SIKKIM MANIPAL UNIVERSITY - DDE

Bachelor of Business Administration BBA Semester 1

BBA 101 Communication Skills 4 Credits
(Book Id B1497)
Model Question PaperDuration: 2 hours

Total marks: 140

_____________________________________________________________________________
Part A - 1 Mark questions (1- 50)

50 * 1 mark = 50 marks

1. ___________ means language full of technical or special words.

a) Colloquialism
b) Abbreviations
c) Pedantic words
d) Jargon

2. In any written piece, the sentences of a paragraph should be woven together in such a way that
they flow into each other. This principle is called as _____________.
a) Unity
b) Order
c) Conciseness
d) Coherence

3. A ____________ is a systematic series of action or operation of a series of changes directed to

some end.
a) task
b) process
c) activity
d) action

4. Communication is a _________ process in which there is an exchange and chain of ideas

towards a mutually acceptable direction.
a) One-way
b) Two-way
c) Three-way
d) Four-way

5. ________________ is defined as the process by which meanings are perceived and

understanding is reached among human beings.
a) Communication
b) Message
c) Statement
d) Language

6. ___________ is the use of oral, unwritten words, and is an essential part of interacting with
others.
a) Informal communication
b) Non-verbal communication
c) Verbal communication
d) Formal communication

7. Body language, body posture and hand gestures are examples of ________ type of
communication
a) Informal communication
b) Non-verbal communication
c) Verbal communication
d) Formal communication

8. ____________ communication includes instances of unrestrained communication between

people who share a casual rapport with each other
a) Informal
b) Formal
c) Verbal
d) Non-verbal

9. ____________ is a system of arbitrary signals, such as voice sounds, gestures or written

symbols.
a) Interpretation
b) Language
c) Message
d) Media

10. She did a lot for her son. Here the word for is a _____________.
a) conjunction
b) preposition
c) adjective
d) pronoun

11. Words are classified according to the function they perform in a sentence. These different
classes are called ____________.
a) Voices
b) Tenses
c) Synonyms
d) Parts of Speech

12. _____________ refers to the communication that is within the organization and is designed
to not reach outside the organization
a) external communication
b) written communication
c) electronic communication
d) internal communication

13. __________________ are documents presenting compilation of facts or a number of options

and related conclusions and recommendations.
a) Notice
b) Instructions
c) Remarks
d) Reports

14. The main purpose of ____________ is to provide feedback on several areas of organisational
functioning.
a) horizontal communication
b) diagonal communication
c) upward communication
d) downward communication

15. The main objective of _______________ is to develop teamwork, and promote group
coordination within an organization

a) horizontal communication
b) diagonal communication
c) downward communication
d) upward communication

16. Organisations use ___________ communication to announce Information and provide

instructions to subordinates by superiors.
a) Written
b) Oral
c) Non-verbal
d) Verbal

17. What is a Memo?

a) Memo is a document presenting compilation of facts or a number of options and related
conclusions and recommendations.
b) A Memo is a formal, written document, the objective of which is to draw attention to
something or some event that would take place and is usually displayed on the Notice
Board of the organization.
c) Memo is a written statement that provides information by a person or a committee to
other people and forms a part of inter - and intra- departmental correspondence.
d) Memos are announcements that are distributed to small or selective groups of people
within the organization

18. A holiday is declared in organisations by ____________.

a) a notice
b) a circular
c) a memo
d) an instruction sheet

19. A __________ consists of words (technical or non-technical) with their meaning because it
helps the reader to acclimatize with the word used in the report.
a) appendices
b) bibliography
c) index
d) glossary

20. A ________________ is a specific form of writing that is organized around concisely

identifying and examining issues, events, or findings that have happened in a physical sense,
such as events that have occurred within an organization, or findings from a research
investigation.
a) Instruction sheet
b) Memo
c) Report
d) Notice

21. Cost-benefit analysis reports are

a) Business reports
b) General reports
c) Engineering reports
d) Confidential reports

22. Oral Business Presentation skill showcases all of the following except
a) extent of knowledge
b) logical thinking
c) ethical qualities
d) range of ideas and your confidence

