@INDHOTELSHOW

WELCOME
TO THE 2015 INDEPENDENT HOTEL SHOW, THE DEFINITIVE BUSINESS
EVENT FOR THE LUXURY, BOUTIQUE & INDEPENDENT HOTEL SECTOR
As a supporter of the independent hotel
industry, I am delighted to present you with
our 2015 exhibitor prospectus. Detailing the
range of opportunities and benefits available
to you should you choose to be involved,
this brochure should enable you to make a
decision as to whether the Independent Hotel
Show is the right platform for your business
this year.

hotel sector. A testament to the success of

the show for our wide-ranging exhibitors, is
that a hugely positive 60% of stand space is
already booked for this year, with a number of
industry categories now full.The Independent
Hotel Show is a proven platform for exhibitors
to do business, sell & promote their brand,
network and share ideas in a relaxed and
thoughtfully designed environment.

Industry optimism is widespread With an

improving economy and overseas tourism
forecast to keep growing there remain
opportunities for new build, renovation,
rebranding and operational enhancement1.
The Institute of Hospitalitys Hospitality
Digest 2014, details continued expansion
with total investment topping 13bn in the
past decade2 and with 9,300 more rooms
planned for 2014 and 2015 in London and
over 14,700 rooms elsewhere in the UK,2 the
business opportunities are huge.

Guests in attendance are the highest quality

owners/operators key decision makers with
direct purchasing authority and hands on
experience of what it takes to run successful
and profitable establishments within the
hospitality & accommodation industry
including: hotels, serviced apartments,
private members clubs, pubs & restaurants
with rooms, B&Bs and guesthouses.

Quality brands from across the hotel

supply chain will enjoy a two day business
and networking event with numerous
opportunities to engage with pro-active,
forward thinking hoteliers responsible for the
on-going operation and generation of this

Luke Perry
Event Director
INDEPENDENT HOTEL SHOW

We look forward to welcoming many of you to

the 2015 Independent Hotel Show lineup.

1: PwC - Hotels forecast 2014 and 2015 Spotlight on London.

2: HotelIndustry.co.uk magazine - UK hotel investment tops 13bn
with 24,000 more rooms planned to end-2015.

2014: A DEFINING YEAR

2014 saw the third edition of the Independent Hotel Show attended by a record number
of hoteliers. Driven by cutting edge exhibitors, educational business sessions and
multiple opportunities to network with leading industry thinkers, the show engaged
with, and delivered, an audience of independently minded hoteliers, connecting
them with the best suppliers in the business.

QUALITY EXHIBITORS

BUSINESS SESSIONS

Over 250 diverse and brilliant suppliers

exhibited and sponsored, raising brand
awareness and showcasing cutting edge
products and services available to the modern
day hotelier.

Free to-attend educational business sessions

were a key attraction, with 20 thoughtfully
curated seminars offering a wide range
of knowledge, presented by inspiring
hoteliers and industry thought leaders
in varying formats panel discussions,
heated debates and quick fire Q&As.

THE HUB
The Hub, designed by Nina&Co in
collaboration with Anya Fennet, was designed
with inspiration, networking and style in mind.
The result, based on that light-bulb moment,
was an innovative bar and work space the
perfect place to meet, talk and share ideas
with industry peers and pick up that much
needed cup of coffee!

VIP AND PRESS LOUNGE

The Hansgrohe VIP & Press Lounge offered
a private area at the heart of the show where
VIP guests could talk business, relax and
network with peers. The sponsor for the area
had an unrivalled opportunity to entertain
high quality guests and build that little black
book of contacts as all guests were scanned
into the area.

BREAKFAST BRIEFING
Over 100 4* and 5* hoteliers attended a
controversial breakfast seminar on the second
morning of the show for An Audience with AA
Gill.Challenging the industry and exploring
what luxury & service mean to the modern
consumer, Gill started the day with a thoughtprovoking and contentious debate.

AWARDS
The Independent Hotel Show Awards have
celebrated the most pioneering, exciting
hoteliers of our time for the last three years.
2014 did not disappoint, recognising Tim &
Kit Kemp and The Pig on the Beach as the
winners whilst bringing together the great and
good of the industry for a well deserved glass
of champagne.

Peter York and AA Gill in the Breakfast Briefing

THE BUSINESS CLINIC

Coordinated by the team at the Buell Group,
leading advisors to businesses in the hospitality
& leisure industries, the Business Clinic provided
a free one-stop resource for hoteliers seeking
business support and expertise.

