Developing And

Implementing A
Dynamic HR Strategy
Build Organisational Performance Through Effective Human Resource
Management And Development

A Newly
Developed
Course Outline

3 Key Benefits
1. Build an effective HR strategy that supports your organisations objectives by using a range of
techniques to guide your strategy development
2. Save time and ensure that all important aspects are covered in your HR strategy by using
templates which you will receive FREE when you attend this course
3. Ensure your strategy lives up to its potential by understanding the implementation issues, and
introducing a strategic change programme which has commitment from senior management
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20 23 April 2014 The Address Hotel, Dubai Marina, Dubai, UAE

14 17 December 2014 Kempinski Hotel, Mall of the Emirates, Dubai, UAE
Organised by

www.iirme.com/HRStrategy

About Your Expert Course Leader

Janine Rothwell has built a successful career in strategic
management, marketing and communication over the past
three decades. She launched her own company in 2000,
consulting mainly for large organisations, helping them
to entrench transformation and business optimisation
programmes. Her enthusiasm for her fields of interest has
made her a popular trainer over the past 18 years.
The George Washington University School of Business, IIR Middle
Easts Academic Partner, is dedicated to excellence: in its teaching
and research about management, in the public and private sectors,
within the United States and internationally.
The school has a 75 year history of preparing men and women
for leadership in both the public and private sectors. Known
internationally for its dedication to academic excellence, the school
draws students from all parts of the United States and around the
world.
Beyond first class teaching and scholarship, the schools faculty
offers practical experience in the issues and challenges confronting
business and government. Its research centres link faculty and
students with US and international business and government
organisations. Recent distance learning initiatives have expanded
the schools global reach.

Course Requirements And Certificates

Delegates must meet two criteria to be eligible for an IIRME/GW

Certificate of Completion for a course:
1. Satisfactory attendance delegates must attend all sessions
of the course. Delegates who miss more than 2 hours of the
course sessions will not be eligible to sit the course exam
2. Successful completion of the course assessment
Delegates who do not meet these criteria will receive an IIRME
Certificate of Attendance. If delegates have not attended all
sessions, the Certificate will clearly state the number of hours
attended.

Course Assessment

A workshop will be held at the end of the course to develop an

HR strategy based on the strategic templates and a case study of
a multi-cultural, multi-divisional and global organisation. The HR
strategy will be presented by each group in class and assessed by
the facilitator to ensure your understanding of the course content.

Who Should Attend?

This course is especially designed for senior HR professionals,

who are involved in strategy development within the HR arena,
including: HR Directors, HR Managers, and Vice Presidents of HR.
It is also useful for other senior managers involved in strategy
development including Communication Managers, Strategic
Managers and Senior Line Managers.

Would you like to run this

course in-house?

The in-house training division

of IIR Middle East
Tel: +971 4 407 2624 Email: CTS@iirme.com
www.iirme.com/cts

T: +971 4 335 2437

F: +971 4 335 2438

Janine has successfully compiled and delivered a number of training

programmes internationally, in the fields that she has gained extensive
practical experience; namely, Strategy, Internal and External Communication,
Events Management, Human Resources, Marketing, and Customer Services.
From 1986 Janine was marketing and communication manager for Boart
Longyear (subsidiary of Anglo American), a manufacturer of diamond
products for the mining, construction and dimension stone industries globally.
She established and built up a successful marketing and communication
division, responsible for, amongst others, marketing strategy; communication
and advertising strategy; market surveys; sales; CRM, product launches,
product branding; distribution, education and support; and customer
satisfaction surveys and corrective action plans.
In 2004, Janine became a consultant focusing on strategic management and
training. Contracts successfully executed, included developing and delivering
business strategies, marketing solutions, internal and external communication
strategies, services and training for listed, corporate and medium sized
companies. Large projects developed, compiled and successfully managed and
delivered have been:
SMME supplier communication intervention and developing a training
programme for GE, USA
Performance Management Communication programme for 11 projects
for Anglo American Platinum Corporation Limited (40,000 employees)
Internal communication project for Eskom power utilities (15,000
employees)
Business strategies, strategic templates and competitor systems; and
facilitating strategic workshops for Boart Longyear, Highveld Steel and
Vanadium Corporation, Rand Carbide, Transalloys and Tarmac in UAE and
Oman
Annual and sustainability reports for Evraz Highveld Received awards
between 2006 2011
Human Resource and communication channel audits, surveys and
recommendations for Nakheel
Janine holds IMM Marketing, IMM Industrial Marketing and Industrial
Communication certification, a Management Diploma from Henley
Management College and an MBA at the Henley/Brunell University, UK.
Her work focuses heavily on auditing systems, which ensure that results are
aligned with objectives.

