Chicago Parent Media Kit

Connecting with Families
2015
DEEP IN THE DIG at The Chicago Childrens Museum
Overview | Digital | Print | Social | Face-to-Face

708/386.5555 advertising@chicagoparent.com
Welcome to Chicago Parent Media

Connecting with families for three decades
othings more powerful than being a mom. No connection is more

valuable to a business than being able to reach those moms. That
was true in 1984 when we launched Chicago Parent magazine. Its
even more true today as we launch into our fourth decade and connect
with Chicago moms across every platform possible digital, print, social
and in person.
Dan Haley,
Publisher
Weve been busy. Our digital presence is evolving again with a fresh look and dozens of new
voices in the Chicago Parent Blogger Network.
Our mobile and tablet versions are fast and targeted to Chicago moms on the move. In print,
we publish a fast-paced, Chicago-centric take on
parenthood that has been a major hit with both
advertisers and readers.
There seem to be endless opportunities in
marketing today. That can lead to being overwhelmed and overly fragmented. Let us help. Our
people are experts at listening and building a
multi-media strategy that will work to grow your
business. Its what we do.
As an independent, Chicago company we are
focused on innovation and connection. Thats our
history. Thats our future.
Connect with Dan Haley 708/613.3301 dhaley@wjinc.com

1
Connecting Chicago Families
Chicagos best, just for you!
arenthood can be as exhausting as it is

exhilarating. It also is one of those times in your
life that really makes you question your abilities.
Since 1984, Chicago Parent has been a trusted friend
to say, `youre doing just fine.
We are the source readers have counted on for
everything from real mom-to-mom advice to the best
places to take the kids when its raining. Whether you
turn to us in print, on the web or on your phone or
tablet, we offer parents in the trenches stories that
show there is more than one right way to raise a child.
Yet, just as todays parents have changed, Chicago
Parent continues to change, too. Yes, it is a great
magazine written and edited in a were all in this
together spirit, but today we are reachable on
so many more levels. ChicagoParent.com, with its
massive calendar updated daily, continues to be the
number one resource for parents in Chicago looking
for something fun to do with the kids. But we know
todays parents dont have time to be hooked to
a desk, so we have a mobile-enhanced version of
the website along with a tablet version of the print
magazine to meet every parents needs. Youll also
find us sharing on Twitter, Facebook, Instagram,

YouTube and Pinterest.
Were especially excited to bring you even more
voices and opinions at ChicagoParent.com, with our
Chicago Parent Blog Network, a gathering of some
of the best parenting voices in the Chicago area.
Every day brings something new, with a potent mix
of parenting reality, laughter and information parents
need to make the most of this wonderful journey with
kids.
Tamara
OShaughnessy,
Editor
Everyone involved in making Chicago Parent, our

quarterly Going Places, semi-annual Chicago Special
Parent and ChicagoParent.com what they are today
is dedicated to being the best resource around for
todays parents. We are glad you are along for the
ride.
Isabella & Veronica Burden
Connect with Tamara OShaughnessy 708/613.3350 Tamara@chicagoparent.com

2
Meet the people who make Chicago Parent

Editor, Tamara OShaughnessy is the mom of three super busy kids. She has been at the helm of
Chicago Parent for seven years. In that time, Chicago Parent has brought home more than 100
awards for its journalism, design and website.
Contact her at tamara@chicagoparent.com 708/613.3350
Senior Editor, Elizabeth Diffin is a very-involved aunt of two little boys. She oversees Chicago
Parents award-winning calendar in print and online as well as organizes our popular weekly
contests. Prior to joining Chicago Parent, she attended Northwestern Universitys Medill School of
Journalismfor her masters degree in journalism.
Contact her at ediffin@chicagoparent.com 708/613.3324
Digital Editor, Jackie McGoey is a busy mom of one and an entrepreneur specializing in handmade,
one-of-a-kind hair accessories for girls. She is heading up Chicago Parents new blog network,
creating new content for the website and making the existing content much easier to use. She has a
masters degree in journalism from Northwestern Universitys Medill School of Journalism.
Contact her at jackie@chicagoparent.com 708/613.3360
Connect with Chicago Parent 708/386.5555 advertising@chicagoparent.com
The Chicago Parent brand.
We have a single goal: Connecting with parents across Chicago. But we have a lot of ways to accomplish that goal because we meet
these parents where they are in life and through the medium that best works for them at that moment.
Digital:
ChicagoParent.com served up 4,517,389 page views in the past 12 months.
The tablet version of Chicago Parent offers the full experience of the magazine plus notable new options for advertisers.
Our mobile enhanced version of ChicagoParent.com focuses on delivering our exceptional family calendar to parents on the move.
Email newsletters engage parents by topic each week. Your Weekend is a family event planner. On Monday we deliver coupons and
contests. The Dedicated tells the story of one advertiser.
Social media:
Parents are intensely connected via social media and were right in the middle of it on Facebook, Twitter, Instagram and
Pinterest. Our numbers are growing fast and we can help advertisers reach our social media audience.
Print:
Chicago Parent Chicago Parent magazines glossy, four-color format combines with great editorial content that has connected us
to generations of Chicago parents.
Going Places is our quarterly magazine with 500+ family events and activities. There is no better resource guide.
Chicago Special Parent is our twice a year empowerment guide for Chicago families raising kids with special needs.
Face-to-face:
Chicago Parent meets parents at festivals, school fairs and expos throughout the year. Get your message out directly via
sponsorships and sampling in our popular goody bags.
Chicago Parent in print.
73
DECEMBER 2014
| FREE
staycations
&
celebrations
ConnECting with FaMiliEs
CHI-BERIA
AwEsomE!
50 toys
for $50
Local
picks for
babies to
tweens
Special Parent
Circulation
Making The Grade
Ad sizes
Editorial calendar
Advertising rates
Custom printing options
Going Places
FREE
SPRING 2014
Great
gas tank
getaways
GOING PLACES
2.0
survival
guide
Demos
10
HOT HOODS
Sweet
eats
WINTER 2014
other tips
after a
diagnosis
11/6/14 4:28 PM
The
sweet
life
One moms
special
needs
journey
CHAMPIONS
for a cause
4 focused on tomorrow
2/27/14 3:28 PM
CPS_Cover_Winter2014 3
CP_Cover_December_2014.indd 7
AN EMPOWERMENT
GUIDE FROM
LOCAL
RESOURCES
YOU NEED
EMBRACE
your child
The big
TRAVEL
issue
GP_Spring_Cover2014.indd 9
Specal Parent
CHICAGO
1/29/14 3:45 PM
Who reads Chicago Parent magazine? Chicago Moms.

