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BUSINESS POLICY

End Term Requirement


To be submitted on or before March 5, 2015 @ 630PM
TEMPLATE
A. Introduction
B. Business Profile
- Background
- Form of Ownership
- Mission/Vision
- Other information
C. Presentation and Analysis
-Current Issues/Problems in the Organization.
-SWOT Analysis (TOWS Matrix, EFE & IFE Matrix)
-Strategy Matrix using CPM, BCG, etc (Use only one among them).
D. PROPOSED CORPORATE STRATEGIC PLAN (To answer the identified problems)
(SAMPLE ONLY)
This proposed corporate strategic plan is comprised of three parts: the strategic
formulation, the strategic implementation, and the strategic evaluation.

STRATEGIC FORMULATION

Strategic formulation comprises primarily of the strategic goals of the company. The
strategic intents are formed based on the information gained from analyzing the internal and
external environments of the company.
AT&C Micro Credit Corporation embraces excellence and is committed to consistently
deliver the best quality financing services, in all its clientele being served and to provide a
supportive work environment that inspires respect, teamwork and professionalism among the
people composing the organization.
To promote excellence, the company will:

Organize a Dynamic Team Who Will Handle the Operations in Hong Kong. Upon
approval of the BOD, thorough planning, preparation and appropriate action should
be carried out to implement the plan. It is imperative to develop a dynamic team to
handle the new operations in Hong Kong.

Develop the Organizational Culture. It is a culture where employees work as a


dynamic team, are highly motivated and efficient. A good working environment
where employees and shareholders shall consistently grow in a culture that focuses on
the best interests of the clients and the company.

Foster Protection of Employees and Promote Career Advancement.

Career

advancement, through proper training and seminars, empowerment and enforcement


of employees skills, will fuel their competence to achieve excellent job performance.
The motivation of employees through competitive salaries, equitable fringe benefits,
improved standard of living and healthcare programs is a primary tool to enhance
their performance level.

Acquire Advanced Facilities and Equipment. The management will invest on the
acquisition of advanced facilities and equipment to improve its operational
performance. In addition, the acquisition of new equipment like computers and the
creation of a company website will complement the thrust of AT&C Micro Credit to
be highly competitive and to cater to more clientele.

Widen Its Market Scope by Capturing More Clients. AT&C Micro Credit will
maximize its resources and potentials by expanding its profit base through the
creation of a branch company in Hong Kong capturing the Filipino OFWs to provide
them their financing needs.

Promote Efficiency and Quality. Excellence is measured by the quality of its output.
This will be achieved by maximizing the companys resources, enhancing manpower
skills, utilizing advanced technology to improve the operations and securing financial
stability.

Promote Corporate Social Responsibility. As a way of embracing excellence, AT&C


Micro Credit will continue to promote its social responsibility by donating part of its
income to support civic projects and other social activities, primarily on alleviating
the lives of Filipino OFWs in Hong Kong and ecological preservation. The company
will see to it that its corporate social responsibility is intertwined with the way it is
conducting business.

Strategic Corporate Goals


The strategic goals designed are expected to be achieved within three (3) years of
operations in Hong Kong. Within the period, AT&C Micro Credit Corporation will:

Utilize a Corporate Manual that will cover the Administrative and Operations
Management System which will be used by the branch company in Hong Kong.

Establish a trademark in Hong Kong, known to its customers as a reputable finance


company.

Increase the number of clients to at least 25% yearly.

Achieve efficiency in the management of its financial affairs.

Increase profitability level through aggressive marketing and service efficiency and
capturing more markets.

Achieve customer satisfaction through the delivery of efficient and quality services
using advanced technology.

Corporate Strategies
After identifying the major concerns, the proponent has developed the following levels of
strategies for AT&C Micro Credit Corporation to be performed for its new Hong Kong branch:
A. Short-term Strategy
The short-term (immediate) strategy is designed for instantaneous implementation to prepare
the organization for its take-off in achieving its goal. The proponent identified the urgency of
improving the operational system of AT&C Micro Credit as a way to prepare the company to
carry out its medium-term and long-term strategies, especially in preparing its new off-shore
branch in Hong Kong.
Organizational Development Strategy. This strategy is intended to transform the
traditional (backward) management style of AT&C Micro Credit into an innovative and dynamic
management approach where various offices and departments will be created and mobilized to

