tier "Amul Model"

3.1 State Cooperative Milk Federation (Federation)

4 Impact of the "Amul Model"

4.1 The Amul brand

5 Products

6 UHT products and impact

7 Any Time Milk (ATM) Machine

8 Mascot

9 Advertising

10 In popular culture

11 References

12 External links

History[edit]
Amul the co-operative registered on 1 December 1946 as a response to the exploitation of marginal milk producers by traders
or agents of the only existing dairy, the Polson dairy, in the small city distances to deliver milk, which often went sour in
summer, to Polson. The prices of milk were arbitrarily determined. Moreover, the government had given monopoly rights to
Polson to collect milk from mikka and supply it to Bombay city.[7][8]
Angered by the unfair trade practices, the farmers of Kaira approached Sardar Vallabhbhai Patel under the leadership of local
farmer leader Tribhuvandas K. Patel. He advised them to form a cooperative and supply milk directly to the Bombay Milk
Scheme instead of Polson (who did the same but gave them low prices).[9] He sent Morarji Desai to organise the farmers. In
1946, the milk farmers of the area went on a strike which led to the setting up of the cooperative to collect and process milk.
[8]
Milk collection was decentralized, as most producers were marginal farmers who could deliver, at most, 12 litres of milk per
day. Cooperatives were formed for each village, too.[10]
The cooperative was further developed and managed by Dr.Verghese Kurien with H.M. Dalaya. Dalaya's innovation of making
skim milk powder from buffalo milk (for the first time in the world) and a little later, with Kurien's help, making it on a commercial
scale,[11] led to the first modern dairy of the cooperative at Anand, which would compete against established players in the
market.
The trio's (T. K. Patel, Kurien and Dalaya's) success at the cooperative's dairy soon spread to Anand's neighbourhood in
Gujarat. Within a short span, five unions in other districts Mehsana, Banaskantha, Baroda, Sabarkantha and Surat were set

up.[8] To combine forces and expand the market while saving on advertising and avoid competing against each other, the
GCMMF, an apex marketing body of these district cooperatives, was set up in 1973. The Kaira Union, which had the brand
name Amul with it since 1955, transferred it to GCMMF.[12]
In 1999, it was awarded the "Best of all" Rajiv Gandhi National Quality Award.[13]
In June 2013, it was reported that the Kaira District Cooperative Milk Producers Union Limited, better known as Amul Dairy, had
signed a tripartite agreement to start a dairy plant in Waterloo village in upstate New York. The plant will initially manufacture
paneer and ghee. Amul will use an existing dairy plant owned by New Jersey-based NRI Piyush Patel for manufacturing. The
plant is strategically located, as it close to supply centres from where raw material is procured, and is near New Jersey, which
has a large Indian population.[14]
Amul said that it will be able to produce and supply Amul products in the US as well as Canada and export it to Europe, under
the arrangement.
Adding to the success, Dr. Madan Mohan Kashyap (faculty Agricultural and Engineering Department, Punjab Agricultural
University Ludhiana), Dr. Bondurant (visiting faculty) and Dr Feryll (former student of Dr Verghese Kurien), visited the Amul
factory in Gujarat as a research team headed by Dr. Bheemsen. Shivdayal Pathak (ex-director of the Sardar Patel Renewable
Energy Research Institute) in the 1960s. A milk pasteurization system at the Research Centre of Punjab Agricultural University
(PAU) Ludhiana was then formed under the guidance of Kashyap.

About GCMMF[edit]
Main article: GCMMF
The GCMMF is the largest food products marketing organisation of India. It is the apex organisation of the dairy cooperatives of
Gujarat. It is the exclusive marketing organisation for products under the brand name of Amul and Sagar.[15] Over the last five
and a half decades, dairy cooperatives in Gujarat have created an economic network that links more than 3.1 million village
milk products with millions of consumers in India.[citation needed] The daily milk procurement of GCMMF is around 13 million liters per
day. It collects milk from about 16914 village milk cooperative societies, 17 member unions and 24 districts covering about 3.18
million milk producer members. More than 70% of the members are small or marginal farmers and landless labourers including
a sizeable population of tribal folk and people belonging to the scheduled castes.[15]

The three-tier "Amul Model"[edit]

This section needs additional citations for verification. Please help improve this
article by adding citations to reliable sources. Unsourced material may be challenged and
removed. (February 2012)

The Amul Model is a three-tier cooperative structure. This structure consists of a dairy cooperative society at the village level
affiliated to a milk union at the district level which in turn is federated into a milk federation at the state level. Milk collection is
done at the village dairy society, milk procurement and processing at the District Milk Union and milk and milk products
marketing at the state milk federation. The structure was evolved at Amul in Gujarat and thereafter replicated all over the
country under the Operation Flood programme. It is known as the 'Amul Model' or 'Anand Pattern' of dairy cooperatives.
The main functions of the VDCS are:

Collection of surplus milk from the producers of the village and payment based on quality and quantity,
Providing support services to the members like veterinary first aid, artificial insemination services, cattle-feed sales,
mineral mixture sales, fodder and fodder seed sales, conducting training on animal husbandry and dairying,

Selling liquid milk for local consumers of the village,

Supplying milk to the District Milk Union.