Chicago Parent readers are loyal and engaged.
66 percent have read three or more of our last four issues
61 percent spent more than 30 minutes with each issue
68 percent pass along their copy to a friend
Our moms make the buying decisions
97 percent are the primary shoppers for their family

95 percent identify service providers through Chicago Parent
91 percent use our ads to make buying decisions
58%
49%
69%
Who are these women?

64 percent attended or graduated college
29 percent have post-graduate studies or degrees
63 percent work outside the home full or part-time
What else do they read?

88 percent do not subscribe to city/regional magazines
67 percent do not subscribe to national or regional parenting magazines
Have children
0-4
Have children
under 5
Have children
5-12
Source: 2010 Chicago Parent reader survey by Readex Research
Circulation
Chicago Parent is the only local parenting

magazine which covers all of Chicagoland
six counties worth.
locations, libraries, park facilities, museums, medical

offices, schools and pre-schools -anywhere a mom
is likely to be on a regular basis.
We distribute 100,000 copies of the monthly

magazine through 2,200 locations favored by
moms and their kids. Our readers are loyal 66
percent have read three of the past four issues
and a great majority of them spend more than 30
minutes reading each issue.
Moms find Chicago Parent at family focused retail
65% Suburbs
Geographic Breakdown
29% South
34% North
37% West
35% Chicago
Connect with Circulation manager Kathy Hansen 708/613-3340 circulation@chicagoparent.com
Distribution
Addison
Algonquin
Alsip
Antioch
Arlington Heights
Aurora
Barrington
Barrington Hills
Bartlett
Batavia
Bedford Park
Bellwood
Bensenville
Berkeley
90
90
290
290
55
55
Berwyn
Bloomingdale
Blue Island
Bolingbrook
Bourbonnais
Braidwood
Bridgeview
Broadview
Brookfield
Buffalo Grove
Burbank
Burr Ridge
Calumet City
Calumet Park
Carol Stream
Carpentersville
Cary
Channahon
Chicago Heights
Chicago Ridge
Chicago
Cicero
Clarendon Hills
Countryside
Country Club Hills
Crest Hill
Crestwood
Crete
Crystal Lake
Darien
Deerfield
Des Plaines
Downers Grove
Elgin
Elk Grove Village
Elmhurst
Elmwood Park
Evanston
Evergreen Park
Flossmoor
Ford Heights
Forest Park
Fox River Grove
Franklin Park
Frankfort
Geneva
Glen Ellyn
Glencoe
Glendale Heights
Glenview
Glenwood
Grayslake
Great Lakes
Gurnee
Hampshire
Hanover Park
Harvard
Harvey
Harwood Heights
Hazel Crest
Hickory Hills
Highland Park
Highwood
Hillside
Hines
Hinsdale
Hoffman Estates
Homer Glen
Homewood
Huntley
Hyde Park
Itasca
Johnsburg
Joliet
Justice
La Grange
LaGrange Park
Lake Bluff
Lake Forest
Lake Zurich
Lansing
Lemont
Libertyville
Lincolnshire
Lincolnwood
Lindenhurst
Lisle
Lockport
Lombard
Long Grove
Lyons
Markham
Matteson
Maywood
McHenry
Melrose Park
Midlothian
Mokena
Monee
Morris
Morton Grove
Mount Prospect
Mundelein
Naperville
New Lenox
Niles
Norridge
North Aurora
North Chicago
North Riverside
Northbrook
Northfield
Northlake
Oak Brook
Oak Forest
Oak Lawn
Oak Park
Oakbrook Terrace
Olympia Fields
Orland Park
Palatine
Palos Heights
Palos Hills
Palos Park
Park Forest
Park Ridge
Plainfield
Plano
Prospect Heights
Richmond
Richton Park
River Forest
River Grove
Riverdale
Riverside
Riverwoods
Robbins
Rolling Meadows
Roselle
Rosemont
Round Lake
Round Lake Beach
Sauk Village
Schaumburg
Schiller Park
Shorewood
Skokie
So. Chicago Heights
South Holland
St. Charles
Steger
Streamwood
Sugar Grove
Tinley Park
University Park
Vernon Hills
Villa Park
Warrenville
Wauconda
Waukegan
West Chicago
West Dundee
Westchester
Western Springs
Westmont
Wheaton
Wheeling
Willow Springs
Wilmette
Wilmington
Winfield
Winnetka
Wood Dale
Woodridge
Woodstock
Worth
Zion
Connect with Circulation manager Kathy Hansen 708/613-3340 circulation@chicagoparent.com
Weve been around since 1984. But were always brand
GOLD
Overall Design 2013
new. Thats what happens when your readers are new

