Académique Documents
Professionnel Documents
Culture Documents
0 Introduction:
For a country, the banks are the heart and soul of the financial system. Therefore, the sound and efficient
performance of the banks are very much essential for the sustenance of the financial system or economy
of the country. Like other organizations, banks are also dependent upon the consumers for their survival
in the market.
Modern banks play vital role in promoting economic development of a country. Banks provide necessary
funds for executing various programs underway in the process of economic development. They collect
savings of large masses of people scattered throughout the country, which in the absence of banks would
have remained idle and unproductive. These scattered amounts are collected, pooled together and made
available to commerce and industry for meeting the requirements. They also serve their social
responsibilities like any other organizations through corporate social responsibilities. Corporate Social
Responsibilities refers to the recognition that business has an impact on society and the consideration of
that impact in business decisions.
BRAC Bank Ltd. is one of those banks that have a lot of programs to develop the country as part of its
corporate social responsibility. It conducts its programs mainly in education, health, Social welfare,
environment, art and culture, and youth leadership. This paper mainly aims to give a general view of the
overall corporate social responsibilities played by Brac Bank Ltd.
generation of employment in Bangladesh. BBL caters the banking services to its rapidly growing
customers through 18 branches and 292 SME Unit Offices.
The unique strength of BRAC Bank lies in the fact that BRAC one of the worlds largest private
development organization is its key shareholder and the banks vision are thus aligned with those of
BRAC. The reason BRAC Bank is in business is to build a profitable and socially responsible financial
institution focused on markets and businesses with growth potential, thereby assisting BRAC and
stakeholders build a just, enlightened, healthy, democratic and poverty free Bangladesh. BRAC Bank
fulfils the purpose by reaching for high standards in doing everything for their customers, shareholders,
associates and communities upon, which the future prosperity of their company rests. BRAC Banks
envisages providing mass financing by increasing access to economic opportunities for all individuals and
business in Bangladesh with a special focus on currently under-served enterprises across the rural-urban
spectrum.
BRAC Bank is surviving in the large banking arena through its unique and competitive products and it is
the only local bank providing 100% integrated on-line banking services. BRAC Bank Limited consists of
four major business divisions namely Corporate Banking Division, Retail Banking Division, Small and
Medium Enterprise (SME) and Foreign Trade & Treasury. Corporate Division provides full range of
commercial banking products and services to any potential corporate clients including multinationals,
large or medium local corporate, NGOs, institutional bodies.
Retail Division offers a wide array of lucrative and competitive banking products to the individual
customers of the bank. Currently there are six lending products and a number of other attractive new
products will be launched shortly. It also offers different types of term deposit scheme and attractive STD
& Savings deposit schemes giving interest on daily balance.
3.1 Education:
Education enlightens people and society. It is the backbone of a nation. BRAC Bank puts
immense priority on education in light with the vision of the bank for an enlightened Bangladesh.
The bank extends its support to education initiatives to realize potentials of students with
exceptional merit and intellect. The stories say it all.
At a glance
Program
Purpose
Beneficiary
224 students
Adamya Medhabi
Dreams
200 students
Biochemistry Olympiad
1,200 students
Ceremony
Tomorrow
Scholarship
3.2 Health:
Besides core business, the bank carries a strong emphasis on Corporate Social Responsibilityinitiatives a part of which is Health Care to support country people and protect the planet. Health
related issues come thrice in the eight Millennium Development Goals (MDGs) that have being
taken by the United Nations. The health crisis is evident in countries like Bangladesh. So, BRAC
Bank set top priority on health initiatives. We invest in areas where it is needed most. Together
we envision a healthy Bangladesh. Following stories will tell about healthcare efforts of the
bank:
To protect the world wide autism victim children and create awareness among the people of the
country BRAC Bank has launched many programs. Their slogan is:Love is the best serum for
Autistic children. Autism is not a disease or disability. Repetition of activities, avoiding eye
contact, no response while called in, tendency to be alone or avoiding interaction with others,
serious opposition to changes are some of the symptoms of autism. There is misconception about
autism in our society. According to medical science, autism is not a disease or any kind of
mental disability. Awareness and love of parents, relatives, teachers and people around can help
the children lead a normal life.
To develop a sustainable help for autistic children BRAC Bank is working with Society for
Welfare of Autistic Children (SWAC). BRAC Bank is providing help to the schools, operated by
SWAC and to develop a nationwide awareness about autism.
Kidney Foundation:
Nurture:
BRAC Bank also helps poor and disabled patients by providing financial support. They often
provide free treatment to disabled and paralyzed patients, provide medicines at free of cost and
blood donation by employees.
