WWW.BUSINESSREVIEWEUROPE.

EU

CONSUMER
ETHNOCENTRISM:
A CURE OR A CURSE
FOR EU DEBT CRISIS?

FACEBOOK INVITES YOU TO

MAKE YOURSELF AT HOME
POWERING BUSINESSES
WITH 4G TECHNOLOGY
NEGOTIATING THE NEW
REGULATORY LANDSCAPE

MAY 2013

MAY 2013
Advertising Opportunities
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EDITORS COMMENT

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FOLLOW THE LEADERS

Being a confident and powerful leader can have a
myriad of effects on the people around you: whether
its to influence a nation as a government leader, or
to intimidate competitors as an industry leader, the
spotlight is constantly on the higher echelons of
society to be proactive and make the first moves.
This month, Business Review Europe pays
homage to two such leading bodies.
Firstly, Professor Kitty Koolemeijer assesses
the responsibility that political leaders have in
Greece to change their fortunes around. Could
consumer ethnocentrism be the answer? It may
not be a universally familiar term, but the concept of
favouring produce from within your own country
as opposed to importing, is not a new one.
Could it hold the key to Greeces revival?
Industry leader, Facebook is a
business similarly in need of a spark,
and we invited industry experts to
preview the imminent arrival of the
Facebook Home app.
Elsewhere, we catch up on how 4G
is progressing since its arrival on the
scene in Europe last year, and the key
issues surrounding the security of
financial software data is explored.
Enjoy the issue!

Matthew Staff
matthew.staff@wdmgroup.com
MAY | 2013 |

CONTENTS MAY 2013

| www.businessrevieweurope.eu

12
34

20

FEATURES
News
This months top headlines
Leadership
Consumer Ethnocentrism: A cure
or a curse for the EU debt crisis?

08

12

Finance
Negotiating the new regulatory
landscape 20

28
42

Technology
4G is powering businesses to
rapid development

28

Marketing
Make yourself at home

34

TOP 10
CEOs behind the leading
brands 42

MAY | 2013 |

NEWS REVIEW

BP AND SHELL
TAP INTO NORTH
SEA POTENTIAL
initial appraisal wells set to be
drilled over the next two years to
ConocoPhillips to jointly invest
kick off proceedings.
more than $500 million to test the
If successful, the appraisal
waters of Clair in the North Sea.
programme could pave the way
The drilling programme will be the for a third phase of development at
latest foray into the area and aims
Clair - this is now a real possibility,
to prove that the region has not
Trevor Garlick, Regional President
dried up in terms of oil exploration
for BP North Sea, said.
and extraction.
The overall objectives of the
The giant field has so far
programme are to gain a more
produced 90 million barrels of oil,
concrete idea of how the reservoir
but this latest programme, featuring works, how current technologies
the industrys elite, is looking to
need to adapt, and whether it is
allay any fears of the North Sea
possible to improve recovery from
becoming a baron field of oil over
Greater Clair with a view to linking it
the next few decades, with five
to Clair Ridge.
B P AND S H E LL H AVE
PA RT NE RE D with Chevron and

| www.businessrevieweurope.eu

NEWS
in BRIEF

SECURITY
IN A CLOUDY
FUTURE
C LO U D CO M P U TI N G H AS
E X P LO D E D. According to a report

from Visiongain, an independent

media company, the cloud
computing market was worth
approximately US$37.9 billion by
the end of 2012. The cloud is now
ubiquitous.
But the cloud, while omnipresent,
is not almighty. Security concerns
remain for many IT departments and
with good reason. According to the
quarterly reports of cloud hosting
company FireHost, they have
seen a 160 percent rise in cross-site
scripting attacks in the last three
months of 2012: from one million
attempts to a whopping 2.6 million.

Bundesbank investigate
Deutsche Banks German job

Allegations coming out of New York

have claimed that Deutsche Bank has
hid up to $12 billion in losses through
misvaluing credit derivatives. The
Bundesbank has flown to the US to
investigate the claims.

