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CONTENTS

PREFACE

ACKNOWLEDGEMENT

CERTIFICATE

DECLARATION
CHAPTER I INTRODUCTION

ABOUT PROJECT

AN INSIGHTOF COMPANY HISTORY

MISSION AND VISION

STANDING POSITION OF COMPANY

BRAND VALUE

MARKETING ANALYSIS
CHAPTER II OBJECTIVE OF THE STUDY
CHAPTER III RESEARCH METHODOLOGY
CHAPTER IV CONSUMER GROUPS

CONSUMER BEHAVIOUR
CHAPTER V PRODUCT PROFILE

PLAN FOR PRODUCT MIX

PRODUCT RANGE
CHAPTER VI MARKETING STRATEGY

PRICING

POSITION AND DISTRIBUTION

PROMOTION
CHAPTER VII ABOUT COMPETITORS

COMPETITOR FOR PRODUCT

PRICE OF COMPETITOR PRODUCT


CHAPTER VIII DATA ANALYSISAND INTERPRETATION
CHAPTER XI LIMITATION
CHAPTER X CONCLUSION & SUGGESTION
BIBLIOGRAPHY
QUESTIONNAIRE

DVD (also known as "Digital Versatile Disc" - see Etymology) is a popular


optical disc storage media format. Its main uses are video and data storage.
Most DVDs are of the same dimensions as compact discs (CDs) but store more
than 6 times as much data.
Variations of the term DVD often describe the way data is stored on the discs:
DVD-ROM has data which can only be read and not written, DVD-R and
DVD+R can be written once and then functions as a DVD-ROM, and DVDRAM, DVD-RW, or DVD+RW holds data that can be erased and thus rewritten multiple times. The wavelength used by standard DVD lasers is 650
nm.[1]
DVD-Video and DVD-Audio discs respectively refer to properly formatted and
structured video and audio content. Other types of DVDs, including those
with video content, may be referred to as DVD-Data discs. The term "DVD" is
commonly misused to refer to high definition optical disc formats in general,
such as Blu-ray Disc and HD DVD. As a result, the original DVD is
sometimes called SD DVD (for standard definition).[2]
History
In 1993, two high-density optical storage standards were being developed; one
was the MultiMedia Compact Disc, backed by Philips and Sony, and the other
was the Super Density disc, supported by Toshiba, Time Warner, Matsushita
2

Electric, Hitachi, Mitsubishi Electric, Pioneer, Thomson, and JVC. IBM's


president, Lou Gerstner, acting as a matchmaker, led an effort to unite the
two camps behind a single standard, anticipating a repeat of the costly
videotape format war between VHS and Betamax in the 1980s.
Philips and Sony abandoned their MultiMedia Compact Disc and fully agreed
upon Toshiba's SuperDensity Disc with only one modification, namely
changing to EFMPlus modulation. EFMPlus was chosen as it has a great
resilience against disc damage such as scratches and fingerprints. EFMPlus,
created by Kees Immink, who also designed EFM, is 6% less efficient than the
modulation technique originally used by Toshiba, which resulted in a capacity
of 4.7 GB as opposed to the original 5 GB. The result was the DVD
specification, finalized for the DVD movie player and DVD-ROM computer
applications in December 1995. [3] In May 1997, the DVD Consortium was
replaced by the DVD Forum, which is open to all other companies.
Etymology
"DVD" was originally used as an initialism for the unofficial term "digital
videodisk".[4] It was reported in 1995, at the time of the specification
finalization, that the letters officially stood for "digital versatile disc" (due to
non-video applications),[5] however, the text of the press release announcing
the specification finalization only refers to the technology as "DVD", making
no mention of what (if anything) the letters stood for. [3] A newsgroup FAQ
written by Jim Taylor (a prominent figure in the industry) claims that four

years later, in 1999, the DVD Forum stated that the format name was simply
the three letters "DVD" and did not stand for anything. [6]
The official DVD specification documents have never defined DVD. Usage in
the present day varies, with "DVD", "Digital Video Disc", and "Digital
Versatile Disc" being the most common.
The DVD Forum website has a section called "DVD Primer" in which the
answer to the question, "What does DVD mean?" reads, "The keyword is
'versatile.' Digital Versatile discs provide superb video, audio and data
storage and access -- all on one disc."[7]

DVD capacity
Single

layer Dual/Double

capacity

layer

capacity

Physical size

GB

GiB

GB

GiB

12 cm, single sided

4.7

4.37

8.54

7.95

12 cm, double side

9.4

8.74

17.08

15.90

8 cm, single sided

1.4

1.30

2.6

2.42

8 cm, double sided

2.8

2.61

5.2

4.84

The 12 cm type is a standard DVD, and the 8 cm variety is known as a miniDVD. These are the same sizes as a standard CD and a mini-CD, respectively.
Example: A disc with 8.54 GB capacity is equivalent to: (8.54
1,000,000,000) / 1,073,741,824 7.95 GiB.
4

Each DVD sector contains 2418 bytes of data, 2048 bytes of which are user
data.
Size comparison: A 12 cm Sony DVD+RW and a 19 cm pencil.
Capacity Note: There is a small difference in capacity (storage space)
between + and - DL DVD formats. For example, the 12 cm single sided disc
has capacities:
Capacity nomenclature
The five basic types of DVD are referred to by their approximate capacity in
gigabytes.

DVD type

Name

Single sided, single layer

DVD-5

Single sided, dual layer

DVD-9

Double sided, single layer

DVD-10

Double sided, dual layer on one side, single on other

DVD-14[8]

Double sided, dual layer on both sides

DVD-18

Technology

Internal mechanism of a DVD-ROM Drive


DVD uses 650 nm wavelength laser diode light as opposed to 780 nm for CD
or 405 nm for Blu-ray Disc. This permits a smaller spot on the media surface
(1.32 m for DVD versus 2.11 m for CD) compared to CDs.
Writing speeds for DVD were 1, that is 1350 kB/s (1318 KiB/s), in the first
drives and media models. More recent models at 18 or 20 have 18 or 20
times that speed. Note that for CD drives, 1 means 153.6 kB/s (150 KiB/s), 9
times slower. DVD FAQ

Speed
Drive

Data rate

Write time SL / DL

speed

DVD

1X

10.55 Mbit/s

1.32 MB/s

61 min.

107 min.

2X

21.09 Mbit/s

2.64 MB/s

30 min.

54 min.

2.6X

27.43 Mbit/s

3.43 MB/s

24 min.

