Académique Documents
Professionnel Documents
Culture Documents
boat
Crea+ve
Campaign
2nd
August,
2014
The concept:
PS:
This
is
not
artwork.
Its
just
a
reference
to
bring
out
the
concept.
Photo contest:
Photo
contest:
A
contest
can
be
conducted
on
Facebook
which
takes
you
on
a
trip
down
memory
lane.
For
this
contest,
we
can
ask
people
to
share
a
childhood
picture
of
a
nostalgic
memory.
Eg:
Once
upon
a
+me,
I
used
to
play
with
marbles
with
all
the
neighbouring
kids
in
my
locality
(pic).
Website
Website
To
create
some
engagement
on
the
website,
Geek
came
up
with
a
fun
idea
for
the
Paperboat
website.
Website
We
will
be
running
The
Paperboat
of
Memories
ac+vity
on
the
website.
One
can
hop
onto
a
paperboat
of
memories
by
tagging
friends/
family
with
whom
they
have
certain
memories
along
with
a
small
picture
of
the
person.
They
can
upload
their
friends
picture
and
write
out
the
memory.
Website
A
paperboat
with
their
faces
will
be
put
up
on
a
paperboat,
which
they
will
like,
share
and
comment
on.
Hundreds
of
such
paperboats
can
be
seen
on
the
homepage
of
the
website,
as
mul+ple
people
can
form
their
own
memory
paperboats.
This
will
create
a
buzz
and
some
engagement.
Oine ac+vity:
Oine
ac+vity:
Paper
boat
can
try
and
bring
back
the
nostalgia
of
olden
+mes
by
having
a
drive-in
movie
night
in
the
city.
People
can
come
and
park
their
cars
in
an
open
ground
and
sit
on
the
grass
and
watch
movies
on
the
big
screen.
Paper
boat
drinks
can
be
served.
This
will
make
people
remember
the
good
+mes.
Twi_er buzz:
Twi_er
buzz:
On
Twi_er,
we
can
run
hastags
for
a
week
where
we
give
them
a
word
and
ask
people
to
send
us
a
memory
related
to
that.
Eg:
#CollegeDays:
We
played
pranks
in
the
college
labs
and
stuck
Who
dun
it
notes
on
the
beakers
#CollegeDays!
Sharing
a
2rupee
Pepsi
cola
every
day
in
the
canteen
#CollegeDays
App:
App:
A
fun
game
app
can
be
created,
where
people
can
race
a
paperboat
down
a
river
with
a
friend
(2
player).
The
diculty
levels
can
get
higher
as
more
levels
are
crossed.
Drinks:
Make
ur
own
drink-
paperboat
twist
Drinks:
Gree+ng
cards:
For
a
avourful
occasion:
To
my
khad
meethi
imli
Gree+ng cards:
Art: splash
Thanks!