Francesco Loli

(385) 233-1421 francescololi668@hotmail.com www.commsview.wordpress.com

February 25, 2015

Dusty Fenwick
HR Director
630 East Technology Ave.
Orem, Utah 84097
United States
Mr. Fenwick,
I am sending my resume to apply for the position of Market Engagement Manager. I am
interested in working at KLAS, and some highlights of my accomplishments are:

Have written marketing strategic plans and implemented their respective marketing
strategies, bringing brand positioning, awareness, and increasing in marketing share.
Have created an international marketing research plan and turned it into marketing
strategies.
Have conducted market research activities and presented findings
Have designed marketing material, bringing awareness and increasing number of clients.
Have created audience engagement through social media.

I would love to meet with you to discuss important points of my resume, and how my skills and
experience can contribute to the organizations needs.
Thank you for your consideration, and I look forward to hearing from you.
Regards,
Francesco Loli

Francesco Loli
francescololi668@hotmail.com (385) 233-1421 www.commsview.wordpress.com

Professional Profile
Talented marketing and PR strategist with experience in research and strategic planning. Have created and implemented
marketing strategic plans to create that deliver messages that focus on target market

Professional Experience
Freelance Public Relations and Marketing Consultant

Jun 2013 till present

Create marketing plan and strategies to launch products overseas to increase brand positioning and market share
Develop and manage social media strategies to bring brand awareness, interaction and traffic to websites
Implement internet marketing strategy optimizing 6 websites to improve user experience, website traffic and awareness
Create surveys that tracks program quality and design and execute strategies that improve services offered
Create and maintain companys database that has more than 200 clients in foreign markets
Design a clinics website that optimize the incoming of new patients by accessing forms and documents online

Public Relations Coordinator

MicroBusiness Mentors, Provo, UT

Aug 2012 Jan 2015

Created organizations first communications and marketing strategic plan to improve volunteer engagement, community
participation, and program management
Manage a team of 3-4 people charged with community outreach and public relations
Managed the creation of marketing materials to attract volunteers and clients and to promote community awareness
Created client survey to improve program quality and client relations and maintaining expected ROI
Managed social media marketing to increase presence, appeal to volunteers and increase number of clients

Communications & Marketing Specialist

Internexus Provo, Provo, UT

Jul 2013 Jun 2014

Created student surveys and analyze the results to improve overall student satisfaction
Implemented marketing strategies based on student survey input
Managed social media strategy that increase number of students and brand awareness overseas

Account Coordinator
Bradley Public Relations Agency, Provo, UT

Jun 2012 Apr 2013

Researched and developed strategic plans to rebrand organizations, increase sales, and to improve community relations
Developed research projects for specific marketing issues to develop new leads
Implemented marketing recommendations based on survey findings

IT Support Representative
BYU Office of Information Technology, Provo, UT

Aug 2008 Dec 2012

Trained 3-4 new agents per month in companys software and applications, and mentored them in challenging calls
Increased customer satisfaction by 70% after following up and coordinating with international tech representatives

Marketing Coordinator
Agroindustrial del Fenix SAC, Lima, Peru

Sep 2004 Jul 2007

Managed the information gathering process for potential market of almost 1 million people
Managed the creation of a business plan that supported sales, customer service and management
Analyzed sales activities, customer, pricing and competitors in detail, with charts, graphs and explanatory texts
Created and analyzed sales, costs and customer services statistics and suggested changes based data

Education
Master of Business Administration
Western Governors University

Expected graduation Dec 2016

Bachelor of Arts in Communications, Minor in Business Management

Brigham Young University, Provo, UT

Jun 2013

Bachelor of Science in Economics, Emphasis in Public Relations

National University of Callao, Lima, Peru

Apr 2006

Specialties and Skills

Marketing strategy, Adobe Suite, Presentations, Event planning, Social Media and Analytics, Market Research and Data Analysis