42 min

4X

42.19 Mbit/s

5.27 MB/s

15 min.

27 min.

6X

63.30 Mbit/s

7.91 MB/s

11 min.

18 min.

8X

84.38 Mbit/s

10.55 MB/s 8 min.

16X

168.75 Mbit/s 21.09 MB/s 4 min.

14 min.
7 min.

DVD recordable and rewritable


HP initially developed recordable DVD media from the need to store data for
back-up and transport.
DVD recordables are now also used for consumer audio and video recording.
Three formats were developed: DVD-R/RW (minus/dash), DVD+R/RW (plus),
DVD-RAM.
Dual layer recording
Dual Layer recording allows DVD-R and DVD+R discs to store significantly
more data, up to 8.5 gigabytes per side, per disc, compared with 4.7 gigabytes
for single-layer discs. DVD-R DL was developed for the DVD Forum by
Pioneer Corporation, DVD+R DL was developed for the DVD+RW Alliance by
Philips and Mitsubishi Kagaku Media (MKM).
A Dual Layer disc differs from its usual DVD counterpart by employing a
second physical layer within the disc itself. The drive with Dual Layer
capability accesses the second layer by shining the laser through the first
semi-transparent layer. The layer change mechanism in some DVD players
can show a noticeable pause, as long as two seconds by some accounts. This
caused more than a few viewers to worry that their dual layer discs were
7

damaged or defective, with the end result that studios began listing a
standard message explaining the dual layer pausing effect on all dual layer
disc packaging.
DVD recordable discs supporting this technology are backward compatible
with some existing DVD players and DVD-ROM drives. [9] Many current DVD
recorders support dual-layer technology, and the price is now comparable to
that of single-layer drives, though the blank media remains more expensive.
The recording speeds reached by dual-layer media are still well below those of
single-layer media.
DVD-Video
DVD-Video is a standard for storing video content on DVD media. In the
U.S., weekly DVD-Video rentals first out-numbered weekly VHS cassette
rentals in June 2003, illustrating the rapid adoption rate of the technology in
the marketplace.[10]
Though many resolutions and formats are supported, most consumer DVDVideo discs use either 4:3 or anamorphic 16:9 aspect ratio MPEG-2 video,
stored at a resolution of 720480 (NTSC) or 720576 (PAL) at 29.97 or 25
FPS. Audio is commonly stored using the Dolby Digital (AC-3) or Digital
Theater System (DTS) formats, ranging from 16-bits/48 kHz to 24-bits/96
kHz format with monaural to 7.1 channel "Surround Sound" presentation,
and/or MPEG-1 Layer 2. Although the specifications for video and audio
requirements vary by global region and television system, many DVD players
8

support all possible formats. DVD-Video also supports features like menus,
selectable subtitles, multiple camera angles, and multiple audio tracks.
DVD-Audio
DVD-Audio is a format for delivering high-fidelity audio content on a DVD.
It offers many channel configuration options (from mono to 5.1 surround
sound) at various sampling frequencies (up to 24-bits/192 kHz versus CDDAs
16-bits/44.1 kHz). Compared with the CD format, the much higher capacity
DVD format enables the inclusion of considerably more music (with respect to
total running time and quantity of songs) and/or far higher audio quality
(reflected by higher linear sampling rates and higher vertical bit-rates, and/or
additional channels for spatial sound reproduction).
Despite DVD-Audio's superior technical specifications, there is debate as to
whether the resulting audio enhancements are distinguishable in typical
listening environments. DVD-Audio currently forms a niche market, probably
due to the very sort of format war with rival standard SACD that DVD-Video
avoided.
Security
DVD-Audio discs employ a robust copy prevention mechanism, called Content
Protection for Prerecorded Media (CPPM) developed by the 4C group (IBM,
Intel, Matsushita, and Toshiba).

To date, CPPM has not been "broken" in the sense that DVD-Video's CSS has
been broken, but ways to circumvent it have been developed. [11] By modifying
commercial DVD(-Audio) playback software to write the decrypted and
decoded audio streams to the hard disk, users can, essentially, extract content
from DVD-Audio discs much in the same way they can from DVD-Video discs.

Successor
There were two plausible successors to DVD being developed by different
consortia. Sony and Panasonic's Blu-ray Disc (BD) and DVD Forum's HD
DVD, the "official" successor designed by Toshiba. The two formats were
engaged in a format war from 2006 to 2007, but in January and February,
2008, nearly all studios and large stores dropped support for HD DVD, and on
February

19,

Toshiba

announced

that

they

would

discontinue

the

development of HD DVD. However, unlike previous format changes (i.e. vinyl


records to compact disc, VHS videotape to DVD), there is no immediate
indication that production of standard DVD will be immediately discontinued.
Both Blu-ray Disc and HD DVD players will play standard DVDs, and DVD
release news websites such as TVShowsonDVD.com continue to list upcoming
standard DVD releases well into 2009. In addition, in announcing its
abandonment of HD DVD, Toshiba indicated it will still continue to produce
standard DVD players and recorders. [12] Meanwhile, Wal-Mart, in announcing
its decision to stop selling HD DVD in favor of Blu-ray Disc a few days before
Toshiba's announcement, specifically singled out standard DVD in its

10

announcement, indicating the mega-retailer has no plans to stop selling the


older format as it adopts the new one.[13]

DVD stands for Digital Versatile/Video Disc, DVDR stands for DVD
Recordable and DVDRW for DVD ReWriteable. If you're familiar with
regular audio/music CDs or regular DVD-Video discs, then you will know
what a recordable DVD looks like. A recordable DVD stores up to 2 hours of
very good quality DVD-Video, including several audio tracks in formats like
stereo, Dolby Digital or DTS and also advanced menu systems, subtitles and
still pictures that can be played by many standalone DVD Players and most
computer DVD-ROMs. If you choose to lower the video quality it is possible to
store several hours video on a recordable DVD using low bitrates and low
resolution with video quality more like VHS, SVHS, SVCD, CVD or VCD. It is
also possible to have up to 4.37* GB ordinary data or mix DVD-Video and
data on a recordable DVD that can be played by most computer DVD-ROMs.

