Questionnaire for a dance music magazine

Gender

Age

Gender is a typical question to have as your opener

on a questionnaire but this question is essential for
me to find out the result. What gender I need to target
my magazine to is very important because a lot
Gender
depends on this when creating my magazine. This
Female
includes the colour scheme I decide on is it pink to
Male
stereotypically target females or is it blue to target
males. Also which gender to include in the majority of
my photos so the audience can relate to them. My
results showed there was not much difference
between females and males preference to the dance
music genre therefore I will decide on targeting my
magazine on both female and male so my magazine is
Age
16-18
19-21
22-25
25+

I asked this question in order to find out the age of my

target audience. Age is an important to find out about
my target audience because I will need to know what
elements to include in my magazine that will be
Ethnicity
appropriate and relevant to appeal
to them. For
example if I was to find my results
White
showed 9-13 year old
would be reading my magazine IBlack
would need to ensure
the language I use is understandable
Asian for their age and
appropriate. In this case I would not use swear or crude
words. Fortunately my results showed the age group I
expected ( 16-18 year olds ). Now I know the age of my
target audience I will make sure my magazine is
informal and humours and include people of this age in
my images. As well as using slang and terms that they
would be familiar with e.g. cutting shapes. It came to no
surprise that my chosen genre appealed to no one 25+
This question was appropriate because different
because at this age people start to settle down with
ethnicities have different morals and beliefs therefore I
their partner and children therefore would not have
would not want to offend any of my readers. However I
much disposable income to spend on going out to raves
found out that the majority of people were white which
that is the dance music listeners lifestyle. However I did
the same ethnicity as me is so I will relate with them
mostly ask this age group so next times I will mix up the
and will know what is appropriate and what is not. If I
age of people I ask to ensure my results are valid.
was to find that the majority of my target audience was
Asian I would ensure that the clothes I have people in
my images in were appropriate to them. So possibly
include a girl in a headscarf show it shows diversity and

Ethnicity

Do you go to club nights related to dance music?

Do you go to
club nights
related to
dance
music?

Yes all the

time

Occasionally

No never

These questions were very similar and

they both came out with the same results.
Most of my target audience occasionally
go to dance music festivals and club night
events. These results tell me that my
target audience are passionate about
dance music. They are spending their
disposable income on festivals and club
events. This will be something I will make
sure I incorporate in my magazine. For
example have my article as a review of a
dance music festival or list upcoming
festivals and events that would appeal to

Do you like the name warehouse for a dance music magazine?

Do you like the I strongly like it I like it
name warehouse
for a dance
music magazine?
I dislike it

I strongly dislike

Do you attend dance music festivals?

Do you
Yes all the
attend dance time
music
festivals?
Occasionally

No never

I asked this question so my researched

backed my chose masthead. None of the
people I asked disliked the name so I will now
100% go forward with the masthead
Warehouse for my magazine. If I was to
have people say they dislike the name I
would think about changing it to one of the
other options of masthead I had thought
about previously. Getting the masthead right
is important as this will be my brand identity
to readers and in the media so it needs to be
appealing and appropriate to my music

I asked this question to find out whether the

stereotype of drugs in raves still exists. My results
showed that the majority agree so therefore this
stereotype still exists in society. In my magazine I
am going to try hard to subvert this stereotype so
my dance music genre doesnt have a bad
reputation. So I will include negative articles about
How much would 1
1.50-2.00
drugs to persuade
you spenddrug
on a usage in raves to end.

How much would you spend on a music magazine?

music magazine
?
2.50-3.00

3.50-4.00 4.50+

Lastly I asked this question so I know what exact

price to have my magazine at so it is reasonable
for my target audience to purchase. My results
show that the appropriate price is 2.50-3.00.
So I will price my magazine at 2.50.
Do you agree with the statement 'dance music is associated with drugs?
Do you agree
with the
statement
'dance music is
associated with
drugs?'

I strongly agree

I agree

no opinion

disagree

strongly
disagree

Which artist are you most familiar with in the dance music genre?
Which artist are David Guetta Secondcity
you most familiar
with in the dance
music genre?
Hannah Wants

Calvin Harris

If so,what is your favourite sub-genre of dance music?

What is your EDM
favourite subgenre of dance
music?
Techno

Drum and bass

House

The main reason I asked this question was in order to

make a decision on who to have as my main image on
my cover. My results showed 100% heterosexual.
Going forward I know if use an attractive young male
as my main image it will appeal to my female
audience. Likewise if I was to have an attractive young
girl as my main image I would be aware it would
Do you listen Yes all the
attract the male audience.

Do you listen to dance music?

to dance
music?

time

Occasionally

No never

This question was the most important question

because if they didnt listen to the dance music
subgenre then the rest of the questionnaire would
be irrelevant and therefore time consuming as I
would be receiving little information about my
target audience (dance music listeners). Luckily
only one person did not listen to dance music so I
Sexuality
just dismissed him. Over all I came
out with 13
hetro
peoples opinions on the genre that will help me
create my magazine to appeal tohomo
them.

Sexuality

asex
bi-sex

The subgenre that most of the people I asked

listens to was house music and then then
drum and bass. So these results have helped
me decide on which subgenre to focus on.
Also which genre Im going to focus on in my
article. In addition I will know what artists to
include in cover lines and images that are
relevant to the subgenre.

The results for this question showed that

most people were familiar with the artist
David Guetta. This tells me that he is the
most iconic artist in the genre and my target
audience are familiar with him. Going
forward in my magazine I will ensure I name
drop him in my cover lines because I am
aware the target audience will recognise him
and he will appeal to them making them
want to read my magazine. Also shows me
my target audience prefer iconic established
artists rather than upcoming artists rather
than upcoming artists likes Hannah Wants.