Académique Documents
Professionnel Documents
Culture Documents
Brief:
1. PSA(public service announcement) Idea with Traffic Police & Regular Police
2. Communication around building trust for having information that can help nab the
culprits / convicts (this has to be an underline conversation)
3. Tonality has to be as a Trusted & Caring Friend
4. Avail all sorts of security option: CCTV, Command Centre
5. Build on: ATM Survelliance, Try to show comparison between Chinese Products /
Watchman's versus Zicom
6. Ziman: Security app for Women exclusively on Samsung App Store & Samsung Devices
7. Competitors: Godrej Securities & Sparsh
8. Review their current website from Tech prospective
o What can be done from a content prospective to cater to a specific audience
(Commercials / Residential / Business - ATMs / Traffic / Crime)
o Build more content not only to engage but that can be built on to leverage the
requirement of a Security Camera
Deliverables
1.
2.
3.
4.
Content Strategy
Driving Traffic to increase sale on partner eComm sites
Website Adaptions
Ziman Downloads Plan
5. Emailers for Leads
Rajbhog Foods
The client is a well-known Sweets and Frozen food Brand in USA.
Need
What they are very much interested right now is to have an online advertising plan for the USA
market. The target audience they are looking at is Mainstream American (15%) and South Asian
(85%) in the following market: NY, NJ, CT, PA, MA, MI, NC, SC, TN, AL, VA, and TX. They
would like to have a strong presence digitally in those markets via Social Media Marketing, Food
Blogging, Mobile space, etc
Target Group
The age group they want to target is Male 20-45, both Male and Female.
Deliverables
Online Advertising Plan
SPYKAR
Who are we?
Spykar is bold, brash, audacious and irreverent but always relevant to youth and at all times
keyed-in to their ever-changing demands, their moods and tastes. It aims to sustain itself as a
premium fashion wear brand providing total casual dressing for the individuals needs.
Spykar builds the brand by engaging itself in activities which enable optimal one-to-one
communications than one-to-many in the form of events and promotions. Besides this the
other vehicles used to advertise the brand are a mix of conventional and contemporary media
along with the most important innovative in-store POS. The brand currently has 206 exclusive
outlets and plans to increase more. The products are available at over 1200 + touch points
across.
Whom are we talking to?
Brands core audience is the 16-28 age bracket who are extremely youthful and vivacious and in
tune with the latest international fashion trends. It at all times is keyed-into their ever changing
demands, moods and tastes of its target audience. Thus, conveying a feeling of self confidence
and individualism that characterizes the youth of today.
What we sell?
Spykar has categories of products like shirts, t-shirts, actif, basic jeans and trousers. Besides
this, the brand has added various categories of like deodorants, bags etc.
Why a Digital Agency?
We believed that our advertising on digital and social mediums should specifically:
Engage and interact with the target audience in the most creative and innovative way. Talk
about Spykar and make the youth feel that when it comes to denim, Spykar is the perfect
destination for them. Differentiate Spykar from others with a digital campaign that shows the
attitude Spykar possesses of being true to its target audience.
Spykar is the only brand in India which has consistently focused on delivering fashion to the
youth for the last 16 years and as the target audience is largely present on digital mediums the
brand wants to talk to them on those mediums. Constant evolution and early adaptation of
digital mediums including social media by the people as well as by the marketers makes it
important for the brand to adapt the same.
If there is a hangout where Spykar consumers hangout its the digital space and hence the
space has to be well catered and exploited to connect and stay connected to our core audience