Académique Documents
Professionnel Documents
Culture Documents
Executive Summary
Flagrantly, nowadays CSR approach has been immensely exploited by the organizations and
non-governmental organizations in a negative manner since the global markets are
becoming competitive. The term corporate social responsibility has become a trend of
symbols to explicit the companys corporation as being socially responsible, however
intrinsic intention has been self-regulation and private interest of the company. Hence, the
reliance industry limited has taken the corporate social responsibility as their mainstream of
profit maximization in terms of being socially responsible to educational, environmental,
health care, and agricultural perspectives
Introduction
Reliance Power Ltd, along with its subsidiary companies, which have been set up as special
purpose vehicles (SPVs), (herein after collectively referred to as R Power) is Indias largest,
integrated coal resources and power Generation Company in the private sector. Its
generation project portfolio includes projects based on conventional (coal-based, gas-based,
large hydro) and renewable energy (solar and wind) technologies. Most projects and
operating plants are located in remote / rural areas, where basic infrastructure is
inadequate and socio-economic profile is relatively weaker. Our mission is to contribute
towards improving the quality of life of the communities living in these areas. We believe
that our success in executing and operating large-scale mining /generation projects is
critically dependent on following a participatory development-oriented approach that
strengthens our bond with the local population. R Power has undertaken /shall continue to
undertake appropriate Corporate Social Responsibility (CSR) measures having direct,
measurable and positive economic, social, and environmental impact on the community
with particular emphasis on the local area and areas around where it operates.
IMPORTANCE OF CORPORATE SOCIALRESPONSIBLITIES:
Conduction of Corporate Social Responsibility strategy has became vital trend for the
companies in a current highly competitive global market. Inherently, the CSR strategy has
remained the pillar of the sustainability of a business as far as the consumers and markets
taste and preference changes are concerned. Moreover, the CSR-Asia has described CSR
as the business operations incorporation in environmental and social perspectives with the
interaction of their stakeholders. Hence, CSR approach owes followingfeatures: Firstly, it
observes for the increasing of the shareholders profit in order to preserve the long-term
viability of the business. Secondly, environmental and social improvisation has been the
core objective of the CSR approach. Thirdly, the CSR concept is not a crowding out effect for
the business, but it is about the way that business is operated. In this sequence, CSR
concept is concerned with the long-term sustainability of the business while maximizing the
shareholders interest and plays an active role in the development of community
CSR Policy
Guiding Principles: Reliance Power in its continuous efforts to positively impact the society,
especially the areas around its sites and offices, has formulated policies for social
development that are based on the following guiding principles:
1) Honour the spirit of law and be a responsible corporate citizen.
2) Pursue growths through harmony with the community via innovative management
techniques.
3) Adopt an approach that aims at achieving a greater balance between social development
and economic development.
4) Respect culture and customs of every project / plant location.
5) Work towards elimination of all barriers for the social inclusion of disadvantaged groups such as the poor, socially backward, differently baled and others.
3
Applicability: This CSR Policy is applicable to R Power and all its subsidiaries, which are
mandated with the CSR expenditure obligations as per Sec. 135 of the Companies Act, 2013
read with the Companies (Corporate Social Responsibility Policy) Rules, 2014, as amended
from time to time.
Focus Areas: R Power CSR areas targets inclusive growth of all stakeholders under eight
categories, mentioned under Sch. VII of The Companies Act, 2013.
These primarily fall under drinking water, sanitation, education, healthcare, social
development, livelihood opportunities and environment protection. These are:
1.
2.
3.
4.
5.
6.
7.
8.
Governance Structure
A three-tier governance structure is responsible for implementing CSR activities at R Power
and its subsidiaries. These include the CSR Committee of the Board, Corporate CSR Team,
and Operational CSR Teams located at respective project/plant site.
Dedicated CSR team shall be constituted at Corporate Office for implementing the CSR
Policy. Corporate CSR Team, located at Mumbai, shall be responsible for
Implementation of CSR Policy.
a) Identify Key Result Areas (KRAs) and Key Performance Indicators (KPIs) to be tracked
at corporate level and Operational (plant/project location) level.
b) Develop Annual Operating Plan (AOP) and targets against each of the identified KPIs
at Corporate and Operational level. (To be developed on a bottom-up basis).
c) Secure necessary approvals for CSR AOP Facilitating allocation of funds along with
relevant SPVs/Operations Team.
d) Monitoring of CSR projects on a quarterly basis to establish effectiveness of CSR
efforts and report the same to the CSR Committee.