UK search and rescue services

sold for 1.6 billion

In a 1.6 billion agreement with the

UKs Department of Transport, Bristow
Group affiliates Bristow Helicopters will
take over all civilian search and rescue
(SAR) operations for the width and
breadth of the country.

Data protection: Google it!

Data protection law has been with us for

almost 30 years but perhaps it is now
finally coming of age with news that the
data protection authorities in various
EU countries are launching joint action
against Google for alleged breaches of
data protection laws.
MAY | 2013 |

NEWS REVIEW

MICHELINS SALES
CONTINUE TO TIRE
M I C H E LI N H AS R E S P O N D E D T O A N

ongoing slump in sales by suggesting that more

cost-cutting procedures may have to be put in
place over the coming weeks and months.
The worlds second largest tyre manufacturer
has struggled in recent years to compensate
for the depression in the European automotive
industry and has failed to make as big an
impact on emerging markets as some rival
major car brands.

VIRGIN GO
EAST WITH AIR
FRANCE-KLM
V I R G I N ATL A N TI C H AS
A N N O U N C E D TH AT it is willing to

open talks with Air France-KLM with

a view to a joint venture, allowing the
UK airline to improve its offering to
Asia, the Middle East and Africa.
In a bid to restore the company
to profitability, Sir Richard Branson
has made a concerted effort in
recent months to find beneficial
synergies, which has already led
Virgin to a probable deal with Delta
Air Lines later this year.
10

| www.businessrevieweurope.eu

NEWS

RIDING THE
WAVES OF
ENTREPRENEURSHIP
Powerboat P1

in BRIEF

Lagardre sells EADS stake

Amid much speculation in recent months,

renowned French media company,
Lagardre has sold its 7.4 percent stake in
Europes largest aerospace manufacturer
EADS for 2.3 billion.

Daimlers profit forecasts weaken amid market struggles

Daimler has announced that it is likely
to revise its previous expectations for
the year following a slow start to 2013
and weak market performances in
Europe and China.

TH E G R A N D P R I X O F TH E
S E AS is exploring new oceans as

entrepreneur, Asif Rangoonwala

plots Powerboat P1s journey to
sporting notoriety.
As the fastest growing marine
motorsport on the planet,
Powerboat P1 has quickly
established a global following of
enthralled spectators and avid
enthusiasts; and with unlimited
coastline to race around, including
the likes of India, South Africa and
Singapore, fans around the world
can now look forward to the series
gracing their shores.

Hyundai join EU MPs to invest

in youth development

Teachers, Hyundai Motor Europe

executives and EU policy makers have
gathered to discuss how to equip young
Europeans with the skills needed for
their future employability while boosting
competitiveness in Europe.
MAY | 2013 |

11

LEADERSHIP

CONSUM
ETHNOCEN

A CURE OR A
FOR THE EU DE

12

MER
NTRISM:

A CURSE
EBT CRISIS?

| www.businessrevieweurope.eu

Greece is the word as the

ongoing economic struggles
push government leaders to
look a little closer to home
for a fitting solution

Written by: Kitty Koelemeijer, Full

Professor of Marketing & Retailing,
Nyenrode Business University >>>

cross Greece, a
revolution is underway.
Spurred on by local
media and internet
campaigns, civil
association movements such as
we consume what we produce
are rapidly encouraging Greek
consumers to take charge of their
Countrys economic recovery by
only buying products of local origin.
Economists have suggested that
if Greek consumers were to spend
1,000 each on Greek goods rather
than imports, the countrys GDP
MAY | 2013 |

13

LEADERSHIP
Consumer Ethnocentrism: A cure or a curse for EU debt crisis?