State Cooperative Milk Federation (Federation)[edit]

The main functions of the federation are as follows:

Marketing of milk and milk products processed/manufactured by Milk Unions,

Establish a distribution network for marketing of milk and milk products,

Arranging transportation of milk and milk products from the Milk Unions to the market,

Creating and maintaining a brand for marketing of milk & milk products,

Providing support services to the Milk Unions and members like technical inputs, management support and advisory
services,

Pooling surplus milk from the Milk Unions and supplying it to deficit Milk Unions,

Establish feeder-balancing dairy plants for processing the surplus milk of the Milk Unions,

Arranging for common purchase of raw materials used in manufacture/packaging of milk products,

Decide on the prices of milk and milk products to be paid to Milk Unions,

Decide on the products to be manufactured at Milk Unions and capacity required for the same.

Conduct long-term milk production, procurement and processing as well as marketing planning.

Arranging finance for the Milk Unions and providing them technical know-how.

Designing and providing training in cooperative development and technical and marketing functions.

Conflict resolution and keeping the entire structure intact.

Today, there are around 176 cooperative dairy unions formed by 125,000 dairy cooperative societies, having a total
membership of around 13 million farmers on the same pattern, who are processing and marketing milk and milk products
profitably, be it Amul in Gujarat or Verka in Punjab, Vijaya in Andhra Pradesh, Milma in Kerala, Gokul in Maharashtra, Saras in
Rajasthan or a Nandini in Karnataka. This process has created more than 190 dairy processing plants spread all over India with
large investments by these farmers' institutions. These cooperatives today collect approximately 23 million kg of milk per day
and pay an aggregate amount of more than Rs. 125 billion to the milk producers in a year.[citation needed]

Impact of the "Amul Model"[edit]

The effects of Operation Flood Programme are appraised by the World Bank in an evaluation report. It has been proved that an
investment of Rs. 20 billion over 20 years under Operation Flood in the 1970s and 80s has contributed in increase of Indias
milk production by 40 million metric tonnes (MMT), i.e., from about 20 MMT pre-Operation Flood to more than 60 MMT at the
end of Operation Flood.
Thus, an incremental return of Rs. 400 billion annually have been generated by an investment of Rs. 20 billion over 20 years.
Indias milk production continues to increase and now stands at 90 MMT(as of 2012). Despite this fourfold increase in
production, there has not been a drop in the prices of milk during the period while production has continued to grow.
Due to this movement, the countrys milk production tripled between the years 1971 and 1996. Similarly, the per capita milk
consumption doubled from 111 gm per day in 1973 to 222 gm per day in 2000.

The Amul brand[edit]

GCMMF (AMUL) has the largest distribution network for any FMCG company. It has nearly 50 sales offices spread all over the
country, more than 5000 wholesale dealers and more than 700000 retailers.
Amul became the world's largest vegetarian cheese[16] and the largest pouched-milk brand.

AMUL is also the largest exporter of dairy products in the country. AMUL is available today in over 40 countries of the world.
AMUL is exporting a wide variety of products which include whole and skimmed milk powder, cottage cheese (Paneer), UHT
milk, clarified butter (Ghee) and indigenous sweets.
The major markets are USA, West Indies, and countries in Africa, the Gulf Region, and SAARC neighbours, Singapore, The
Philippines, Thailand, Japan and China, and others such as Mauritius, Australia, Hong Kong and a few South African countries.
Its bid to enter the Japanese market in 1994 did not succeed, but it plans to venture again.[17]
In September 2007, Amul emerged as the leading Indian brand according to a survey by Synovate to find out Asia's top 1000
Brands.[18]
In 2013, Amul was named the Most Trusted brand in the Food and Beverages sector in The Brand Trust Report, published by
Trust Research Advisory.[19]