11

Philips
INTRODUCTION
Our Lighting sector is dedicated to introducing innovative end-user-driven
and energy-efficient solutions and applications for lighting, based on a
thorough understanding of the customer needs, both in public and private
context.
12

Shaping the Future


Philips Lighting is a leading provider of solutions and applications for both
professional and consumer markets.
We address lighting needs in a full range of environments - indoors (homes,
shops, offices, schools, hotels, factories, and hospitals) as well as outdoors
(public places, residential areas and sports arenas). We also meet people's
needs on the road, by providing safe lighting in traffic (car lighting and street
lighting).
In addition, we deliver light-inspired experiences through architectural and
city beautification projects. Our lighting is also used for specific applications,
including horticulture, refrigeration lighting and signage, as well as heating,
air and water purification, and healthcare.
With the new lighting technologies, such as LED technology, and the
increasing demand for energy efficient solutions, Philips will continue
shaping the future with groundbreaking new lighting applications.

Philips DVD Player DivX Ultra - DVP5150

13

PHILIPS INDIA
About the Product : Philips DVD Player DivX Ultra - DVP5150
Philips DVD Player DivX Ultra - DVP5150
Model No. DVP5150
Turn up your experience with 8 channel DivX Ultra playback
Be impressed with this Philips DVD player. Step into another home
entertainment arena as you immerse yourself with DivX movies and
Windows Media Audio in your own living room.
Features:
Great audio and video performance

Progressive Scan component video for optimized image quality


14

12-bit/108MHz video processing for sharp, natural images

192kHz/24 bit audio DAC enhances analogue sound input

Dolby Digital EX for enhanced multi-channel surround sound

Plays it all

Movies: DVD, DVD+R/RW, DVD-R/RW, (S)VCD, DivX

DivX Ultra for enhanced playback of DivX media files

Music: CD, MP3-CD, CD-R/RW & Windows Media Audio

Picture CD (JPEG) with music (MP3) playback

Fits everywhere, goes anywhere

Ultra-slim design

Technical specifications:
Picture/Display

D/A converter: 12 bit, 108 MHz

Picture enhancement: Progressive Scan, Video upsampling, Smart


Picture

Sound

D/A converter: 24 bit, 192 kHz

Frequency response: 30-20000 Hz


15

Signal to noise ratio: 100

Distortion and Noise (1kHz): 85 dB

Crosstalk (1kHz): 100 dB

Dynamic Range (1kHz): 90 dB

Sound System: Dolby Digital, Dolby Prologic II

Video Playback

Playback Media: CD, CD-R/CD-RW, Video CD/SVCD, DVD, DVD-R/RW, DivX, DVD+R/+RW

Compression formats: MPEG1, MPEG2, DivX3.11, DivX 4.x, DivX 5.x,


DivX 6.0

Video disc playback system: PAL, NTSC

Audio Playback

Playback Media: CD, MP3-CD, MP3-DVD,WMA-CD, CD-R/RW

Compression format: MP3, Dolby Digital, PCM,WMA

MP3 bit rates: 32 - 256 kbps

Still Picture Playback

Playback Media: DVD-R/-RW, DVD+R/+RW,CD-R/RW, Picture CD,


Kodak Picture CD

Picture compression format: JPEG

Picture enhancement: Flip photos, Rotate,Slideshow with MP3


playback, Zoom
16

Connectivity

Rear Connections: Analog audio Left/Right out,Composite video


(CVBS) output, Digital coaxialout, ComponentVideo out Progressive,
Analog audio Multi-channel out

Convenience

Child Protection: Child Lock, Parental Control

On-Screen Display languages: English, Hindi

Power

Power supply: 110-240V, 50/60 Hz

Power consumption: < 10 W

Standby power consumption: < 0.8 W

Accessories

Included Accessories:
o

2 x AAA Batteries

Audio/ Video cable

Quick start guide

Remote Control

World Wide Warranty leaflet

User Manual

Dimensions
17

Set dimensions (W x H x D): 435 x 37 x 235 mm

Packaging dimensions (W x H x D): 490 x 82 x 320 mm

Progressive Scan
Progressive Scan doubles the vertical resolution of the image resulting in a
noticeably sharper picture. Instead of sending a field comprising the odd lines
to the screen first, followed by the field with the even lines, both fields are
written at one time. A full image is created instantaneously, using the
maximum resolution. At such a speed, your eye perceives a sharper picture
with no line structure.

12-bit/108MHz video DAC


12-bit Video DAC is a superior Digital-to-Analogue- Converter that preserves
every detail of the authentic picture quality. It shows subtle shades and
smoother graduation of colors, resulting in a more vibrant and natural
picture. The limitation of the usual 10bit DAC become in particular apparent
while using large screens and projectors.
192kHz/24 bit audio DAC
192KHz sampling enables you to have an accurate representation of the
original sound curves. Together with a 24-bit resolution, more information is

18

captured from the original analogue sound wave form, giving a much richer
audio reproduction.
Dolby Digital EX
Dolby Digital EX decoding is a new technology that adds an extra sense of
dimensional detail and intensified involvement to the already thrilling Dolby
Digital 5.1-channel listening experience. The extra surround channel creates
an even more exciting, enveloping surround-sound effect.
Multi-format Movies with DivX
Multi-format playability allows you to play most disc formats for maximum
disc compatibility and viewing pleasure.
DivX Ultra certified
DivX Ultra combines DivX playback with great features like integrated
subtitles, multiple audio languages, multiple tracks and menus into one
convenient file format.
Music: Windows Media Audio
Multi-format playability allows you to play most disc formats for maximum
disc compatibility and listening pleasure.
Picture CD with MP3 Playback

19

Picture CD is a CD-R or CD-RW disc on which you can store your MP3 and
digital pictures. When inserting a Picture CD in the DVD player, a screen
menu will pop up, showing your JPEG's and/or MP3 files on the disc. Just
select the music and pictures files you wish to enjoy and press play or OK.
You can watch your pictures on TV with your music playing simultaneously.

Vision 2010
Through the Vision 2010 strategy, we aim to fuel growth by making Philips
the leading brand in Health and Well-being. Vision 2010 further positions
Philips as a market-driven, people-centric company with a strategy and a
structure that fully reflect the needs of its customer base, while also
increasing shareholder value. This is implemented through sharpened
strategies in the three core sectors: Healthcare, Lighting and Consumer
Lifestyle.
With Vision 2010, we are putting people right at the center of things, with
Health and Well-being as our overarching theme. We are thereby putting into
practice our mission: improving the quality of life through the introduction of
meaningful innovations. Gerard Kleisterlee, President and CEO of Royal
Philips Electronics

20

SONY
DVD Portable
Providing mobile entertainment, Sonys Portable DVD players are the perfect
companions if you are on a business trip or on a holiday jaunt. Designed to be
compact and rugged, our portable DVD players are packed with many
features to ensure your viewing experience is nothing short of ideal. With
several viewing options, multiple features and widescreen LCD Monitor that
delivers vibrant images, its your must-have entertainment device whenever
you are traveling long-distance.