2014 Awards winners Kit & Tim Kemp (Hamyard),

Robin Hutson (The Pig on the Beach) with Tim
Etchells of SME London

Its a fantastic show and great for

sourcing all kinds of things from toiletries
and linens to room keys, to bathrooms,
paired with inspirational talks by the market
leaders and a great place to meet other
hoteliers to share all the worries and joys
of being in the business!
Georgina Pearman, Owner
The Lucky Onion Group

The Pig on the Beach

WHO CHECKED IN
TOTAL
VISITORS

5,422

265

OF VISITORS
HAD DIRECT
PURCHASING
AUTHORITY

TRAVELLED FROM
FAR & WIDE
21%14%

Own or run a hotel,

guesthouse, B&B, pub
or restaurant with rooms

71%

OF VISITORS
WILL BE
RETURNING
IN 2015

OF VISITORS
PLACED NEW
ORDERS

PROPERTY
TYPE

Supplier to or supporter
of the industry

86%

65%

TOTAL
EXHIBITORS

11%

London
South East

34%

7%

South West

14%

65%

Opening a new hotel

Midlands

11%

North
Overseas

QUIRKY CHARACTERS
TO THE BIG & BOLD

32%

HOTEL
STATUS
10%

Less than 5 rooms

6 - 25 rooms

5%

Independent

30%

26 50 rooms

Group Owned Unit

50+ rooms

Group Head Office

41%

7%

8%

8%

Other

77%

19%

The Independent Hotel Show was fantastic for TurnPost.

The organisers were so helpful, the environment fantastic and the
customers visiting our stand were precisely the people we wanted
to meet. Next years exhibition cant arrive soon enough!
Tom Rhodes
TurnPost

THE DISCERNING GUEST

A SELECTION OF
LAST YEARS ATTENDEES

CLIVEDEN HOUSE HOTEL

CORBIN & KING

HOTEL AT CHELSEA FC

GOODWOOD HOTEL

DE VERE HOTELS & VILLAGE

PENMAENUCHAF HALL HOTEL

THE CRAB & LOBSTER

THE PIG ON THE BEACH

HOUNDGATE TOWNHOUSE

MILLENNIUM & COPTHORNE

URBAN RESORTS

PENTLAND GOLF & LEISURE LTD

ROOKERY MANOR HOTEL & SPA

AMPERSAND HOTEL

EDEN HOTEL COLLECTION

THE GREAT NORTHERN HOTEL

CAEMORGAN MANSION

THE ARTS CLUB

AMBERLEY CASTLE HOUSE HOTEL

FEATHERS HOTEL GROUP

CHELSEA GUEST HOUSE

BLAKES HOTEL

CAMPBELL GRAY HOTELS LTD

DRAKES HOTEL

THE GLENEAGLES HOTEL

FOX & HOUNDS COUNTRY

THE LIMES COUNTRY LODGE

HOUNDGATE TOWNHOUSE

ACE HOTEL LONDON

THE CAPITAL

MALMAISON & HOTEL DU VIN

HOTELGRAND HOTEL BRIGHTON

NORTHCOTE

ARMATHWAITE HALL HOTEL LTD

ARMATHWAITE HALL HOTEL LTD

THE STAR & EAGLE HOTEL

BARNSLEY HOUSE

FIRMDALE HOTELS

ELLERMAN HOTELS

CALCOT MANOR

PENTLAND GOLF & LEISURE LTD

TREETOPS COTTAGES & SPA

CHEWTON GLEN HOTEL & SPA

MILLENNIUM & COPTHORNE

LUCKY ONION

GUEST LOYALTY
86% OF GUESTS WILL BE RETURNING IN 2015
2014 PARTNERS AND SPONSORS
2014
TITLE
SPONSOR

2014
OFFICIAL
MEDIA
PARTNER

2014
VIP AND
PRESS
LOUNGE
SPONSOR

2014
INDUSTRY
PARTNERS

2014
BUSINESS
SUPPORT
CLINIC
PARTNER

2014
INNOVATION
STAGE
SPONSOR

SPA

Hospitality Finance, Revenue and IT Professionals

2014
MEDIA
PARTNERS

2014
OFFICIAL
DIGITAL
PARTNER

10

For me, this years show was the best yet,

with a brilliant selection of brands in attendance,
a scintillating line-up of speakers and, of course,
independent hoteliers coming together under one
roof to share ideas and insights. Ill definitely be
back in 2015.
James Lohan, Founder & CEO
Mr & Mrs Smith