execute plans, support and restructure the system. This strategy will uphold corporate leadership,
develop participative and highly motivated employees geared towards success of the entire
organization. A shift from the old homocentric style to the new management system, which
encourages the participation, coordination and dynamism of all people in the organization, will
possibly realize the entire plan. This strategy is geared towards improving the organizational
culture, health and effectiveness through planned interventions.
The commitment of the owners/stakeholders can make a big difference in bringing the
company where it wants to be in the future. The support and cooperation of the owners (through
the BOD) to the designed strategies for the company will help realize the strategic vision and
goals of the organization. The AT&C Micro Credit Corporation owners should uphold the
importance of strategic organizational convergence as a means of achieving excellence for the
company.
B. Functional Strategies
These strategies are designed to answer the identified problems concerning the major
functional areas of AT&C Micro Credit Corporation. These enumerated strategies will enable the
company to enhance its administrative and operations systems as it starts its branch operation in
Hong Kong.
Operations Management Strategy. The focus of this strategy is to start the operations of
AT&C Micro Credit in Hong Kong in the earliest possible time upon the approval of the BOD.
This strategy is also geared on enhancing the operations of the company, specifically for its
branch operations, to be more competitive as it embraces more clients in Hong Kong while
improving also the performance of its present operation in the Philippines, specifically in

Bacolod City. Its market presence should be felt not only by its existing clients but also by the
new target market, the Filipino OFWs in Hong Kong.
The following will be implemented, as these will advance operations, improve company
marketability, and will eventually answer the problem of limited market concentration:
1.

Immediate processing of all legal requirements to start the operation of AT&C Micro
Credit Corporation branch in Hong Kong starting the third quarter of year 2012.

2.

Hiring fulltime business experts, with outstanding background on Finance and


Investments to plan and oversee the implementation of the new investment in Hong
Kong to be managed by the General Manager.

3.

The acquisition of facilities and equipment to improve the operational processes like
implementation of a computerized system, international networking for direct
monitoring of offshore activities (branch and home office operations). Advanced
facilities are necessary for the company to compete and develop efficiency as it
ventures to new markets in Hong Kong.

4.

The creation or installation of a company website, exclusively for AT&C Micro Credit
Corporation, accessible to potential customers, especially among Filipino OFWs in
Hong Kong, highlighting the companys competitive advantage as a marketing tool to
help boost the new image of the company.
Marketing Management Strategy. The designed marketing strategy aims to introduce the

product to its target market. This design is believed to be the most appropriate marketing
approach to help the company push the product among Filipino OFWs in Hong Kong.

1. Maximize marketing blitz on the first year of operations. Marketing activities should start
six months prior to the exact date of operations to boost customers awareness, campaign
and conduct pipelining of the product.
2. Coordinate with the Finance Department to see to it that enough budgets are allocated for
massive marketing activities.
3. Tap the office of the Philippine Department of Foreign Affairs or Office of the Philippine
Consulate in Hong Kong to secure updated listing of Filipino OFWs in the country. If
possible, gather information about Filipino OFWs complete address and contact numbers.
4. Use data gathered for profiling of target customers. The Filipino OFWs profile will serve
as basis of the company to whom they are going to focus the product advertising.
5. Maximize the use of text messaging in introducing the product to all target customers.
6. Supplemental advertising activities such as the giving out of flyers and leaflets will be
carried out.
7. Conduct monthly meeting to measure marketing performance.

Financial Management Strategy.

This designed strategy will help management in

providing efficiency in the management of financial affairs of the company. The following may
be implemented:
1.

Design a system governing the financial affairs of the company.

2.

Formulate policies and procedures. This shall include criteria for periodic budgets,
cash flow management program, policies on loans to clients, and other essential items
affecting the financial health of the company.

3.

Create a committee spearheaded by the Finance Officer to design the periodic overall
budget of the company, for presentation to and approval of the BOD. Encourage the
participation of the various departments in the budget preparation of the company. A
budget is essential for control purposes and performance evaluation.

4.

Conduct a meeting, through the Finance Department, to present the overall financial
plans and periodic programs of the company, including forecast on loan
disbursements and monthly collection targets.

5.

Study the cost reduction measures as well as the controllable expenditures, which will
help minimize costs.

6.

Strict implementation of the system and make adjustments in the process of threeyear period.