DVD Player
Sonys DVD Players are focused on providing excellent picture and sound
quality for a first-rate viewing experience. Sonys Precision Cinema
Progressive system can detect image changes at the pixel level, resulting in
images close to the original source data to provide vivid pictures, even with
damaged DVDs. Recognizing other formats like MP3, our versatile DVD

21

players can also play audio tracks, and support a variety of other formats.
Enjoy distortion-free videos with our DVD players now.

Corporate Social Responsibility


Community

Free Pollution Check Camp


Sony organised free Pollution Check Camp to minimise impact of
environment at National Highway as a pollution prevention method to
minimize impact on our environment.

Tree Plantation for clean and green surrounding


On 5th June 2007, World Environment Day, Sony India donated Potted plants
in few Governement Schools and planted trees at various sites.

22

Delhi kids become scientists at the Sony Science Show


New Delhi, November 20, 2007, Taking its commitment towards the
enhancement of scientific literacy forward, Sony India has organized the Sony
Science Show in Delhi from November 19 21, 2007. Aimed at fourth graders
(nine years), the Science Show held at Apeejay School, Sheikh Sarai had an
audience of over 7000 students from 28 participating schools.

Environment

Environmetally Conscious Products & Services By Sony


Sony cares for the environment and therefore develops products and services
that are environment freindly.Sony uses the "eco info" mark to accurately
indicate the environment conscious aspect of products.

Environment Policy
Sony India is Committed to comply with Sony Group Enviroment Vision
(SGEV) and to continually improve Environment Performance in our office.

SONY MARKETING

23

Promotion is a key element of a marketing program. Sony's promotional


efforts are the only controllable means to create awareness among public
about itself, the products & services it offers, their features & influence their
attitude favorably.
Sony India will spend Rs 200 crore in this financial year on advertising &
promotion of the entire range of consumer electronics, out of which Rs 60
crore will we spent only on digital imaging products.
The major elements used by Sony for promotion mix include advertising,
personal selling, sales promotion, direct marketing & publicity.
CURRENT MARKETING STRATEGY:
The continuous Youth Marketing Strategy aimed at capturing young
consumers & enhancing an innovative brand image will also be employed
through product groups, incorporating a series of out-of-box marketing
campaigns to convey a unique lifestyle to consumers such as the Lets Color
Strategy under which Sony makes its colour products available in all colour
product groups, ranging from Bravia, Cyber shot cameras, to Walkman &
VAIO laptops.
The official partnership with the 2010 FIFA World Cup Football Competition
in South Africa.
Sony will be launching a nationwide sales & promotional campaign entitled
Sony Days 2009 Lets Cheer-offering a wide range of special offers- starting
from June 12 until August 2,2009.
Increasing Brand Awareness or Brand Recognition.

Good Graphical representation in the form of Billboards, Posters,


Animated banners, etc.

Change from Theory P (Push Based) Company must make view of


marketing to Theory T (Trust Based) focussing on customer
relationship.

Other Schemes- example: Lustrous coating, custom keyboards, etc.

24

The other Promotion strategy is the Sony Notebook Recycle Promotion.


Purchase a Sony VAIO notebook & receive free recycling for your
existing notebooks.

SALES PROMOTION
Its a marketing discipline that utilizes a variety of incentive techniques to
structure sales-related programs targeted to customers, trade and sales levels
that generate a specific , measurable action or response for a product or
service.
For ex: free samples, discount, rebates, coupons, contests, premiums, scratch
cards, exchange offers, etc.
Sony has promoted its products through different sales promotion strategies.
For example after the release of Sony VAIO CR laptops, Sony promoted them
by saying that all Sony VAIO CR laptops purchased during July 2008 &
registered within 2 weeks of purchase qualify for a Bonus carry case as long
as the customer claims is one of the first 35,000 received & validated by Sony.
Sales were 1,733.2 billion yen (20,881 million U.S. dollars), an increase of
4.3% compared to the same quarter of the previous fiscal year 2009 (year- onyear), primarily due to an increase in sales in all segments other than Music,
partially offset by unfavorable foreign exchange rates.

ADVERTISING
It is any paid form of non-personal mass communication through various
media to present & promote product, services & ideas, etc by an identified
sponsor.
Sony has advertisied through various forms of media:
1.Through TV we see different advertisements of its products. For ex: Bravia
TV or Sony wega TV.
2. It targets those favorable television programs, like sports, series & it also
has its own TV channel called Sony TV Channel.
3. Sony uses some events like Miss India 2008 to promote its products
25

4. It advertises its laptops using sports like football in England Premiere


League.
5. Sony also uses direct-response advertising, thus encouraging the consumer
to respond by providing feedback to the advertiser.This is usually done
through mails & catalogues.
6.It also incorporates co-operative advetising by providing the dealers with
materials guidelines to develop ads for print & radio commercials.

Marketing Mix
Marketing Mix is a major concept in modern marketing and involves
practically everything that a marketing company can use to influence
consumer perception favorably towards its product or services so that
consumer and organizational objectives are attained, i.e. Marketing mix is a
model of crafting and implementing marketing strategy.
In this assignment, I will discuss the major marketing mix variables
as classified by Prof. E. Jerome McCarthy which are:
i.
ii.
iii.
iv.

Product
Price
Place (Distribution)
Promotion.

Throughout the assignment I will prefer to use my reference to Sony


Corporation. I will refer to this company how it has diversify its market
products, the price range, places for distribution and the promotional
strategies they have used to promote their products.
I will also try to find out if the current marketing mixes used by the
Sony corporation are satisfactory or not.
Also I will give suggestion to the Sony Corporation regarding the
marketing mix.
26

SAMSUNG
INTRODUCTION

Certain competencies are important for becoming the world leader. First, a
company must have the creative people who can develop the appropriate
technologies. Second, cooperation is needed among business partners
throughout the entire supply chain. Finally, new markets have to be
pioneered continuously.
Speed is essential for remaining competitive in today's digital era, as new
technologies are being constantly introduced to the market. We strive to
understand what consumers need ahead of competitors. Our engineers adjust
their thinking to develop original and innovative products that will meet
those needs as well as new technologies to lead the future market.
Each year we invest at least 9% of our sales revenue into R&D activities, and
in 2006, that investment came to KRW5.6 trillion. The R&D budget for 2007
has been set at more than KRW6.14 trillion to cover all business lines,
including semiconductors and LCDs. We are also working on innovative and
unique printers and other products that can be as successful as the Bordeaux
LCD TV was in 2006. Meanwhile, we continue to acquire original and nextgeneration technologies that can further solidify our position as in the global
IT sector. Our consistent goal is to be a true leader of technologies used in
industry around the world.