23. A Seminar is _________.

a) a type of conference
b) a structured meeting with an educational purpose
c) a regularly scheduled appointment
d) a gathering called to discuss a work issue

24. __________ entails deciphering the written symbols that represent the sounds of a language.
a) Reading
b) Interpreting
c) Recording
d) Listening

25. Which of the following is NOT the prerequisite for the act of reading and comprehending?
a) Knowledge of the written symbols of the language
b) Understanding the lexical meaning of the words

c) Ability to interpret the literal, sub textual and contextual meanings

d) Ability to hear and listen

26. Circulars are announcements that are _________________________.

a) widely circulated among the members concerned
b) usually displayed on the board of the organization
c) brief official note circulated to one or more than one person
d) agenda of meetings

27. A Notice is a formal, written document, the objective of which is to provide important
information, usually in advance, to the receivers about following except
a) An event
b) Death of a member of the organisation
c) A function
d) A program

28. Report findings generally pertains to ____________________.

a) a given or specific task
b) to events or issues
c) both A and B
d) literature

29. There are three features that together characterize report writing at a very basic level.
Identify the wrong one.
a) Pre-defined structure
b) Independent sections
c) Unbiased conclusions
d) with or without a purpose

30. Analyzing the gathered information data involves all of the following excluding one. Identify
that.
a) sorting of data/information
b) fabricating data to arrive at desired conclusion
c) examining the information for accuracy and gaps
d) use of statistical methods for analysis

31. It is important to add disclaimers to your internal and external mails for:
a) protecting company from liability
b) prevent accidental receivers of email from claiming damages
c) both A and B
d) Protect data sources

32. Efficient reading includes :

a) reading fluently with ample speed and accuracy;
b) appropriate vocal expression; and
c) correct comprehension of all the layers of meaning contained in the written text
d) All of the above (A, B & C)

33. Reading is a _________ which involves visual perception as well as mental decoding of the
symbols.
a) cognitive process
b) behavioural process
c) reasoning process
d) none of the above

34. ____________ is the fastest type of reading used when we wish to find some specific
information about something quickly by glancing through the text.
a) Skimming
b) Scanning
c) Extensive reading
d) Detailed reading

35. ___________ is a type of reading which is done to get the main idea of a written work, or to
quickly revise what one has already read.
a) Skimming
b) Detailed reading
c) Scanning
d) Supplementary reading

36. _____________ is the slowest and the most focused type of reading, the purpose of which is
usually is to read, comprehend and retain as much as possible.
a) Previewing

b) Detailed reading
c) sub vocalized reading
d) Supplementary reading

37. A resume is drafted with an objective to highlight your ________________.

a) education & experience to potential employer
b) achievements
c) qualification
d) skills

38. ___________ is the most common style of resume adopted by applicants where the focus is
on education and work experience.
a) Functional resume
b) Chronological resume
c) Combination resume
d) None of the above
39. ______________ highlights the applicants achievement, accomplishments and the skill he
has acquired during the course of his employment.
a) Functional resume
b) Combination resume
c) Chronological resume
d) None of the above
40. The body of the cover letter describes the applicants ______________ to distinguish him
from other applicants.
a) education
b) experience
c) strong areas
d) achievements

41. Which of the following communication type offers the advantage of accuracy, record and
goodwill and image building?
a) written communication
b) oral communication
c) non-verbal communication

d) paralanguage

42. Swallowing, blushing, flushing are subtle signs of emotion and it conveys meanings. These
processes, which are involuntary, are part of which of the following categories of nonverbal
communications.
a) Eye Contact
b) Physiological responses
c) Paralanguage
d) Personal Space

43. A consultant was hired by a company to implement the change in production layout. Board
and Managing Director listened to his proposal. The appropriate listening type required from the
above attendees for approving the proposal would be:
a) Focused listening
b) Appreciative listening
c) Empathetic Listening
d) Evaluate listening

44. In seminars or conferences or during board meetings or during presentations, participants are
advised/requested to switch off phones. This is to remove one of the common barriers to the
listening process. Select the barrier.
a) Physical distraction
b) Psychological distraction
c) Language barrier
d) Cultural barrier