would increase by an estimated 10

billion. Similarly, if a thousand Greek
families spent 500 a year on locally
made products, more than 150 jobs
could be kept open. This has proven
an enticing prospect for many, and
a wave of consumer ethnocentrism
has ensued.
An annual customer survey
conducted by Boston Consulting
Group recently reported that
78 percent of Greek consumers
prefer to buy domestic products,
with 68 percent admitting actively
ascertaining the products origin
before purchasing. Interestingly,
36 percent said they would be
willing to pay a price premium for
Greek products.
In another study conducted
by the Greek Institute of Retail
Consumer Goods in 2011, 70
percent of respondents were
reported to perceive local grocery
products as superior to foreign
ones, while another 20 percent
stated that even though they
recognise that Greek
products are
not always
superior, they
would still buy
them in order
to support the
shrinking Greek
economy.
14

Greek consumers to favour domestic produce?

The overwhelming influence of

this campaign on Greek consumers
has meant that companies
have been forced to adapt their
marketing strategies in the country ensuring products are authentically
Greek in order to retain custom.
Recently, Unilever announced that
110 products currently imported to
Greece from elsewhere in Europe
will now be manufactured within
the country instead, providing a
much needed boost for the local
economy, and increasing Unilevers
revenues from domestic production
from 55 percent to 60 percent in

| www.businessrevieweurope.eu

2013. Good news all round.

The movement has proven to
be such a fertile ground for recent
advertising campaigns portraying
the Greekness of products, that
the government is now considering
legislation to both protect
consumers from ethno-washing
practices, and to define what
constitutes a truly Greek product.
For example, a multinational FMCG
company packaging its products in
Greece is portraying those goods
as Greek, whereas a multinational
electronics retailer is using the
nationality of its employees as a

proof of being a genuinely Greek

company. Which is right?
In an alternative move, other
multinationals are trying to
neutralise ethnocentrism by
highlighting their past contributions
to the Greek economy, and offering
price promotions and discounts to
ease financial strain.
So, why should we be concerned
about increasing ethnocentrism?
First, this phenomenon is likely to
become a risk factor for any plans
that European politicians may have
for further economic integration
across the EU, as increasing
MAY | 2013 |

15

LEADERSHIP
Consumer Ethnocentrism: A cure or a curse for EU debt crisis?

consumer ethnocentrism is likely

to encourage other countries to
decrease the openness of their
own economic systems.
Additionally, since economic
threat has been the catalyst for
ethnocentrism, it is also likely that
other (especially South-European)
countries could exhibit similar
behaviour as the economic crisis
expands. More and more European
consumers may begin to consider
the very act of buying foreign-made
products as inappropriate, and, in

turn, avoid more objective means of

selecting their goods.
However, a heightened level
of consumer ethnocentrism is
not necessarily a bad thing. It
represents a defence mechanism
that can result in reducing
deficits, therefore protecting
national economies. Additionally
it favours local industries,
creating opportunities for growth
without competitiveness. From
that perspective, consumer
ethnocentricity is a way of coping

Buying local will boost

the Greek economy
16

| www.businessrevieweurope.eu

precursors of ethnocentrism such as

patriotism, openness to other cultures,
if Greek
conservatism and collectivism, other
consumers were to
psychological variables such as a
feeling of social isolation may also be a
spend 1,000 each
contributing factor.
on Greek goods
Closely monitoring ethnocentrism
through regular longitudinal
rather than imports,
measures across European
the countrys GDP
countries will be necessary. Using
would increase by an existing validated measurement
scales and relevant psychometric
estimated 10 billion
procedures, both practitioners
Kitty Koelemeijer
and governments should collect
nationwide data on this important
consumer trait. Market research
with the once growing imbalances
agencies can help in this respect
between the trade surpluses of
Northern European countries and the with evidence that can be gathered
through consumer panels and
trade deficits of those in the South.
scanner data.
So, when does consumer
Ironically, in their criticism of
ethnocentrism become too much
Southern-European countries, the
of a good thing? In all, the rippleNorth-European countries exhibit a
effect from the Greek phenomenon
is something that policy makers and touch of ethnocentrism themselves.
business managers need to take into While over a million people in
serious consideration since, starting Greece can hardly afford to eat, for
other European countries to show
from a purely financial-economic
outlook, ethnocentrism and its focus you care, cannot hurt.
on national products could begin
Kitty Koelemeijers research into Greek
to encourage political nationalism
ethnocentrism has been conducted
and as seen with Unilever, affect
alongside Pavlos Vlachos, Assistant
international trade relations.
Professor of Marketing, and Christos
Managing rising ethnocentrism
Koritos, Assistant Professor of Marketing
will first and foremost require further
at ALBA Graduate Business School at
insight into what causes it to occur. For
the American College of Greece.
example; in addition to well-known
MAY | 2013 |

