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and sewing, which were acquired after leaving secondary school. Mr. John Doe and
Ms. Jane
Moe will be the business owners. The design part of the business will be managed
by Mr. John
Doe, who has a certificate in Art and Design from the University of Trinidad and
Tobago, and
the sewing part will be the responsibility of Ms. Jane Moe. This Partnership business
will go by
the name Trendy Designz and will design and manufacture custom-made and
made-to-order
clothing designs for young, trendy, males and females. The business will produce
dresses,
skirts, pants, blouses, shirts, uniforms, and other apparel, to meet the demands for
retail and
wholesale markets.
The objectives of Trendy Designz will be to provide top of the line affordable,
trendy and
fashionable quality apparel to young people making them look and feel at their
best.
JUSTIFICATION OF LOCATION
This business will require a large space and will be divided into administration,
manufacturing,
and display. Due to this, two units will be rented in the newly constructed mall at
Scarborough,
located at Garden Side Street, to accommodate the needs of the business. This
location, while
expensive, will be ideal for the following reasons:
Firstly, since the establishment of the mall in December, it has attracted a lot of
young people
due to the video gaming centre, youth trendy shoe stores, and fast food
restaurants. This
provides a situation of market pull, as the business will be located where potential
customers
can be found.
Secondly, the business will be quite close to the Port of Scarborough, a main
transport hub of
the Island, thus ensuring easy access to goods when shipped from supplies either
from Trinidad
or abroad, and making it cost effective in transporting the goods from the port.
A third reason why this location will be ideal, is the fact that all amenities necessary
such as
electricity, water, internet, banking, bathroom, etc., are available and reliable,
ensuring the
continuity of business operations at most times.
related items) and local businesses such as Buttons Plus (small apparel items such
as scissors,
glue guns) in Trinidad. The owners will use their personal computers and vehicles to
assist in
the business operations, in the initial stages. Working capital expenses will include
materials
(cloth, thread, zips, paint, etc.) which will be purchased from Jimmy Aboud in
Trinidad and
Parker Traders in Tobago, office stationery (from Office Express Limited in Tobago),
rental of
space (for the first six months), and workers salaries (for the first four months).
activities.
In planning for this business, the owners will share desires and expectations, decide
on policies
and procedures so that together they can look ahead and determine the short and
long term
goals of the business.
In organizing for the success of this venture the owners must ensure that goals will
be fulfilled
by ensuring that tasks will be clearly defined and adequate resources (materials and
equipment) put in place for the workers.
The owners will also be responsible for motivating each other and the workers. The
owners and
workers will be expected to work hard and sacrifice valuable time towards this
venture. At
times discouragement may occur and steps will have to be taken to find ways of
giving
encouragement and being encouraged. Both financial (such as bonuses) and nonfinancial
incentives (such as employee of the month) may be provided to help in motivating
all
concerned.
TYPE OF PRODUCTION
Yut Trenz will be involved in both secondary and tertiary production. The
secondary
component of the business will be the designing and manufacturing of apparel
items, with the
use of raw materials such as fabric, ink, thread, etc., producing items of clothing for
sale. The
tertiary part of the business will be the retail outlet which will display and make
available for
wholesale and retail sale, our designs and fashions to the general consumer
population, and
more specifically to our target market, young trendy persons.
LEVELS OF PRODUCTION
In the developing stages of the business, the focus will be at a small scale and
surplus level of
production . Beginning at this level is important so that the business can establish
quality
products rather than concentrating on quantity sales. The high quality will be
instrumental in
gaining confidence in the business by the customers and result in returning
customers and even
new customers when the word spreads about the high quality products that will be
offered.
There will be inputs from both the local as well as the international markets as many
materials
will be sourced from overseas.
USE OF TECHNOLOGY
High technology will be used to assist the general operations of the business.
Computers and
Computer Aided Designs (CAD) applications will assist in laying out and developing
designs to
come up with creative and fashionable designs. The will also be the sewing
machines which will
be capable of many varying stiches and embroidery designs. In addition, the social
networking
site, Facebook will be used to help in posting latest designs, so the customers will
be able to
view and order products via telephone, without having to physically visit the
business.
LINKAGES
Both forward and backward linkages would be established with this new business
venture. The
government of Trinidad and Tobago has identified the local fashion industry as an
industry that
would be developed in order to assist in diversifying the economy. This business will
form
forward linkages with the fashion houses such as modelling agencies and other
clothing stores
in Trinidad catering for young trendy fashionable persons. Backward linkages will be
formed
with local producers and supplies of beads, leather, cotton, and other local
materials, as well as
the foreign businesses from which the specialist sewing machines will be purchased
and the
local business providing the maintenance service for the machines. These linkages
will help
ensure the business survival, and eventual growth and development.
GOVERNMENT REGULATIONS
Yut Trenz will abide by all government regulations and guidelines established for
businesses
doing business in Trinidad and Tobago, and more so the Partnership Act. Firstly, the
owners
will register the business as a partnership with the Registrar of Business so that the
partnership
will be legally recognised as a legitimate business. In addition, income taxes will be
paid by the
owners and all employees to the Board of Inland Revenue, as well as contributions
made to the
National Insurance Scheme and Health Surcharge. The business will ensure that
Health and
ETHICAL ISSUES
All designs, while some may be inspired by other designers, will be unique and
original. No
other designers work will be copied and branded as the property of the business.
In this way,
the business will be known for its integrity and always have the trust and
confidence of its
suppliers and customers. This will help ensure its survival and future growth as the
market will
continue to support the business in its endeavours.
The materials to be used will always be original and authentic and never to be
substituted for
inferior or imitations, especially in circumstances when original high quality
materials may be
difficult to acquire. This again will help to promote the business as a quality
business, always
delivering quality products to its customers, and will consequently ensure its
survival and
continued growth.
Any price increases will be done based on economics and not the personal feelings
of the
owners. This will help to its customers to fully understand and appreciate price
increases and
continue their support to the business.
All waste material will be disposed of in the appropriate manner, either through the
garbage
collection service or the owners arranging to have it delivered to the dump site, and
never
carelessly thrown into the environment. This will promote the business as
environmental
friendly and encourage its support by its customers and lead to an increase in its
customer
base, especially those who are environmentally friendly.