BRAC Bank Limited has extended support for facilitating higher education in medical nursing
at Bangabandhu Sheikh Mujib Medical University (BSMMU) for the second year. With the
support, 50 students of Graduate Nursing Department will get residential facilities. The
department was introduced two years back for development of professional nursing in
Bangladesh. This is the second year of support to Graduate Nursing Department. Previously,
BRAC Bank extended financial assistance for two generators to the department for uninterrupted
power supply. BRAC Bank nurtures and supports CSR projects for longer period to ensure
lasting impact on society.
In line with 3P Philosophy (People, Planet and Profit), BRAC Bank, being a socially responsible
bank, always comes forward to take initiatives to support health sectors. This little support may
go a long way for development of professional nursing in the country.
With purpose to protect the health of the working people BRAC Bank supports Health Care
activities in many garment factories by providing financial support, generating awareness among
garments workers through free seminars, discussions on earthquake, fire incident etc. which in
the long run supports the growth of the countrys economy by saving the labor force.
Besides these activities there are some other programs also that they initiate for health care,
which are given in the following table:
Program
Purpose
Beneficiary
Autism
Awareness Creation
Whole country
Kidney Foundation
Nurture
1,260 people
Hicare
Teachers Salary
on nursing education
Healthcare
110 teachers
in nursing
garment workers
BRAC Bank stood beside the victims and families of Savar building collapse incident. BRAC
Bank has donated Tk. 1 crore to Prime Ministers Relief Fund for rehabilitation of Savar victims.
Mr. Shib Narayan Kairy, Director, BRAC Bank Limited, handed over the cheque to Prime
Minister Sheikh Hasina. BRAC Bank also undertook a number of initiatives to help the Savar
victims that included blood donation by employees, donation of one day salary by all employees,
medicines for emergency treatment, on spot financial assistance to families where the deceased
was the only bread earner, financial assistance for emergency surgery to help critically injured
etc.
The employees of BRAC Bank and its subsidiaries formed a human chain on February 14, 2013
in Dhaka to protest violence against women in solidarity with global campaign One Billion
Rising. Dot at 1.00pm, some 600 head office based officials of BRAC Bank, BRAC EPL stock
brokerage, BRAC EPL Investments, bKash, bITS came out of their desks and formed a human
chain from Gulshan 1 circle to BRAC Bank Head office at 1 Gulshan Avenue. They held
banners and placards in hands with awareness message for 30 minutes on the walkway besides
the road as a silent protest to violence against women. Women repression is rising around the
world and in Bangladesh as well. As per police records 1, 84,422 women were subject to
repression during 2001-2012 in the country. In line with mission of BRAC on women rights,
BRAC Bank always promotes women empowerment and ensures gender equality at workplace.
The Bank believes that raising voice creates public awareness and this campaign will go a long
way to stop women repression in the country.
Muktijudhdha Jadughar (Liberation War Museum) is a national pride. It preserves history and
heritage of our liberation war in 1971 that led to the birth of independent Bangladesh. The
museum is now constructing its full-scale building at its 2.5 high a premise at Agargaon. BRAC
Bank has committed Tk. 1 crore for the construction. BRAC Bank, as a Bangladeshi Bank, has
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been associated with promoting endeavors of national pride for long and this support to the
Liberation War Museum is a part of it.
Some other programs that they initiate with social concern are:
Program
Lifelong support to
Purpose
Beneficiary
1 freedom fighter
To support humanity
Humanity
Support
to
70 women
victims
To unlock potentials of
32 girls
disadvantaged girls
Akhtar
family
Warm
distribution
people
1 family
10,000 people
1 family
Victims
to
Rana
1,500+
&injured workers
Plaza victims
for
Whole country
against women
women rights
Shahitto Kendro
Standing
tornado
50 families
affected
people
3.3 Environment:
BRAC Bank is a planet caring bank. Its 3P philosophy defines environmental connection of the
bank. BRAC Bank promotes green banking and support green initiatives, through its social
works and banking, to do something for the Mother Nature. Here are some of the initiatives
BRAC Bank as part of its CSR activity sponsored BRAC Bank Pakhi Mela in 2008 organized by
Jahangirnagar University. This was done to raise awareness about conservation of immigrant
birds and thus to protect them from being endangered.
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BRAC Bank and Swisscontact-Katalyst have jointly organized a workshop on Prevention of Fire
in Business premises recently for a number of SME Entrepreneurs. The objective of the program
is to create awareness regarding fire related hazards in the business premises of the Small &
Medium Enterprises (SMEs) of the country, and to introduce the ways to minimize these hazards
among the participants.