moms looking to figure out lifes oldest questions in a
brand new day.
2015
MAY 2014 | FREE
100,000 Circulation
CONNECTING WITH FAMILIES
CP/Magazine_page
133
WAYS
to love
May
Make
room
for your
MIL
What
moms
really want
CP_Cover2_May2_2014.indd 13
Oh
baby
Childbirth
surprises
4/16/14 12:30 PM

Full page
3/4 page
9/16 page
1/2 page
3/8 page
1/4 page
1/8 page
1/16 page
1x
3x
6x
12x
Please contact
your area sales manager
for rate information.
Premiums:
Back cover +40% premium over the earned frequency rate

Inside Back +25% over earned frequency rate
Inside Front +25% over earned frequency rate
Preprinted Inserts:
Yes, we can distribute up to 100,000 pre-printed inserts

each month. Rates available on request.
6 Unit V ad
3.6 X 7
Marketplace
1 Unit ad
1.6875X 2.1875
2 Unit V ad
1.6875 X 4.5625
Classified ads can be found

in Chicago Parents Marketplace section!
Build your bookings and your business in print and online.
3 Unit H ad
5.5 X 2.1875
An affordable and perfect place for clowns, magicians and other party entertainers.
Also great for income opportunity business, resale, consignment shops and more!
2015 Marketplace Print Ad Size
4 Unit ad
3.6 X 4.56
2 Unit H ad
3.6 X 2.1875
Dimensions
1 unit
1.6875 x 2.1875
2 unit - vertical
1.6875 x 4.5625
2 unit - horizontal
3.6 x 2.1875
3 unit - vertical
1.6875 x 7
3 unit - horizontal
5.5 x 2.1875
4 unit - square
3.6 x 4.8675
4 unit - horizontal
7.4167 x 2.1875
3x
6x
$200
$175
$300
$275
$300
$275
$400
$375
$400
$375
$500
$475
SPECIAL NEEDS
$500
$475
12x
$125
$225
$225
$325
$325
$425
$425
Please contact
your area sales
manager for rate
information.
COFFEE & CONVERSATION.
Monthly group for parents of children
with special needs. Babysitting may be
available to people who RSVP at least
eight days in advance. 6:30-8 p.m. July
12. Aspire Childrens Services, 1815 S.
Wolf Road, Hillside. (708) 236-0979,
aspireofillinois.org.
No registration required. Visit website

for details. $3, members may use
passes. 6:30-8 p.m. July 15. Centennial
Beach, Naperville Park District, 500 W.
Jackson Ave., Naperville.
(630) 848-5000, napervilleparks.org.
Noon July 21. Downtown Chicago.

disabilityprideparade.org.
ARTS IN THE PARK. Live entertain-
1. Design services are included in the cost of the ad.

2. For color add $25 per unit
3. Print Circulation is 100,000 per issue
4. Credit or debit card payment is required prior to running initial ad. Continuing monthly ads
are billed to the card on the first of each month.
SPECIAL NEEDS NIGHT AT
CENTENNIAL BEACH. Families with
families of kids with autism spectrum

disorder, visual, and mobility impairments. The entire family can explore
the museum during a typically quieter
time, although it is open to the public.
Photo books are available to help
visitors structure their visit. Specially
trained staff will assist with art activities, and resource tables will provide
information on issues and services.
Call for more information. Free with
admission; free members. 5-7 p.m. July
19. DuPage Childrens Museum, 301 N.
Washington St., Naperville. (630) 6378000, dupagechildrensmuseum.org.
individuals who have special needs

are invited to enjoy a relaxing evening
outside normal hours. The shallow end
and shallow-end slide will be open.
DISABILITY PRIDE PARADE.

Annual event to generate national
visibility for the disability community.
PLAY FOR ALL. The museum opens
early for registered kids and families

with disabilities to experience CCMs
multisensory exhibits and activities.
The first 100 visitors to register receive
free admission (limit six per family).
To register and for more information,
call (312) 321-6551. 9-10 a.m. July 14.
Chicago Childrens Museum, 700 E.
Grand Ave. at Navy Pier, Chicago. (312)
527-1000, chicagochildrensmuseum.org.
professional
services
directory
2015 PSD Rates

Ad Dimensions
Single Unit
2.375 X 1.7667
Double Unit
2.375 X 4.04
3x
Design services are included in the cost of the ad.