17

FINANCE

Negotiating the
new regulatory
landscape
Wolters Kluwer Financial Services looks at the key
data management considerations within the new
regulatory environment and how firms are adapting
Written by: Wolters Kluwer Financial Services >>>

ver the past few years,

the financial services
industry has witnessed
an influx of new
regulations such as
CRD IV, COREP, FINREP, FATCA,
Solvency II, among others; all of
which have a significant impact
on how firms manage their data.
Regulators now expect much
greater levels of detail, quality and
format, as well as a full audit trail.
This all means that financial
institutions are left with a number of
key market considerations to make
in order to keep ahead of the evertightening curve:
20

Data quality
This still remains one of the biggest
obstacles for firms due to the
infrastructure spread across silos
within the enterprise. These multiple
disparate data sources result in
the availability and access of data
becoming fragmented.
This is becoming an increasingly
important issue to address as
firms within the capital markets,
insurance and banking sectors
have to comply with regulatory
requirements that enforce the use
of the same data set in the senior
management decision process.
The demand for more data is

| www.businessrevieweurope.eu

MAY | 2013 |

21

FINANCE

| www.businessrevieweurope.eu

Negotiating the new regulatory landscape

The days of the tick-box approach

to compliance are gone

also an issue for firms. Common

Reporting (COREP), for instance,
previously required firms to submit
in nine returns with 2,000 data
fields. Now under the new EBA
mandate which came into effect
at the beginning of 2013, firms are
required to submit 20 returns with
20,000 data fields.

While the task at hand

for financial institutions is
challenging, this process
of updating their data
infrastructure represents a
significant opportunity
- Wolters Kluwer Financial Services

Data transparency
Greater transparency is also high on
the agenda for regulators, who now
expect firms to have the capability
to evaluate their financial or risk
position at any given moment in
time, with the aim of improving risk
management practices.
The days of the tick-box
approach to compliance are gone
with regulators now requiring firms
to not just have a sufficient amount
of data, but to have oversight and
clear understanding of exactly what
the data is, its purpose and where
and who it is going to.
Regulators are looking for
the numbers and calculations
to be consistent, accurate
and appropriate, through a
strong centralised governance
MAY | 2013 |

23

FINANCE
Negotiating the new regulatory landscape

programme. This has been the

driver for the emergence of the role
of Chief Data Officers within firms,
who aim to ensure a change in
culture towards compliance.
Access and flexibility
While regulators have ramped up
the focus on greater data quality,
availability and transparency,
some data factors remain largely
unchanged. One being that data
must be easily accessible and
flexible to internal users of the
information within any financial
services institution. Users must
be able to query any type of
scenario against the data set
without extensive IT or database
management involvement.
So, how are financial
institutions adapting to this
new environment?
To address their data management
needs, firms are putting a strong
focus on the base data repository
or data warehouse investment and
have this as an ongoing solution
which can plug-in future regulatory
and risk challenges.
While the task at hand for
financial institutions is challenging,
this process of updating their
data infrastructure represents a
significant opportunity.
24

