Question 3: What have you learnt from your audience feedback?

Throughout the research and planning stages we used questionnaires to gain

feedback from our audience on how we should construct our product and relate it
to the target group. This gained vital information that enabled our final products
to be completed in an appropriate manner. To gain feedback on our finished
products we once again used questionnaire to get consumer feedback on the
quality of our finished products.

Gender
10
9
8
7
6
5
4
3
2
1
0

male

female

Documentary

To begin with we asked the consumer the question what gender are you? this
was needed so we can see how gender effects peoples views on our
documentaries such as stereotypes used. We tried to get an even split of both
genders however the end result was that we asked a few more males, this could
potentially lead to a more one sided view.

Did it interest you?

14
12
10
8
6
4
2
0

yes

no

We then also asked the question did it interest you? this was asked so we could
see if the documentary was related enough to our target audience to interest
them. The results show that the majority of our audience found the documentary
interesting, therefore the convention we followed and developed have been used

effectively. However there is some room to interest even more of our target
audience.

Would you want to watch the rest of the documentary?

No; 27%

Yes; 73%

Yes No

When asked would you want to

watch the rest of the documentary? There were split answers, the majority
would, however we feel we could have made the documentary more interesting
and fast paced. This would enable more people to be more likely to watch the
rest of the documentary.

Did it relate to you?

No; 40%
Yes ; 60%

Yes

No

From the next question Did it relate

to you? we found out that the documentary related to 60% our audience,
therefore it could be said we constructed the documentary in an appropriate
manner. However 40% suggested it was not related to them, I feel we could have
adapted the documentary so it was more appealing to the younger age group
such as by using more archival footage.

Did you learn allot about mobile phones?

no; 13%

yes; 87%
yes

no

Through asking did you learn allot

about mobile phones? we learnt that the majority (87%) found our documentary
to be educational about mobile phones. This shows us that the facts that we
used were appropriate to our target audience.

Our last question was On a scale of 1-10 how much did you enjoy it (the

On a scale of 1 -10 how much did you enjoy it?

7
6
5
4
3
2
1
0

9 10

documentary)?
Through this we
learned most people liked it however there was still room for improvement as
few thought our work to be of an outstanding manner.

Radio trailer

On a scale of 1 -10 how enjoyable was the trailer?

8
7
6
5
4
3
2
1
0

9 10

When we asked on a scale of 1-10

how enjoyable was the radio trailer? we got mainly positive feedback with only
the minority finding large areas for improvement. This shows that the upbeat
manner that we presented it in was suitable for our target audience.

Did the radio trailer sound proffesional?

12
10
8
6
4
2
0

Proffesional non proffessonal

somewhat

During the making of our radio

trailer we tried to ensure that it was enjoyable but still professional. We asked
did the radio trailer sound professional? to see if we achieved this, we learnt
that 5 of 15 people only found it somewhat professional. This highlight that we
perhaps focused too much on making it enjoyable rather than the professional
qualities of it.

Were the snippets used from the documentary appropiate?

14
12
10
8
6
4
2
0

approprite non appropraite somewhat

We found the feedback very

positive for the question were the snippets used from the documentary
appropriate? as 12 of 15 people said it was appropriate. Through this we can
conclude that the facts/expert interviews/vox-pops chosen present our
documentary piece in an appropriate.

Did it make you want to watch the rest of the documentary?

8.2
8
7.8
7.6
7.4
7.2
7
6.8
6.6
6.4

Yes

No

We then asked did it make you

want to watch the rest of the documentary? the results of this were very mixed
with 8 saying yes and 7 saying no. We feel this is a big issue as it shows that we
did not advertise our documentary in an effective way. To counter this we would
have to try to make it more interesting my using more key issues from the
documentary.

Did the music fit in well?

12
10
8
6
4
2
0

yes

no

On a more positive note from the question did the music fit in well? we learnt
that the vast majority of people thought the music fitted in well. This was
particular pleasing as we spent time producing our own music to suit the
consumer. This shows the guitar was appropriate for our target audience.

TV listing

On a scale of 1 -10 how proffesional was the product?

7
6
5
4
3
2
1
0

9 10

When constructing our TV listing

we paid close attention to the layout to ensure the overall look was professional.
When we asked on a scale of 1-10 how professional was the product? we learnt
that it achieved a very high standard. However even though we are happy with
the response it could provide an issue if being so professional is appropriate to
our target audience.

Did the style appropiate for our documentary?

No; 27%

Yes ; 73%

Yes

No

We asked was the style

appropriate for our documentary? We learnt that the layout was fairly
appropriate however some felt there was room for improvement. We feel we
could have made it more informal to appeal to our young target audience.

Was there an appropriate amount of text?

Yes; 40%
No; 60%

Yes

No

When making our product we

struggled to shorten the ideas we wanted in an effective manner. Consequently
even when we altered it the finished product still had an overall cramped look
about it. Therefore when we asked the question was there an appropriate
amount of text? the majority thought we had, this result was not surprising and
we would need further planning to summarise our ideas in a shorter manner.

Was there synergy across the three products?

15
10
5
0

Yes

No

Our most positive feedback

came from the response to was there synergy across the three products? All but
one found recognisable aspects that were consistent across our three products,
this shows that the consistent style we were trying to achieve was successful.