A PROJECT REPORT

ON
Customers Perception towards Promotional Strategies
of IDBI Federal Life Insurance Company Limited
Submitted in partial fulfillment of the requirements
for the award of the degree of
Business of Business Administration (BBA)
To

Guru Gobind Singh Indraprastha University, Delhi

Submitted to:

Submitted by:

Ms. Mukta Katyal

Name: Achint Jain

Roll No.: 06112501712

Delhi School of Professional Studies & Research

New Delhi 110085
Batch 2012-15

CERTIFICATE

This is to certify that the project titled Customers Perception towards Promotional
Strategies of IDBI Federal Life Insurance Company Limited is an academic work done by
Achint Jain, Enrolment No. 06112501712, submitted in the partial fulfilment of the requirement
for the award of the degree of Bachelor of Business Administration from Delhi School of
Professional Studies & Research, New Delhi. under my guidance and direction.
To the best of my knowledge and belief the data and information presented in the project has not
been submitted earlier elsewhere.

Project Guide: Ms. Mukta Katyal

Asst. Professor
DSPSR,
Rohini

Project Guide signature:

(i)
Declaration

I, Mr.Achint Jain, Roll No. 06112501712 certify that the Summer Training Report entitled
Customers Perception towards Promotional Strategies of IDBI Federal Life Insurance
Company Limited is done by me and it is an authentic work carried out by me at IDBI
Federal Life Insurance Co. Ltd. The matter embodied in this Report has not been submitted
earlier for the award of any degree or diploma to the best of my knowledge and belief.

Signature of the Student:

Date:

(ii)

ACKNOWLEDGEMENT
It is not possible to prepare a project report without the assistance & encouragement of other
people. This one is certainly no exception.
I am ineffably indebted to Mr. Sanjeev Malik for conscientious guidance and encouragement to
accomplish this assignment.
I would like to express my sincere gratitude to my Project guide Ms. Mukta Katyal, for her
attentive guidance, insightful comments and advice for carrying out this Project. She always
gives me continuous encouragement and support, and shares with me her knowledge and
experience. I really appreciate the effort she put in the development of my work and her help to
improve the quality of my Project.
I wish to express my sincere gratitude to Ms. Mukta Katyal, Program Coordinator for her
valuable guidance and advice.
I would like to thank Prof D. Sarkar, Director for giving an opportunity to show our innate
qualities to be implied in practical environment
I would like to express my eternal gratitude and thanks to my parents for their love and support
throughout my life. Their support and absolute faith in my abilities have been a huge motivation.
Perhaps, mere thanks will not suffice for what they have done for me.
Lastly, a special thanks to my friends, who were always there to help and guide me with her
precious views. I would like to acknowledge each and everyone who contributed for my work
either directly or indirectly.

ACHINT JAIN

(iii)

CONTENTS

S No

Topic

Page No

(i)

Certificate

(i)

(ii)

Declaration

(ii)

(iii)

Acknowledgement

(iii)

(iv)

List of Tables

(iv)

(v)

List of Figures

(v)

(vi)

List of Symbols

(vi)

(vii)

List of Abbreviations

(vii)

Chapter-1: Introduction

1-11

Chapter-2: Profile of the Firm/Company

12-36

Chapter-3: Data Analysis

37-50

Chapter-4: Data Collection & Presentation

51-62

Chapter-5: Functional Analysis of the Company

63-70

References

71

Appendices

72-76

LIST OF TABLES

Table No.

Title

Page No

2.1

Milestones of IDBI Federal

23

2.2

Size of the Organization

31

2.3

Market Position of IDBI Federal

34

(iv)

LIST OF FIGURES

Figure No.

Title

2.1
2.2
2.3
2.4
2.5
2.6
2.7
2.8
3.1
3.2
3.3
3.4
3.5
3.6
3.7
3.8
3.9
3.10
3.11
3.12
4.1
4.2

Page No.

Equity Share of IDBI, Federal and Ageas

BCG Matrix
SWOT ANALYSIS
Sales Generated From Different Departments
Organizational Hierarchy of IDBI Federal
Market share of IDBI Federal
Present Leadership (IDBI Federal)
Sources of Data Collection
Insurance Awareness
Comparison of insurance
Comparison in investment sector
Insurance policy
Life insurance company
Preferred insurance company
Satisfactory insurance company
Preference Products
Types of policy
Companys policy prices
Distribution Channel
Comparison of products
Balance Sheet of IDBI Federal
IDBI Federals Website
(v)

LIST OF SYMBOLS

S No

Symbol

Nomenclature & Meaning

Percentage

At the rate

&

And

13
17
20
26
32
33
35
36
37
38
39
39
40
41
41
42
43
43
44
45
57
62

(vi)

LIST OF ABBREVIATIONS

S No.

Abbreviated Name

Full Name

IDBI

Industrial Development Bank of India

MD

Managing Director

IRDA

Insurance Regulatory and Development

Authority

PMAA

Project Management Achievement Awards

ULIP

Unit-linked insurance plan

IRDA

Insurance Regulatory and Development

Authority

CFO

Chief Finance Officer

CBLO

Collateralized Borrowing And Lending

Obligation

NGO

Non-Governmental Organization

10

HR

Human resource

11

PMAA

Project Management Achievement Awards

(vii)