Although increases in IT spend is

expected, there is also the chance
to inject that investment into
replacing inefficient, inconsistent
and non-optimal practices
across the firm. Investing in data
aggregation should not be an
isolated silo approach, but should
actually be used to generate
synergies with other functions and
departments within a firm, such as
the finance department.
Ultimately the end result should
enable consistent use of data across
the entire enterprise, providing a
clearer view of its risk appetite.
In terms of progress, firms still
have some way to go. This is
particularly apparent for larger
institutions that have much greater
quantities of data, spread out
across many different areas of the

Data management is key

| www.businessrevieweurope.eu

Wolters Kluwer Financial Services provides audit, risk, finance

and compliance solutions that help financial organisations
improve efficiency and effectiveness across their enterprise,
consisting of more than 30 offices in 20 countries.
business through silos, all disjointed
from one another.
Many of these firms are currently
undertaking the mammoth process
of aligning their data management
systems and creating consistent data
warehouses. For other smaller firms,
while still significant and challenging
due to the increase of volume of
data required by the regulators, the
task is straight forward due to the
operational size of the business.

built from multiple disparate data

sources into an integrated single
repository. As well as strong
technology, it is essential that firms
work with vendors with strong
expertise and consulting capabilities
to help navigate them through the
new regulatory environment.
It is essential for financial institutions
to take a proactive approach in
preparing for the regulations to change
or come into force. Those who are
prepared now and who are constantly
A proactive approach
anticipating regulatory change will be
When meeting the compliance
far better off.
requirements of global regulators,
Through implementation of
firms require robust software
a centralised or an aggregating
solutions which provide data
federated model which provides
collection, validation, integration,
consistency in vocabulary and
analysis, reporting and auditing.
interpretations, firms can address their
Data management solutions should data management needs in this new
offer complete data transparency,
volatile regulatory environment.
MAY | 2013 |

25

TECHNOLOGY

4G

is powering
businesses to
rapid developme

Max Taylor of EE explains the advantages of embracing

and how this new mobile technology can benefit busine

Written by: Max Taylor, Director of Corporate Business, EE >>>

his year, superfast 4G

services will reach more
organisations in Europe
than ever before. With
4G download speeds
of up to five times faster than 3G,
employees can now send and
receive more data in less time from
their mobile devices. This means
that 4G, launched late last year,
is now helping more companies
to improve productivity, boost
innovation and cut costs.
Get more done on the move
EE and Arthur D. Little recently
published the worlds first
global study into 4G business
benefits, finding that 4G is helping
companies to get more done while
28

out of the office, with eight out of 10

businesses in the US saying they
save, on average, 33 hours a week
with 4G.
Remote working is beginning
to proliferate across Europe as
mobile broadband becomes more
widely available and 65 percent of
UK professionals report they now
do more work on the move than
they have in the past, according
to another recent survey by office
space provider, Regus.
There are many ways that 4G
supports this growing trend and can
help businesses become truly mobile:
For instance, downloading
image-heavy attachments can take
time, costing businesses money.
A 20MB document takes 8.3

Max Taylor, Director of

Corporate Business, EE

| www.businessrevieweurope.eu

ent

4G
ess

MAY | 2013 |

29

TECHNOLOGY
4G is powering businesses to rapid development

download and work with 3D CAD

plans on-site and review them
instantly with their clients, rather
than having to wait to send them
over a fixed line connection.

30

WiFi D
Mobile
i E589

4G is helping companies to get

more done while out of the office,
with eight out of 10 businesses in the
US saying they save, on average, 33
hours a week with 4G
Max Taylor, Director of Corporate Business, EE

evice

Cost savings
Nearly half of A. D Little
respondents said 4G has also saved
their company money, with one Los
Angeles-based business saving
$100,000. These cost savings were
achieved by introducing 4G devices
and hot-desking, and reducing
office space while also reducing the
need to print documents, cutting
costs further and reducing paper
waste significantly.
Another cost-based example
comes from a US construction
company that uses 4G to send vast
quantities of critical data collected
in the field back to base in realtime. Using
a 4G mobile
application, it