BRAC Bank continues to expand its solar power capacity as it has brought new SME Offices
under the renewable energy as part of its commitment to environment. The bank has completed
installation of solar panels in 149 SME Unit Offices as of in 2013. The bank is committed to
bring all 400 SME Unit Offices under solar energy BRAC Bank is a planet caring bank. BRAC
Bank promotes green banking and support green initiatives, through its social works and banking
operations, for the sake of doing something for the Mother Nature. Here are some of the
initiatives.
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BRAC Bank Limited is an environmental caring bank. In line with its 3P Philosophy of People,
Planet and Profit, BRAC Bank has strong commitment and attachment to environment. 3P
Philosophy is embedded in DNA of the bank. Green Office Guidelines has been adopted as
culture of the bank with theme Reduce, Reuse and Recycle. Now employees align with banks
environmental initiatives. With a battalion of 8,000, employees involvement comes as a big
driving force in green initiatives. Use of electricity, use of paper, use of equipment and use of
water are key fundamentals of Green Office Guidelines. of daylight, energy saving bulbs, solar
energy are encouraged. The bank is using energy saving bulbs in its all buildings and
infrastructure. Employees are conscious about implication of printing on paper. If they can save a
page they can save tree. Using both sides of the paper and reuse of paper are encouraged. The
bank is installing printers that can automatically print on both sides of a paper. E-statement and
internet banking is encouraged. Employees prefer digitized format in all form of internal
communications. They prefer to carry out tasks in email rather than hard copy. Digitized format
is encouraged in documentation. The Board of Directors are provided with softcopy of Board
Meeting documents. Banks newsletters Flashback and HR Vista go e-version. Employees keep
conservation in mind while using electrical equipment and water in workplace. Across the bank
there is an urge for conservation of nature. The employees try to contribute from their position
and capacity to do something for mother nature.
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Each year, in the eve of the great International Mother Language Day, readers and writers make
the site of the Bangla Academy alive together. Bangla Academy Book Fair has become a fair of
life. As the only local bank, BRAC Bank always tries to develop and extent the scene of our
local art and culture. It was one of the sponsors of Bangla Acamedy Book Fair in 2008. Because
BRAC Bank believes in the vision and values of local culture, and thus this bank is the proud
partner of Bangla Academy Book Fair.
BRAC Bank as part of their CSR activity supported a 3-day long Jatio Haowr Utshab in
Mohangonj, Netrokona. Despite of having any distribution network in that locality, BRAC Bank
joined with Poribesh Bachao Andolon (POBA) to save the environment. The drive was to create
awareness to save the surrounding environment of Haowr areas and to protect its rich
biodiversity.
BRAC Bank Limited was the title sponsor for the Bangladesh Travel & Tourism Fair, which was
held for 3 days in Bashundhara City Centre, Dhaka. BRAC Bank displayed its travel related
services, such as money endorsement, tour plan, airline booking, travel loan, etc at the fair.
BRAC Bank Limited partnered with DCCI (The Dhaka Metropolitan Chamber of Commerce &
Industry) for the publication of the book Commercial History of Dhaka and marking the
Golden Jubilee Celebration of DCCI. BRAC Bank supported the event of successfully
celebrating the historic compilation of 400 years of Dhaka that was acclaimed home and abroad.
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BRAC Bank pays tribute to the eminent Artist Safiuddin Ahmed by celebrating his 86th birth
anniversary with his 1 st solo art exhibition in Bangladesh with Bengal Gallery of Fine Arts. As
part of BRAC Bank's ongoing CSR activity, it has sponsored the solo exhibition styled 'THE
LIMITLESS LUMINOSITY OF LINES'. The exhibition was held from June 23, 2008 till July
13, 2008.
BRAC Bank-Samakal Shahitya Puroshkar 2012 has started for second year to inspire writers for
their creative works and enrich Bangla literature. BRAC Bank Limited and Daily Samakal have
teamed up to launch the literary award to inspire writers and litterateurs to further enhance
treasure of Bangla literature Art and culture is the identity of a country. It is creativity of a
society. As a Bangladeshi Bank, we promote and nurture art, culture and heritage of the country.
Our passionate and continuous attachments make BRAC Bank synonymous with art and culture.