For color add
Full circulation is 100,000 per issue
Credit or debit card payment is required prior to running initial ad.
Continuing monthly ads are billed to the card on the first of each month.
6x
12x
THIRD THURSDAY. Special time for
ment and programs provided by Palatine

Park District and Northwest Suburban
Special Recreation Association. Learn
about acting and participate in visual arts
projects. Adaptive equipment is available.
10 a.m.-2 p.m. July 21. Palatine Park
District, 250 E. Wood St., Palatine.
(847) 991-0333, palatineparks.org.
SPECIAL PERSONS DAY. Enjoy rides,
goody bags, and a lunch that includes hot
dogs, chips and Pepsi. 10 a.m.-noon. July
21. Wolf Lake Memorial Park, 2938 S.
Calumet Ave., Hammond, Ind.
(219) 853-6378, festivalofthelakes.com.
SPECIAL NEEDS OPEN PLAY. Enjoy
clean, energetic fun in soft, interactive

playgrounds. All children must be
accompanied by an adult at all times;
adults are only allowed on inflatables to
assist small children. A signed waiver and
socks required for all participants. Free
special needs participants and adults; $5

additional children. 9-10:30 a.m. July 29.
Cooperative Special Recreation Initiative,
FunFlatables, locations in Dyer, Hebron
and Merrillville.
LETS GET BIKING! Eight-week program
for kids 8-10 who are ready to learn

to ride a two-wheel bike, taught by an
occupational therapist. Children must
have their own bike without training
wheels and a helmet. $240. 2-3 p.m.
Thursdays. Aspire Childrens Services,
1815 S. Wolf Road, Hillside. (708) 2360979, aspireofillinois.org.
SINGLISH: MUSICAL COMMUNICATORS.
A six-week group for kids 6-8, led by a

board-certified music therapist. Sessions
help children increase communication
with peers, practice turn-taking in
conversation, and practice expressing
short phrases and individual sounds.
Register by June 14. $180. 4:30-5:30
p.m. Thursdays. Aspire Childrens
Services, 1815 S. Wolf Road, Hillside.
(708) 236-0979, aspireofillinois.org.
Professional services Directory

CHILD SLEEP CONSULTANTS
Expert advice to resolve ANY sleep issue:

Late or drawn out bedtime Night wakings
Erratic or short naps Early rising
Call (847) 386-6285

for your FREE 15-minute evaluation today!
Kim Schaf, M.A.T.
Certied Infant & Child Sleep Consultant
Orthodontic evaluations
are always
complimentary,
and we're happy
to provide second
opinions.
Nominated as one of
Nominated
as one of
CHICAGOS FAVORITE
Kids
Doc
John P. Kenney, DDS, MS
Diplomate American Board of Pediatric Dentistry
Children's Dentistry in
Park Ridge
CHICAGOS FAVORITE
Kids
Doc
John G. Crawford, DDS MS

Pediatric & Orthodontic
Dental Health Care Specialists
Concerned & caring - We love kids!
www.SleepTrainingSolutions.com
Pediatric dentistry
PEDIATRIC DENTISTRY
Providing orthodontic and pediatric
dental care for over forty years,
we're now seeing our third generation
of child patients.
505 N. Ridgeland Ave. Oak Park

708-524-9788 | www.MyKidsDentist.cc
101 S. Washington St., Suite 114

Park Ridge, IL 60068
847-698-2088
24-Hour Answering Service

We are an Authorized Under Armour Performance
Mouthwear Provider - with Armourbite Technology
Infants, Children, Teens & Special Needs Children
www.care4kidsteeth.com
68 July 2012 ChicagoParent.com
10
Our guide to family fun
Going Places
is getting a new look
100% four-color glossy

85,000 circulation
Covers six counties
Spring, summer & fall distribution
2015
FREE
Free coupon with full page buy
Deadlines

Spring/Travel Issue
Summer
Fall
SUMMER 2014
GOING PLACES
27
Display Rates
COOL
POOLS
BBQ
1x
Materials
Due
Feb. 27
May 1
Aug. 14
2x
Distribution
Begins
Mar. 16
May 18
Aug. 31
3x
Full Page
1/2 Page
1/4 Page
1/8 Page
Coupon*
*Free with full page buy Color included with rates
in the
Please contact
312
Put some
SIZZLE in
SUMMER
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Space
Reservation
Feb. 23
April 27
Aug. 10
Back Cover......+40% Other premium........+20%
Full Page
4.625
X 7.625
1/4
2.21
X
3.71
1/8
2.21
X 1.75
The change means:

The same great content but in a highly
visual, easy-to-read format
A reinvigorated focus on fun things to do
and places to go with kids
A more synergistic relationship with
ChicagoParent.com where readers will
find all the up-to-date resources at their
fingertips
Three great issues, instead of four, putting
emphasis on Spring, Summer and Fall. The
popular Winter issue becomes a holiday
extravaganza with greater circulation in the
November and December issues of Chicago
Parent.
Added Value
Your coupon will be posted online in

the coupon section for the duration
of this issue with full page buy.
4/30/14 3:55 PM
1/2 Horizontal
4.625
X 3.71
a size perfect for todays

busy, on-the-go parents.
1/2
Vertical
2.21
X 7.625
Mechanicals
Trim size
Bleed
Full page
Half horizontal
Half vertical
Quarter
1/8 Horizontal
5.375 X 8.375
5.625 X 8.625
4.625 X 7.625
4.625 X 3.71
2.21 X 7.625
2.21 X 3.71
2.21 X 1.75
Coupon
2.21 X 1.75
*With the purchase of one full paying adult admission, the brithday celebrant
is free. Applies to general admission only. Not valid for prior purchases. May
not be combined with any other discount offer. Use discount code BFGEN at
time of purchase to receive discount. Upgrades are additional. Some restrictions
may apply. Valid at the Schaumburg Castle only. Expires 12/30/2013.
Savings
Courtesy of
ChicagoParent.com
$
11
double-sided
Your Special Needs Empowerment Guide
Special Parent
Chicago
50,000 distributed to effectively targeted locations
Specal Parent
CHICAGO
WINTER 2014
AN EMPOWERMENT
GUIDE FROM