Huawe

seconds on average to download

over 3G but with 4G, downloads
of this size are virtually instant. 4G
allows employees to view and edit
documents held in the cloud more
quickly than ever before.
Faster data transfer also
means employees can make
regular use of HD video
conferencing to talk to customers
without worrying whether the call
will continually buffer, spoiling the
service experience and leaving
customers frustrated.
Sales teams in particular
are reaping the rewards of 4G
mobile working. Nearly half of
organisations in the Arthur D. Little
study said their sales professionals
now regularly get deals done out
in the field without having to come
back to head office.
4G is also changing how
professionals that work with
graphics-based files operate.
Architects and surveyors can now

| www.businessrevieweurope.eu

PLAY

Presenting
4GEE and Fibre
Broadband

has been able to reduce project

completion times by as much as 30
percent, saving $1,000 a day.
New ways of working
With 4G, businesses can do things
they couldnt with 3G. Over three
quarters of respondents in the
US agree 4G has helped their
organisation jump ahead of the
competition.
4G is spurring innovation in the
construction, automotive and
healthcare industries, among
many others, as organisations find
they are able to introduce new
ways of working products and
services that werent possible
before. British companies such
as London taxi firm Addison
Lee, London estate agent

Foxtons, construction company

Kier and Gatwick Airport are already
using 4G to innovate and change
the way they work.
The revolution is also changing
product development: In
Germany, BMW became the
first automotive manufacturer
to 4G-enable its cars when it
introduced its LTE Car Hotspot, a
USB adaptor giving passengers
access to superfast internet.
Its hard to ignore the impact that
4G has already had on businesses
across Europe with case examples
clearly showing how 4G can
improve productivity and
accelerate business mobility.
No wonder organisations are
scrambling to supercharge
their businesses.
MAY | 2013 |

31

MARKETING 2.0

MAKE YOURSELF
AT

HOME

Facebook finally caved into mounting

pressure and expectation this April,
unveiling its much anticipated Home app.
But what do industry experts make of the
concept and Facebooks latest strategy?
Written by: Matthew Staff >>>

acebook Home has at long

last been unveiled to the
social media melee with
very little time to settle in,
adapt or strive for organic
growth. This type of move from this
large a company needs immediate
success, with the first line of
acceptance appearing in the form
of the scathing industry specialists.
If the App doesnt take off or there
34

isnt a market for it, Facebook are

too high profile to hide and shrug
it off, especially given the slight
but notable slump in shares and
reputation over recent months. So,
with that in mind, Business Review
Europe decided to gauge opinion
from within the cauldron of social
media judgement.
Can a social network already
so deeply engraved in peoples

| www.businessrevieweurope.eu

PLAY

Intorducing
Facebook
Home

digital lives, really take over said life

entirely? General consensus seems
to suggest that it can:
The new Home app is a stroke of
genius from the guys at Facebook.
Not only has the move freed the
company up from having to invest
heavily in developing a phone
itself, but it has enabled Facebook
to really focus on the experience
it offers, said Nick Thain, CEO,

Sports New Media.

In essence, Home enables
Facebook to replicate what it has
done on desktop, adding a layer
over the top of mobile. This enables
them to control the quality of its
audiences experience and make
it much more visually appealing,
which is key for the younger
audience this development is likely
to attract, he continued.
MAY | 2013 |

35

MARKETING 2.0

| www.businessrevieweurope.eu

Make yourself at home

Sports New Media has long

been a successful exponent of
the Facebook brand and Thain is
adamant that this latest addition to
its repertoire fits perfectly into the
mobile revolution and social strategy:
Since the acquisition of Instagram,
speculation has been rife as to when
Facebooks mobile strategy would
really take off. With over 70 percent
of traffic for Facebook today coming