BRAC Bank was a partner of Bangla Academy Amar Ekushey Grontho Mela 2013. This is the
fourth year thatthe bank has extended support to the largest book fair in the country. Every year
Bangla Academy premises is alive with readers and writers. Over the years it has emerged as a
symbol of knowledge and intellect of the society. Bangla Academy book fair has become a part
of our national identity and heritage.. Thats why BRAC Bank is proudly associated with the fair
of our soul
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BRAC Bank Limited was the proud partner of Bengal Classical Music Festival 2013 that was
held between November 28 and December 1, 2013 at Army Stadium. Sir Fazle Hasan Abed,
Honorable Chairperson, BRAC and Chairman, BRAC Bank, formally inaugurated the largest
classical musical event in history of Bangladesh as the Chief Guest on November 28, 2013. The
festival was seen as a dawn of classical music revolution in the country. As a Bangladeshi Bank,
BRAC Bank believes such festival would help popularize classical music and groom young
talent.
BRAC Bank has launched an exclusive solo album of renowned classical singer Ustad Niaz
Mohammad Chowdhury inspires the youth to classical music. The album has been launched at a
time when our young generation is distancing from classical music. The masterpiece of the
veteran musical maestro is a coveted collection for music lovers. At the ceremony, Mr. Syed
Mahbubur Rahman, Managing Director & CEO, BRAC Bank, said, BRAC Bank always comes
forward to promote classical and local music. As a Bangladeshi Bank, BRAC Bank always
extends support to initiatives of nurturing local art, culture and music. BRAC Bank keeps trust
on dreams, aspirations and potentials of Bangladeshi singers.
BRAC has worked with youth since its founding in 1972, particularly around increasing the financial and
social independence of women (see timeline below). Initially, BRAC primarily contributed to ensure
basic education, as it is a critical need to set young women on the path to success.
BRAC Bank sponsored the Viqarunnisa Noon Debating Club to organize their annual debating
competition. This initiative would help the youth to develop their creative skills and thus being
the future leaders to prepare themselves better to serve the society from the forefront.
BRAC Bank sponsored the 5th Annual National Career Fair organized by North South
University. This initiative for arranging the Career Fair was an effective means to open the
window of opportunity for bright and eager young students and graduates with employers for job
searching & networking. BRAC Bank contributed to this endeavor for a better way to the
development of our nation.
BRACs investments in youth enable them to thrive for a lifetime, creating the next generations
of leaders and a society ready to take on whatever challenges lie ahead.
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Many face discrimination from employers based on their age, with young women also
encountering additional gender barriers. BRAC Bank doesnt discriminate in case of giving
support.
BRAC Bank not a mere financial institution, it is an organization that helps realize dreams and
potentials of the youth.
Sponsors in institutions that provides training, ideas and other supports in case of improving
leadership quality.
3.7 Entertainment:
BRAC Bank involves in entertainment sector. It sponsors in various sports and contributes in the
development of these.
BRAC Bank has supported Bangladesh Tennis Federation to initiate Junior Tennis Initiative (JTI)
Program. Under this program young school children would be provided with necessary training on tennis.
This initiative is taken to create internationally acclaimed tennis stars from Bangladesh. This is to create
enthusiasm among the young school children about games and sports.
BRAC Bank Limited participated as the title sponsor of the New Zealand tour of Bangladesh series styled
BRAC Bank Series 2008: Bangladesh vs. New Zealand during September 30 October 30, 2008.
Three One Day International (ODI) matches and two Test matches were played in Dhaka and Chittagong
in turn.
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BRAC Bank has sponsored BRAC Bank Club Cup Hockey Tournament with Bangladesh Hockey
Federation. The tournament was sponsored to motivate and provide financial support for the promising
hockey players of Bangladesh.
4.0 Conclusion:
BRAC Bank is one of the major financial institutions which contributes a lot in our economy. It is mainly
focused on SME sector and by this the economic development is assured. It helps entrepreneurs by
providing financial and other supportive facilities. As CSR is one of the major parts of business, BRAC
Bank tries to perform its activities with maintaining CSR. BRAC Bank Ltd follows 3Ps (People, Planet
and Profit) philosophy in its operation. Besides core business, the bank carries a strong emphasis on
Corporate Social Responsibility initiatives that support the people and protect the planet. Currently,
BRAC Banks CSR program focuses on: environment, education, health, young leadership, culture
heritage, and community development. The bank may keep focus on these areas and also expand to other
important areas where support is badly required. BRAC Bank gives importance on CSR in order to
survive in this competitive market.
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Bibilography:
www.bracbank.com/csr.php
en.wikipedia.org/wiki/BRAC_Bank
en.wikipedia.org/wiki/Corporate_social_responsibility
bankinfobd.com/banks/3/BRAC_Bank
www.bangladesh-bank.org/pub/annual/csr/csr0809.pdf
www.thefinancialexpress-bd.com/old/index.php?ref
www.banglapedia.org/HT/B_0685.htm
dspace.bracu.ac.bd/bitstream/handle/10361/1701/Raiyan.pdf?sequence
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