Edexcel BTEC Level 3 Diploma Creative Media Production

Student:

Unit 4: Creative Media Production Management Project

Assessment: AO1

Assignment 1: Be able to originate, develop and research an idea

for a media product
ELEMENT

COMMENT

Originate ideas
group and individual brainstorming
analysis of each idea
selection

justification

ELEMENT

COMMENT

Develop an idea

mood boards
thumbnails
mock-ups

surveys

Beacon Media 2013 2014

Edexcel BTEC Level 3 Diploma Creative Media Production

Student:

Unit 4: Creative Media Production Management Project

Assessment: AO1

Assignment 1: Be able to originate, develop and research an idea

for a media product
ELEMENT

COMMENT

Constraints
time
costs
personnel

resources
legal and ethical considerations, e.g. privacy, libel
law, defamation, race discrimination law, data
protection, freedom of information

codes of practice

copyright (requirement, owner, clearance, cost)

Beacon Media 2013 2014

Edexcel BTEC Level 3 Diploma Creative Media Production

Student:

Unit 4: Creative Media Production Management Project

Assessment: AO1

Assignment 1: Be able to originate, develop and research an idea

for a media product
ELEMENT

COMMENT

Research an idea

audience research, e.g. age, gender, socioeconomic grouping, lifestyle, location

audience figures, e.g. RAJAR, BARB, ABC, CAA,

ELSPA, ChartTrack, MCV

primary content research, e.g. interviews,

questionnaires, own observations

secondary content research, e.g. newspapers,

magazines, books, audio, audio-visual, electronic,
internet, archives, libraries

research into competitors

research into market

GRADE

Beacon Media 2013 2014

Edexcel BTEC Level 3 Diploma Creative Media Production

Student:

Unit 4: Creative Media Production Management Project

Assessment: AO2

Assignment 2: Be able to pitch a proposal for a media product

ELEMENT

COMMENT

Proposal

content outline

target audience
resources
personnel requirements, e.g. cast and crew, team,
specialists
budget
project schedule

Beacon Media 2013 2014

Edexcel BTEC Level 3 Diploma Creative Media Production

Student:

Unit 4: Creative Media Production Management Project

Assessment: AO2

Assignment 2: Be able to pitch a proposal for a media product

ELEMENT

COMMENT

Pitch

style; format, e.g. PowerPoint, video presentation,

multiple presentation;

technology, e.g. video screen, projector, audio

playback

product information (content outline, target

audience, resources, cast and crew requirements,
budget, project schedule, market fit)

preparation of materials

rehearsal of pitch

delivery of pitch

GRADE

Edexcel BTEC Level 3 Diploma Creative Media Production

Student:
Beacon Media 2013 2014

Unit 4: Creative Media Production Management Project

Assessment: AO3

Assignment 3: Be able to manage a production process to create

a media product
ELEMENT

COMMENT

Planning
agreed production roles
job allocation

task definitions and deadlines

agreed content outline within proposal
preliminary and regular team meetings
agendas and minutes
proposed schedules
logistics, e.g. personnel, equipment, locations,
additional facilities, additional resources
contingency, e.g. resources backup, logistics
backup
time frame for project maturity
risk assessments

Beacon Media 2013 2014

Edexcel BTEC Level 3 Diploma Creative Media Production

Student:

Unit 4: Creative Media Production Management Project

Assessment: AO3

Assignment 3: Be able to manage a production process to create

a media product
ELEMENT

COMMENT

Production management
pre-production phase
production phase

post-production phase
project management techniques, e.g. spreadsheet,
dedicated software, agile methods, scrums

team and individual performance

contingency plans for staffing and resources
monitoring and reviewing
problem solving
prioritisation
crisis management
quality control
meeting submission dates
modifications after completion
Beacon Media 2013 2014

Edexcel BTEC Level 3 Diploma Creative Media Production

Student:

Unit 4: Creative Media Production Management Project

Assessment: AO3

Assignment 3: Be able to manage a production process to create

a media product
ELEMENT

COMMENT

Product

technical and aesthetic qualities

realisation of proposal

fitness for purpose, e.g. audience, commissioning

organisation or agency, client

GRADE

Beacon Media 2013 2014