MINDSHARE

GUIDE
SXSWi 2015

"That small, grass-roots event which drew

700 people its inaugural year has since
mushroomed into SXSW, one of the largest
and most influential gatherings on the planet."
USA Today, March 7, 2014

MINDSHARE AT SXSW 2015

SXSWi
30,000+ participants from 83
countries
1,100 sessions with over 2,000
speakers
3,000+ press outlets covering
the festival

MINDSHARE AT SXSW 2015

Making the most of SXSWi

The conference is widespread throughout downtown Austin - be sure to explore
outside of just the Convention Center
Spend time walking around outside of the Convention Center to find the best
branded experiences

The trade show floor is only open Sunday-Tuesday; budget ~2 hours to cover
the full floor
Download the SXSW GO app & use it to program your personal schedule

Be open to spontaneity & be prepared with a plan B (lines can be long)

Big names on panels draw crowds, unknown speakers deliver unique
experiences
There is no Uber surge cap; wear your walking shoes
MINDSHARE AT SXSW 2015

SXSWi Distilled
Mindshare experts will distill the top
events, trends, and emerging topics
during the festival for marketers
Follow us on Twitter @Mindshare_NA
and MindshareInTheLoop.com for:
Preview POV on what we will see at
SXSWi (published week of event)
Daily blog and video updates,
interviews

Top 10 Trends from SXSW postevent

MINDSHARE AT SXSW 2015

The
Sessions

What to attend
Mindshare experts have put
together a selection of
recommended sessions for each
day of SXSWi.
These sessions focus on innovation,
invention, and key emerging
marketing areas such as sensory.

The selections were chosen to

inspire new thinking, big ideas, and
connecting to where your
consumers are going.

MINDSHARE AT SXSW 2015

Friday, March 13
11:00am12:00pm

12:301:30pm

12:301:30pm

Digital Diversity: How

Culture Impacts Digital

Beacons, mPay, and the

Great Shopper Reboot

En Vogue: Blurring Lines

Between Brands and Tech

Hyatt Regency Austin (Zilker

Ballroom 2) 208 Barton
Springs Road

Sheraton Austin (Capitol

Ballroom) 701 E 11th
Street

JW Marriott (Room 205)

110 E 2nd Street

Exploring culture in major

groups across the
increasingly-diverse U.S.,
attitudes & priorities, and
how that influences the way
people communicate online.

Brands/retailers explore the

increasing impact of in-store
sensors and beacon
technology, the push
towards mobile payments,
and more. MediaPost event.

A wearable tech/fashion
expert explores the
intersection of fashion &
technology by breaking
down models of brand
collaborations: Tory
Birch/Fitbit, Apple/Gucci, etc.

Speakers: Facebook, Ipsos

MediaCT

Speakers: Intel, Lowes, Alex

and Ani, and MaxMedia

Speakers: Artefact (UX

designer solo presentation)

MINDSHARE AT SXSW 2015

Friday, March 13
2:003:00pm

3:30-4:30pm

Millennials and Sports:

Reaching Next-Gen Fans

Defining the Next-Gen

Retail Experience

Four Seasons Hotel

(Ballroom AB) 98 San
Jacinto Blvd

Austin Convention Center

(Ballroom D) 500 E Cesar
Chavez St

Despite the nature of live

sports programming, sports
media has to embrace multiplatform to reach millennials.
See what the NFL has been
doing in that regard.

A new generation of
innovators are changing the
way consumers think about
shopping. And retailers
thinking of the retail
experience.

Speakers: NFL, NFL

Network, Re/Code

Speakers: Rent the Runway,

Sephora, Stitch Fix

MINDSHARE AT SXSW 2015

Saturday, March 14
9:3010:30am

11:00am12:00pm, 12:30-1:30pm

Machines That Tell Stories

SXSW Accelerator: Wearable Technologies 1

JW Marriott (Room 210)

110 E 2nd Street

SXSW Accelerator: Wearable Technologies 2

Hilton Austin Downtown (Salon J) 500 E 4th Street

3:30-4:30pm; 5:00-6:00pm

How machines are affecting

digital storytelling and new
ways of finding meaning
and how to be savvy about
your own digital narrative.

