TIME UNIVERSAL

The Company

FOUNDED

2004
as

DIGITAL AGENCY

DIGITAL MAKETING & PR DESIGN & CREATIVE

WEBSITE & SOFTWARE

Time Universal Communications is a Digital Strategy Agency founded in

December 2004 focusing on digital strategy, creative and interactive services,
social media marketing, and digital PR.

INTRODUCTION

DIGITAL AGENCY
FULL SERVICE

Strategy & Planning

Media Planning &
Buying
Viral Marketing
Planning & Production
Search Marketing
Programs
Mobile Marketing
Content Creation &
Management
Measurement &
Analytics

Interactive App
Animation
Game
Production
Photography
and Video
Production

Strategic Planning &

Pricing
Social Media
Distribution
Monitoring & Report
Community
Development
Content
Strategy &
Audit

DIGITAL PR

Blogging
Brand Recognition
SEO-PR
Optimized Media Placement
Event Marketing
Product or Business Launches

OUR SERVICES

Web & Mobile

Development
Content Management
System

WEBSITE
& SOFTWARE

Pham Minh Toan

CEO & Founder

Mr. Toan has 12 years experience working on digital solutions. He started

his career at Fujitsu Vietnam. His entrepreneur mind led him to the
second position as Sales Manager of Vietnam Communications
Corporation. He founded Time Universal Communications in 2004 with an
ambition in mind of making the company the best digital agency in
Vietnam.
His has excellent skills of working with international brands such as
Microsoft, Honda, British Council, Piaggio, Yamaha
Read more about him at www.toanpham.info

Our People

Do Hoa

Vice Director

Ms. Hoa was an writer and journalist for more than 6 years before
changing her career to be a businesswoman. Hoa has experience in
various aspects of communications and marketing through different
angles due to her different job positions over last the 10 years at World
Bank's Higher Education Project, T&A, Vietnam Communications
Corporation She is co-founder of Time Universal Communications.
Hoas specialties: Communications Strategic Planning, Strategic PR
planning, Branding, Media Relations, Article Writing, Marketing
Management, Social Media Marketing, Website Content Consulting, Online
Community Building.

She is also a hot blogger on Digital Marketing and PR at www.hoado.info.

Our People

Dao Lam Hung

Mr.Hung is well-know as an innovative and high creative-minded designer.
He has been a member of Time Universal since 2009.

Art Director

Dao Lam Hung has played an important key factor for the success of the
campains from Yamaha, Honda, Sacombank, Techcombank, Vietinbank,
Manulife and Piaggio.

Our People

Nguyen Son Duong

Mr.Duong was the Technical Director of Runhau.vn a groupon startup
before joining Time Universal team. He has great experiences in working
with big operate technical system and optimizing UI and UX.

Technical Director

Mr.Duong has played a important part as an technical expert in Time

Universal success campaign such as Techcombank, Language Link and
Bao Viet.
He is not only a perfectionist but also a very careful person. Mr.Duong is
also innotivate and always keeping up with new technology.

Our People

Nguyen Truong Duy

Mr.Duy was an experienced project manager at Gameloft Studio. He was
also known as a media communication assistant for many projects at FPT
Da Nang before joining Time Universal in 2012.

Account Manager

Mr.Duy takes the role of CEO Assistant and also participate in Time
Universals project management.
He is also content contributor for Time Universals blog at
http://blog.timeuniversal.vn and his own blog at www.duynt.com