Not only has the move

freed the company up from having
to invest heavily in developing a
phone itself, but it has enabled
Facebook to really focus on the
experience it offers
Nick Thain, CEO, Sports New Media

from mobile, the platform offers

a significant opportunity for both
Facebook and brands. And, from an
initial glance, Home looks set to help
both realise the mobile potential.
Thain is not alone in championing
Facebook Home either. Carl
Uminski, COO and Co-Founder of
the worlds largest mobile marketing
company, Somo has worked
with numerous global brands on
optimising mobile strategies, and he
agrees that there is a definite market
for the app.
With the launch of Home,
Facebook looks like it might manage
to achieve what nobody else has to
take ownership of the home screen,
he said. Given that people check
their smartphones, and therefore
view their home screen, on average
MAY | 2013 |

37

MARKETING 2.0
Make yourself at home

150 times a day, the home screen

real estate is total gold dust and in
claiming that space, Facebook has
made a brilliant move.
Facebook has promised frequent
updates, which is great to hear,
and while Id expect to see a range
of new features rolling out, the big
opportunity is for Facebook to
monetise one of the most premium
spaces thats ever existed. In doing
so, Home will bring to advertisers
a whole new range of engagement
opportunities.
But is this a good thing? Gary
Morris, CEO and Founder of
Daybees, a company focused on
being the worlds largest events
search engine, isnt so sure. Morris
has a wealth of experience in
creating and managing businesses,
having worked alongside the likes
of Warner Bros, 20th Century Fox,
BSkyB and Disney,
and he highlights
the issue of
advertising as being
a pivotal flaw in the
Facebook Home

PLAY

A first look at
Facebook Home
38

platform:
In todays highly competitive
world of e-commerce, almost
everything is ad-driven. The more a
company pays, the more they have
potential visibility, no matter how
relevant or irrelevant they are.
There lies the quandary with
Facebook Home. Ostensibly
it looks like a user tool that will
make certain functions easier, and
therefore better. But at what cost
to the user? Facebook is a long
way from independent; its driving

| www.businessrevieweurope.eu

It is an exciting
time for Facebook
force is to make money to appease
shareholders. While the logic of
Facebook Home has merit, I fear
the application of it will make users
lives far more ad-facing than they
already are. And where ads drive
your content, it can never be a
positive experience.
So, opinion is divided on the
financial implications of the app,
and with good reason considering
the amount of portals already at
the fingertips of mobile users who
have already parted company with

significant amounts of money to

acquire the latest Android smartphone.
However, to call yourself a
true social media and mobile
connoisseur, there is seemingly
no room for half measures, and it
will come as no surprise to anyone
if Facebook Home realises Mark
Zuckerbergs ambitions of once
again distinguishing his beloved
brainchild from the social media
elite. And having the sleeping giant
of Android on board may just be the
final nudge needed to seal the deal.
Android development has
so often been a brands second
thought after iOS. This will have
to change. Home is launching on
Android handsets and, for the
Facebook-obsessed, AT&T and
HTC have partnered to market a
Facebook-ready handset. This will
definitely encourage more Android
sales, which means brands will
have to prioritise Android in a way
they may not have done before,
said Uminski.
What impact Home has on
battery-life remains to be seen, as
does how quickly Facebook expands
the offering beyond the five it is
initially available on, Thain agreed.
However, regardless of this, the
development marks a significant
moment for Facebook.
MAY | 2013 |

39

TOP 10

TOP
CEOs b

leadin

Last month, Business Rev

most significant industrie
we pay homage to the bu
keeping these organisati

Written by

42

| www.businessrevieweurope.eu

P
10
behind the

ng brands

view Europe highlighted 10 of the

es leading brands. This month,
usiness leaders responsible for
ions at the head of their sectors

y: Matthew Staff >>>

MAY | 2013 |

43

TOP 10
CEOs behind the leading brands

10
Marijn E Dekkers

9
Pierre-Andr de Chalendar
Saint-Gobain

The French entrepreneur has been

CEO of construction colossus,
Appointed as chairman of Bayer AGs
Saint-Gobain since 2007, with him
Group board of management in 2010,
adding the title of Chairman to his
Dr. Marijn Dekkers is a former scientist
lofty position three years later.
at General Electric, with dual citizenship
Beginning his career at the
of both the US and Holland.
General Inspection of Finance
As well as carrying out his duties
(IGF), he has held many Director
at the German pharmaceutical
roles in the energy sector before
company, he still remains on the
working his way through the French
board of directors at GE.
companys ranks.
Bayer

