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Indian General Elections 2014:

Social Media Analysis on Arvind


Indian General Elections 2014: Social Media Analysis on Arvind Kejriwal

Anger spreads faster than joy and this is evident from the recent political history where weve seen
the rise of the dark knight, Mr. Arvind Kejriwal. The history is never going to forget his sudden
political ascend to become the CM of Delhi for a brief period by exploiting the common mans
anger and hated towards corruption, inflation and misgovernance. With all these recent
developments, Arvind Kejriwal and his Aam Aadmi Party have become one of the prominent figures
in the ongoing election. We have put forth the sentiment analysis and peoples perception on Aam
Aadmi Party - Arvind Kejriwal.
He is currently leading the campaign for Aam Aadmi Party in the Lok Sabha elections 2014 powered
with the slogan "Ab, 'AAP' ki shakti se chalega desh". He is competing against BJPs prime
ministerial candidate Mr Narendra Modi from Varanasi constituency. Lets take a quick look on the
sentiments of masses on Social media to know their perceptions on Arvind Kejriwal.
What are the sentiments of masses on Arvind Kejriwal?

Here are the key findings of the peoples perception based on the sentiment analysis performed using EaseSocial:

Post Analysis
There were 20% positive posts about Arvind Kejriwal and at the same time 27% negative posts about

him. Majority of posts were neutral accounting to 53% the total posts. The possible reasons for the
mixed reactions on Arvind Kejriwal could be his impulsive nature and the anger of people for his

Noise analysis performed by EaseSocial:

EaseSocial defines Noise as the number of time a particular keyword has been mentioned in Social Media,
more the mentions more the noise.
EaseSocial monitored social media responses around Arvind Kejriwal in all the major social media networks
and found:
Analysis of social networks clearly showed that users on Twitter were the most active with over 2900+
tweets about Arvind Kejriwal. Users were also active on GooglePlus and Yahoo and posted about 1100+ post
and 990+ posts respectively, apart from Facebook and Googleblogs.

Preview of user comments found by EaseSocial :

Here are some comments posted across social media networks, EaseSocial shows both the comments as well as the
sentiment of the comments: (Every comment has a bar below it, which we call the Sentiment Bar. Longer Green Bar
means more Positive sentiments while longer Red Bar means more Negative sentiments)

How posts on Arvind Kejriwal were trending across Social Media:

As can be seen from the analysis below, people tweeted the most about Arvind Kejriwal on 6th, 7th and 8 April as
compared to any other day. Users on Twitter, and GooglePlus were posting the most about Arvind Kejriwal especially
when he came to power in Delhi as a chief minister and after his resignation, and also during the attacks on him
while campaigning for the ongoing Lok Sabha elections 2014 across the country.

Who are the Social media Influencers with respect to the Arvind Kejriwal
We call those accounts social media influencers, whose posts have gained the maximum popularity across
social media. Popularity is represented in terms of likes, shares and retweets.

How Sentiment analysis can be beneficial to brands:

Engaging your audience on social media is a herculean task. Your target audience may or may not be
interested in you postings, blogs and other uploads across social media. Trending topics are always helpful
but which of those can actually help you to engage your target audiences is always a tough ask. So, how do
you know if your target audience would actually like what you have to say? Well, the simple answer is: Do a
sentiment analysis on the trending topics using Ease Social and find out the response on various social media
EaseSocial also helps you to review the popularity of your previous posts, hourly and daily noise, the social
media network which is enabling the maximum penetration to your brands posts and many more helpful
Suppose, if a voting member wants to know the public sentiments about the member of party he/she wishes
to elect as their leader, then they should do a quick sentiment analysis about them and understand the
public sentiments whether they rightly deserve the vote or not. If the public sentiment is positive then it may
be a good idea to go ahead with the decision to cast your vote to the desired contestant. Hence, EaseSocial
can be a powerful medium that helps people understand the true sentiments of people about the candidate
and make an informed decision.
Sentiment Analysis also provides an opportunity for failing brands to understand where they are lagging and
what is it that they need to improve.