Our People

OUR CLIENTS

All websites

PROJECTS
Brand Website

2010

Corporate Website
Campaign Microsites
Corporate Website

2009

2006 - 2008

BRANDS STORIES

2014

WEB AGENCY

CAMPAIGNS
Workshop of Passion

2012

Art of The Motorbike

Liberty by You

2011

PROJECTS
Corporate Website
Brand Site

2011

BRANDS STORIES

DIGITAL
STRATEGiC
PARTNER

Xa lo chien thang V2

2014

CAMPAIGNS

Vui Tet Techcombank

Duong Dua Ruc Lua
Xa lo chien thang
Vuon toi dinh cao
Quet the giang sinh

DIGITAL AGENCY
STRATEGY PLANNING
INTERNAL PR
CAMPAIGNS MANAGEMENT

2012

Giu Tron Niem Tin

Ket Noi Moi Khoang Cach

2011

BRANDS STORIES

CAMPAIGNS

Anh Tai Hoi Tu

Miss Sacombank
Chinh Phuc Nui Bang
S-One
Tiet Kiem Phu Dong

2012
Hao Khi Sacombank

2013 - 2014

BRANDS STORIES

DIGITAL
STRATEGIC
PARTNER

CAMPAIGNS
Trai Nghiem iPay
Personal E-Banking

WEB AGENCY

2013
Coporate E-Banking
Trade Portal

2013 - 2014

BRANDS STORIES

WEB AGENCY

PROJECTS
Blackberry Website

2011

iPhone Website
3G Launching Website

2010

2009

BRANDS STORIES

PROJECTS
Windows 7 Launching

2010

WEB AGENCY

MSN Vietnamese Version

2009

Corporate Website

2008

SERVICES
Web Maintainance
Interactive Game Development

2008 - 2010

BRANDS STORIES

PROJECTS
Corporate Website

2010

Corporate Website

2009

SERVICES
Web Maintainance
Software Development

2009 - 2010

BRANDS STORIES

WEB AGENCY

CORPORATE WEBSITE

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

MICROSITE

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

CASE STUDIES

E-Commerce Site

CASE STUDIES

CASE STUDIES

CASE STUDIES

COMMUNITY CAMPAIGNS
BRANDS

AGENCY

COMMUNITY

KPIs

Challenge:
Techcombank was awarded The Best Commercial Bank of the Year on 2010.
The Bank wanted to express its gratitude to customers as a celebrating action
on its 18th Birthday occasion. Its the first time Techcombank thought of going
digital and social.
Big Idea:
Under the concept of Your trust in our services is more valuable than any
prizes as the theme for all IMC campaigns of the year, Techcobank wanted to
build up a digital campaign named Giu tron niem tin (Keeping the trust) with
the reflection of the trust on the awarding cup. An Interactive Contest to build
a trust circle to deliver the brand image, massage and build loyalty among the
community.

TECHCOMBANK
Campaign: GIU TRON NIEM TIN
Microsite: www.giutronniemtin.vn
Year: 2011

8 WEEKS 24-49

SNS SEEDING

DISPLAY ADS

Banner CPD Ads

Impressions: 19,263,796
Clicks:
35,169

CTR: 0,18%
Magic Popup
Impressions:
Clicks:
CTR

1,968,717
16,489
0,86%

FORUM SEEDING

Topics/week: 12
Topic views: 3,800 190% KPI
Topic feedbacks: 43

Impressions:
Clicks:
CTR:

MICROSITE
Registered Users:
12,780
1,000%
KPI
Interactions
(like, comment, share):
120,000
Summited Artworks:
1,046

Unique Visitors:
659,960
Page views:
Time on site:
Conversion Rate:

CASE STUDIES

1,183,000
00:01:05
4.4%

AGE

221% KPI
1,038% KPI

19,263,796
35,169
0,18%

FACEBOOK PAGE
Fans:
39,850
Comments:
13,000
Post views/week 422,789

Feedback/week:
4,225
300% KPI

Impression/post:15,000
Feedback/post:2.5%

TECHCOMBANK

Challenge:

Campaign: KET NOI MOI KHOANG CACH

Microsite: www.ketnoimoikhoangcach.com
Year: 2011

6 WEEKS 24-49

AGE

MICROSITE
Registered Users:
Active Users/Players:
Unique Visitors:

58,330
12,943
715,409

Page views:
3,440,915
Time on site:

Bounce Rate:
2,15%

Techcombank improved their Electronic Banking service named

F@st Banking with new features and utilities with other services.
Agency was ordered to deliver a product oriented online campaign
which helped educate targeted customers about these new features
and utilities.

Big Idea:
Gamification was used in combination with 2 talents who stand for the
target customers on microsite based campaign with the support from
Social media and Online Ads. Audience enjoyed a playful, lively and
product-oriented online interactive game on microsite within 6 weeks.

1,167% KPI

FORUM SEEDING
Posts:
Feedbacks:
Views:

8
452
5,482

0:00:58

DISPLAY ADS
(provided by other agency)

CASE STUDIES

Good viral mechanism. One

user must invite as many
new users as they can to win
record to get higher in the
game. This made incredible
results of registered users. A
filter and activation mode
was turned on to eliminate
fake users. Users data base
was collected for real
marketing efforts
afterwards.