45. When some document is attached to the letter and the writer or sender wants the reader to go
through it, he uses the ____________ notation.
a) attention
b) enclosure
c) attachment
d) addition
46. The abbreviation CC refers to _________ where a number of copies of the original letter
are sent to different people.
a) complimentary close

b) carbon copy
c) content copy
d) complimentary copy

47. A ____________ is a gathering of two or more people that has been convened for the
purpose of achieving a common goal through verbal interaction, such as sharing information or
reaching agreement.
a) seminar
b) assembly
c) meeting
d) conference
48. _________ are the Think Tank" meetings that bring participants together to explore the
available options for resolving a current or potential problem.
a) pitch meetings
b) personal meetings
c) brainstorming sessions
d) pitch sessions

49. ____________ is a regularly scheduled appointment, such as a weekly one-on-one with a

boss or a department; or a project meeting taking place at intervals until the project is over
a) seminar
b) presentation
c) standing meeting
d) emergency meeting

50. ___________ is a gathering called to discuss one subject, such as a work issue or a task
related to a project.
a) conference
b) personal meetings
c) topical meeting
d) pitch sessions

Part B - Two Marks Questions (51-75)

25 * 2 marks = 50 marks

51. State True or False:

(1) Communication requires a sender, a message, and an intended recipient, although the
receiver need not be present.
(2) Communication is a two way process in which there is an exchange and chain of ideas
towards a mutually acceptable direction.
a) 1-True, 2-True
b) 1-False, 2-False
c) 1-True, 2-False
d) 1-False, 2-True

52. Fill up the blank:

(1) _____________ is a greeting to the receiver from the senders end.
(2) A letter without a ____________ does not hold any value. So, it is mandatory that the sender
checks it before he dispatches the letter.
a) (1) Salutation (2) Signature
b) (1) Attention line (2) Salutation
c) (1) Salutation (2) Reference number
d) (1) Attention line (2) Subject line

53. State True or False

(1) External Communication refers to exchange of information and messages with inside groups
and individuals.
(2) Tortoriello and DeWine define organizational communication as The flow and impact of
messages within a network of interactional relationships.
a) 1-True, 2- True
b) 1-True, 2- False
c) 1-False, 2- True
d) 1-False, 2- False

54. Fill up the blanks

(1) Organisational transactions related to procurement, sales, marketing, and collection of bills
and so on are accomplished through ______________.
(2) Stake Holders in _____________ include suppliers, government agencies, financial
institutions and banks

a) (1) external communication, (2) external Communication

b) (1) external communication, (2) internal communication
c) (1) internal communication, (2) external communication
d) (1) internal communication, (2) internal communication

55. State True or False:

1) Formal communication network is structured and is determined officially by the management.
2) Formal communication network generally follows the scalar chain of management enforcing
relationships between positions in organisations.
a) 1-True, 2-False
b) 1-False, 2-True
c) 1-True, 2-True
d) 1-False, 2-False

56. A good business letter contains four important sections. They are:
a) Heading, Opening, Body and Closing
b) Heading, Subject, Salutation and Signature
c) Reference number, Subject line, Salutation and Signature
d) Salutation, Opening, Body and Signature

57. Fill up the blanks:

(1) In __________ type of business letters, all notations and paragraphs start from the left hand
margin, and thus make it easy for the writer to use it.
(2) In ______________ type of business letters, the date and the complimentary close and
signature is aligned to the right side of the letter.
a) (1) semi block format (2) simplified format
b) (1) modified block format (2) semi block format
c) (1) block format (2) modified block format
d) (1) simplified block format (2) semi block format

58. State True or False:

(1) Business letters should be concise, meaning that the letters should be short and to the point,
so that the reader gets the exact meaning what the writer intends to say
(2) The characteristic correct tone in business letter indicates to the mood or expression the
writer uses in his letter
a) (1) False (2) False

b) (1) True (2) True

c) (1) True (2) False
d) (1) False (2) True

59. State True or False:

(1) Emails should consist of a meaningful subject line. This helps determine the reader to reply,
forward or trash the mail.
(2) Proof reading is not required for e-mails.
a) (1) False (2) False
b) (1) True (2) True
c) (1) True (2) False
d) (1) False (2) True

