Introduction

SAM is committed to play an important role in to support long term growth plan for real estate market
in Egypt. The traditional mindset of building and designing a house to live in it has changed
nowadays; the idea of buying a house that will last a lifetime has gradually vanished. The clue
nowadays is 'investment'. Both the policymakers and the stock-brokers share a united view in this
aspect (although moved by different intentions).

'The growth in the real sector is not unreal'

said S.K.Jain, President Global Infocom.
Since the beginning of the real-estate massive moves in the Middle East, all designs of mega
construction projects were performed by foreign designers, due to the fact that they have vast
experience and talented architectural designs for this kind of projects; which have led in return to
high costs designs in addition to having a tenuous connection with the Middle Eastern culture and
philosophy. Provided that they are touching the water of a new environment, the remaining designs
of such projects are usually carried out by foreign consultants or under their supervision.
Derived from these facts, and in the view of making the sector more organized and increasing
professionalism SAM cultivated a wide spectrum of flexible services catering to one simple objective;
to protect and to preserve our client's best interests thereby achieving project objectives within
budget and time constraints.

Mission
We are seeking to renew the architectural scope in the unlimited real estate market in Egypt,
maintain higher quality levels and professional forms for multi scale project during the entire design
phase, using professionally managed plans and strategies. The clients satisfaction and the project
success is our mission through a client-centered vision, innovation, teamwork and trust. We are
actually making an attempt to vivisect the real and unreal components in this eye-catching sector.

Executive Summary
SAM designs and project management is a newly established firm in the construction market offering
its customers design services for multi scale projects in the Middle East through the best specialized
consultants in Egypt and the U.K. We have collected, under one roof, the best specialists in every
single detail in the real estate industry to ensure the best quality to be received by our customer and
projects to be delivered within time frames. Our team will secure open communication channels with
each other to guarantee quality filtering for the produced design on its various stages.

OUR CONSULTANCE
Mixity Design Ltd
Founded in 2006, Mixity is a multi service design company based in London, which is focused on
delivering planning, architecture and interior design services to clients in the U.K., Europe, Asia,
Middle East and Africa. With established professional partnerships in Istanbul, Amman, Mumbai and
Cairo, Mixity is also uniquely positioned to bring U.K. based design professionals to full service project
solutions in these markets with local partners.

Hilal Structural Design & Consultation

Hilal Structural Design and Consultation- established by late Prof. Dr. Mohamed Hilal in 1940 - has
been engaged in the structural design, supervision and/or repair/rehabilitation of all forms of public
and private structures, such as municipal, residential and industrial buildings, mosques, water
purification plants, water and sewage tanks, etc. M. Sameh Hilal joined the Office in August 1972 as
a design engineer until August 1974. Since April 1978 he has become a partner and Senior Engineer.
As of January 1985, he has become the owner of the Office.

MITO CONSULT
MITO CONSULT is a Specialist Consulting Engineering Office in Sanitary, Plumbing & Electromechanical works, having more Than 30 years experience in this field

Our Services
Engineering Design:

Planning and infrastructure

Architectural Designs
Structural Designs
Landscape
Interior Design
Plumbing Design
Electrical & Communication Design
HVAC & Mechanical Design

Tender Documents Preparation

Project Management in Design

Cost Estimates
Follow up and coordination between different Designing sectors
Quality Control and handing over the project

Project Management in construction

Time Schedule & Monitoring

Construction Supervision

Methodology
1-Introduction
Real estate industry have taken nowadays an unexpected route, especially after the global Middle
Eastern economical changes; narrowing the competition among those heavy weighted investors
and stakeholders locally & globally. Responding to those challenging constraints, SAM cultivated a
wide spectrum of flexible services catering to one simple objective: to protect and preserve our
client's best interests thereby achieving project objectives within budget and time constraints.
Being one of the major real estate Egypt service providers, SAM is committed to play an important
role in real estate Egypt investment and development to support long term growth plan for real
estate market in Egypt.