No 131

JOIN US
We welcome representation from across the hotel supply chain.
Supplier categories include but are not limited to:

12

DESIGN
& DECOR

HOUSEKEEPING &
HOTEL PRODUCTS

AUDIO &
ENTERTAINMENT

BEDS &
BEDDING

TECHNOLOGY

BUSINESS, LEGAL
& FINANCE

SPA, HEALTH
& WELLNESS

MARKETING &
BRAND AWARENESS

HOTEL SUPPORT
SERVICES

WHY EXHIBIT
Exhibiting at the Independent Hotel Show
provides the opportunity for face-to-face
contact with thousands of hoteliers from
across UK, all of whom are actively looking
to develop new supplier relationships to

STAND COSTS
Stand type

Inclusion

enhance their hotel offering. Join us to raise

brand awareness and showcase your product
portfolio and services at the UKs only business
event dedicated to this lucrative and fastdeveloping sector of the UKs hotel industry.

MARKETING

Rate per sqm

Space
Floor space
only only

395 +VAT

Shell
scheme

410 +VAT

Carpet &
shell stand

To guarantee the highest quality audience,

we deliver a multi-channelled marketing
campaign working closely with the leading
industry publications, trade groups and
associations. This is supported by a direct
marketing campaign to our database of
30,000+ UK hoteliers.

For more information contact a member of the team. Details can be found on page 18.
@ indhotelshow facebook.com /independenthotelshow

13

SPONSORSHIP
A limited number of highly visible and cost effective sponsorship opportunities are available.
Opportunities include, but are not limited to:

THE HUB
The central networking Hub - A transitional
space; cafe to bar - the most physically exposed
show feature open to all visiting hoteliers.

THE VIP LOUNGE

14

VIP hoteliers are invited to use this area of

the show. The VIP sponsor has exclusive
opportunities to engage with the most high
in-demand show visitors.

BREAKFAST BRIEFING:
AN AUDIENCE WITH

The Business Theatre

Attended by 100 personally invited key

hoteliers, the breakfast is an intimate
opportunity to align your brand and network
with the most dedicated, engaged hoteliers in
the industry.

THE OFFICIAL
CHAMPAGNE PARTNER
A champagne house will become the Official
Champagne Partner to the show with exclusive
branding opportunities and tasting rights including the physical bar from which your
champagne will be sold exclusively.

The Hub

THE INDEPENDENT
HOTEL SHOW AWARDS
An opportunity for brand alignment with the
celebratory element of the event attended by
500 VIP hotelier guests.

THE INNOVATION STAGE

The area in which we host the other half of our
business programme of seminars a major
visitor attraction.

THE BUSINESS THEATRE

The area in which we host the major part of our
business programme of seminars available
as part of the Title Sponsor package.

The Independent Hotel Show Awards

THE INDEPENDENT THINK TANK

This Press Centre and Business Suite will
play host to four intimate break-out sessions
business focussed and designed to answer
those burning hotelier questions, providing
take home advice and the opportunity for
detailed discussion.

THE PLANNING BREAKFAST

& THE WORKING LUNCH
Two steering committee meetings attended
by 10-15 high profile hoteliers and industry
thought leaders provides a highly valuable
opportunity to meet with influential industry
players, and to be involved in the planning
stages of the show.

Breakfast Briefing: An Audience With

15

16

Once again the Independent Hotel Show filled

two days with content thats right up to date
for those who own or run hotel businesses, and
the exhibitors represent the best in their fields.
Theres no other event quite like it.
Peter Hancock, Chief Executive
Pride of Britain Hotels

Barnsley House

THE TEAM
Miranda Martin
Event Manager
020 7886 3089
miranda@smelondon.co.uk

Anisha Patel
Senior Sales Executive
020 7886 3097
anisha.patel@smelondon.co.uk

Luke Perry
Event Director
020 7886 3065
luke@smelondon.co.uk

18
ABOUT THE ORGANISERS
The Independent Hotel Show is organised by
SME London Ltd in partnership with Fresh Montgomery Ltd.

www.smelondon.co.uk
www.freshmontgomery.co.uk

Images provided by Jake Eastham, and James Bedford

@INDHOTELSHOW

INDEPENDENT HOTEL SHOW

9 Manchester Square | London | W1U 3PL
+44 (0)207 886 3089
contact@independenthotelshow.co.uk