Table of Contents

Title Page

Acknowledgement

ii

I. Executive Summary

II. Description of the Business

A. Name of the Firm

B. Logo

C. Source of Capital

D. Project Cost

III. Mission and Vision of the Business

IV. Market

9
10

A. Customers

10

B. Competitors

10

C. Market Research

11

1. Survey Analysis

12

2. Demand Analysis

36

3. Supply Analysis

40

4. Demand-Supply Analysis

43

D. Sales Plan

44

E. Marketing Plan

48

1. Product

50

2. Price

51

3. Promotion

54

4. Place

55

Table of Contents
V. Business Workflow

56

VI. Business Requirement

57

A. Business Organization

57

B. Staffing and Costing

60

C. Space Requirement

64

D. Equipment Requirement

65

E. Depreciation Cost

71

F. Products and Procedures

72

G. Business Input

73

VII. Socio-Economic Study

74

VIII. Financial Study

76

A. Sales and Cost Plan(Income Statement)

82

B. Balance Sheet

82

C. Partners Equity

83

D. Cash Flow Statement

84

E. Financial Ratios

86

IX. Appendices
List of Tables and Figures
Permits and Licenses

List of Tables
Table 1: Sources of Capital

Table 2: Project Cost

Table 3: Population of the Three Barangays in Marikina with the age of 1544

8
12

Table 4: Total Number of Respondents

13

Table 5: Respondents Gender

15

Table 6: Respondent's Age

16

Table 7: Respondent's Occupation

17

Table 8: Respondent's Monthly Allowance

18

Table 9: Respondent's Monthly Income

19

Table 10: Respondent's Who are Availing the Gym/Fitness Program

Table 11: Respondent's Frequency in Going to a Gym and Where they
Usually go

20

Table 12: Respondent's Who are willing to avail membership

22

Table 13: Respondent's that Preferred Walk-in and their Spending Behavior

23

Table 14: Respondent's Nature of Membership

24

Table 15: Respondent's Preferred Program

25

Table 16: Respondent's Consideration When Going to the Gym

26

Table 17: Respondent's Who are Willing to patronize the said gym

27

Table 18: Respondent's Frequency in going to LeGYMdary

28

Table 19: Respondent's Who are willing to avail membership

29

Table 20: Respondent's that Preferred Walk-in and their Spending Behavior

30

Table 21: Respondent's Nature of Membership

31

Table 22: Respondent's Preferred Program

32

Table 23: Respondent's Who are Willing to Buy Sporting Items

33

Table 24: Respondent's Most Preferred Sporting Item

34

Table 25: Respondent's Frequency in Buying Sports Item

35

21

List of Tables
Table 26: Historical Population

36

Table 27: Projected Population

37

Table 28: Demand in Persons

38

Table 29: Demand with Frequency

39

Table 30: Competitors Supply

40

Table 31: Projected Supply of Competitors

41

Table 32: Market Share of each Competitors

41

Table 33: Market Share of the Competitors

42

Table 34: Projected Supply of the LeGYMdary

42

Table 35: Demand-Supply Analysis

43

Table 36: Sales Plan

44

Table 37: Sales Plan - Members

44

Table 38: Annual Sales Plan

45

Table 39: Sales Plan (for items)

46

Table 40: Products Offered

50

Table 41: Price (non-member)

51

Table 42: Price (member)

51

Table 43: Privileges of Members

52

Table 44: Product Rate

53

Table 46: Equipment

65

Table 47: Furnitures and Fixtures

70

Table 48: Store Supplies

70

Table 49: Depreciation Cost

71

Table 50: Business Input

73