60. State True or False:

(1) A Presentation is not a monologue.
(2) The purpose of a presentation may fall into any of the following three categories: to provide
information, to persuade or to analyse.
a) (1) False (2) False
b) (1) True (2) True
c) (1) True (2) False
d) (1) False (2) True

61. State True or False:

(1) A Presentation is always directed at an audience.
(2) Making a presentation in a conference room requires a different approach than one that is to be made
in a classroom.

a) (1) False (2) False

b) (1) True (2) True
c) (1) True (2) False
d) (1) False (2) True

62. State True or False:

(1) A good presentation should ideally have three distinct parts: introduction, body and
conclusion.
(2) Cue cards are small numbered cards on which you can write your main points for reference
which is useful while presenting.

a) (1) False (2) False

b) (1) True (2) True
c) (1) True (2) False
d) (1) False (2) True

63. State True and False:

1. Good and effective communication is required only for good human relations, not for good
and successful business.
2. Communication is essential for life in general, but in business settings, it is critical.
a) 1T, 2T
b) 1T, 2F
c) 1F, 2T
d) 1F, 2F

64. State True and False:

1. A successful communicator affects the minds of his readers, employees, supervisors,
customers, suppliers, investors and business associates.
2. The ability to communicate effectively is an essential quality of a businessman.
a) 1T, 2F
b) 1F, 2T
c) 1T, 2T
d) 1F, 2F

65. Match the following

1. Tall organisations have several levels of hierarchy and communication

A. Language

channels are long. It includes poor organisations culture, climate, stringent

barrier

rules, regulations, status, and so on

2. Organisations develop different training methodologies to suit learners

B. Cultural barriers

ability to absorb information due to poor attention and retention.

3. Companies had to change their communication strategy keeping in view

C. Individual

the religious sensitivities, beliefs of consumer in several countries and

barrier

workforce in global production centres.

4. In a press briefing, choice of words with semantic gap resulted in a

D. Organizational

diplomatic row between two countries.

barrier

a) 1B, 2C, 3A, 4D

b) 1A, 2B, 3C, 4D

c) 1D, 2C, 3B, 4A
d) 1B, 2C, 3D, 4A

66. Match the following

1. Informs

A. In one of the business negotiation Mr X with his command on language and

expertise in technical areas convinced the other party and own the project
contract.

2. Power of

B. HR department had organised Independence day sports events for

influence

employees and their families. Organisers obtained verbal opinion about their
experience for the purpose of improving next years event.

3. Corrects

C. Managing Director while addressing a group of senior officers cited some

statistical data. His secretary interrupted him politely and provided with more
accurate data.

4. Feedback

D. Employees in company X complained about lack of knowledge about new

policies and procedures. Company decided to bring out in-house newsletter
containing policies and procedure.

a) 1D, 2A, 3C, 4B

b) 1A, 2B, 3C, 4D
c) 1D, 2C, 3B, 4A
d) 1B, 2C, 3D, 4A

67. Match the following

1. Listener tries to find out the pros and the cons of the message

A. Attentive listening

2. This can be termed as active listening

B. Evaluative listening

3. Higher level of listening in terms of proficiency

C. Superficial listening

4. The listener gives little importance to it tends to ignore the

D. Empathetic Listening

message
a) 1A, 2D, 3C, 4B
b) 1C, 2B, 3A, 4D
c) 1B, 2A, 3D, 4C
d) 1B, 2C, 3A, 4D

68. Match the following

1. Physical distraction

A. Some people have the tendency to hear & listen those who hold a
respectable place in the organization or in the society and ignore
others.

2. Psychological barrier

B. The different interpretations each one makes due to the pauses and
silence makes the listening process miserable, and as such the
conversation is stopped or incomplete.

3. Language barrier

C. Any sound such as talking on phone, long distance from the

speaker, noise on the roads or any loud music near the listener may
affect the listening process.