2015 Deadlines

Winter 2015
Summer 2015
Space
Reservation
Jan. 26
Jun. 29
Materials
Due
Jan. 30
July 3
Distribution
Begins
Feb. 16
July 20
LOCAL
RESOURCES
YOU NEED
EMBRACE
your child
other tips
after a
diagnosis
Please contact
your area sales manager for rate information.
The
sweet
life
Display Rates
One moms
special
needs
journey
Full Page
3/4 Page
1/2 Page
3/8 Page
1/4 Page
1/8 Page
1/16 Page
CHAMPIONS
for a cause
1/29/14 3:45 PM
Service Directory
An advertising directory in the back of the

publication
Services and products grouped by category
(e.g. Occupational Therapy, Speech Therapy, etc.)
AD SIZE color
1/16
1/8
12
The Go-To Annual Resource to Help Parents Navigate School Choice

100% Full Color Glossy
Advertising Resource Directory of Schools
Education stories
Added value with your ad purchase
This publication is inserted into the January issue of Chicago Parent
P r e s c h ools | Element ary | H igh Schools | B oarding | Enrichment

Special N eeds | Academic Tut oring Serv ices and more
JANUARY 2014
MAKING GRADE
Deadlines

Space
Reservation
Materials
Due
Distribution
Begins
January 2015
January 2016
Dec. 8
TBD
Dec. 12
TBD
Jan. 5
TBD
Display Rates
Full Page
3/4 Page
1/2 Page
1/4 Page
Color:
THE
MTG_cover_2014.indd 1
2015
Your best guide to
CHICAGOLAND
Added Value
schools
Display advertisers receive:
SPECIAL ADVERTISING SUPPLEMENT

EDUCATION GUIDE
Advertising Supplement
Please contact
your area sales manager for rate
information.
FREE directory listing of name, address, phone, website

12/11/13 9:40 AM
75-word listing
13
Introducing Hey Baby Chicago, a publication for expectant and new parents created
in partnership with Bump Club and Beyond.
Hey Baby Chicago is a curated guide containing everything expectant and new parents in the
Chicago area need to know about bringing up baby.
thE BaBy
guys gear
guide
Convenient, digest-sized print magazine

Supported by digital, social and event marketing
Content will live online at both ChicagoParent.com and BumpClubandBeyond.com
Tablet version
Advertising partners will have opportunity for additional exposure through co-branded
contesting, in-person events and social media opportunities
Demographics:
About the hey Baby Chicago Reader
This innovative new publication will be distributed to expectant and new
moms who want to be inthe-know about the best the Chicago parenting
community has to offer. Our target demographic is college-educated women ages
25-40 looking for the best products and resources for their growing families.
Circulation - 50,000
Hey Baby Chicago copies will be distributed in
partnership with Bump Club and Beyond across
Chicago and the surrounding suburbs through targeted channels including local moms groups, healthcare providers and retail partners. Hey Baby Chicago
will be distributed in two phases: the first in November 2014 and the second
in early 2015.
Deadlines
Space Reservation:
Ad Materials:
Sept. 21, 2015

Sept. 25, 2015
Street Date:
Oct 12, 2015
Please contact
your area sales
manager for rate
information.
Rates
Full Page......................................
Half Page.....................................
Quarter Page...............................
a
modern
parents
ABCs
About Bump Club and Beyond
Be lli es to
Bi rth days
What you nee

d
to know
Bro ugh t to
you By
Hy Baby Cover.in
dd 10
10/17/14 2:53
PM
Bump Club and Beyond is the nations

largest social network for expectant and
new parents. We are committed to our mission
to connect the moms and moms-to-be in our
communities with the best products, resources,
experts and most importantly, each other.
We partner with only the best brands to host
educational and social events, exclusive shopping
nights and much, much more.
38,000 Fans
4,700 Followers
Mechanicals
Trim size
Bleed
Full page
Half horizontal
Half vertical
Quarter
1/8 Horizontal
5.375 X 8.375
5.625 X 8.625
4.625 X 7.625
4.625 X 3.71
2.21 X 7.625
2.21 X 3.71
2.21 X 1.75
Promotional exposure
We offer additional national and local opportunities
such as eblasts, contests and gift bag inserts.
In-person event marketing opportunities are
available. Ask your sales rep for more details.
Full Page
4.625
X 7.625
1/2 Horizontal
4.625
X 3.71
1/4
2.21
X
3.71
1/2
Vertical
2.21
X 7.625
1/8
2.21
X 1.75
14
Production Guidelines
PRINTING PROCESS
Chicago Parent is sent to press digitally and

printed by heatset/offset press
Programs
(PC or Mac compatible)
Preferred:
PDF format(Acrobat)
Distilled with no color
management and all fonts
embedded
Other Programs:
InDesign
Quark
Illustrator
Photoshop
All artwork or fonts will be recreated/
substituted if they are not received in one of
these programs.
Live area: 7.42 X 9.475

Trim: 8.1875 X 10.486
Bleed: 8.6875 X 10.9
Submitting Ad Copy
Please send copy via email or CD

Reference client name
and publication in subject line
Compress all files
Image resolution: 300 dpi or higher
File transfers to ftp.clients.chicagoparent.com

Please contact your sales representative for
password and upload information.
Documents should be collected for output and
included with ad materials. Include or fax a hard
copy proof with electronic submissions. Color
proofs recommended for color ads.
Color/CMYK
Spot colors converted to process color.