The Grand Strategy


AT&C Micro Credit Corporation envisions of fully maximizing its capacity to become a
prime finance company, venturing not only in the Philippines but also abroad, specifically in
Hong Kong. This can only be achieved when the designed strategies, short-term to medium-term
and the medium-term to long-term strategies are carried out for the company. Institutionalizing
the functional areas of Operations, Finance and the creation of a Marketing Department to help
introduce the product and capture its new target market in Hong Kong will create a synergy to
the company. The designed game plan for the companys operations, with the active participation
of BOD and owners, will help in achieving the vision, mission and goals of the company.
Once the corporation initiates the strategic implementation of the designed strategies, the
proponents believe that a branch operation in Hong Kong will be successfully put in order and
strategic change will eventually follow for the organization.

STRATEGIC IMPLEMENTATION
This phase involves the actual strategy implementation. The designed strategies will be
applied as a means for achieving the desired take-off of AT&C Micro Credit Corporation in
Hong Kong. The strategic implementation and action plan are presented in Table 1.
Table 1
Strategy Implementation and Action Plans

Objectives

Year 1

Upon
approval of
BOD,
processing
and
facilitation
of all legal
requirement
to start the
operations
in Hong
Kong.

Start off
marketing
blitz and
information
disseminatio
n to target
customers.

Action Plans

Persons/Offices

Strategies &
Programs
Year 1
Departmental/
level-to-level
planning and
communicatio
n to the BOD
for finalization
and approval
of setting-up a
branch in
Hong Kong

Posting of
flyers, giving
out leaflets,
and pipelining
of product.

Involved

Implementation
Period

Performance
Indicator &
Output

Year 1

Year 1

Year 1

Meeting and
Finalization
on matters
regarding
Hong Kong
branch
should be
completed 6
months prior
to the actual
start of
operations.

To start 3
months prior
to the actual
operation, to
continue
within 12 the
1st year of
operation.

BOD
Department
Heads
All employees

Marketing
Department

All
matters
necessary
to the
setting up
of a
branch in
Hong
Kong is
finalized
and
approved
by the
BOD.

System is
disseminat
ed and
implement
ed.

Target
customers
are aware
of the
business
presence.

Organizatio
nal

assembly for
the creation
of major
plans, which
serves as the
game plan
for the
companys
operations
in Hong
Kong.

BOD meetings
Conduct
conference
with various
departments
for planning
and
communicatio
n to the BOD
for finalization
and approval

BOD

Institution

of
Operations,
Marketing,
and Finance
Departments
and creation
of support
offices
including
separation
of admin
office from
operations
management

Departmentalization and
specialization

BOD

Industry
analysis and
market
research

Start of loan
approval and
releases to
clients.

Department
Heads &
Officers

Department
Heads
All Employees

Customers
inquiries
continue
to come
in.

Within the first 3


months upon
finalization and
introduction.

Game plan is
established;
probable
quantifiable
increase in net
worth if
realized.

Within the first 6


months upon
finalization and
introduction

Drafted
Operations
Manual;
Financial
Management
Policies;
Started
Marketing
blitz and
campaigns.

Conduct

BOD

Operations
Department

Within the
first 12
months of
operations.

Operations
efficiency;
probable
quantifiable
increase in
loans

survey and
evaluate
operations
performance
after 6 months,
evaluate
industry
condition, and
market

potentials
including
management
efficiency
strategies using
comparative
data of
competitors
performance

Year 2

approval and
releases to
Filipino
OFWs if
realized.

Special
Research
Group

Within the
first 12
months of
operations

Year 2

Year 2

Year 2

Year 2

Conduct test
and follow
up of plans
in year 1

Follow up of
year 1

All offices

Within the first 3


months of year 2

Follow up of
year 1

Standardizat
ion of
Operations

Upgrading of
systems, and
facilities
Capturing
more Filipino
OFW clients.
Increasing
sales through
effective
marketing
strategies

BOD

Within the first 6


months of year 2

Efficient
Operation
s system

Increased
number of
customers
by 25%.

Increased
loan
amount
granted to
customers.

Strict

BOD

Sound

Technical
Operations
Department
Finance
Department

Within the 12
months of year 2

Better cash
flow;

financial
management
and
effective
cost control

Increase
number of
customers.

Exploit the
market.

Year 3

implementatio
n of financial
programs and
policies

All department
offices

up to succeeding
periods

Intensify
marketing
programs.
Initiation
employees
training
and
development to
boost revenues
(loan grants).
Perform
aggressive
marketing

BOD

Within the 6

months of year 2
with follow ups
in the succeeding
periods

All department
offices.
Marketing
department.

Financial
policies in
place.