2- Detailed methodology
We have successfully reached our target through our internal teams in all fields of design connected
together with wide communication channels supervised by the project management department to
assure maximum global vision for each team individually. We provide our customer with all facilitates
to get a real estate property in the best quality ever.
Each technical team in SAM is supervised by a consultant engineer, highly experienced in his/her
field to assure maximum quality level throughout the entire design phase on all levels. Any project is
like a Bermuda Triangle: cost, schedule, and quality; one could say that on a good day, you could hit
two out of three, but you never can declare success in all three. Effective project management
begins with executive commitment and sponsorship.
On the other hand, our project management team concentrates on the harmony between time and
cost that leads at the end to a unique and distinguished product provided that each and every
single product has a defined start and a defined end.
a) Project Management Department:
- Our project management style is based on the modern strategy for project management that use
and place all available resources in the right order to satisfy all the projects needs in accordance
with the projects priority list at the optimum time to maintain the projects time schedule. Most
projects implementation cut across multiple business units, each with their unique business
requirements; the implementation often has differing degrees of priority, depending on the business
unit.

Role of project management department:

If you search for project management leadership styles on the Internet, almost every expert
agrees that no management style is able to fit all projects. Unfortunately, managers who are
unable to be flexible, trustworthy, open, and inspiring may have a combination of the varying
traits of management styles with no clear definition to guide a team. SAM selective project
managers keep a special leading style specific for every project or choose the correct club for
the shot,

The P.M. will be mainly putting one target ahead, which is the interest of the owner and extremely
concentrating on the fulfillment of the requirements needed for the project.

The P.M. will supervise the preparation of :

1 - Preliminary and schematic designs
2 - Construction and execution documents
3 - Bidding and tendering works

The P.M. will be also in charge of preparing periodical coordination meetings between the
architecture, structure and electromechanical teams. He/she will discuss as well any problem that
might face any of the involved teams, and to ensure that work is going on progress according to the
time schedule approved by the owner.

The P.M. will be in charge of collecting the documents from the teams consultants and deliver it
to the owner after revision from SAM QA/QC department.

The P.M. will be in charge of having approvals over the documents delivered and check the
raised comments with the consultant of each team individually.
The P.M. will cooperate with the owner to obtain all necessary permits from Local/federal
authorities in order to constantly proceed with the work at site.
The P.M. will have qualified candidates to undertake the tasks as a contract manager

b) The Technical Design Department:

After getting the owners final approval of the project design concept, SAM prepares the scope of
work for the designers, taking into consideration the global time schedule of the project including the
correlated permitted activities, time spans and stages.
The Preliminary and Schematic Designs:

After the development of the architectural conception design of the project by our architect and
QA/QC departments, the architecture in house team works to produce the primary working
drawings under supervision from the architect.

The remaining teams in all sectors will proceed on their preliminary and final drawings under the
supervision of our consultants in all the sectors.
Every team will prepare a design report for his specialized design including:

Design criteria
Codes and standards
Design objectives
List of drawings
Outline specification

All the owner requirements and documents should be submitted to the owner for discussion, revision,
and approval from his/her side after being revised by the QA/QC departments.
Site surveying and geotechnical investigation reports when required shall be prepared
according to a scope of work given by the consultant. Accordingly we will prepare a
comprehensive report submitted to the owner including his concept, findings and comments.
The related report should also include factors and aspects affecting the budget.
The P.M.O. can increase project efficiency through the centralization of services such as staff,
supplier, customer and equipment management. Centralizing these services also standardizes
how they are implemented, thereby reducing the costs incurred by using different methods on
different projects.

Execution documents:
We will prepare the required scope of work, for this stage or phase, the scope of work shall include:

The working drawings

The technical specifications
The bills of quantities
The general & particular conditions for contracting
The design drawings required for the license (Architectural, structural/civil, the design
calculations log book, plumbing/sanitary & Electrical drawings, etc.)