Reversed or colored type made up with more
than one color should not be smaller than 10
point, for best results.
Bleed Specs
Allow 1/4 on each side. Please allow 1/4 of

safety space between live copy and ad trim.
Bleed on full pages only.
Art Elements
All color, grayscale and black and white line art

should be submitted at 300 DPI (dots per inch)
at full reproduction size.
Connect with Advertising Production Manager Phil Soell 708/613-3336 psoell@wjinc.com
15
1/4
Full Page
7.42 x 9.475
3.6 x
4.625
1/2V
3.6
x 9.475
1/8V
1.6875 x 4.625
1/16
1.6875 x
2.1667
1/8H
3.6 x
2.1667
print AD SIZES
ad size
1/2H Page
7.42 x 4.625
full page
9/16 regular
9/16
5.5 X 7
3/8V
3.625 x 7
3/4H
7.42 X 7
1/4V
1.6875 x 9.475
1/2 horizontal
1/4H
7.42 X 2.1667
5.5 X 4.625
5.5 X 9.475
Send all ads to the attention of your sales representative.

If you have any questions regarding our recommended production guidelines, please call your
Area Sales Manager.
5.5 X 7
7.42 X 4.625
3.6 X 9.475
1/4 Regular
3.6 X 4.625
1/4 vertical
1.6875 X 9.475
1/4 banner
7.42 X 2.1667
3/8 horizontal
3/4V
7.42 X 9.475
1/2 vertical
3/8 vertical
3/8H
trim
3/4 vertical
3/4 horizontal
1/8 vertical
1/8 horizontal
1/16 regular
3.625 X 7
5.5 X 4.625
5.5 X 9.475
7.42 X 7
1.6875 X 4.625
3.6 X 2.1667
1.6875 X 2.1667
16
custom services
Custom printing options
Chicago Parent delivers all gloss, all color on every page. If

you want bigger impact, we provide an array of interesting
print advertising options that go beyond halves and full
pages. We offer a variety of gatefold covers, stepped
covers, split covers, tipped in inserts and cover stickers.
Talk to your Chicago Parent salesperson and ask to see
samples and pricing on these options.
October 2012 FREE
JULY 2013 | FREE
phil soell | production manager

andy mead | design manager
debbie becker | designer
mark moroney | designer
SPECIAL
ADVERTISING
SECTION
CONNECTING WITH FAMILIES
The
How-to
ISSUE
Make this your

best summer
Full Ad Design Shop
*all custom printing options require an adjusted deadline schedule and additional
charges. For more information, contact your Regional Sales Representative.
203
things
to do
Easy summer
suppers
CP_Cover_July_2013.indd 1
17
13
Reasons
WE LOVE
orange
SPONSORED BY:
While other publishers have outsourced most production

capabilities, Chicago Parent keeps investing in our design staff
and our technology. Whether it is actively monitoring a creative
file coming from an ad agency and shepherding it through print or
creating a wholly new ad for an advertiser, our four member team
is ready to work directly with you.
Were also able to offer ad design work for all of our digital
platforms including rich media.
Real
Happy
Families
planning
made
easy
3 COUNTY CORN MAZE/PUMPKIN PATCH MAP!
Party
HALLOWEEN
tricks
& treats
6/5/13 3:55 PM
Editorial & Advertising Calendar | January - March 2015
MARCH
FEBRUARY
JANUARY
Editorial Theme
Advertising Section
Space Materials Distribution

Dec. 8
Making The Grade:

A stand alone publication distributed with the January issue
Making The Grade

Dec. 1
Dec. 5
Also: Camps, Arts
The Love Issue
Travel & Health
Also:
Camps, Family Health
City Neighborhoods focus
EMBRACE
your child
other tips
after a
diagnosis
Space: Jan. 26
Materials: Jan. 30
Distribution: Feb. 16
The
sweet
life
One moms
special
needs
journey
CHAMPIONS
for a cause
FREE
AN EMPOWERMENT
GUIDE FROM
LOCAL
RESOURCES
YOU NEED
1/29/14 3:45 PM
March
GP_Summer_Cover2014.indd 9
Dec. 29
Jan. 5
Jan. 9
Jan. 26
Feb. 2
Feb. 6
Feb. 23
CHICAGO
SUMMER 2014
GOING PLACES
February
Camp Guide
Everything for summer camps

Also: Dental health
Specal Parent SPECIAL PARENT

WINTER 2014
Dec. 29
Our annual school guide
Winter Fun
SPECIALS
Dec. 12
27
COOL
POOLS
BBQ
in the
312
Put some
SIZZLE in
SUMMER
your
4/30/14 3:55 PM
GOING PLACES
The TRAVEL Issue
Space: Feb. 23
Materials: Feb. 27
Distribution: Mar. 16
18
Editorial & Advertising Calendar | April - June 2015

