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  • Behind The Box Office Infographics

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    colinteb
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    1) Movie trailers, especially those on YouTube, have the strongest influence on moviegoers' decisions about what films to see, with trailers receiving 3 times more views than any other information source. 2) Interest in movies is highest in the month leading up to a film's release but remains significant after release, particularly for drama films. 3) Different genres appeal most to moviegoers seeking different attributes, such as convenient showtimes for comedies and plot details for dramas.

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    Behind the Box Office Infographics

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    1) Movie trailers, especially those on YouTube, have the strongest influence on moviegoers' decisions about what films to see, with trailers receiving 3 times more views than any other information source. 2) Interest in movies is highest in the month leading up to a film's release but remains significant after release, particularly for drama films. 3) Different genres appeal most to moviegoers seeking different attributes, such as convenient showtimes for comedies and plot details for dramas.

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    © All Rights Reserved
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    37 vues1 page

    Behind The Box Office Infographics

    Transféré par

    colinteb
    1) Movie trailers, especially those on YouTube, have the strongest influence on moviegoers' decisions about what films to see, with trailers receiving 3 times more views than any other information source. 2) Interest in movies is highest in the month leading up to a film's release but remains significant after release, particularly for drama films. 3) Different genres appeal most to moviegoers seeking different attributes, such as convenient showtimes for comedies and plot details for dramas.

    Droits d'auteur :

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    sur 1

    BEHIND THE BOX OFFICE

    What Inuences the Films We See

    AD

    MI

    T O
    NE

    ADMIT ONE

    Last year, 68% of Americans and Canadians228.7 million peoplewent to the movies.
    How do they decide what to see? Google conducted a study with Millward Brown Digital
    to learn how moviegoers research and choose the lms they watch.

    AD

    T
    MI

    ON

    ON THE WEB,

    TRAILERS LEAD
    MOVIEGOERS LIKE TO
    DO THEIR RESEARCH.

    Of moviegoers who use video sites to


    look for more information about a lm

    4 OUT OF 5
    GO TO YOUTUBE.

    THE OFFICIAL
    MOVIE TRAILER

    PREVIEW

    inuences their
    decision most...

    3X MORE

    11%

    39%

    than any other source.

    8%

    INFORMATION
    ON THE CAST

    MOVIE
    TRAILER

    A FRIENDS
    OPINION

    MOVIE CONTENT HAS

    STAYING POWER
    Most views happen the month leading up to a lms release,
    but theres also a lot of interest in a movie after its in theaters.

    VIEWS OF MOVIE-RELATED CONTENT


    ON YOUTUBE BY GENRE
    There is a jump in views right
    when a movie is released.

    Dramas still get a lot of


    attention after they come out,
    more so than other genres.

    A big spike occurs


    when ocial trailers
    are released.

    When movies hit the in-home


    market, theres a healthy jump
    in video views.

    RELEASE
    -52 -49 -46 -43 -40 -37 -34 -31 -28 -25 -22 -19 -16 -13 -10 -7 -4 DATE
    2

    WEEKS BEFORE RELEASE

    HORROR

    FAMILY

    8 11 14 17 20 23 26 29 32 35 38 41 44 47 50

    WEEKS AFTER RELEASE

    FRANCHISE

    DRAMA

    ACTION

    COMEDY

    WHAT MATTERS TO MOVIEGOERS

    D E P E N DS ON GENRE

    70%

    of moviegoers consider

    MORE THAN ONE MOVIE


    before deciding which one to see.

    PEOPLE WHO SAW...


    DRAMA

    COMEDY

    HORROR

    ACTION

    FAMILY

    CARED MORE ABOUT...

    NT
    CONVENIE S
    E
    SHOWTIM

    PLOT

    DIRE

    CTOR

    VE
    POSITI S
    REVIEW

    CAST

    WHEN MAKING UP THEIR MIND.

    TOP QUESTIONS

    ASKED ABOUT MOVIES

    who plays

    WHO

    (character name)

    who sings

    WHAT
    WHO

    WHEN
    WHO

    WHERE
    WHO

    WHY
    WHO

    (movie title)

    in

    (song title)

    who made

    in

    (movie title)

    ?
    ?

    (movie title)

    what movie should I watch?


    what is

    when does
    when does

    where is

    (movie title)
    (movie title)

    (movie title)

    the movie where

    why is
    why is

    about?

    (movie title)

    (movie title)
    (movie title)

    People want to
    know about all
    kinds of things
    cast, plot,
    soundtrack, ratings,
    showtimes
    and more.

    come out?
    dvd come out?

    playing?

    (something happens)

    rated
    called

    (rating)
    (movie title)

    ?
    ?

    SEEING THE BIGGER PICTURE OF

    MOVIEGOER VIEWERSHIP
    PEOPLE WHO WATCHED
    TRAILERS ON YOUTUBE FOR...
    DRAMA

    COMEDY

    HORROR

    FAMILY

    ACTION

    BIG
    FRANCHISE

    WERE MORE LIKELY TO


    ALSO WATCH CONTENT ABOUT...

    MOVIE REFERENCES

    CONSUMER ELECTRONICS

    MARTIAL ARTS

    SKATE SPORTS

    HOME & GARDEN

    SOCCER

    HUMOR

    SHOPPING/APPAREL

    COMPUTER GAMES

    COMICS

    COMICS

    OFFBEAT ARTS

    SHOPPING/APPAREL

    CRIME & JUSTICE

    SOCCER

    SOUNDTRACK MUSIC

    MARTIAL ARTS

    Sources:
    Google Search Data, January 2013August 2014
    Google/Millward Brown Digital, "Moviegoer Decision Path, September 2014, Base: Moviegoers who have planned to see a movie in theater in the past six months, N =1575
    Google Data, January 2013September 2014, Indexed views on YouTube content related to 364 top movies
    MPA A Theatrical Market Statistics, 2013

    thinkwithgoogle.com

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