27

SAMSUNGS HISTORY
2000-Present Pioneering the Digital Age
The digital age has brought revolutionary change and opportunity to
global business, and Samsung has responded with advanced techno-logies,
competitive products, and constant innovation.
At Samsung, we see every challenge as an opportunity and believe we are
perfectly positioned as one of the world's recognized leaders in the digital
technology industry.
Our commitment to being the world's best has won us the No.1 global
market share for 13 of our products, including semiconductors, TFT-LCDs,
monitors and CDMA mobile phones. Looking forward, we're making
historic advances in research and development of our overall semiconductor
line, including flash memory and non-memory, custom semiconductors,
DRAM and SRAM, as well as producing best-in-class LCDs, mobile
phones, digital appliances, and more.
2000-Present Pioneering the Digital Age
Named Yoon-Woo Lee as a Vice Chairman & CEO of Samsung
Electronics Launched OMNIA phone Completed establishing TV
manufactory in Russia KalugaBecame the official sponsor of 2010
2008 Guangzhou Asian GameDeveloped the world's first 2Gb 50 NANO.
Samsung takes No. 1 spot in U.S. cellphone market Opened Global
Brand PR Centre Samsung D'light'No.1 worldwide market share
position for TVs achieved for the 9th quarter in a row
2007
No.1 worldwide market share position for TVs achieved for the
28

seventh quarter in a row

Developed the world's first 30nm-class 64Gb NAND Flash

memory

BlackJack bestowed the Best Smart Phone award at CTIA in the

U.S.

Attained No.1 worldwide market share position for LCD for the

sixth year in a row

Developed the world's first real double-sided LCD

2006

Developed the worlds' first 50nm 1G DRAM

Unveiled 10M pixel camera phone

Launched "Stealth Vacuum," a vacuum cleaner with the world's

lowest level of noises

Launched the worlds' first Blu-Ray Disc Player

Developed 1.72"Super-Reflective LCD Screen


Developed the largest Flexible LCD Panel

Ranked 27th in "the World's Most Admired Company" of

Fortune

Became the official sponsor of Chelsea, the renowned English

soccer club
2005

Released the world's first 7 mega pixel camera phone

Developed the world's first OLED for 40" TV

Became the official sponsor of Chelsea, the renowned English

soccer club

Developed the first-ever speech recognition phone


Produced the first wrinkle-free steam washer

Sold more than 20 million cellular phones in the U.S

2004

29

Developed the world's first 60-nano 8GB NAND Flash memory

chip

Ranked top in mobile phone sales in Russia

Released new PDP TV featuring the highest contrast ratio in the

world

Developed a 3rd Generation Optical Blu-Ray Disc Recorder

Developed cellular phone chip for satellite DMB system

Released 46" LCD TV for the first time in the world


Samsung brand value ranked 25th in the world by Interbrand

Ranked 5th on the "Most Admired Electronics Company" list

2003 released by the Fortune Magazine

Released the first HD DVD combo


Development of the 54"TFT-LCD, the largest digital TV monitor

in the world
2002

Launches PDP-TV, the slimmest in the world

Launch of colour mobile phones in which the new concept UFB-

LCD is introduced

Launched new high-definition TFT-LCD colour cellular phone


Ranked No. 1 of world's Top 100 IT Companies by

BusinessWeek
2001

2000

Unveils 16 Chord Progression Melody Phone

Begins Mass Production of 512Mb Flash Memory Device

Unveils Industry's First Ultra-Slim Handset

Develops World's first 40 inch TFT-LCD


Unveils TFT-LCD with Record-breaking Definition

30

Launches PDA phone

Samsung Olympic Games Phone selected as the official mobile

phone of the Sydney 2000 Olympic Games

TV Phone and Watch Phone Make Guinness Book of World

Records

Unveils the Worlds Fastest Graphics Memory Chip

Samsung Electronics and Yahoo! Form Strategic Alliance

Develops Unique All-in-one DVD Player

Developed world's first 512Mb DRAM

Developed world's first 512Mb DRAM

R&D Investment
The business environment is highly uncertain and competition in the
marketplace continues to intensify. For these reasons, R&D activities
continue to grow in importance as the way to be prepared for the future.
SAMSUNG Electronics continues to increase R&D spending and is
committed to leading technology standardisation and securing intellectual
property rights.
We registered 17,377 patents worldwide in 2006 alone, and our 2,400-plus
patents in the US were the second most of any company. The patents are not
solely related to current business lines. We are taking aim at fusion
technology and have begun research in biotechnology and other futureoriented fields. Applications for biotech patents totaled 208 between 2004
and 2006, higher than any other Korean company. Many of these patents are
31

related to biochips and other fusions of information technology and


biotechnology.
IP Strategy
IP Strategy Office oversees intellectual property (patent strategies and
innovations, major patent disputes) with the aim of making SAMSUNG
Electronics one of the worlds best patent managers.

In order to deploy Intellectual Property Strategies successfully, IP


strategy office
(1) Establishes strategies for patent acquisition and use
(2) Hires and trains patent specialists
(3) Builds and operates IP infrastructure including various companywide patent-related systems
(4) Acquires patents for core technologies and handles company-wide
standardization

Another role for IP Strategy Office is to


(1) Handle IP litigation inside and outside Korea
(2) Negotiate technology licenses on behalf of the company
(3) Manage trademarks and SAMSUNG Group CI
Corporate Technology

Corporate Technology Office plays major role in planning the


corporate technology strategies by
(1) Preparing the corporate mid-long term R&D strategies and the
technology roadmap
(2) Fostering strategic technologies within the company
32

(3) Sensing future technology trends and proposing the direction for the
corporate advanced research projects

Product

DVD-D530

DVD-D360

MRP Rs. 3,690/-*

MRP Rs. 2,890/-*

33

DVD-D530

DVD-E370

MRP Rs. 3,690/-*

MRP Rs. 2,990/-*

VIDEOCON
INTRODUCTION
The Electronics Industry in India took off around 1965 with
an orientation towards space and defence technologies. This
was rigidly controlled and initiated by the government. This
was followed by developments in consumer electronics
mainly with transistor radios, Black &White TV, Calculators
and other audio products. Color Televisions soon followed. In
1982- a significant year in the history of television in India
the government allowed thousand of Color TV sets to be
imported into the country to coincide with the broadcast of
34

Asian Games in New Delhi. 1985 saw the advent of


Computers and Telephone Exchanges, which were succeeded
by Digital Exchanges in 1988. The period between 1984 and
1990 was the golden period for electronic goods during
which the industry witnessed continuous and rapid growth.
From 1991 onwards, there was a first economic crisis
triggered by the Gulf War, which was followed by political
and economic uncertainties within the country. Pressure on
the

electronics industry remained

though

growth

and

developments have continued with digitalization in all


sectors and more recently the trend towards convergence of
technologies.

