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APPLICATION GUIDE
STEP 2
BUSINESS PLAN
APPLICATION QUESTIONS, TIPS AND GUIDANCE
Each answer has a character limit. Keep your answers short, concise and
to the point.
Your answer must clearly show how you are using digital tools and
technology to improve the lives of children and society, or how you plan to
use digital technology to scale and grow.
Dont forget to explain the how in your application. Dont just tell us that
youre going to improve the lives of children - show us how youre going to
do it.
We will only accept applications submitted through our website. You may
not mail, fax, or email your application. Do not send supplemental materials
via email or postal mail. Any documentation sent to us will not be reviewed
in the evaluation and cannot be returned.
We will accept only one application per applicant per application period.
Any applicant who submits multiple applications for the same project or
single applications for multiple different projects will be disqualified from
consideration.
Remember that the purpose of your application is to prove that you are the
exceptional individual with a great idea that can improve lives for many
children we are looking for. Prove that you are willing to work full-time on
making the idea grow and that you have the entrepreneurial drive to
succeed.
By early stage, we mean individuals whose ideas have not yet reached their full
potential. This can be:
- Individuals with a brand new idea
- Individuals who have built an organization that is still not fully developed
because of the individual not having been able to focus fully on the
idea/organization
- Individuals who have built an organization that has run for some time, but
who need support to scale the organization, change the direction of the
operations or take on a new and bigger challenge
The person we are looking for, the social entrepreneur, must have:
- Entrepreneurial skill, such as being result-driven, goal oriented, pragmatic,
and flexible.
- Leadership skills; being able to inspire others and get other people involved.
- A strong passion for social change to transform the world for children and a
burning desire to make a difference
- The social entrepreneur must also be the leader of the organization
established to bring this idea into reality
6. Have you already created the organization that will deliver the solution
you are applying with?
The winners of this competition must be the founder & leader of their own,
Tanzanian registered organization which will implement this solution.
If you have already founded the organization that will work explicitly with the idea
you are proposing, answer YES and then continue to answer the following 8
questions.
If you have not yet founded the organization, answer NO to this question and
then leave the next 8 questions blank and go straight to question 15
7. What is the name of the founder of the organization? If there was more
than 1 founder, list the names of all co-founders.
8. What year was the organization founded?
9. Is the organization officially registered with the government?
10. Registration number:
The official number you obtained when you registered your organization.
11. The number of employees:
12. The turnover for the last financial year?
The turnover is the total income received by your organization in the last financial
year. This includes total income from donations, sales & other revenue streams.
13. The organization's web-site (if there is one)
14. What is your existing organization's Mission Statement? What are the
current focus points of the work of your organization?
We want to understand what the main focus of your organizations work is, s
that we can see how your idea fits with that.
19. List your present and potential partners. Describe your current
relationship - are you are currently working with them, in contact with
them or just planning to contact them.
Who are or will you be working with? Will you be collaborating with other actors
other organizations, companies, government agencies etc? Do you already have
established relationships with these actors? Are these optional partners or will
you be dependent on them for the success of your work?
20. Describe your schedule and milestones for the up-coming year.
Describe your plan for the upcoming year, including the most important
milestones that you want to achieve this year. We want to see that your idea is
realistic and can be implemented.
organization addressing this area of need. There might be other actors in your
own community and it is very likely that there are actors in other communities
addressing the same problem. We want to know more about these other actors
and how your idea is different from their ideas and activities. Please name
specific organizations working in your field.
24. What do you offer that nobody else does?
How are your idea and organization different and stronger than whats already
there? What makes your idea and your organization more likely to succeed than
the other actors in the same field? What do you think are the comparative
strengths of your organization?
27. On which financial sources do you plan to rely during the next year?
What is your plan for financial sources for the year ahead? This could include
own funds, loans, donations, investments, earned income and others. Describe
the different sources you plan to rely on and which will be more significant etc. if
you can, state estimated percentages for the different sources, which helps
clarify the relative size and significance of the different sources.
28. Do you have any experience of selling a product or service, fundraising,
or generating income in other ways for a program or organization?
Here we want to learn more about the financial situation of your organization and
your own previous experiences. Do you have experience of fundraising or in
other ways of generating income for projects? If so, what have you done? Please
give some examples of clients, donors and/or customers and how you generated
income from them.
29. A Video About Your Pitch: Add a link to a video where you pitch your
idea.
Including a video pitch is optional, however we highly recommend that you
include one if you can. It demonstrates your ability to use technology and to take
on and meet a new challenge. It is also a chance to show us your personality so
we can meet the person behind the application. The video ptich should be a
short video in which you talk about your innovation for no longer than 60
seconds. Tell us the problem you see, the solution you have created, and why
you care about this. The film does not need to be filmed or edited with special
equipment; it can be recorded with a cell-phone or computer web-cam. When
you have made your video pitch, upload it to a website and provide the link to the
clip on that site here. Some sites you may like to use for uploading videos
include: www.youtube.com; www.vimeo.com; www.screen.yahoo.com
REFERENCES
Your references should be two people who know you in a professional way. They
can know you or have supervised you for example in a work, educational or
volunteering setting. We want to understand who you are, what experience you
have, and your track record of achievement.
Your references should be people who know you professionally. This means
they should not be family members, close friends, or significant others
(boyfriends, girlfriends, husband, wife etc).
DIGITAL
CHANGEMAKERS
TANZANIA
2014
STEP
2
BUSINESS
PLAN
-
APPLICATION
GUIDE
NAME:
Compulsory
PROFESSION:
Compulsory
WORKPLACE:
Compulsory
PHONE NUMBER:
Optional
MOBILE NUMBER:
Compulsory
EMAIL ADDRESS:
Compulsory
YOUR RELATIONSHIP: Compulsory
NAME:
Compulsory
PROFESSION:
Compulsory
WORKPLACE:
Compulsory
PHONE NUMBER:
Optional
MOBILE NUMBER:
Compulsory
EMAIL ADDRESS:
Compulsory
YOUR RELATIONSHIP: Compulsory
32. About You and the Kinnevik Group: Do you now or have you previously
worked within the Kinnevik Group or with any of our partners: Metro,
MTG, CTC Media, Viasat, Tele2, Avito or Black Earth Farming?
We dont exclude or give preference to current or previous employees, but we
are interested in understanding if you have a professional relationship with any of
our partners.
33. If yes, when, in which company, and in what role?