Demographics Sponsorship Proposal for the Breakoff 2010

More information at www.jhu.edu/bboy

johnshopkinsbboy@gmail.com
(717) 386-9236

1. The Breakoff 2010 will be a professional student-run jam with a hip-hop arts exhibit. We know
that you get offers for sponsorship all the time, but this will be a good opportunity to get good coverage with
two diverse communities. This year the jam is going to be in highly hands. 16 pre-selected BBoys will be
invited from all over the East Coast to fill half of the bracket for a 1v1 competition for $500, with amateurs
qualifying for the other half of the bracket. Free to attend. Students will provide high quality video, sound,
and photos.

2. The jam will be held on the Saturday of Johns Hopkins

Spring Fair.
The annual Johns Hopkins Spring Fair will be held for the 39th
time on April 23rd, 24th, and 25th. The fair attracts over 25,000
visitors from the Baltimore-Washington metropolitan area. The
fair normally boasts a hundred food and craft vendors, forty non-
profit organizations, twenty musical performers, and many
student groups. The main attractions include a large food
vending area, a Friday night concert by the Roots, a beer garden
in the President's Garden, arts & crafts / non-profit vendors, a
children's section, and fireworks. Fair Food Vending on the
Freshman Quad.

See this map with explanations by clicking here:

3. The demographics of the 25,000 the fair as a whole is highly diverse.

Johns Hopkins is a private university consistently ranked top 20 or top 10 in the world. The entire Hopkins
community which will show up to Spring Fair, however, is comprised of a larger network than the student
body. Undergraduates, graduates, faculty and their families, the communities of Charles Village and Roland
Park and the student bodies of Loyola, MICA University of Baltimore will be at the event. The students view
Spring Fair as a last breath before finals.

At the Jam, Primary Category 1: The Johns Hopkins Student Body. Last year, our small jam (the Breakoff v.2)
attracted about 400 undegraduates to the competition. We plan for this to be a much bigger affair this year.

1. 4,800 undergraduates: Ages 18 - 22

2. 1,700 graduates: Ages 24 - 32
3. Sex Distro: 52% male, 48% female.
4. Geographic Spread: Significant populations from New Jersey, Pennsylvania, New York, and California.
5. Racial Spread: 50% White, 25% Asian, 10% Black, 10% Hispanic, 5% Other
6. Major Distribution: 1/3 Engineering, 2/3 Arts and Sciences.
7. Buying Power: Upper Middle Class, although about 10% coming from lower income families

Breakdancer/Bboys Demographics (the data for this is less secure)

 1. Breakers in the beltway area are predominantely male, within the ages of 16 to 28 years. Females also
participate, often through activities that rely less upon physical aggresiveness and prowess, such as
popping.
2. Every major city on the East Coast has a breaking scene, with several jams being held on the East
Coast every week. Major centers along the upper East Coast are New York, Washington D.C and
Boston. The scene is growing considerably in the Baltimore area.
3. Breakdance is one of the most culturally diverse activities. While it started with a major Latino and
Black influence, today the racial spread is more or less equal among Blacks, Whites, Latinos, and
Asians. This of course ranges from city to city. New York has a strong Latino grounding, while the
Beltway scene has grown considerably due to asian influence.
4. The educational level of bboys/breakdancers varies significantly. Today, there are significant
populations of both college-educated bboys and those that chose not to go to college. In the major
cities the mixing of these two groups is fairly common, especially in Baltimore due to a common
purpose. Like education, there is significant stratification in income level of bboys.

Intended Online Audience:

1. Online BBoy Forums. For promoting the jam, our most important avenue is going to be through
www.bboyworld.com. Bboyworld is a very popular internet forum for watching footage and staying
current on jams and events in the various locales. Bboyworld gets internet traffic in the range of
10,000 to 20,000 webpage visits every month, with an average of 4,000 unique visitors every month.
2. Johns Hopkins Bboying also will be doing aggressive campaigning on Myspace and Facebook, along with
print advertisements on campus.

4. What we need help with, and what we can give:

1. We want to retain the majority of control over running the jam, but we aren't asking for money. Limited
sponsorship our jam would make us look more professional and give you a comfortable medium to
reach a core group of people who already like your products or those who may like them in the future.
2. Visuals would include logos/influence on print media, banners at the site of competition, and a giant
logo at the battle floor that will be on all battle videos.
3. We need help with video. We are already working with a student group on campus to help produce
legitimate video, but these are only volunteers and errors can be made. Help with video equipment or
lighting would help both sides.
4. We will need help luring certain competitors to the jam by offering money for transportation and free
gear from you. In addition, you can have a free station (table) to sell your products.

5. Thank you! And we look forward to doing business with you.