Questionnaire

1. How often do you use shampoo in a week

Once
Twice
Thrice
Daily
2. What is your gender?
Male
Female
3. What is your age group?
Younger than 18
18-24
25-29
30-34
35-40
Over 40
4. What is your occupation?
Professional
Self employed
Home executive
Student
Other
5. What is your preferred Cosmetic brand?
Hindustan Leer
Godrej
Tata Products
Other
6. What about the price of product?
Price (too expensive)
Price (too cheap)
7. How important is a beautiful youthful skin to you?
Extremely Important
Very Important
Moderately Important
Slightly Important

Not at all

8. How often do you worry about the condition of your skin?

More than hourly
Hourly
Daily
Weekly
Monthly
9. Have you ever had pimples?
Yes
No
10. How much do they bother you?
Extremely
Very
Moderately
Slightly
Not at all
11. How have you tried to get rid of them?
Skincare products
Dermatologists
Diet
All the above
Not applicable
12. What mostly determines which brand you use? pls select one or more factors.
Cost
Reputation
Media hype
Recommendation by a skincare specialist
13. Have you ever had an adverse reaction after using a certain brand?
Yes
No
14. Did you take it back?
Yes
No
15. Have you ever used more than 1 brand at the same time?
Yes

No

16. Does your skin condition change all the time or is it fairly constant?
Yes
No
17. How important is wellness (state of complete physical, mental and social well-being)
to you?
Extremely
Very
Moderately
Slightly
Not at all
18. What are your 2 preferred shops for buying cosmetics & skincare products?
Street Shops
Branded Retailers
Others
19. What would you rather spend your money on? Please select one of more applicable.
Magazines / books
Cell phone
Cosmetics
Clothing
Entertainment
20. How often do you buy cosmetics products?
Once a week or more often
Around once a month
Around once a quarter
Around twice a year
Around once a year or less often
21. On an average, how much do you spend every month on cosmetics products?
Less than Rs.50
Between Rs50 and Rs.100
Between Rs.100 and Rs.300
More than Rs.300
22. Will you be ready to buy cosmetics products online?
Yes

No

23. Do you wear makeup?

Yes
No

24. Why do you buy cosmetic products?

Beauty
Civility
Health
Others

25. What's your age group?

16-25 years
26-35 years
46-55 years
36-45 years
Over 55 years
26. How often do you buy cosmetic products?

More than 5 times a month

2 times a month
3 times a month
4 times a month
5 times a month
Once a month

27. Which are the factors when you decide to purchase cosmetic products?

Special offer or promotion

Recommendation from friend
Quality
Brand
Packaging

Price
Advice from in-store consultant

28. Where do you tend to buy your make-up?

Department stores
Beauty Salons
Direct sales
Super markets
Drugstores/Chemists
Specialists stores
Other outlets

29. Do you agree with the following statement?

Strongly agree Agree Neutral
Disagree
Strongly disagree
Cheapest products are as good as expensive
Cheapest products are as good as expensive Strongly agree
Cheapest products are as good as expensive Agree
Cheapest products are as good as expensive Neutral
Cheapest products are as good as expensive Disagree
Cheapest products are as good as expensive Strongly disagree
30. How Do you feel spending money for cosmetics?

I spend too much money on cosmetics

I spend too much money on cosmetics Strongly agree
I spend too much money on cosmetics Agree
I spend too much money on cosmetics Neutral
I spend too much money on cosmetics Disagree
I spend too much money on cosmetics Strongly disagree

31. Overall, how would you rate [COMPANY]?

Excellent
Good
Average
Poor
Terrible

32. How satisfied are you with our product?

Extremely satisfied
Very satisfied
Neutral
Very dissatisfied
Extremely dissatisfied

33. Would you recommend HUL to a friend?

Yes
No

34. For your NEXT [PRODUCT] purchase, how likely are you to purchase from
[COMPANY]?

Very likely
Somewhat likely
Not sure
Somewhat unlikely
Very unlikely

35. How long have you used [PRODUCT]?

Less than 1 month

1 to 6 months
6 months to 1 year
1 to 2 years
2 years or more
Never used

36. How often do you use [PRODUCT]?

Once a week or more often

2 to 3 times a month
Once a month
Every 2-3 months
2-3 times a year

Once a year or less often

Do not use

37. Compared to other [PRODUCT CATEGORY] that are available, would you say that
[PRODUCT] is:

Much better
Somewhat better
About the same
Somewhat worse
Much worse
Don't know or never used

38. Will you use/purchase [PRODUCT] again?

Definitely
Probably
Maybe
Probably not
Definitely not

39. How likely are you to recommend [PRODUCT] to others?

Definitely
Probably
Not sure
Probably not
Definitely not

40. In thinking about your most recent experience with (Company Name), was the quality
of customer service you received:

Excellent
Good
Average
Poor
Very poor

41. Would you say the value of the (Company product), as compared to its price, is:

Excellent
Good

Average
Poor
Very poor

42. Where do you primarily use [PRODUCT]?

At home
At the office
Another location out side the house
Other

43. Do you typically read the back and side panel of the products package?

Yes
No
Not sure

44. How familiar are you with [PRODUCT]?

Very familiar (use on a regular basis)

Somewhat familiar (use it only sometimes)
Familiar but never used it
Never heard of product before

45. What were reasons for trying this [PRODUCT]?

Looks good
Easy to use/convenient
Price Value
Solves Problem
Readily available
Best quality

46. How did you first hear about [PRODUCT]?

TV
Radio
Magazine
Newspaper
Internet

Friend/relative/associate
Not sure
Other

47. Overall, how do you rate the quality of [PRODUCT]?

Poor
Fair
Good
Very Good
Excellent