Products[edit]
Amul's product range includes milk powders, milk, butter, ghee, cheese, Masti Dahi, Yoghurt, Buttermilk, chocolate, ice
cream, cream, shrikhand, paneer, gulab jamuns, flavoured milk, basundi, Amul Pro brand and others. Amul PRO is a recently
launched brown beverage just like bournevita and horlicks offering whey protein, DHA and essential nutrients. In January 2006,
Amul launched India's first sports drink, Stamina, which competes with Coca Cola's Powerade and PepsiCo's Gatorade.[20]
Amul offers mithaimate which competes with Milkmaid by Nestle by offering more fat at lower price.
In August 2007, Amul introduced Kool Koko, a chocolate milk brand extending its product offering in the milk products segment.
Other Amul brands are Amul Kool, a low-calorie thirst quenching drink; Masti Butter Milk; and Kool Cafe, ready to drink coffee.
Amul's icecreams are made from milk fat and thus are icecreams in real sense of the word, while many brands in India sell
frozen desserts made from vegetable fat.
Amul's sugar-free Pro-Biotic Ice-cream won The International Dairy Federation Marketing Award for 2007. [citation needed]

UHT products and impact[edit]

Over the years Amul has been witnessing strong growth in this portfolio,with the segment growing at 53%, [21] as a result of
growing consumer awareness and demand for good quality milk,the urban population has especially been showing great
interest in long life UHT products like Amul Taaza,which are packed in Tetra Pak cartons,which undergoes UHT treatment to
remove all harmful microorganisms while retaining the nutrition in the milk.Today Amul sells around 4-500,000 litres of UHT milk
and other value added products per day and forecast this demand to continue growing at 25%.The UHT products have enabled
Amul to position itself as the market leader in packaged milk segment by penetrating the deeper and vast markets by
maintaining long shelf life of milk,without the need of maintaining cold supply chains. [22]

Any Time Milk (ATM) Machine[edit]

Amul has installed a "Any Time Milk" machine dispenses a 300-ml pouch of fresh milk for Rs 10, at Anand's Amul Dairy. As a
first step, Amul plans to install six such ATMs in Anand itself. According to Rahul Kumar, MD of Amul Dairy, Amul wants to add a
whole range of dairy products, which could be dispensed through these machines. [23]

Mascot[edit]
Since 1967,[24] Amul products' mascot has been the very recognisable "Amul baby" or Amul girl (a chubby butter girl usually
dressed in polka dotted dress) showing up on hoardings and product wrappers with the tagline Utterly Butterly Delicious Amul.
The mascot was first used for Amul butter. In recent years in a second wave of ad campaign for Amul products, she has been
used for other products like ghee and milk.

Advertising[edit]

An Amul butter ad on Pakistan'sKargil War fiasco. The image shows the "Amul baby" between George Fernandes and Atal Bihari Vajpayee.

In 1966, Amul hired Sylvester daCunha, then managing director of the advertising agency AS to design an ad campaign for
Amul Butter. daCunha designed a campaign as series of hoardings with topical ads, relating to day-to-day issues. [25] It was
popular and earned aGuinness world record for the longest running ad campaign in the world. In the 1980s, cartoon
artist Kumar Morey and script writer Bharat Dabholkar had been involved with sketching the Amul ads; the latter rejected the
trend of using celebrities in advertisement campaigns.r credited chairman Verghese Kurien with creating a free atmosphere that
fostered the development of the ads.[26]
Despite encountering political pressure on several occasions, daCunha's agency has made it a policy of not backing down.
Some of the more controversial Amul ads include one commenting on the Naxalite uprising in West Bengal, on the Indian
Airlines employees strike, and one depicting the Amul butter girl wearing a Gandhi cap.[25]
In 2013, Amul tweeted a picture featuring the Amul butter girl, implying that 'freedom of choice' died in '2013', in opposition to
the Supreme Court of India overruling the judgment of Delhi High Court and criminalising homosexuality again. [27]
Amul hired DraftFCB+Ulka for the brands of Amul milk, chocolates, paneer, ghee, ice-cream.

In popular culture[edit]
The establishment of Amul is known as White Revolution.
The White Revolution inspired the notable Indian film-maker Shyam Benegal to base his film Manthan (1976) on it. It
starred Smita Patil, Girish Karnad, Naseeruddin Shah andAmrish Puri. The film was financed by over five lakh rural farmers
in Gujarat who contributed Rs 2 each to its budget. Upon its release, these farmers went in truckloads to watch 'their' film,
making it a commercial success.[28][29] Manthan was chosen for the 1977 National Film Award for Best Feature Film in Hindi.

References[edit]
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Amul Milk
Bread Spreads
Cheese
UHT Milk
Beverage Range
Amul PRO
Ice Cream
Paneer
Dahi
Ghee
Milk Powders
Nutramul
Mithai Range
Mithai Mate
Chocolates
Fresh Cream
Pouch Butter Milk
Recipes