NATIONAL INSTITUTE OF FASHION TECHNOLOGY

Master in Fashion Management (MFM)

Project on retail management
QUESTIONNAIRE
1.

Name

.....................................
2.

Contact no

......................................
3.

Age

a) 0 to 18
b) 19 to 25
c) 25 to 35
d)

35 above

4.

Sex

a) Male b) female
5.Education background?Please indicate what studies you have:
a) Primary Education
b)

Secondary Education

c)

Technical College

d) Vocational Training
e)

University

f)

Specialized Courses

g)

Other (Specify):

6. Size of the family

a) 0-3 b) 4-7 c) 8-11 d) more than 11
7. Average household salary,please choose with applies to your household
a) Less than 2500 - 5000 b) Less than 5000 -7000
c) Less than 7500 -10,000 d) more than 10,000
8.How often do you go shopping on average?include in store and online but

excluding food shopping

a) More than one a week
b) once in week
c) 2-3 times a month
d) Once a month
e) Less than once a month
f)

As little as possible

9) How often do you shop online?

a) More than one a week
b) once in week
c) 2-3 times a month
d) Once a month
e) Less than once a month
f)

As little as possible

10. How often have you bought product or service online

a) Never
b) Once and i would not to do so again
c) Once and i would consider doing so again
d) 2-3 times per year
e) 1 per month
f)

Every week

g) At least half of the product and services i buy,i buy online

11.do you feel that your identify with your preferred stores brand?
a) Yes
b) No
12.Are you aware of turtle brand?
A) yes b) no
13.Who suggested you turtle brand?
a) Family b) friends C) media d) other

14. Are you a loyal customer of turtle brand?

a) if yes comment b) if no comment
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15.which product you shop more in turtle store?
a) Shirt
b) Trouser
c) Blazer/suit
d) Accessories
16.What are the best thing that you like about the turtle brand?
Strongly
disagree
a) quality
b) price
c) comfort
d) facility
e) offer
f) size

Disagree

Neutral

Agree

Strongly agree

1.

2.

3.

4.

1.

2.

3.

4.

1.

2.

3.

4.

1.

2.

3.

4.

1.

2.

3.

4.

1.

2.

3.

4.

17.What are the other brand that come to your mind other than turtle?
a)............................... b) .........................
c)................................ d)..............................

18.Are you satisfy of the ambiance?

Strongly Disagree
disagree

a) Music

1.

Neutral

2.

Agree Strongly agree

3.

4.

b) Lightning

1.

2.

3.

4.

c) VM (visual

1.

2.

3.

4.

1.

2.

3.

4.

merchandising)
d) Maintenance

19. Are you facing any problem while shopping?

a) If yes comment b) no
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20..Do salesman represent himself/herself with complete knowledge on product ?
a) yes b) no
21.How do you find the product?
Strongly
disagree

Disagree

Neutral

Agree Strongly agree

a) shirt

1.

2.

3.

4.

b) Suit

1.

2.

3.

4.

1.

2.

3.

4.

c) blazer
d) trouser

1.

2.

3.

4.

e) t shirt

1.

2.

3.

4.

f) denim

1.

2.

3.

4.

22.Do you find benefit from loyalty program?

a) yes b) no
23.Do you utilize gift voucher?
a) yes b) no
24.How do you rate this brand?
a) Excellent
b) Good
c) Fair
d) poor
25.For future improvement please leave your comment.
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