4. Cultural barrier

D. The speaker should try to refrain himself from using difficult

words, jargons, terminology or any phrases, which the listener is
unable to understand.

a) 1C, 2A, 3D, 4B

b) 1C, 2B, 3A, 4D
c) 1B, 2A, 3D, 4C
d) 1B, 2C, 3A, 4D

69. State True and False:

1. Business letter a formal way of communication between two individuals in an organisation,
between an individual and organization, or between two organizations.
2. Business letter follows certain set of rules and guidelines to communicate both within the
organization and outside the organization.
a) 1T, 2F
b) 1T, 2F
c) 1T, 2T
d) 1F, 2F

70. Match the following

1. Report

a) It is a specific form of writing that is organized around concisely identifying

and examining issues, events, or findings that have happened

2. Circulars

b) It forms a part of inter and intra- departmental correspondence.

3. Memo

c) Reports to evaluate and analyze the marketability of a product that a

company is launching in the near future.

4. Market survey

d) These are announcements that are distributed to small or selective groups of

report

people within the organization

a) 1a, 2d, 3b, 4c

b) 1c, 2b, 3a, 4d
c) 1b, 2a, 3d, 4c
d) 1d, 2c, 3b, 4a

71. State True and False:

1) The ability to communicate through the medium of language is unique to mankind.
2) Human beings acquire the ability to use language by listening to the sounds of a language,
learning to speak those sounds through imitation, reading, and finally writing.
3) The reading skill is not crucial in organisational communication.
a) All statements are true
b) Only Statements 1 and 2 are true
c) Only Statements 2 and 3 are true
d) Only statement 1 is true

72. Match the following

1. For research

A. Reading novels, poetry, short stories, comic strips and articles in

magazines etc.

2. To learn

B. careful and analytical reading with focused and directed approach

3. For pleasure

C. reading aimed at acquiring, retaining and assimilating information,

facts and knowledge

4. To get an overview

D. to get a general idea about the text without actually reading the
whole of it

a) 1B, 2C, 3A, 4D

b) 1A, 2B, 3C, 4D
c) 1D, 2C, 3B, 4A
d) 1B, 2D, 3C, 4A

73. State True and False:

1. During an interview, a candidate should be a good listener before he gives his answer to the
question
2. A candidate should give accurate information during interview
3. The candidate should try to communicate clearly and directly

a) 1T, 2F, 3F
b) 1T, 2T, 3T
c) 1F, 2F, 3F
d) 1F, 2T, 3T

74. Match the following:

1. Marketing research team presenting statistical data about the findings of a

a) To provide

market survey.

information

2. R & D team presented about a proposed research project worth $100

b) To analyze

million for approval by board.

3. HR manager explained new promotion policy to staff.

c) To persuade

a) 1c, 2b, 3a
b) 1a, 2b, 3c
c) 1b, 2a, 3c
d) 1b, 2c, 3a

75. Match the following:

Set A

Set B

1. Open questions

a) The main purpose is to ask the candidate to talk about something

2. Closed questions

b) Probe deeply for more clarification and explanation on the subject

3. Probing questions

c) Find out the candidate's reaction to a certain situation

4. Hypothetical

d) Candidates are asked to provide specific information or facts

questions
a) 1b, 2a, 3d, 4c
b) 1c, 2a, 3b, 4d
c) 1a, 2d, 3b, 4c
d) 1d, 2a, 3c, 4b

Part C

4 * 10 Marks = 40 Marks

Answer all the Questions

76. Communication is the lifeblood of a business organisation. Explain the role of

Communication in Business. What are the various barriers to Communication?

77. A good structured report helps the management to take vital decisions in an organised
manner. Describe the structure and the steps involved in writing a good report.

78. Writing effectively is a skill, which can be learnt and perfected. Explain the general
principles of Effective writing. What are the various techniques to improve your writing skills?

79. A candidate is required to maintain certain characteristics to ensure that he gets the job he
has applied. State the characteristics. Identify the techniques, which should be used by an
interviewee to get a good job.
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