AMERICAN INTERNATIONAL UNIVERSITY-BANGLADESH

Faculty of Business Administration

Department of Management
BBA Program

COURSE OUTLINE
Term: Spring 2014-15
Course Code: 00883
Course Title: Entrepreneurship Development
Credit: 03
Instructor: Erfan Haque
Course Description:
This course includes the areas to give a comprehensive idea to create and develop a good number
of entrepreneurs in the country. Different issues that impact on the efficient performance of the
enterprises are also highlighted. Entrepreneurship is an interdisciplinary subject, so issues of
different functional areas of the organization are also addressed in this course. The detail of the
course outline is given below.

Objectives:
At the end of the course, the students will be able to:
1. Take initiative to identify opportunities and exploit them by organizing business
enterprise, operate successfully.
2. Develop confidence among the students to face environmental challenges.
3. Fulfill the entrepreneurial gap exist in the business and industrial environment of our
country.
4. Give idea about the development of small and women entrepreneurs in our country.
5. Develop a business plan by considering the opportunities available in the current
situation.

Topics to be Covered
Topic

Specific objective(s)

Overview Of The Course

Entrepreneurship
Development

Time
Frame
-To set the background and Week 1
importance of this course

-To
introduce
Entrepreneurship in the
The
requirement
and national and global context.
activities to be undertaken
by both the teacher and the
students,
-To generalize the definition
Discussion on mission and and concept at the first level
vision of AIUB and other
organizations worldwide
Defining the entrepreneur
and his profile,
characteristics of an
entrepreneur, Company
Examples,
Topic 1-The foundation of
Entrepreneurship
-To draw the attention of the
Benefits and examples ,
learners about the benefits,
Drawbacks and examples,
barriers, diversified
Cultural Diversity, Mistakes entrepreneurs, common
in Entrepreneurship, how to mistakes and to give the
avoid the pitfalls
guideline to avoid pitfalls.
Topic2-Recognizing
-To
understand
the
Opportunities
and importance of recognizing
Generating Ideas
opportunity
Opportunity
Analysis

Gap

and -Identify four environmental

trends

Observing different trends -Identify the five steps in the

including economic, social creative process
and political.
-Understand the personal
Solving a Problem
characteristics that makes
some
people
better
Personal Characteristics of entrepreneurs
Entrepreneur
-Describe
the
general
Techniques for Generating approaches
to

Suggestive
Activities
-Setting
background
the topic

Teaching
Strategy(s)
the Power
Pt
of Presentation
and white
Board
the illustration,

-Testing
existing
knowledge of the Question
students on this answer
topic.
session
-Sharing Tutors
knowledge with
the help of book,
journals, articles,
real life examples
Week 2
and 3

Discussions
Examples

Power point
presentation
Group
Discussion

Group Work
Week 3
and 4

Group Work
Power Point
Case Study

Power Pt
Presentation
and group
discussion

Ideas

entrepreneurship.

Encouraging and Protecting

New Ideas
Topic 3-Feasibility
Analysis

-Explain feasibility
analysis and its
importance

Week 4
and 5

Presentation
Discussion

Feasibility Analysis
Product/Service Feasibility
Analysis
Industry/Target Market
Feasibility Analysis
Organizational Feasibility
Analysis
Financial Feasibility
Analysis

-Understand
the
importance of different
types
of
feasibility
analysis
-Explain the importance of
library,
internet
and
gumshoe research
-Explain
concept
statement and its contents
-Discuss
the
characteristics of attractive
industry

Topic 4-Writing a Business -Explain the purpose of the

Plan
business plan

Week
-6

Class Work
Presentation

Reasons

-Importance of Executive
Summary

Analysis of Cases

Guidelines
Outline of the Business Plan

-Importance of management
team and company structure

Presenting the Business

Plan to Investors

-Usage of fund and proper

utilization

Revision

Use of milestones

Mid Term Examination

Week 7

Topic 5-Developing an
Effective Business Model

-Explain business model

innovation

Week
-8

Discussion
Class Lecture

-Discuss the concept of value

chain

Power Pt
Presentation
and group
discussion

-Define core competency and

describe its importance
-Explain the concept of
supply chain management

Topic 6- Industry and

Competitor Analysis

-Identify major components

of a business model
-Identify 5 competitive
forces

Week 9 Discussion and

Examples

Discussion
and
Examples

-Barriers to entry
-Industry Types
-Competitive Analysis Grid
-Ethics and Information

Topic 7- Building a New

Venture Team

-Industry related questions

-Understand the primary
elements of new venture
team
-Constructing Skills Profile
-Importance of Board of
Directors
-Advisory boards and use of
consultants.

Week
10-11

Discussion and
Examples

Discussion
and
Examples

Revision

Week
11

Final Examination

Week
12

Note: All of the above criteria are subject to change depending on the class progress. However consistency and
regular study can safeguard against any uncertainty.

Evaluation
(Students will be evaluated on the following basis:
Mid Term session
Proportion Final session
Class Participation and Case
10%
Class Participation and Case
Quiz
20%
Quiz
Presentation
20%
Term paper submission &
presentation
Mid term Examination
50%
Final Examination
Total
100%
Total
To be converted into
40%
To be converted into
for contribution to Final grade.
for contribution to Final grade.

Proportion
10%
20%
20%
50%
100%
60%

Textbook/ Reference Materials

REQUIRED TEXT BOOK: Entrepreneurship- Successfully Launching New Ventures by
Bruce R. Barringer and R. Duane Ireland, 3rd Edition, Pearson Publication
REFERENCE TEXT:
Essentials of Entrepreneurship and Small Business Management by Thomas W.
Zimmerer and Norman M. Scarborough
Fundamentals of Entrepreneurship and Small Business- by Arora & Sood
Entrepreneurship Small Business and Live of Successful Entrepreneurs by Dr. A R
Khan.
Entrepreneurship Development- an Operational Approach by Nazrul Islam,
Muhammad Z Mamun
Entrepreneurial Development by S.S. Khanka
A Paradigm for Entrepreneurship: Entrepreneurial Management by R.D. Ireland and
J.W Webb
Can Entrepreneurship be Taught- P.B.Gray

Fundamentals of Human Resource Management- David A. Decenzo and Stepehen P.

Robbins