e) Compilation of Information & Preparation of annual reports on CSR activities and.
presenting the same to the CSR Committee.
f) Organize Training programmes for CSR staff. any other activity necessary to ensure
achievement of Rowers CSR mission
5
Operational CSR Team located at respective plant / project locations is responsible for:
a) Provide Inputs for the CSR Policy Design.
b) Bottom-up preparation of CSR AOPs and identification of annual targets against
KPIs. I
c) mplementation of CSR Action Plans.
d) Conduct Needs Assessment Survey.
e) Own the CSR Programmes implemented and monitor effectiveness of CSR initiative
delivery.
f) Monthly reporting on progress of CSR interventions.
g) Any other activity necessary to ensure achievement of Rowers CSR mission.
To maintain continuity of community related interventions / programmes initiated during
the project development stage, team members engaged in such activities would be drawn in
as CSR team members at the project execution / operation stage, wherever possible and
augmented if necessary.
Depending on interventions / programmes, external experts shall be engaged on a contract
basis for development of baseline data, planning, implementation, monitoring effectiveness
of CSR initiatives, etc.
Education:
Reliance Industries has constructed nine schools with improving the13, 251 students
education level across the India. Furthermore, the company conducts the Kenya Kelvin
program,
Which plays a vital role to the contribution of supporting Indian Governments projects
towards education of girls across all over the India?
Relatively, RIL are implementing (Jakarta Project) for those students who are suffering
mentally from social and economical backwards and support them to obstacle with dyslexia.
Under the Jakarta Project, 35 trainees are spending 8800 hours in order to arise
the tolerance of underprivileged children to tackle with dyslexia. Consequently, the
6
company owes partnership with UNESCO and BBC for the awareness of dyslexia to other
village student
Sir H.N. Reliance Foundation Hospital and Research Centre inaugurated in Mumbai by PM
Shri Narendra Modi
On the evening of Saturday 25th October 2014, Hon. Prime Minister Shri Narendra Modi
inaugurated Sir H.N. Reliance Foundation Hospital and Research Centre. The Prime Minister
talked about the importance of good health and said that the Government and the people have
to work together for creating a healthy India. He congratulated Reliance Foundation & Smt. Nita
Ambani for their efforts towards this initiative. Speaking at the inauguration, he said, "Just as
this 90 year old hospital has undergone kayakalp (renewal), India too, can undergo a kayakalp,
in the health sector"
10
Conclusion:
To sum up, virtually the corporate social responsibility concept considers the ethical, social,
and environmental aspects of the stakeholders. Relatively, the organizations exploit the
corporate social responsibility as maximizing their shareholders profit through satisfying the
stakeholders mentioned expectations. Many organizations make the CSR approach as their
mainstream trend and apparatus for gaining reputation and catering a better working
environment for their employers in order to enhance the quality status of their organization
as well as acquitting the organizations prime goal. For instance, Reliance Industries Limited
process the environment initiatives, education programs, health care programs, rural
development program, etc. at their own working community for enhancing the quality life
of the companys employees and maximizing the shareholders profit. Although,
CSRapproach owes indispensible positive impacts to the society, the concept has extralegal
and negative disparity to the community. As far as the core objective of the organization
concerns with maximizing their profits, organizations misuse the CSR approach frothier own
private interest in terms of power (in case government shrinks the company remains with
mass power), cost (in order to recover the CSR projects cost the company rises the products
cost for the consumers), accountability, and etc.
Recommendation
Since many companies are interlinked with extralegal activities while implementing the CSR
activities due to owing immense power after the government in some Asian and African
countries and goes to disparity of their trends and code of ethics such as exploiting the child
labour method, they are recommended to follow the code of ethics they have established as
it might affect to the quality and status of the organization through the media
revealer.Furthermore, companies are required to motivate their CSR projects employees via
catering training facilities, bonuses, developed salary system in order to enhance their
productivity, thus, to reduce their total cost of the CSR project as higher cost for CSR project
remains the company with higher prices of the products to the customers. Therefore
customer tends to change their preferences to other market
12
REFERENCES:
Benn, Suzanne and Bolton, Dianne (Key concepts in corporate social responsibility,
2011).
Broomhall, Ray (Corporate Social Responsibility: Key Issues and Debates, 2007)
El Ghoul, Sudoku, Guedhami, Operand, C.Y. Kwok, Chuck,R.Mishra, Dev ( Banking of
Journal and Finance, 9th September2011, peg. 2388-2406). Volume 35.Lober, Heike
(corporate management, corporate social responsibility and customers, 2012)
13