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RC COLA
1905:
Mr. Claud Hatcher, Founder, Established the Union
Bottling Works in Columbus,Georgia in the basement
of the wholesale grocery business of his family.
1910:
The first line of fruit flavored beverages was named
Royal Crown and the first cola drink was called Chero
Cola.
1912:
Started to manufacture a line of syrups and flavor
concentrates and established a franchised system
by licensing sales territories to its bottlers under
trademarks of the now
HISTORY OF
RC COLA
1925:
Over 300 bottlers were part of the bottling
network producing Chero-Cola.263 of these bottlers
also produced the fruit flavored products under
the new brand Nehi.
1928:
The Company changes its name to The
Nehi Corporation
1940:
The Nehi Corporation is listed onthe New York Stock
Exchange.
1940:
The Company first uses results of blind taste tests
in the advertising campaign Best by Taste Test
1946:
RC Cola
Product Line:
RC Cola has launched eight flavors till date
which are:
1) RC Cola (Regular)
2) Diet RC Cola
3) Cherry RC Cola
4) RC Edge Cola
5) Rite Cola
6) RCQ
7) Royal Crown Draft Cola
8) Kick
Weaknesses:
Low advertising budget
Opportunities:
To produce more concentrative and conglomerate
products drinks.
The heat factor in the sub- continent.
To build a brand equity.
Threats:
Very strong established competitors like Pepsi
and Coke.
This very fact that Royal Crown cola was
TARGET MARKET:
The target market for RC Cola will be the youth
of Pakistan.
Product:
Some modifications will be done
with the shape of the bottle specially
the regular bottle because it seems to
be thin and having bottles.
Price:
Following factors RC Cola should keep in mind
while determining the pricing strategy.