Speakers: HP, Polycot

Associates
MINDSHARE AT SXSW 2015

SXSW Accelerator: Digital Health and Life Sciences Tech 1

SXSW Accelerator: Digital Health and Life Sciences Tech 2
SXSW Accelerator is a two-day pitch event in six categories
for early stage technology startups to pitch their product and/or
services to industry technology experts, high profiled media
personnel, and venture capitalists / angel investors. A grand
prize winner for each category will be selected at the end of day
two as part of the evening SXSW Accelerator Awards
Ceremony.
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Saturday, March 14
11:00am-12:00pm; 12:30-1:30pm

11:00am-12:00pm; 12:30-1:30pm

SXSW Accelerator: Social Tech 1

SXSW Accelerator: Social Tech 2

SXSW Accelerator: Enterprise/Smart Data

Tech 1
SXSW Accelerator: Enterprise/Smart Data
Tech 2

Hilton Austin Downtown (Salon G) 500 E 4th

St

Hilton Austin Downtown (Salon F) 500 E 4th

Street

SXSW Accelerator is a two-day pitch event in

six categories for early stage technology
startups to pitch their product and/or services. A
grand prize winner for each category will be
selected at the end of day two as part of the
evening SXSW Accelerator Awards Ceremony.

SXSW Accelerator is a two-day pitch event in

six categories for early stage technology
startups to pitch their product and/or services. A
grand prize winner for each category will be
selected at the end of day two as part of the
evening SXSW Accelerator Awards Ceremony.

MINDSHARE AT SXSW 2015

11

Saturday, March 14
3:30-4:30pm; 5:00-6:00pm

3:30-4:30pm; 5:00-6:00pm

SXSW Accelerator: Ent. & Content Tech 1

SXSW Accelerator: Ent. & Content Tech 2

SXSW Accelerator: Innovative World Tech 1

SXSW Accelerator: Innovative World Tech 2

Hilton Austin Downtown (Salon G) 500 E 4th

St

Hilton Austin Downtown (Salon F) 500 E 4th

Street

SXSW Accelerator is a two-day pitch event in

six categories for early stage technology
startups to pitch their product and/or services. A
grand prize winner for each category will be
selected at the end of day two as part of the
evening SXSW Accelerator Awards Ceremony.

SXSW Accelerator is a two-day pitch event in

six categories for early stage technology
startups to pitch their product and/or services. A
grand prize winner for each category will be
selected at the end of day two as part of the
evening SXSW Accelerator Awards Ceremony.

MINDSHARE AT SXSW 2015

12

Saturday, March 14
3:304:30pm

5:00-6:00pm

The Future Role of Tech in

Dining and Food

A New Authenticity in a
Holographic World

Austin Convention Center

(Ballroom D) 500 E Cesar
Chavez St

JW Marriott (Room 210)

110 E 2nd Street

Chef David Chang

(Momofuku) talks about the
shifting landscape of dining
and how technology is
revolutionizing the way we
interact with, and consume,
food.
Speakers: Momofuku, The
Awl
MINDSHARE AT SXSW 2015

How the unreal world is

enhancing experiences for
people and impacting
perceptions of reality, and
the art of creating authentic
holograms.
Speakers: Valis Virtual
Artists Agency and Pound &
Grain Digital
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Sunday, March 15
9:3010:30am

11:00am12:00pm

12:301:30pm

Storytelling with the New

Screens

Give Me Your Data But

Stay Away From Mine!

Activism At Its Best: Drive

Supporters To Do More

Austin Convention Center

(Room 12AB) 500 E Cesar
Chavez St

JW Marriott (Room 404)

110 E 2nd Street

Austin Convention Center

(Room 10AB) 500 E Cesar
Chavez St

How will 3D printers, VR,

AR, and smart objects/cities
reinvent the future of
storytelling? Findings from
USC's Annenberg Innovation
Lab.

Don't track or collect my

personal data, but find me
the fastest route, if I'm lost, &
personalize everything. How
do we navigate the
schizophrenia?