Within the stage of provision of the building license as well as preparation of the tender documents,
the following items/steps are to be achieved during this stage:

The structural drawings as well as the design/structure calculation logbook (Without details).
The main part of the architectural drawings (layout views, projections, facades, sections, plans
without details) in addition to electrical and sanitary drawings.
The drawings are to be forwarded to the insurance company, which will issue the insurance
certificate.
After the submission of all related drawings, SAM designers will go on with their detailed
drawings to finish the complete drawing package issued for construction. All will be under the
supervision of SAM consultants, as well as performing required coordination between different
tender bid works.

Tendering and Bidding

It is recommended to perform the re-qualifications of the reliable and efficient contractors in order to
prepare a short list of qualified and competent contractors. Assignment and selection of such
contractor will be carried out in respect to a point evaluation system. The first five contractors
obtaining the highest evaluation points are selected and/or proposed and could be invited to
participate in the project bid or tender. Such system could also be applied (as and when required)
for the completion of the project works, trades and activities.

Story behind us
SAMs Kick-off was in 2008 and through its consistent relationships in the market, it were
introduced to a heavy weighted investor searching Europe for a talented consultant real state
service provider. Thus, it has performed a new landmark in Cairos most remarkable areas
through the great European talent in the architectural field.
After SAMs presentation in the market, it has managed to carry the full responsibility of
finishing the project in a time race to comply with the license legitimate time span; keeping
the owner requirements and quality as the first priority to avoid doubling the work and hence
increasing the cost.
Making sure that SAM customers have up-to-date, accurate information, SAM updates plans
and produce Report Status for projects, programs and portfolios. Depending on the level of
sophistication of the Knowledge Base, this may be a manual activity or a thoroughly
automated function.
SAM has always worked on arranging periodic meeting between the owner and the foreign
architect to review the conception design requirements and specifications, after the
conception design final approval. The in-house teams and consultants have worked
simultaneously in each sector under one solid project management team to achieve the
promising targets.
SAM must proactively offer a suite of services that will meet the current, as well as future
projects. These services fall into four distinct categories. General Services disseminate project
status information and reduce costs through standardization. Supportive Services provide the
training and support to help project managers succeed on their projects. Controlling Services
assess and review the status of project management and projects to define problems and
recommend corrective action.

In conclusion we have succeeded on winning this tight time race, maintaining the required
quality level with the approval of our consultants and a global effective cost reduction plan
based on engineering and managerial ethics.

Commercial
Project Name

Hotels

Client

Arabella Touristic &Urban Development Co.

Year

2010

Location

5th gathering New Cairo

Description

Site Area = 2093.65 m2 Built Up Area = 10200.25

m2

Project Name

Office building

Client

Arabella Touristic &Urban Development Co.

Year

2010

Location

5th gathering New Cairo

Description

Site Area = 1594.00 m 2 Built Up Area = 16737.00

m2

Project Name

Retail

Client

Arabella Touristic &Urban Development Co.

Year - Location

2010 - 5th gathering New Cairo

Description

Site Area = 4014.82 m 2 Built Up Area = 24088.92

m2

Residential
Project Name

Three Private Villas

Client

Mr. Abdullah Baker & Mr. Salem Ahmed

Year

2010

Location

Saudi Arabia

Description

Site Area = 4800 m2 -Built Up Area = 7500m2

Project Name

Private Villa

Client

Dr. Dawoud Ahmed

Year

2010

Location

Saudi Arabia

Description

Site Area = 1000 m2 -Built Up Area = 1400m2

Project Name

Four Private Villas

Client

Dr. Fahd Sadek El Shrief

Year

2010

Location

Saudi Arabia

Description

Site Area = 2000 m2 -Built Up Area = 3000m2

Project Name

Private Villas

Client

Mr. Gamal Hamad

Year

2010

Location

Saudi Arabia

Description

Site Area = 1000 m2 -Built Up Area = 1400m2

Project Name

Four Private Villas

Client

Arabella Touristic &Urban Development Co.