In recent years the electronic industry is growing at a brisk


pace. It is currently worth $ 20 Billion but according to
estimates, has the potential to reach $ 22 billion by 2011.
The largest segment is the consumer electronics segment.

35

HISTORY OF VIDEOCON
Videocon

is

an

Indian

multinational

with

interests

in

Consumer Electronics, Home Appliances, Colour Picture Tube


Glass, and Oil & Gas. Videocon was founded in 1987 by
Nandlal

Madhavlal

Dhoot.

At

that

time

it

used

to

manufacture TV and Washing Machine. In 1989-90, Videocon


started

manufacturing

Home

Entertainment

Systems,

Electric Motors & AC. Videocon entered Refrigerators and


coolers

segment

in

1991.

In
36

1995,

Videocon

started

manufacturing Glass shells for CRT and in 1996 it ventured


into Kitchen appliances and crude oil segment. In 1998,
Videocon started manufacturing Compressors & Compressor
Motors. In the year 2000, Videocon took over Philips Color TV
Plant. In 2005, Videocon took over 3 plants of Electrolux
India and acquired Thomson CPT. Today; it has evolved into a
giant conglomerate with annual revenues of over U$4.1
billion.

CURRENT SCENARIO
The consumer durables market in India is valued at US $ 4.5
billion

currently.

In

2008,

microwave

ovens

and

air

conditioners registered a growth of about 25%. Frost-free


refrigerators have registered significant growth as many
urban families are replacing their old refrigerators. . Washing
machines, which have always seen poor growth, have seen
37

reasonable growth in 2006. More and more Indians are now


buying electrical appliances due to change in electricity
scenario. The penetration level of color televisions (CTVs) is
expected to increase 3 times by 2010.

On the brick of rapid economic growth, India has witnessed


the dynamic change in country's consumer electronics
industry. In last few years the industry has been witnessing
significant changes in retail boom, growing disposable
income and availability of easy finance schemes. One
electronic gadget that has brought new revolution in Indian
Electronic Industry is Television Set. Today, India is fast
emerging as the key driver in the global television market
both as a manufacturer and consumer. In recent years, the
market for televisions in India has changed rapidly from the
conventional CRT technology to Flat Panel Display Televisions
(FPTV).
Currently, the split between CRT and FPTV is around 97%
and 3% respectively. In addition to this, one of the most
striking changes sweeping across the color television market
38

in Indian market is the exponential growth of the flat panel


television (FPTV) market, in common parlance called the
liquid

crystal

display

(LCD)

and

plasma

televisions.

Moreover, as per recent research data available, the global


market for FPTV is expected to grow from 51 million units in
2006 to 127 million by 2010.
Looking at the present scenario, over the last couple of
years, the LCD prices have even dropped by around 30 per
cent annually. Some of the important factors that boasted
this growth also include the increasing awareness of the
advantages of LCD televisions, the growing availability of the
product across dealer counters and the Finance schemes in
the market. Besides this, as a manufacturing hub, the
television industry is improving more and more. There are
many domestic and MNC companies that have increased
their production bases in the country. Easy availability of low
cost skilled labour and the emergence of SEZs, which are
tax-free zones are some of the key factors that have resulted
in growth of these manufacturing units. In fact, encouraged

39

by tax-breaks, new manufacturing units are coming up in


less-developed regions now.
Today, India is one of the few emerging countries to have an
excellent component supply base in terms of manufacturing
facilities for glass and color picture tubes, so it helps it a
good choice for all those companies who are looking to take
benefit of this emerging market.

In present scenario top players in consumer durable


products companies are:
LG
PHILIPS

SAMSUNG
SONY

VIDEOCON
PRODUCT
There are different brands of the Videocon Company, which
are currently in use throughout the world. This company not
only deals in the consumer durable product but also others
like oil & gas, color picture tube glass, etc. Videocon
launching new product in market, customer point of view.
Product of Videocon:
40

Television
o Flat
o Ultra Slim
o LCD
o LED
o Conventional
Washing machine
o Front Loading
o Fully Automatic
o Semi Automatic
Refrigerator
o Frost Free
o Direct Cool
Air-condition
o Window AC
o Split AC
Micro-Oven
o Solo
o Conventional
o Grill
Players

EXISTING MARKETING STRATEGY OF VIDEOCON


TARGET MARKET:
Videocon Industries is eyeing a growth of 35-40% in terms of value for the next fiscal
2010-11. It plans to achieve the desired growth by introducing new product lines, various
offers and revamping its service centers across 20 cities. As the consumer gets conscious

41

about spending money with the global meltdown, at present the demand is high for mid
segment product line-up.
The focus for Videocon Group is rural markets and major growth is going to come from
these markets, which are growing at over 22%. The group has recognized high Market
Potential Value (MPV) and Market Intensity Index (MII) locations with potential and
future prospects to strengthen the business operations and spread consumer reach
MAJOR SEGMENT:Major segments are basically those people who plan to make a new home and planning to
marry. There are so many people who take electronic product within 5 year and those
people who take 6-7 year. So, their basic segments are those people who take this
electronic product. The basic segment on Rural and Semi Urban area where many people
like to buy the electronic product.

FACTOR AFFECTING SALES:There are many factors, which affects the sales of Videocon. To name a few:
1. Per capita income
2. Competitors
3. Festival time (like diwali, wedding time)

42

MAJOR CUSTOMER NEEDS:-First of all the majority dont care that what they are going to have. In other words, they
dont care before purchase that whether it is Videocon or LG. They dont actually
differentiate between these two brands in order to their technology and quality.
They believe on BRAND AND QUALITY
Consumers availability in brands is basically works like:

Push availability
Pull consumers demand.

For this reason Videocon have provided their event and others social work like
participated in games and others educational activities in the market. They have
maximum number of event and others social activities in the market. They provide this
interior infrastructure free of cost just to provide Videocon to their customer, which they
want to be purchase.