How to build out campaigns

that matter; to move the
digital focus beyond email
acquisition & empower a
community of dedicated
followers.

Speakers: USC Annenberg

Innovation Lab

Speakers: Banjo, Application

Developers Alliance

Speakers: DoSomething.org,
World Wildlife Fund,
Change.org, PETA

MINDSHARE AT SXSW 2015

14

Sunday, March 15
9:30-10:30am (Enterprise/Smart Data) | 11:00am 12:00pm (Digital Health) |
12:30-1:30pm (Innovative World) | 2:00-3:00pm (Wearables) | 3:30-4:30pm
(Entertainment and Content) | 5:00-6:00pm (Social)

SXSW Accelerator Finals:

Enterprise/Smart Data | Digital Health & Life Sciences | Innovation World |
Wearables | Entertainment and Content | Social
Hilton Austin Downtown (Salon FG) - 500 E 4th Street
The finalists from the previous days pitch competition compete and show off
their applications/technologies in one last round. Categories include: Enterprise
and Smart Data, Digital Health and Life Sciences, Innovative World, Wearables,
Entertainment and Content, and Social. A grand prize winner for each category
will honored in the evening at the SXSW Accelerator Awards Ceremony.
Speakers: various startups, presented by Oracle
MINDSHARE AT SXSW 2015

15

Monday, March 16
11:00am12:00pm

11:00am12:00pm

12:301:30pm

An Interview with Yik Yaks

Founders

Breaking the 4th Wall:

Audience Participation. In
Digital Age

Balancing Data and Intuition

Austin Convention Center

(Ballroom A) 500 E Cesar
Chavez St

Four Seasons Hotel (San

Jacinto) 98 San Jacinto
Blvd

GigaOm interviews the

founders of Yik Yak for a
look at changing messaging
apps & how usage patterns
of college students can apply
to older audiences.

How content producers can

deliver new experiential
types of entertainment based
on emerging technology,
changing audience
expectations, and more.

Speakers: Yik Yak, GigaOm

Speakers: Brain Factory,

Warner Bros, Portal Ent, Sync
Screen

MINDSHARE AT SXSW 2015

JW Marriott (Room 205) 110

E 2nd Street
How fashion brands and
retailers can find the right
balance between using the
insights gleamed from
data/analytics, while still
taking risks and using intuition
for unprecedented initiatives.

Speakers from: social

media/fashion branding
consultants
16

Monday, March 16
5:006:00pm

5:00-6:00pm

AR and VR: Moving

Beyond the Square Screen

Getting Men Comfortable

with Mobile Shopping

Four Seasons Hotel (San

Jacinto) 98 San Jacinto
Blvd

JW Marriott (Room 205) 110 E 2nd St

How augmented reality and

virtual reality are
fundamentally changing the
entertainment landscape &
how we can prepare and
adapt.

Speakers: Machinima,
DAQRI, Snaps
MINDSHARE AT SXSW 2015

The growth of mobile

commerce & the impact of
social shopping apps. The
process of getting men more
comfortable with shopping
on their smartphones.
Speakers: Lowekey Media,
Android Homme, Troy
Alexander
17

Tuesday, March 17
11:00am12:00pm

11:00am12:00pm

12:301:30pm

Better and Faster: Predict

Opportunity & Win in 2015
Austin Convention Center
(Ballroom A) 500 E Cesar
Chavez Street

AJ+ Presents the Future of

Engagement

The Future is Short-Form:

Storytelling for Today

Austin Convention Center

(Next Stage) - 500 E Cesar
Chavez Street

Hyatt Regency Austin (Texas

Ballroom 2-3) 208 Barton
Springs Road

Trend Hunters guide to

unexploited trends in 2015,
plus six patterns of
opportunity in interactive & a
quick guide to neurological
traps that hinder smart
people.

Theres no denying that AJ+

has disrupted the news
world. How theyre
addressing the changing
landscape of storytelling in
the digital/mobile age.

An exploration of how the

growth in viewership in
short-form content is
affecting general viewing
habits, and what it means for
the future.