Course Introduction
Human Resources input is key to managing business and recessionary risk and
is the most important function of an organisation in todays economy. To cope
with the conditions organisations need a proactive Human Resource strategy
that aligns with the organisations strategy and is sustainable.
Dave Gartenberg, HR Director at Microsoft UK, said: In turbulent times more
than any other, there is not only the opportunity, but the need for HR to
provide leadership to the business. The ability to attract and retain workers
when times are tough really requires leaders to be at their best.
The Middle East has felt the effects of the global economic influences, and
the organisations that are focusing on sound Human Resource strategic
principles for Human Resource development of its people, culture, structures
and processes will no doubt reap the benefits of progressively improving their
competitive position.

E: register@iirme.com

W: www.iirme.com/HRStrategy

Developing And Implementing A Dynamic HR Strategy

20 23 April 2014 The Address Hotel, Dubai Marina, Dubai, UAE | 14 17 December 2014 Kempinski Hotel, Mall of the Emirates, Dubai, UAE
Course Timings: Registration will be at 07.30 on Day One. Course sessions will start promptly at 08.00 and end at 14:30.There will be two short
breaks for refreshments and lunch will be served at the end of each days sessions.

Course Overview

This course covers all the important internal and external challenges
faced by HR practitioners, together with the critical solutions and best
practices you need.
The strategic frameworks and models you learn to use on this course
will provide the diagnostic data you need to manage change and give you
confidence that you are focusing on the right issues when developing and
implementing your HR strategy.
At this course you will:
Analyse HRs role in strategy development and implementation
Understand the business environment using the PESTIE technique
Formulate SMART objectives
Understand the importance of models and their application in
analysing organisational resources and strategic capability
Gain sound principles to choose the correct strategies for
implementation
Implement survey techniques to identify the organisational climate,
culture and stakeholder expectations
Apply SWOT techniques to identify your organisations strategy and
the HR functions critical success factors
Review generic HR strategies
Explore the importance of the strategic options to choose from in
strategy development
Apply the process of managing strategic change
Review the channels to support strategic conversations
Develop a proactive HR strategy

Course Outline

Changing Times And Your HR Strategy

Times of change
HRs role in strategy development and implementation
Defining strategy
Workshop: Formulating SMART objectives
Critical abilities required to develop a successful HR strategy
Clarifying the organisations vision and mission
Understanding the need for SMART objectives

Workshop: Identifying gaps within the organisational climate

Identifying your internal and external customer expectations

Exploring different survey methods
Developing survey statements and a questionnaire
Analysing the data
Presenting and communicating the results
Workshop: Formulate a questionnaire

Strategic Analysis: Identifying Critical Success Factors

Understanding the SWOT analysis
Identifying critical success factors
DVD: How a company operating in a difficult environment changed its
culture, values and improved its turnover
Workshop: Review a best practice case study of how an organisation has
successfully implemented its values to establish a safe, and innovative
culture

Day Three

Strategic Choice: Evaluating Options

Template with questions to ensure thorough evaluation of your
strategy

Strategic Modelling
Elements of strategic management: analysis, choice and implementation
Strategic analysis: analysing the environment
Auditing environmental influences: PESTIE analysis
Workshop: Environmental influences
Economic business cycles
DVD: Understanding organisational strategic requirements in a recession
and the role of HR
Organisation lifecycle