Their salesman and mechanics regularly visit all the shops where Videocon has its
infrastructure to check that either it is in proper condition or not, if not then they
immediately change or modified it. And day to day visit on the counter and make a
customer query and easy and ass possible as solve the problem in less time.
THREATS FROM COMPETITORS
Threats are well planned. Price is the major threat. When price goes
certain beyond the exact price whether come down or go higher its
effects the consumption of electronic goods. Because when the price go
43

higher people go for the substitute of Videocon i.e. LG. and when price
goes down they think that there is must be something wrong in it. In
short it all depends on customers perception.

TARGETS THAT WOULD LIKE TO ATTAIN

Every organization runs on the bases of profit maximization so Videocon


is also looking for a high profit margin.There are three major ways of
making money

Overnight profit

Windfall profit

Ethical and un-ethical ways

Over Night Profits:They could be over night profit that is for the number 1 brand for the
year. This could be got my increasing sales volume.

DVD Players

44

Videocon DVD 5.1 Channel With Amplifier and USB


Approximate Price ` 2274*

Videocon DVD 5.1 Channel With USB


Approximate Price ` 2069*

Videocon VBD16SHC DVD Player


Approximate Price ` 3000*

45

LG
INTRODUCTION
Before the liberalization of the Indian economy, only a few companies like
Kelvinator, Godrej, Allwyn, and Voltas were the major players in the
consumer durables market, accounting for no less than 90% of the market.
Then, after the liberalization, foreign players like LG, Sony, Samsung,
Whirlpool, Daewoo, and Aiwa came into the picture. Today, these players
control the major share of the consumer durables market.
Consumer durables market is expected to grow at 10-15% in 20072008. It is growing very fast because of rise in living standards, easy access to
consumer finance, and wide range of choice, as many foreign players are
entering in the market
With the increase in income levels, easy availability of finance, increase in
consumer awareness, and introduction of new models, the demand for
consumer durables has increased significantly. Products like washing
machines, air conditioners, microwave ovens, color televisions (CTVs) are no
longer considered luxury items. However, there are still very few players in
categories like vacuum cleaners, and dishwashers
Consumer durables sector is characterized by the emergence of MNCs,
exchange offers, discounts, and intense competition. The market share of
MNCs in consumer durables sector is 65%. MNC's major target is the growing
middle class of India. MNCs offer superior technology to the
46

Consumers whereas the Indian companies compete on the basis of firm grasp
of the local market, their well-acknowledged brands, and hold over wide
distribution network. However, the penetration level of the consumer durables
is still low in India.

VISION
Global Top 3 by 2010
Global Top 3 Electronic/Telecommunication company
GROWTH STRATEGY
Fast innovation, Fast growth
CORE COMPETENCY
Product leadership, Market leadership, People
leadership
CORPORATE CULTURE
No excuse, we not I, Fun workplace

47

MAJOR KEY SUCCESS FACTORS


1. Innovative marketing - LG was the first brand to enter cricket in a big
way, by sponsoring the 1999 World Cup and followed it up in 2003 as
well.
2. Local and efficient manufacturing to reduce cost - To overcome high
import duties, LG manufactures PC monitors and refrigerators in
India at its manufacturing facility at Noida, Delhi.
3. Commissioned contract manufacturing at Mohali, Kolkata and Bhopal
for CTVs.

48

4. Product localization - Product localization is a key strategy used by LG.


It came out with Hindi and regional language menus on its TV.
5. Regional distribution model - This has resulted in quicker rotation of
stocks and better penetration into the B, C and D class markets.

Digital media
a) Home Theater Systems,
b) DVD Recorders,
c) Super Multi DVD Rewriters,
d) CDRW,
e) Notebook PCs,
f) Desktop PCs,
g) PDAs,
h) PDA Phones,
i) MP3 Players,
j) New Karaoke Systems,

49

Inbuilt fully digital amplifier along with USB Recording &


Playback

LG DD446 enables you to experience stunning video along with fasinating


sound through USB.Connect your favourite collection of song and video
through USB to have the best experience.

LGs Blu-ray/HD DVD Player is A Belter

The unit supports audio/video (AV) formats including MPEG-2, VC-1, H.264
video, MPEG1/2 audio, Dolby Digital, Dolby Digital+, DTS and DTS-HD
audio, and includes inputs/outputs such as HDMI out, component/composite
video outputs, and optical/coaxial/discrete 5.1 channel audio outputs, among
others.
It will go on sale in Q1 in the US for $1,200 and even though it will arrive
over here in Q2 you can expect the price to be expensive at around 9001,000.

50

RESEARCH METHODOLOGY
RESEARCH OBJECTIVES
Research Objectives are as under:
To identify the Company products of DVD Players.
To Identify the area of service in which company needs
to Improve.
To identify the Strengths/Weakness of Company
delivery system in rural area.
To know whether Wholeseller is able to satisfy the
retailers need in their specific area or not.
To help the Company in designing proper strategies for
rural area.
Research design
Purpose of study: - Descriptive
The study focuses on the satisfaction level for different
products. As well as on other parameter's such as
Commission, Delivery mechanism, Sales Force, Credit Period
etc. which are very crucial in assessing the satisfaction level
and for identification of strength's of Philips and flaws where
51

the company need's to be improve. However, study may not


focus why this factors effects the individuals satisfaction
level regarding different parameters and exactly up to what
degree.
Degree of research question crystallization: - Exploratory
study
As per my objective of the research, the research questions
would try to find out the current situation in the market
regarding the satisfaction level of retailers and Wholeseller's.
Moreover, the hypothesis is not pre-defined here, but it
would be define during the study. Here research problem is
also general.
Method of data collection: - Interrogation & Personal
Interview
Based

on

my

initial

observation,

have

prepared

questionnaire to collect the response from retailers and


whole sellers as primary data. Versatility of the questionnaire
will help to cover almost all related factors impacting the
satisfaction of the target sample. Interrogation takes less
time than observation and gives information that is more
purposeful
Research environment: Field study.
Survey is the main part of the study and primary data
collection. So that the study will be carried out in field, I have

52

gone

to

the

market

and

interviewing

retailer's

and

Wholeseller's in the area of Sagar towns.

DATA COLLECTION & DESIGN


Data source: Primary source
To satisfy the objective of the research it is necessary to get
the response from the respondents, which act as primary
source of data. I have collected Primary data by personally
surveying Retailer's & Wholeseller's in the sampling area
specified.