Editorial Theme
Advertising Section
APRIL
The Baby Issue
Camps, Arts, Special Needs,

South Suburban Focus
April 6
Summer Fun
Also:
Camps, Family Health
May 4
JUNE
The Green Issue
MAY
Celebrations:
Our bi-annual party planner

Also: Camps, Green parenting,
Evanston/Skokie focus/
Will County focus
May
FREE
SPRING 2014
Great
gas tank
getaways
GOING PLACES
SPECIALS
Mar. 2
10
HOT HOODS
19
April 27
May 8
May 26
SUMMER Going Places

Space: April 27
Materials: May 1
Distribution: May 18
2/27/14 3:28 PM
Mar. 23
April 10
Sweet
eats
The big
TRAVEL
issue
GP_Spring_Cover2014.indd 9
Mar. 6
Editorial & Advertising Calendar | July - September 2015
JULY
Summer Fun
AUGUST
The Back-To-School
Issue
SEPTEMBER
Editorial Theme
Special Needs
July
Back To School Health, Summer

learning, North Suburban focus
City Neighborhoods focus
June 1
June 5
June 22
Education, Arts
July 6
July 10
July 27
Aug. 3
Aug. 7
Aug. 24
Fall fun, Arts

Special Section: High School Choice
LOCAL
RESOURCES
YOU NEED
22
and then
what?
in the
little
things
BULLY
PROOF
your kids
SP_Cover_2013.indd 3
FALL 2013
AN EMPOWERMENT
GUIDE FROM
JOY
6/27/13 10:02 AM
FREE
Specal Parent
SUMMER 2013
SPECIAL PARENT
Space: June 29
Materials: July 3
Distribution: July 20
Sept.
GOING PLACES
SPECIALS
Advertising Section
FREE
great
escapes
FALL
favorites
What to know,
where to go
GP_Spring_Cover.indd 1
Trains,
planes &
automobiles
Going Places
Fall Issue
Space: Aug. 10
Materials: Aug. 14
Distribution: Aug. 31
8/28/13 1:44 PM
20
Editorial & Advertising Calendar | October - December 2015
OCTOBER
Editorial Theme
Advertising Section
Celebrations:
Fall Fun
Our bi-annual party planner

Also: NPN section, Discover DuPage
Aug. 31
NOVEMBER
The Baby Issue
Independent Schools, Holiday dance
DECEMBER
NEW! HEY BABY! Special Publication
Holidays
Holiday Gift Guide, Gifted & Enrichment,

Oak Park/River Forest Focus
Sept. 4
Sept. 21
Sept. 25
Oct. 5
Oct. 9
Oct. 26
Oct. 30
P re sc h o o l s | E l e me n t a ry | H i g h S c h o o l s | B o a rd i n g | E n ri c h me n t
S p e c i a l N e e d s | A c a d e mi c Tu t o ri n g S e rvi c e s a n d mo re
JANUARY 2014
MAKING GRADE
SPECIALS | January 2015
21
Oct. 12
Oct. 26
Nov. 16
Making The Grade

Space: Nov. 30
Materials: Dec. 4
Distribution: Dec. 28
THE
MTG_cover_2014.indd 1
Sept. 21
Your best guide to
CHICAGOLAND
schools
SPECIAL ADVERTISING SUPPLEMENT

EDUCATION GUIDE
12/11/13 9:40 AM
DIGITAL solutions to reach Chicago parents
Tablet edition
Mobile enhanced
ChicagoParent.com
Email newsletters
22
FACEBOOK:
SOCIAL Media
Our moms connect via social media
INSTAGRAM:
Its simple, Chicago moms live on social media. And Chicago Parent is right there
with them whether they are on Facebook, Pinterest or Twitter. Were engaged with
family event ideas, contests, posts from our bloggers, links to the highs and lows of
parenting and just casual conversations.
Whether you are deep into social media or just exploring, Chicago Parent offers
advertisers access to our devoted social media moms. Use our feeds to build your
social media following, drive traffic to your website and raise your brand awareness.
Its easy and our social media editor, marketing coordinator and sales
representatives are ready to help.
The details:
Sponsored tweets
Sponsored posts on Facebook
Sponsored pin on Pinterest
Sponsored Facebook contests
PINTEREST:
Small truths:
86 percent of our FB followers are women
71 percent of our FB followers are between 24 and 44 years old
TWITTER:
23
Email Newsletters: a direct reach to our readers

dedicated EMAILS
A powerful tool to tell your advertising story, our

Dedicated Emails are focused entirely on your
message delivered to our passionate readers.
Use words, pictures, coupons and offers to create
a call-to-action that promotes an event, a sale,
an introduction. Reach thousands of our readers
through this intimate connection.
Design: Let our designers do the

work for you. Well need 250 word
copy and 3 jpegs a week before
send date. You may also send a 550
pixel wide jpeg to be inserted, as
the complete promotion.
Please contact
Subject line: Chicago Parent sales

staff will work with you on creating
the most effective subject line.
online opt-in NEWSLETTERS