Year

2009

Location

5thgathering New Cairo

Description

Site Area = 260 m2 -Built Up Area = 580 m2

Project Name

Private Villa

Client

Mr. Khallaf El Maghraby

Year

2009

Location

Saudi Arabia

Description

Site Area = 700 m2 -Built Up Area = 925m2

Project Name

Private Villa

Client

Mr. Ahmed Sami

Year

2011

Location

5thgathering New Cairo

Description

Site Area = 600 m2 -Built Up Area = 650m2

Project Name

Private Villa

Client

Eng. Tamer Mostafa

Year

2011

Location

5thgathering New Cairo

Description

Site Area = 870 m2 -Built Up Area = 1200m2

Project Name

Private Villa

Client

Dr. Mohamed El Kadi

Year

2011

Location

Zayed City - Cairo

Description

Site Area = 900 m2 -Built Up Area = 1400m2

Services buildings and Clubs

Project Name

King Abdul Aziz University -Faculty of Literature,

Girls Building (Shop Drawing)

Client

Bin laden Construction (Main Contractor )

Year

2009

Location

Saudi Arabia

Description

Floor Area = 7000 m2 4 Floors

Project Name

Lago Vista -CLUB

Client

Mediacom-Landmark

Year

2010

Location

5thgathering New Cairo

Description

19,800 m2 (Office Building Fife stars hotelRetails

)

Project Name

Greece Egyptian Community Scouts clubs

Client

Greece Egyptian Community

Year

2010

Location

Ramses St - Cairo

Description

4360.00 m2

Landscape and Interiors

Project Name

Sami Saad

Client

Sami Saad

Year

2008

Location

Ahramat Hits - Cairo

Description

Built Up Area : 25200 m2

Project Name

Palm Hills

Client

Hisham Gorab

Year

2008

Location

6 Of October City - Cairo

Description

Built Up Area : 700 m2

Project Name

Grand Plaza

Client

Grand Plaza

Year

2009

Location

Ghardaka

Description

Built Up Area : 147000 m2

Project Name

Bill Vill

Client

Ahmed Ezz

Year

2009

Location

Zayed City - Cairo

Description

Built Up Area : 1750 m2

Project Name

6 Of October Agricultural

Client

Ibrahim Awadalla

Year

2009

Location

6 Of October City - Cairo

Description

Built Up Area : 21000 m2

Project Name

Arabella Park

Client

Arabella Touristic &Urban Development Co.

Year

2009

Location

5thgathering New Cairo

Description

Site Area = 260 m2 -Built Up Area = 580 m2

Project Name

Arabella Park

Client

Arabella Touristic &Urban Development Co.

Year

2009

Location

5thgathering New Cairo

Description

Site Area = 260 m2 -Built Up Area = 580 m2

Project Name

Arabella Park

Client

Arabella Touristic &Urban Development Co.

Year

2009

Location

5thgathering New Cairo

Description

Site Area = 260 m2 -Built Up Area = 580 m2

Project Name

Beverly Hills Landscape Show Room

Client

Mahmoud El Esawy

Year

2010

Location

6 Of October City - Cairo

Description

Built Up Area : 200 m2

Project Name

Sawn Lake

Client

Mahmoud Hassan Alaam

Year

2010

Location

6 Of October City - Cairo

Description

Built Up Area : 2000 m2

Project Name

Locanveir

Client

Saudi Arabia

Year

2010

Location

5th gathering New Cairo

Description

Built Up Area : 2300 m2

Project Name

El Fahahel

Client

Kuwait

Year

2010

Location

Kuwait

Description

Built Up Area : 8400 m2

Project Name

Interior design Private villa

Client

Tarek Hosny

Year

2011

Location

Kuwait

Description

build up Area 1600 m2