TECHCOMBANK

Challenge:

Campaign: CHINH PHUC DINH CAO

Microsite: www.techcombanktower.com
Year: 2012

6 WEEKS 20-49

AGE

In Sep, 2012 Techcombank took over one of the Vincom Twin Towers
which was considered as the most luxury business center in Hanoi. This
was an important milestone to prove that Techcombank kept moving
toward successfully and trustworthily. Agency had to propose Digital
campaign concept to change audiences awareness about new name of
the Tower from Vincom Tower B to Techcombank Tower.

Big Idea:
Visualizing the Tower by 3D painting art right in front of the building and use
social media to push up a microsite based campaign with a contest in which
audience interacted with this 3D picture.

DISPLAY ADS

Impression: 58,546,325
Clicks:
9,770

FORUM SEEDING
Posts: 14
Views: 55,306 801% KPI
Comments: 537

MICROSITE

AMBIENT

186% KPI

Registered Users:

9,300

Unique Visitors:

431,335

Page views:
Time on site:

775,910
0:00:38

Onsite interactions:
16,439

Photos taken:
133% KPI 3,200
FACEBOOK SEEDING

313% KPI Seeded Posts:

Ppl saw this:

1,479,145
117% KPI

CASE STUDIES

17

Interactions:

9,968

SACOMBANK

Challenge:

Campaign: TIET KIEM PHU DONG

Microsite: www.tietkiemphudong.com
Year: 2012

8 WEEKS 24-49

Tiet kiem Phu Dong was the primary Money saving (for kids from 1 15 yo)
service Sacombank launched in 2010 and soon took over a large market share
among similar services of Vietnam Banking industry. By the end of 2012, client
wanted to create Digital footprint of the product to reach targeted customers
and win not only their awareness but also their engagement with service.

AGE

Big Idea:
We proposed an Inbound Marketing campaign with a highlighted gamification
microsite. While parents could share their angels stories by a comic creator
tool, kids could enjoy a playful and educational game from which they could
learn saving habit and managing their little money lively.

GOOGLE ADs

MICROSITE

Registered Users:
131% KPI
25,308

Impressions:
Clicks:

Unique Visitors:
Page views:
Time on site:
Onsite interactions:

(industry rate: 3%)

389,286
832,315
0:01:01
142,469

433,620
21,533

CTR: 4.97%
FACEBOOK SEEDING
Seeded Posts: 18
Ppl saw post: 1,209,145
Interactions: 8,680

375% KPI

CASE STUDIES

289% KPI

FACEBOOK PAGE
Fans:
Talking about this (avg):

FORUM SPONSOR
(webtretho)
Posts:
Views:
Comments:

ONLINE PR

158
29,343
1,551

Articles:
08
Highest voted article: 10,856
votes (9/10 rating)

15,007
6,800

DISPLAY ADs
Impression:
44,,969,405

Clicks:
13,070
CTR: 0,3%

MANULIFE

Challenge:
Manulife Vietnams Myfamily insurance was a leading product in the
industry (among the same products from other competitors). But it
was also a new product in the market so our client wanted to improve
the products awareness specifically on targeted audience. Budget and
timeline were very tigh in comparison to Manulifes expected result.

Campaign: DIEM TUA TINH THAN

Microsite: www.diemtuatinhthan.com
Year: 2012

WEEKS

174% KPI

25-49

MICROSITE

Registered Users: 5,226

Unique Visitors: 389,286
124% KPI
Page views:
832,315
Time on site:
0:01:01
Onsite interactions:
142,469

Game Actions:
4,514,703

Big Idea:

AGE
AGE

Because the product itself contained good content to built a (product)

brand story, we developed a social media marketing campaign. Our
campaign created social media conversation and visits to microsite
where potential customers enjoy a minigame named 1 click 2
tickets to win real-time gifts and leave comments about the product.