Sent to 14,000+ subscribers
your weekend
Delivered Thursdays
Leader board (570 x 70)..........
Tile (170 x 170).............................
coupons & contests

Delivered Mondays
Featured coupon jpeg & 75 words on

newsletter + 600 X 350 coupon on
website.....................................................
Value of more than 25% discount suggested
Mini Coupon...............................
(will also be on website)
24
Create a SOCIAL Media BUNDLE

Chicago Parent is THE family source for things to do
in and around Chicago.
Reach our moms by including your message in our
Your Weekend email newsletter sent out every Thursday.
There are a variety of ways to use
this powerful tool...
Email Takeover allows you to own ALL ad positions
on the newsletter.
This includes the top leaderboard as well as three tile positions.
Another strong option is a Sponsored Post in the editorial

content of the email.
This allows for up to 25 words about your upcoming event as well as a photo.
Email Takeover + Sponsored Post
Consider the power of advertising in our weekly MOST VIEWED
25
email!
Added OPTIONS on ChicagoParent.com
Please
contact
your area
sales
manager
for rate
information.
Enhanced Listing
Multimedia
Private School Open House Listings
$50/mo 6 mo minimum
Name
Address
Contact Phone
Website link
Photos
250 word description
Client provided video
300 word description

up to 10 photos
all admission events
all identifying info
26
DIGITAL specs | ChicagoParent.com

Specs for
dedicated EMAILS
Leader Board
728 X 90 px
Top of every
page, ROS,
Design: Let our designers do

the work for you. Well need
250 word copy and 3 jpegs a
week before send date. You may
also send a 550 pixel wide jpeg
to be inserted, as the complete
promotion.
Medium
Rectangle
300 X 250 px,
Please
contact
your area
sales
manager
for rate
information.
27
Half Page
300 X 600 px
Subject line: Chicago Parent

sales staff will work with you
on creating the most effective
subject line.
Misc. Specs:
Leader board on
Your Weekend......................570 x 70
Tile............................................170 x 170
Coupon on website.....600 X 350
FACE-TO-FACE
EVENTS | Face-To-Face Marketing

Chicago Parent loves to meet our
readers face-to-face. And were
always ready to bring customized
messaging from our advertisers
along. That partnership might take
the form of event sponsorship,
product sampling at events or
placement of an item in the
thousands of goody bags we hand
deliver at events each year.
And, notably, because we are

an entrepreneurial company, we
are open to your ideas for ways to
work together in engaging with our
powerful, passionate readers. Talk to
your salesperson and see what you
can create.
Were at family expos, street fairs in

the city, runs, suburban Tastes, school
fairs, museum exhibit openings.
Basically, we are anywhere where
moms and kids are likely to gather.
28

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Connecting with Families

DEEP IN THE DIG at The Chicago Childrens Museum

Overview | Digital | Print | Social | Face-to-Face

Welcome to Chicago Parent Media

othings more powerful than being a mom. No connection is more

Connect with Dan Haley 708/613.3301 dhaley@wjinc.com

Connecting Chicago Families

Chicagos best, just for you!

arenthood can be as exhausting as it is

find us sharing on Twitter, Facebook, Instagram,

Everyone involved in making Chicago Parent, our

Isabella & Veronica Burden

Connect with Tamara OShaughnessy 708/613.3350 Tamara@chicagoparent.com

Meet the people who make Chicago Parent

Connect with Chicago Parent 708/386.5555 advertising@chicagoparent.com

Connecting Chicago Families

The Chicago Parent brand.

Connecting Chicago Families

Chicago Parent in print.

ConnECting with FaMiliEs

Making The Grade

Connect with Chicago Parent 708/386.5555 advertising@chicagoparent.com

Connecting Chicago Families

Who reads Chicago Parent magazine? Chicago Moms.

Our moms make the buying decisions

97 percent are the primary shoppers for their family

Who are these women?

What else do they read?

Source: 2010 Chicago Parent reader survey by Readex Research

Connect with Chicago Parent 708/386.5555 advertising@chicagoparent.com

Connecting Chicago Families

Chicago Parent is the only local parenting

locations, libraries, park facilities, museums, medical

We distribute 100,000 copies of the monthly

Connect with Circulation manager Kathy Hansen 708/613-3340 circulation@chicagoparent.com

Connecting Chicago Families

Connect with Circulation manager Kathy Hansen 708/613-3340 circulation@chicagoparent.com

Weve been around since 1984. But were always brand

new. Thats what happens when your readers are new

MAY 2014 | FREE

CONNECTING WITH FAMILIES

Back cover +40% premium over the earned frequency rate

Yes, we can distribute up to 100,000 pre-printed inserts

Connect with Chicago Parent 708/386.5555 advertising@chicagoparent.com

Classified ads can be found

2015 Marketplace Print Ad Size

No registration required. Visit website

Noon July 21. Downtown Chicago.

1. Design services are included in the cost of the ad.

families of kids with autism spectrum

individuals who have special needs

DISABILITY PRIDE PARADE.

PLAY FOR ALL. The museum opens

early for registered kids and families

2015 PSD Rates

Design services are included in the cost of the ad.

THIRD THURSDAY. Special time for

ment and programs provided by Palatine

clean, energetic fun in soft, interactive

special needs participants and adults; $5

for kids 8-10 who are ready to learn

A six-week group for kids 6-8, led by a

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