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6. Advertising and product differentiation: Barbie dolls
7. Import restrictions: Indian car industry (till 90s)
8. Industry standard: Microsoft as PC standard
Monopoly Profits:
P
MC
D
C
AC
A
D=AR
B
MR
A Profit maximising (MC = MR)
B Maximum Revenue (MR = 0)
C Lowest cost of prduction (optimum output MC = AC)
D Social optimum (MC = P)
E Normal Profit (AC = AR)
XY = Abnormal profit (above AC curve at Production point P)
Note:
- Monopoly is able to earn super-normal profits even in the
long-term b/c of barriers to entry.
- Will not produce at most efficient output MC=AC
- Instead will produce less and charge more. (MC = MR)
C.
D.
E.
F.
G.
Oligopoly
A few big companies produce similar goods (some product
differentiation):
- i.e.: USA car industry (top 5 producers sell 80% of
cars), beer market, detergents.
Characteristics:
- high barriers to entry
- i.e.: technological barrier to entry
- interdependent behavior:
- firms consider the reactions of other firms when
making their own decisions on output and price.
- non-price competition
- compete by branding and advertising products and
product differentiation.
- stable/rigid prices
Kinked demand curve:
Price
D1
P1
MR1
MC2
MC1
D2
Output
Q1
MR2
Note: a range of cost curves between MC1 and MC2 exist a profit maximising
oligopolist will produce at P1 and Q1 even large shifts in costs will cause
prices to remain fixed.
Perfect Competition
Market where the degree of competition between firms is
absolute/perfect.
Characteristics:
- firms are price takers
- theoretical model
- but useful to compare w/ the theoretical
perfect/pure monopoly to draw conclusions on the
effects of markets being more/less competitive.
Assumptions:
1. Many sellers
2. Many buyers
3. Homogeneous (identical) products
4. No barriers to entry into the industry
5. Perfect knowledge
Therefore the demand curve is perfectly elastic.
D
S
D = AR = MR
Market
Note:
Firm
TR = P x Q
AR = TR/Q = PxQ/Q = P
Short-run equilibrium:
Price
MC
ATC
p
D,AR,MR
p2
Output
MC
ATC
AVC
D,AR,MR
p
Firms shut-down point
0
q
Output
At prices lower than 0p the firm will not cover their variable costs. firm makes
a smaller loss by closing down and paying only fixed costs. MR=MC=AVC is shut-down
point.
Monopolistic Competition
Market w/ a large number of firms producing a relatively small
percentage of total output + highly competitive / firms have a
monopoly over their own brand but there are many close substitutes.
- i.e.: restaurants, performance artists
Characteristics:
- Low barrier to entry/exit to industry
- High profits eroded by new entrants
- Seller have little control over price.
- Results in product differentiation
- Homegenous product (therefore close substitute)
Short run equilibrium:
MC
ATC
Output
MR
Shaded area: supernormal profit.
Long run equilibrium: eventually DEMAND shifts down so that MC=MR,
p=ATC, and TR=TC normal profit only.
S = MC
p0
D=AR
Output
q1
MR q0
Monopolist taking over a multi-plant (plant = factory, office, farm) industry will
produce at (p1,q1) instead of (p0,q0) less allocatively efficient position (p
does not = MC).
MC2
p1
D=AR
Output
q0
q1
MR
natural monopolies
Note: to force the monopolist to produce allocatively efficiently:
- Gov. subsidy
- Nationalize industry (order prices to equal MC)
- Regulate private monopoly prices.
Price Discrimination
Charging a higher price to some customer than to others for an
identical good or service.
Reasons:
-