Approach: Interview (Personal Contact)


Instrument: Questionnaire
Questionnaires Designing:
It is the most crucial part of any market research. I have
taken a due care in designing the Questionnaire for my
research. I have meet more than 200 retailers during my
training period in order to learn the

Order taking

Mechanism, POP Displays, Competitive Products, Retailers


Attitude towards sales force etc. Even from Area Sales
Manager
Type of Questionnaire: Structured Non Disguised
I have arranged the questions in a specific order to get the
facts and the interviewer be asked to response strictly in
53

accordance with a pre-arranged order. The objective of the


survey was disclosed every time before getting the
response from the respondent.
Type of Question: Close Ended
Number of questions:

2 (For Retailer's), 25 ( For

Customers)

SAMPLING PLAN
Sampling Area

: Sagar

Sample Population

: Customers, Retailer's of

Sagar Area.
Sample Size

: 2 Retailers + 25 Customers

Method Of Data Collection

: Questionnaire

Sampling technique

: Convenience Sampling

DATA & ANALYSIS & INTERPRETATION


Data Analysis on the Basis of Consumer
Preference
SONY
PHILIPS
VIDEOCON
LG
SAMSUNG

35%
20%
10%
30%
5%

54

SAMSUNG

PRODUCT QUALITY
Position of the Company on the Basis of Consumer
Survey
GOOD
BETTER
BEST
EXCELLENT

20%
15%
25%
40%

55

Following factors influence on Consumer


Awareness
Television

40%

Newspaper

25%

Salesmen

20%

Internet

15%

56

Promotion factors effect on Customer


Satisfaction
COMPANY IMAGE
PRICE
QUALITY
OTHERS

35%
20%
30%
15%

57

LIMITATIONS
As the market is so big it quite impossible to predict the
real and true position of the product with only a few

58

questionnaires compared of lakhs of the users with the


help of questionnaire.
Chances of biases if any cant be over looked instead of
careful designed questionnaire biases may inter due to
the look out, views and thinking of the customers and
consumers.
The dealer and wholesalers are not truly informative in
the sense that they hesitate or try to avoid giving their
profit margin and exact sales figure.
Another problem confirmed was the language barrier.
The time constraint was main limitation.
Many of the respondents could not read/understand
English language so to know their views they have they
to be explain each question in the questionnaire in
Hindi and also questionnaire had to be filled by the
students investigator.

59

SWOT ANALYSIS
Strengths
New Management

Gross Margin 15 Times the Industry Average

One of the best marketers in the world

Product innovation

Distribution channels all over the world

Weakness

Top Brands Losing Market Share

Lagging behind in online media presence & leadership

Views Product Performance only

Opportunities

Doubling Environmental Goals for 2012

Adding Value for the Conspiracy

Going Green/Eco Friendly

New acquisition opportunities

Selling directly to consumers

Design for better product experience

Threats

Substitute brands that have a cheaper price

Private label growth

Slowdown in consumer spending in the US & globally

FINDINGS
60

Positive points:
The distribution section is well organized Separate
salesmen for Philips
The biggest advantage for this distribution section is
the veteran salesmen
There is no overlapping of routes
The credit policy seems to be fine for a month, in some
cases it is even extended for good and handy
customers
Reach is good
Cash discounts are given for spot payments
Just in time stock delivery is an added advantage for
key outlets
Good salesman to customer relationship
Only 1% of the damages can be recovered by
distributor from Philips Areas to improve.
Salesman not looking for new outlets
Distributor is selling directly to the end user in some
cases
Timely visit is effected in some routes due to more
number of outlets
Retailers are not clear about the product features

61

SUGGESTIONS & RECOMMENDATIONS


Increase the awareness level of wide range of products
Philips have
Salesmen should educate the customers on the product
features
Promotion of T5s is a must. A poster should be designed
and distributed in the market
Spare parts of T5 battens should be made available in
the market- reduces risk level, improves sales
Quality issues are to be taken very seriously before it
damages the brand image
Due to more number of outlets, just-in-time visits are
effected: there should be more salesmen in operation in
this route; telephonic order booking could be done;
increase the no. of visits from once in 15 days to twice
in 15 days
Distributor should never try to sell the products to end
users
Quality issues are to be taken very seriously before it
damages the brand image
Due to more number of outlets, just-in-time visits are
effected: there should be more salesmen in operation in
this route; telephonic order booking could be done;
62

increase the no. of visits from once in 15 days to twice


in 15 days
Distributor should never try to sell the products to end
users.

CONCLUSION
Following are the conclusion drawn from the analysis of the
data and response given by the customer:
1. Philips & LG is the Indias leading producer of
Electronics Company in India.
2. The

company

advertisement

strategy

is

not

focusing on core customer.


3. The flow of product from producer to retailer
needed to improve.
4. Customer recommends improving the quality sale
of Philips Products .
5. Most of the customer thinks that the advertising
increases the sale.
63

BIBLIOGRAPHY
Kothari, C.R.

research

methodology,

Methods

and

Technology, Wishwa Prakashan, New Delhi.


Kolter, Philips d (2000), Marketing Management, Prentice
Hall of India Pvt. Ltd. New Delhi.
Sharma D.D.

: Marketing research Principles, Application

and cases , Sultranchand and Sons New Delhi.

Websites:
64

www.google.com
www.wikipedia.com
www.sony.co.in
www.samsung.in
www.lgindia.co.in
www.philips.com

QUESTIONNAIRE FOR CUSTOMER

Q.1 Which DVD Player Brand do you use?


(a) Philips

(b) Videocon

c) LG

(d) Samsung

Q.2 You purchase the above brand because of the?


(a) Price

(b) Quality

(c) Scheme

) Guarantee

Q3. You buy the product on account of?


(a) On youre one

(b) Advised buy the friends (c) Advertisement

(d) Demonstration of the Product


Q4. How your rate the product?
(a)First Quality

(b) Quantity c) Second Quality (d) Third Poor Quality

Q5. What is view about packaging?

65

(a) Highly Satisfactory

(b) Satisfactory

(c) Not Satisfactory

Q6. Do you get any gifts, Discount or other schemes while purchasing the
products?-------------------------------------------------------------------------------------------Q7. Are you aware of any sales promotion schemes?--------------------------------Q8. Why are you using this Brand?
(a) Cheap

(b) Long Life

(c) Brand Image

(d) All

Q9. Offer your suggestion to the dealer?


------------------------------------------------------------------------------------------Date:

Signature

Thanks for your Co-operation

66