44

| www.businessrevieweurope.eu

8
Tom Enders
EADS

The former CEO of Airbus, Tom

Enders was already somewhat of
a business celebrity in Germany
before he was offered the position
of CEO at leading aerospace
manufacturer, EADS.
As the parent company of Airbus,
EADS is a natural progression for
Enders who has already had to
make some important decisions
since his initiation in May 2012.

7
Frank Appel

Deutsche Post DHL

The German born businessman
knows Deutsche Post inside out,
having been with the supply chain
company for more than a decade.
This longevity has been pivotal
in him maintaining his position of
CEO last year; a role he has held in
total for five of his 11 years with the
infamous brand.
MAY | 2013 |

45

TOP 10
CEOs behind the leading brands

Vittorio Colao
Vodafone

Receiving honours from Harvard

Business School as part of his
distinguished education, Vittorio
Colao now resides in England as
CEO of Telecoms group, Vodafone.
Taking on the job in 2008,
he reportedly turned down the
opportunity of working in his native
Italy with Telecom Italia to assume
the role.

Stuart Gulliver
HSBC

Following Stephen Greens vacation

of the HSBC throne in 2010, longstanding head of the institutions
investment-banking division, Stuart
Gulliver took the reins shortly after.
The UK businessman was the
natural choice for the job, having
been with the esteemed bank since
the 1980s, working his way through
the ranks successfully.

46

| www.businessrevieweurope.eu

Paul Bulcke

PLAY

Nestl

Having carried out his

apprenticeship, and almost his entire
career, with Nestl from the 1970s,
Belgian Paul Bulcke finally got the
top job in 2007, formerly beginning
his tenure less than a year later.
He has described the company
under his leadership as calm strength,
coincidentally a description so often
affiliated with Bulckes persona too.

Paul Bulcke discusses

his career and role as
CEO of Nestl

Philip Clarke
Tesco

A true rags to riches tale, Phillip

Clarkes first job as a schoolboy was
stacking shelves in a local Tescos
managed by his father in the UK.
Nearly 40 years on and a degree
in economics later, and Clarke is
now CEO of the worlds second
largest retailer, replacing Sir Terry
Leahy in 2011.

3
MAY | 2013 |

47

TOP 10
CEOs behind the leading brands

48

Martin Winterkorn
Volkswagen Group

There are not many more influential

men in the automotive industry
in Europe than German, Martin
Winterkorn.
As well as CEO of the Volkswagen
Groups parent company,
Volkswagen AG, Top Gear
Magazines 2012 Man of the Year
also sits on the Supervisory board
for Audi and Porsche.

| www.businessrevieweurope.eu

Peter Voser

Royal Dutch Shell

As the CEO of not only the biggest

company in Europe, but indeed
one of the most infamous brands
in world business, Peter Voser
has managed to remain largely
grounded and out of the headlines
since taking up the role in 2009.
Of course, given the exposure
received for any slip-ups, such
as those experienced by the BP
hierarchy following the Gulf of Mexico
oil spill, keeping under the radar is
a testament to Vosers success at
Royal Dutch Shell and the healthy
reputation he has established over
many years in the industry.
Vosers standing in the wider
business world goes far beyond
his position at Shell too. As well as
sitting on the European Round Table
of Industrialists and The Business
Council, he is also a Director of
non-profit orgnisation, Catalyst and
Chairman of the St Gallen Foundation
for International Studies.
MAY | 2013 |

49

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