Bruce D.

Ginsberg
Scarsdale, N.Y. 10583
Mobile: (914) 420-8482
BruceDGinsberg@gmail.com

To Whom It May Concern,

Attached please find my resume, detailing years of outstanding performance in business development and
sales in the marketing services arena. I have relevant experience in both sales and marketing Ive successfully sold integrated marketing communications programs to very large companies, which have been
mostly focused on digital/interactive (with a strong focus in social/new media, online campaigns and
website design/development), but have also included PR, marketing & corporate communications, experiential marketing, consumer promotions, events and sponsorships, multicultural, mobile, retail, branded
entertainment and in-store components.
Simply put, I am a rainmaker with recent and relevant experience selling website design and development, digital marketing campaigns, PR, communications and engagement strategies to large consumertargeted and B2B brands and possess amazing relationships with brand marketers at the most senior
levels.
In my recent role as head of Business Development and Growth for a Global Omnicom PR and integrated
marketing communications agency I have created new opportunities leading to our being named AOR at
KFC and Glidden Paints/AKZO Nobel and to winning project work for Johnson & Johnson, Rodale, Boston Beer/Sam Adams and Coty. Additional opportunities exist at Coty, Campbells Soup Company, Pepsico, Diageo and Remy.
In recent years I have initiated and closed millions of dollars in new business with such companies as
Pfizer, Fidelity Investments, GM, Johnson & Johnson, Sharp Electronics, Classic Media, Remy Cointreau
USA, Bacardi USA, Fuji Film, Ocean Spray, SAP, MasterCard, Barclays Capital, Masterfoods/Mars Inc,
Dell Computer, Bank of America and other major brands across a variety of business sectors.
I actually enjoy cold calling, getting through to key decision makers and making an overwhelmingly effective presentation and close, while building and managing long-lasting client relationships. I thrive on
doing the big deals and using my negotiating skills and network of contacts to get the job done.
If your company is seeking a professional rainmaker to take your business to the next level, I look forward to speaking with you. Thanks for your time and attention.

Cordially,

Bruce Ginsberg

BRUCE D. GINSBERG
Scarsdale, NY 10583 914-420-8482 BruceDGinsberg@gmail.com

http://www.linkedin.com/in/bruceginsberg/
BUSINESS DEVELOPMENT & MARKETING EXECUTIVE
PROVEN SUCCESS IN DELIVERING PROFIT GAINS IN HIGHLY COMPETITIVE ENVIRONMENTS
Business Development Sales Leadership Marketing Client Relations Sales Training Brand Strategy

RAINMAKER: Outstanding ability to establish immediate rapport and build long-lasting client Relationships.

Opened doors and created millions of dollars in new client revenues for digital, promotional, PR and integrated marketing agencies. Called a meeting machine by former CEO.
Adept at creating win-win partnerships with Fortune 500 corporations, consumer-targeted brands and
agencies
Set world records for sales performance and revenue growth in a multinational business event organization
Reorganized corporate alliance and sponsorship program for prestigious NYC performing arts organization,
resulting in additional $2.2 million of revenue.
Sold in millions of dollars in Brand Strategy, Product Launch, Digital Marketing campaigns, Social Media
Marketing programs, website design, video content creation and integrated marketing programs to bluechip brands

STRATEGIST: Agency and brand-side experience and understanding of how brands think; Ability to
understand client needs, both stated and unstated.

Drove sales increase for global and boutique agencies; led new product development and best practices initiative.
Formulated pricing model that enabled rapid sales increase, supporting year-over-year company growth.
Created national marketing program for rollout of new products, consisting of print advertising, point-ofpurchase displays, trade show exhibits and promotional events.
Excels at driving brand recognition and revenue growth through effective consumer programs.

LEADER: Fosters profitable business relationships and rallies the troops to achieve goals.

Member of Senior Management Team at PR, Digital, Promotions and Experiential Agencies
Ignited cooperative atmosphere among sales team, significantly improving performance.
Led national team of 80+ sales associates to reach 100% of quota year over year.
Built a national sales force from scratch. Successfully introduced new products into new marketplaces
through direct sales and the hiring, training and management of sales reps.

PROFESSIONAL EXPERIENCE
Magnani Caruso Dutton (MCD)
Senior Vice President, Growth & Innovation 2013-Current
Revamping growth and innovation strategy at 15 year old independent digital customer experience
agency. Clients range from J&J to Discover and Samsung.
Emanate Public Relations/Ketchum - Omnicom
Director (SVP), Growth Catalyst 2011-2013
Responsible for new client opportunity creation and acquisition for Omnicom global integrated marketing
communications and public relations agency. $1.9mm in new revenue.New clients to date include Johnson &
Johnson, consumer and corporate AOR for KFC and Glidden Paints, Sam Adams, Rodale Press and more. Opportunities created at Pepsico, Remy, Hertz, Staples, Foxwoods, Guess Inc, Coty, Chicos.

ClickFire Media/Click3X, New York, NY

Senior Vice President Business Development 2010 2011

Responsible for new business development for full-service digital marketing and interactive content creation agency. Built the direct-to-brand business. New clients include Little Tikes, Bratz, Panasonic, Lego,
Bombay Company, Sharper Image, Munchkin Inc, Seventh Generation and more.
RYAN PARTNERSHIP / RYAN IDIRECT, Wilton, CT
Senior Vice President Business Development 2008-2010

Played pivotal role in building new business pipeline, including over $2mm in new revenue.
Represented promotional, shopper, digital/interactive(social media) & event marketing divisions
Opened up new client business with such companies as Philips Electronics, Bacardi, Heinz, Hertz,
Panasonic, Bayer, Abbott, Domino Foods & Kelloggs.

US CONCEPTS/COACTIVE MARKETING, New York, NY

Senior Vice President, Business Development, 2007-2008

Led business development team in opening new client opportunities with brands including Sharp
Electronics, Pepsi and Wachovia, $2.1mm in new client revenue.
Put in place development plan to build multicultural, experiential/event, shopper marketing and digital divisions.
Business Development unit dissolved due to change in companys marketing strategy in 2008

DVC EXPERIENTIAL/DVC WORLDWIDE, New York, NY

Vice President, Business Development, 2003-2006

Freelance consultant responsible for opening doors and generating first meetings and new business with top-tier consumer brands.
Initiated over $5 million in new client revenue with American Express, Ocean Spray, SAP, Easy
Spirit/Nine West, Samsung, BMW of North America, Masterfoods/Mars Inc., Fuji Film, Pfizer,
Barclays Capital, Remy USA and other major companies.

EDUCATION
Rutgers University, New Brunswick NJ Major: Psychology

INDUSTRY AFFILIATION AND CHARITY WORK

VOLUNTEER: AMERICAN RED CROSS, New York, NY
Manager of Respite Center at Ground Zero 2001-2002

Co-Manager of Respite Center #2, providing logistical support, meals, supplies, procurement of
supplies and overall administration of high-volume multiple resource center. at World Trade Center
site after 9/11. Awarded Certificate of Appreciation by National Red Cross.
Co-Chair - Experiential Marketing Center of Excellence for the PMA (Promotional Marketing Association) 2008-2010
Hole In The Wall Gang Camp Volunteer cabin counselor and fundraiser at Camp for children
with life-threatening diseases founded by Paul Newman (13 years and counting)