Year 3

Year 3

Year 3
Increased in
revenues and
net income;
smooth
operations;
motivated
employees

Problem
solving of
Year 1 and 2
plans and
drafting of
long range
plan for
Hong Kong
Operations

Conduct
BOD
meeting with
All department
all departments offices
to evaluate
results.

First 6 months of
year 3

Intensive
Market
Penetration

Aggressive
marketing
strategies
applied; AT&C
Micro Credit
now at par
with other

Marketing
Department;

Higher
revenues.

Year 3

Increased
efficiency
level of
employees
and better
outputs.

Within the
12 months of
year 3.

Full
utilization
of
manpower
and
facilities;

Increased

financing
entities in
Hong Kong at
this time;

Evaluation
of market
penetration
and
performance

General
evaluation
on the result
of
smoothing
plans and
corrections

Revisioning
and
direction
setting for
year 4 and
onwards.

Highlycompetitive
operations

company
revenues;

Minimum
of 50%
increased
in the
number of
loan
grantees
from Year
1.

Before the end


of 3th year

Boost
profitability
performan
ce.

Before the end


of 3th year

Good
governance;

Operations/
Administrative
department

Apply new
marketing
strategies
suited to the
market
condition
Performance
analysis

BOD

Evaluation of
company
manuals and
plans

BOD

General
evaluation of
the company
performance
Forecasting
Strategic
planning

BOD

All department
offices

All department
offices

All department
heads

Within the
12 months of
year 3

Increased
profitability,
marketability
and overall
company
performance

During the last


quarter of Year
3.

Achieved
Operation
al
Efficiency

Achieved
Forecasted
Revenues.

Effective
Loan Mgt.

In summary, the strategic implementation focuses on matters regarding the actual


establishment of Hong Kong branch operations of AT&C Micro Credit Corporation. The details
of all activities from the planning phase, approval of BOD of the final plan, execution of
documents pertaining to all legal requirements of the corporation before starting its operations in
Hong Kong, hiring of people to be involved in the operations, marketing activities lined-up to
boost awareness of target customers regarding the product, and forecasting of revenues from
loans to customers.
During the first year, the strategy to be implemented is on organizational set-up, the
establishment of the company in Hong Kong and facilitating the start-off of operations.
Information dissemination prior to the actual time of operation will be administered. Marketing
activities are also to be initiated within the entire first year of operations. Encouraging Filipino
OFWs to avail of the product is the target on the first year of operations.
The strategy designed for the second year is on improving the operational system of the
company. During the first quarter of year two, management will evaluate the performance of the
previous year. Marketing activities will be intensified as the company continues to be aggressive
in capturing more of its target market. At this point, the company becomes more competitive and
dynamic.
The strategies on the third year are focused on market penetration. The purpose of this
strategy is to widen the profit base and boost the market presence of the company. The third year
strategies also will encompass general evaluation of the performance of smoothing plans, making
necessary corrections and implementing improvements on the plan as well as re-visioning and

direction-setting for the future. Also on the third year, BOD and management will conduct long
range planning, in which all future plans will be laid-out.
STRATEGIC EVALUATION
The strategic evaluation phase provides the management of AT&C Micro Credit
Corporation with some bases in assessing the strategies implemented.

Table 2
Strategic Evaluation

Key Result
Areas

AAreA

Creation of game
plan, functional
departments and
support offices,
and policy
manuals

Performance
Indicator

Penetration of
Market. AT&C
Micro Credit
already captured
the target market
and forecasts are
achieved.

Established
name in the
industry.

Evaluation and
Assessment Tools
and Procedures

Evaluation of
Strategies
formulated and
Implemented

Smooth

business
operations and
administration

Increased
net
worth
Practice of good
governance

Good corporate
governance

Industry

dominance and
market presence
Increased
revenues
and
profitability
level

Good financial
position
Results of
operation
exhibits
an
increasing trend

Level of revenue
generated
Number
of
customers/borrow
ers continues to
grow.

Work
performance

Productivity
performance.

Maximized

resource
potentials
Highly efficient

Procedural
system

Feedback
from
owners/stockhold
ers
Feedback
from
employees
Feedback
from
clients

Performance
satisfaction.

and productive
operations
Fostering
professional
culture
and
attitude

Major forecasts
are achieved

In summary, the proponent is recommending the immediate approval of BOD to start the
operation of AT&C Micro Credit Corporation in Hong Kong and carry-out the recommended
strategic plans in achieving the mission, vision and goals of the company.
AT&C Micro Credit Corporation will start its business branch operation in Hong Kong
on the third quarter of the year 2012.