Day Two
Strategic Analysis: Analysing Cultural And Stakeholder Expectations
A systematic approach towards analysing the resource position
Strategic Analysis: Analysing Resources And Strategic Capability
Analyse the value chain to understand the importance of a culture of
internal customer service and improved efficiencies (Michael Porter)
McKinsey 7S Model of strategic capability
Workshop: Analyse the strategic capability of the HR department including
the following areas:
- Organisational development
- Selection and recruitment
- Remuneration and recognition
- Manpower planning

F: +971 4 335 2438

Strategic Analysis: Strategic Human Resources

Beware of the warning indicators

Strategic Choice: Identifying Strategic Options

Discuss global best practice of organisations and the HR strategies they
have employed
Business partner
Centres of excellence
Outsourced
Call centre
Self service
E-HR
Line manager culture model
Performance management

Day One

T: +971 4 335 2437

- Learning and development

- Talent management
- Employee relationships

Strategic Choice: Selecting Strategy

Summary framework
Strategic Implementation: Managing Strategic Change
Change process framework
Barriers to change and securing commitment to change
Strategic change is principally a social system issue
The four jobs of strategic change
To-do list for HR strategy implementation
Workshop: You will review best practice by a top Fortune 500 organisation
in implementing performance management. In groups, you will explore
how to successfully implement a performance management culture in an
organisation
Strategic Implementation: Planning And Allocating Resources
Compass Aligned Performance System
Identifying the elements including Critical Success Factors (CSFs) and
Key Performance Indicators (KPIs)
Establishing measurable action plans

Day Four
Develop An HR Strategy
On the last day, the strategic templates provided will be reviewed, a case
study analysed and in groups you will develop and present an HR strategy
for your final assessment.
Workshop: Develop an HR strategy (using the template provided) that
aligns with the case studys mission and objectives of a multi-cultural, multi
divisional, global organisation facing global challenges

E: register@iirme.com

W: www.iirme.com/HRStrategy

Developing And Implementing A Dynamic HR Strategy

20 23 April 2014 The Address Hotel, Dubai Marina, Dubai, UAE
14 17 December 2014 Kempinski Hotel, Mall of the Emirates, Dubai, UAE

FIVE WAYS TO REGISTER

IIR Holdings Ltd.
P.O Box 9428
Dubai, UAE

+971 4 335 2437

+971 4 335 2438
register@iirme.com

www.iirme.com/HRStrategy

DISCOUNTS AVAILABLE
FOR 2 OR MORE PEOPLE
CALL +971 4 335 2483
E-MAIL a.watts@iirme.com
WEB BC5363/BC5364
Event

Course Fee Before

2 February 2014

Course Fee Before

23 February 2014

Final Fee

Developing And Implementing

A Dynamic HR Strategy
20 23 April 2014 (BC5363)

US$ 3,995

US$ 4,495

US$ 4,795

Event

Course Fee Before

28 September 2014

Course Fee Before

19 October 2014

Final Fee

Developing And Implementing

A Dynamic HR Strategy
14 17 December 2014 (BC5364)

US$ 3,995

US$ 4,495

US$ 4,795

Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete
the course assessment will receive an IIRME/GW Certificate of Completion.

WOULD YOU LIKE TO RUN THIS COURSE INHOUSE?

All registrations are subject to our terms and conditions which

are available at www.iirme.com/terms. Please read them as
they include important information. By submitting your
registration you agree to be bound by the terms and
conditions in full.

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Avoid Visa Delays - Book Now

Delegates requiring visas should contact the hotel they wish to
stay at directly, as soon as possible.
Visas for non-GCC nationals may take several weeks to process.
All registrations are subject to acceptance by IIR which will be
confirmed to you in writing.
Due to unforeseen circumstances, the programme may change and IIR reserves the right to alter
the venue and/or speakers.

Event Venue:
The Address Hotel, Dubai Marina, Dubai, UAE
Tel: +971 4 436 7777
Kempinski Hotel, Mall of the Emirates, Dubai, UAE
Tel: +971 4 341 0000

Accommodation Details
We highly recommend you secure your room reservation at the
earliest to avoid last minute inconvenience. You can contact
the IIR Hospitality Desk for assistance on:
Tel: +971 4 407 2693
Fax: +971 4 407 2517
Email: hospitality@iirme.com
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ON/DC BU33 Human Resources

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