Académique Documents
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Maturity Model
Sponsor
The Big Data sponsor is
initially at the GM level
for projects within their
own BUs. However, in
order to scale, there
must be a sustained Big
Data program sponsored
from the C-Suite level.
GM Level
CXO Level
Organisation-wide
Transform
Scale out successes
across the organisation
and consolidate data
and expertise into a
Center of Excellence.
Database
Information
Warehouse
Scale
Insights
Action
Analyse
Focus
Acquire
Organise
Analytics
Intelligence Function
As the organisation matures in an analytical context,
an independent Intelligence function should be
established to support all areas of the business. A
federated model allows analytics to be embedded in
the front-lines and enables data-driven decisionmaking incorporating business context to be done at
scale across the organisation.
Technology
Business
Business
Make data-driven
decisions based on
insights and execute to
create business value.
Decisions
Analytics
Information Technology
Embed
Analytics
Volume, Velocity, Variety
Business
Value
Data as a
Strategic Asset
for
Competitive
Advantage
Data
Management
as a Cost of
Business
Acquire
Analyse
Action
Scale
Embed
Transform
Make data-driven
decisions based on
insights and execute to
create business value.
Developing data-driven
decision-making requires a
drastic shift in
organisational culture and
often require significant
structural and process
changes to execute
effectively.
Distributed processing
infrastructure allows
advanced data science
techniques to be used
within time constraints.
Establishing a Center of
Excellence consolidates
expertise and data assets
and by standardising
processes allows access.
Do we have real-time ,
interactive capability?
What are the
unknown unknowns?
Can we perform
analytics across our
full datasets?
Does the business
have access to insights
at the speed required?
Do we make decisions
based on data or
instinct?
Do we proactively
engage analytics to
identify opportunities
Are we asking the
right questions?
Are we able to
execute on insights?
Data Warehouse
Augmentation with
Hadoop
Distributed ETL with
Hadoop
Data Lake providing
access to raw data.
Pricing
Customer
Segmentation
Sentiment Analysis
Recommender Engine
Propensity Modelling
Fraud Detection
What use-cases
can deliver
ROI?
Organise
within BU/Functions
or is there an
Enterprise Data
Warehouse available?
Are analytical services
available to all parts of
the Business, or is it
siloed under a
BU/Function?
Enterprise Data
Warehouse to break
down data silos
Center of Excellence
consolidating
expertise to create
standard processes
measurement and
improvement?
Packaged datafeeds
created by massaging
data assets for use
internal and external
Customer facing
analytics self-service
portal
Interactive
visualisation tools
Real-time dashboards
with live updates
Consolidated selfservice analytics
platform
Acquire
Factors to consider
Efficiency across:
Cost
Performance
Scalability
Purposed for:
Strategic
Tactical
Operational
Analytics usage:
Proactiveness
Pervasiveness
Continuity
Org-wide available:
Data Warehousing
Analytics
Business Functions
Levels of:
Decentralisation
Self-service
Feedback
Disruption to:
Organisations
Customers
Markets
Level 6
Solution architecture
incorporates Big Data
technologies to achieve
optimal blends of Cost,
Scale and Performance.
An Intelligence function
provides strategic-level
decision support for the
purposes of competitive
advantage in the market.
Analytics operates as an
independent Intelligence
function across the
organisation with a CLevel leader.
A federated model
combines the strengths
of CoE standardisation,
flexible constituency and
self-service tools.
Customer disruption as
Big Data enables changes
to how customers and
markets behave.
E.g. Virtual Shopping
Level 5
A re-architected
datawarehouse solution
with multiple points of
Big Data Technology
utilisation.
Prescriptive analytics at
the tactical and
operational level provide
actionable insights in
often in real-time.
Organisation disruption
occurs as Big Data
enables transformative
innovations.
E.g. Data Brokerages
Predictive analytics is
used for forecasting
outcomes and predictive
models are used to guide
decisions.
Proof-of-concept level
projects in defined usecases. Eg. Data
Warehouse Offloading,
Hadoop for ETL.
Diagnostic analytics is
used to find correlations
and causalities between
events to explain past
outcomes.
Analytics is used to
measure performance
and explain behaviours
and outcomes of past
decisions.
New services or
capabilities are made
possible using data.
E.g. Personalised realtime
offers to customers
Descriptive analytics is
used to provide insights
into past events and
outcomes in the historical
dataset.
Initiatives span
BUs/Functions as BU
Heads collaborate to
benefit from scale and
increased ROI.
No investigation of how
Big Data Technologies
provides faster, cheaper
capture and storage.
No investigation of how
Big Data Technologies
could improve costs,
scale or performance.
Peak
level of
Big Data
maturity
Level 4
Level 3
Level 2
Not yet
started
the Big
Data Level 1
journey
Organise
Analyse
Action
Scale
Embed
Transform