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Does it matter that my text colour theme is different from advert to digipak?

i
tried swapping the colours on both and it didnt look as effective, do you think it
matters?
I think that having at least one bit of text the same colour would make the brand
identity stronger, such as the artist name
I dont think it is a major concern but I think having the artists name and album
title should be the same colour because then the audience can tell what the
advert is promoting because the similar bran identity
Its not too impacting due to the use of the same font which is carried through
the ancillary products, though using the same colour font could strengthen brand
identity.

I have used a layering effect on photoshop, some more than others, can you tell?
Is it effective?
Yes it is clear to see on the advert and it is effective, however it isnt as clear to
see on the digipak
Yes it is clear and it is effective but cant see it as much on the digipak
It isnt as noticeable on the digipak, but it is on the advertisement

I have variations of my work, which one looks more effective for my advert and
why? 1 or 2?
2 because the font stands out more because the rest of the design is dark, I also
like the use of the bullet point style dots between the information because it
breaks it up and makes it clearer to see
2 because the text stands out a lot more.
2 the text stands out more, the bullet points separate information and make it
look better

Again with my digipak, which one? And why? 2, 3 or 4?

4 because the overall appearance is smoother everything works together better


4 because everything fits nice together.
4 due to the layout

I wanted to locket to be the main focus of the front and back cover so thats the
only part of the photo in focus on both photos, do you think this was a good
idea? Does you like it?
I do like it and I think it has been done really well, it was a good idea and
provides your promotional package will a clear and remember able brand identity
I really like it because it gives the audience the idea of brand identity
Yes, the locket is clearly the main focus throughout the digipak and makes the
package identifiable through the locket iconography

Do you like the other images? Do they fit in well with the theme? Can you see a
theme throughout?
The theme is clear to see, which is love and romance. The images work well
together and all contribute towards the romantic theme
It is very clear because it shows it is about love and the images tell a story and
can be interpreted.
Yes, the romantic theme is clear through the imagery of the heart-shaped locket
and the red colour scheme

General feedback please:


All works really well and is done to a good standard, however the pasty cline on
the digipak overlaps with the image a bit too much in my opinion, making it
smaller may be better

All works really well but the only improvement I would make is have the colour of
the font on your digipak and your advert the same colour there can be a clear
relationship of the brand identity but overall it is very good. Well Done.
Perhaps by carrying through brand identity by making the font the same colour

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