FB SEEDING

Seeded Posts:
30
Interactions: 17,428
581% KPI

GOOGLE ADWORDs
Impressions: 433,620
Clicks: 21,533

CTR: 4.97%
(industry rate: 3%)

CASE STUDIES

FB ADs

Impresions:

19,918,000
Click:

5,885

FORUM SPONSOR
(Webtretho)
Topic: 01
Duration: 03 weeks
Views: 10,253
Comments: 87
1,726% KPI

AD NETWORK
Impression: 2,379,695
Clicks:
2,254

Challenge:

PIAGGIO
Campaign: ART OF THE MOTORBIKE
Microsite: www.artofthemotorbike.com.vn
Year: 2011

WEEKS

18-24

In 2011, Piaggio Vietnam [Head of Piaggio Pacific Asia] launched the best seller
scooter - Liberty MIV (made in VN). Under concept Art of the Motorbike which
expressed the art inspiration of Liberty., Piaggio therefore invited 4 international street
art artists to draw on the scooters. Teaser phrases challenge was to create first
online impressions of the concept among targeted audience with very tight budget.

AGE

Big Idea:
We presented a 3 months campaign. On teaser stage, we developed a product
oriented flash game that registered users could create their own artworks by selecting
given art elements: background, people, graffiti artworks and, of course, Liberty as an
a compulsory element.

FACEBOOK PAGE
MICROSITE
Registered Users: 2,861
Unique Visitors: 107,664
Page views:
366,690
Time on site:
0:01:47

Fans:

5,620

Talking about this:

4,007

134% KPI
183% KPI

Artworks:
421

CASE STUDIES

FORUM SEEDING
Seeded Topics: 8
Clicks:
3,364

SOCIAL MEDIA
Social networks seeding Facebook App Development Forums seeding Facebook Page Development
Visual Content Seeding

Facebook Contest

Viral Video

CASE STUDIES

Social Seeding

CASE STUDIES

Facebook Page
Development

CASE STUDIES

Facebook App
Development

125,000 users played the app

1,000,000 users were tagged
35% Vietnam FB User were touched

CASE STUDIES

CASE STUDIES

Social Networks
Seeding

7701 clicks
1,325 likes
37 shares
60 comments
per
post

CASE STUDIES

Facebook App
Development

44,083 fans
1243 players
648 art works
15 days

CASE STUDIES

Visual Content
Seeding
1,727 likes
93 shares
60 comments
per
post

CASE STUDIES

Visual Content
Seeding

CASE STUDIES

INTERNAL CAMPAIGNS
BRANDS

AGENCY

EMPLOYERS

KPIs

SACOMBANK

Challenge:

Campaign: HAO KHI SACOMBANK

Intranet Site
Year: 2012

8 WEEKS 24-49

AGE

SACOMBANKS EMPLOYEE

MICROSITE
Registered Users:

[unpublished]

Visits: 1.254.689
Page views:
Time on site:

[unpublished]
[unpublished]

Sacombank wanted to increase sale volume of all their financial

products and services among more than 10,000 staffs of 400+ branches
around Indochina area. They found Digital is the most suitable landscape
to create conversations and a sale-race between branches and
individuals. Due to that goal, we were briefed to propose an internal
(sale support) Digital campaign on the last quarter of 2012.

Big Idea:
Its obvious that most of Sacombanks staffs has never met yet while
showing off seems to be the easiest way to create fun competition
among them. We developed 2 contests, one was for Branches and
groups of sale and the other was for the online and offline integrated
contest called Miss Sacombank. After (almost) everyone had fun with
these contests, a sale force campaign released.

Campaign 1
ANH TAI HOI TU
Attended branches: 289
Total Branches: 400+

CASE STUDIES

Campaign 2
MISS SACOMBANK

Attendants:

Sacombanks staff: 10,000+

9,411

CASE STUDIES

CASE STUDIES

CASE STUDIES

PHAM MINH TOAN

Director
Cellphone: +84-977-011-116
Email: toanpm@timevn.com

WEBSITE: WWW.TIMEUNIVERSAL.VN
BLOG: BLOG.TIMEUNIVERSAL.VN
FACEBOOK: FB/TIMEUNIVERSAL

HOCHIMINH CITY:

HANOI:

A: R.606, Block B, Indochina Park Tower, 4

Nguyen Dinh Chieu, District 1
T: +84-8-2220-2257
F: +84-8-2220-2256

A: R.1903, Thanh Cong Tower, 57 Lang

Ha, Ba Dinh
T: +84-4-3513-2783
T: +84-4-3513-2784

CONTACT