Speakers : AJ+ (Al Jazeeras

digital outlet)

Speakers: Maker Studios,

CAA, Bloomberg News

Speakers: Trend Hunter

MINDSHARE AT SXSW 2015

18

Tuesday, March 17
3:304:00pm

3:30-4:30pm

Understanding the
Beacosystem

Personalization
Uncovered: Creeps vs.
Grocery Store

Radisson Town Lake

(Riverside Ballroom) 111 E
Cesar Chavez Street
Use beacon technology in
innovative ways requires an
ecosystem of apps and
active users to make them
work. This session should
help.

Speakers: Kwolia, InMarket,

TPN
MINDSHARE AT SXSW 2015

Hyatt Regency Austin (Hill

Country ABCD) 208 Barton
Springs Road
A discussion about
managing the fine line
between using personalized
data to add value to in-store
shoppers and using it to
creep them out.
Speakers: Adobe, Aetna,
Dell
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Sheraton
Austin

JW
Marriott
Convention Center
&
Hilton

Radisson

Hyatt
Regency

Four
Seasons

20

Around
Austin

Things to see & do around Austin

1.

2.

3.

4.

5.

State Capitol
Building

Rainey Street

Barton Springs
Pool

Austins Bat
Colony

SoCo

What:
68 degree natural
spring pool
Where:
Barton Springs Road
When:
Year round 8am-6pm
(closed Tuesdays)

What:
Largest Bat Colony in
NA
Where:
Congress Bridge
When:
At Sunset in MarchApril

What:
Texas State Capitol
Where:
Congress & 11th St
When:
Year round 7am-10pm

MINDSHARE AT SXSW 2015

What:
Old homes converted to
bars & restaurants
Where:
Rainey Street
When:
Year round

What:
Trendy street of retail and
restaurants close to
downtown
Where:
South Congress Ave between
Riverside Dr and W Johanna
St
When:
At Sunset in March-April
22

Things to see & do around Austin

6.

2.

3.

4.

5.

Jester King
Brewery

Road Trip to Salt

Lick

Alamo
Drafthouse

Broken Spoke

Lady Bird Lake Trail

What:
Craft Brewery Tasting
Room
Where:
30 min drive towards
Dripping Springs
When:
Fri 4-10pm, Sat 12-10,
Sun 12-6

What:
Notorious BBQ
(BYOB and Cash only)
Where:
30 min drive towards
Driftwood
When:
Everyday, 11am-10pm

What:
Movie theater w food
& drinks served in
theater
Where:
5 locations around
Austin
When:
Year round

What:
Honky Tonk Dance
Hall
Where:
South Lamar (10
minute drive from
downtown)
When:
10:30-11:30 TuesSaturday

What:
Running & bike trail through
downtown Austin
Where:
Along the Colorado River
When:
Year round

MINDSHARE AT SXSW 2015

23

Salty Sow

Places to eat around town

Eastside Cafe

Wink
Restaurant
& Wine Bar
24 Diner
ZTejas
Lamberts
BBQ

Driskill
Hotel

La Condesa
Second

Uchi

Odd
Duck

Torchys
Tacos

Easy Tiger
Beer
Garden

Franklins
BBQ

Qui

Maxs Wine Dive

Rainey
Street

Perlas Seafood
Gueros Taco Bar
Enoteca &
Vespaio

MINDSHARE AT SXSW 2015

Hopdoddy burgers

24

Getting around town

Hail A
Cab
Austin
Free app for
iOS and
Android

Lyft

Uber

Car2Go

Zipcar

MetroRail

Free app for

iOS and
Android

Free app for

iOS and
Android

Car sharing
service, cars fit 2
people

Car sharing
service, range of
car sizes

$35 one time sign

up fee

$85 sign up fee

Rail line from

Leander to
downtown Austin
(near Convention
Center) Mon-Sat
and from Lakeline
to downtown on
Saturdays

$15/hour or
$85/day
MINDSHARE AT SXSW 2015

$10/hour or
$69/day

25

THANK YOU