LE PAIN QUOTIDIEN

LE PAIN QUOTIDIEN

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JOIN US AT
OUR TABLE

At Le Pain Quotidien, we believe that community

is what nurtures, inspires and feeds the soul. Our
first communal table on Rue Dansaert in Brussels
was built from wood salvaged from the floors
of retired Belgian trains. Those simple planks
became a tradition. Today, this same lovingly
restored wood continues to bring a rustic comfort
to our stores, and the communal tables have
become our centerpiece.
Long enough for all to fit and narrow enough for
all to talk, our tables are where friends reconnect
and new friendships are forged over the shared
appreciation of delicious food and good company.
In this ever-changing and hectic world, we
invite you to escape to a place where traditional
simplicity is cherished. Here, the hum of
conversation fills the air, jam is passed around the
table, and, ever so gracefully, time slows.

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Organic since the day it was born

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THE BEGINNINGS

Perched on a kitchen stool as a young boy, Alain Coumont watched

his Aunt Simone make, knead and shape bread. She made her bread
the age old way, using simple ingredients: flour, water and salt, and one
other feature time.
Many years later, as a young chef in Brussels, Alain could not find the
right bread for his restaurant. Passionate about quality, he returned to
his roots and began making his own bread, just as his Aunt had and Le
Pain Quotidien was born. Alain wanted people to have good quality
organic bread, every day. His offering soon evolved and included
simple salads and tartines. He always kept bread as the cornerstone
of the menu. In search of a place where his guests could sit and eat
together, Alain found a long wooden table at a local flea market: Le
Pain Quotidiens first communal table.

The first Le Pain Quotidien

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OUR
STORY

N
PAIN QUOTIDIE
THE FIRST LE
DANSAERT,
E
U
R
16
N
O
D
OPENE
ELGIUM
BRUXELLES, B

October 26, 1990

We are now in 29
GLOBAL CITIES

200
N
A
H
T
E
R
O
M
n
Le Pain Quotidie WORLD
ROUND THE
LOCATIONS A

LPQ IS

OPERATING IN
17 COUNTRIES

+6000 Employees WORLDWIDE

OVER 150K

SERVING 32 MILLION
Guests GLOBALLY...

FOLLOWERS ON

SOCIAL MEDIA

(+200% increase in 1 year)

tomers
s
u
C
male
LPQ
%
OBAL
L
5
4
G
/
K
0
+35
emale
RS
O
T
I
55% f
S
I
s
V
r
a
SITE
36 ye
B
E
4
2
W
Age
NTH

O
PER M

10 Pariss
Location

n
i
s
e
r
o
t
75+ S
the USA

24 London
Locations

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THE BUSINESS TODAY

We have a growing global community of over 200 stores throughout the world, in
some of the most cosmopolitan and exciting cities: New York, Chicago, Los Angeles,
Paris, London, Moscow, Dubai and Tokyo. Our first US store opened in New York
City on Madison Avenue in 1997. Since then we have enjoyed steady and successful
growth.
The US, UK and Paris businesses are wholly owned by the global parent company
which in turn is owned by a select group of long term Belgian shareholders who
truly support and encourage our philosophy and growth plans.

We are very proud of the fact our growth is

self-funded. Without outside influences we are able
to build our company in a sustainable way that is
true to what we believe in.

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UK

Netherlands
France
Spain
CHI
PH
LA

NY

Mexico

D.C.

Belgium
Switzerland

Russia

Turkey

Japan

Middle East

Hong Kong, China

India

coming soon

Brazil

Argentina
Australia

GLOBAL APPEAL AND INTERNATIONAL REACH

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DOING GOOD BUSINESS

Always doing what's right for our people and planet
leads to great prosperities, responsible growth and
more opportunities to make a difference.
PEOPLE

We are in the business of creating meaningful connections, one store and one
neighborhood at a time. Our commitment to making a positive impact on peoples lives
is not just about our guests. It begins with our own people. Our teams are our greatest
asset and we make sure that every one has the support, training and development they
need to grow organically with us.

PLANET

Every time we open a new Le Pain Quotidien restaurant, thousands of acres of

organic farmland are preserved. With the help of our sustainability roadmap, we are
determined to be the first global chain on a journey toward a true organic philosophy
and substantially reducing our carbon footprint.

PROSPERITY

Our CEO, Vincent Herbert, firmly believes in the words of Yvon Chouinard of
Patagonia: Every time weve made a decision to do the right thing, it ends up
being good business.
As long as we continue to take care of our people and protect our assets,
Le Pain Quotidien will remain a thriving business.

Each day, I come to

work with the goal
of breathing life into
Alains simple idea.
Transforming it into
a vision that we can
execute and a purpose
that all of our people
can stand behind.
- Vincent Herbert

CEO Le Pain Quotidien

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OUR BRAND VALUES

* AUTHENTICITY
* SIMPLICITY
* CONVIVIALITY
* QUALITY

The age old traditions of eating well and enjoying life have been at the
heart of Le Pain Quotidien since the start. Seeking out high quality
ingredients from organic and local farmers is essential in maintaining
a life of simplicity. By faithfully remaining true to our traditional and
handmade heritage, we maintain a level of authenticity that is hard to
find in todays industrialized and processed world.

"Every time we open

a new Le Pain Quotidien,
we have the opportunity to
bring organic food to more
people and create demand
for more acres of land
to be organically farmed."
- Alain Coumont

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Bleecker Street, New York

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THE AMBIENCE

Step into one of our restaurants and feel the noise,

stress and chaos of the city slip away. Classical
music, quality furnishing, reclaimed woods, global
antiquities and the aroma of fresh bread. As bread is
the foundation of many of our dishes, the communal
table is at the heart of our design, encouraging
conviviality. When you stop for a moment, eat and
take in your surroundings, you never know who you
might meet while reaching for a chocolate spread.

Buenos Aires, Argentina

ONE STORE, ONE NEIGHBORHOOD

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Central Park, New York

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Rue des Martyrs, Paris

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OUR FOOD PHILOSOPHY

Seeking out high quality

ingredients from organic and
local farmers is essential in
maintaining a life of simplicity.

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MY FOOD PHILOSOPHY HASN'T CHANGED IN 25 YEARS.

I serve to my family and my guests what I eat or would like to eat.
I dont care about fashion or fads. Its about the integrity of an identity.
The best bread in town, short assortment mastered 100% in all
markets. Small items baked fresh not at 11pm for the next day, baked
in each shop. Fresh, crisp, perfect ingredients, too expensive for Panera,
Starbucks, Potbelly etc... Ingredients that Daniel Boulud and Jean
GeorgesVongerichten will serve in their casual bistrot at 40% price
premium above us.
In other words the food has to be stunning through flavor, presentation,
combination. An unexpected something, where our kitchens care for every
ingredient and respect the simplicity of good food. Where the only God is
love, love of food, love of our values and where central kitchen logistics and
accounting dont come into the equation.
On GMO no comment, because GMO are forbidden in organic. The GMO
debate is great in essence, but another fad, because heavily sprayed non
GMO crops are as bad as GMO. So all organic means no GMO. Our journey
to be the most organic possible continues every day.
Healthy and 100% botanical options encouraging a
perfect balance. No bad ingredients anywhere on our
menu. You wont find Coca Cola in our restaurants.
And last but not least I will finish on another topic that
is dear to my heart, the carbon footprint and how the right
agriculture can capture carbon. So its about emitting less CO2
with a plant base heavy menu and trapping the CO2 with farming the
permaculture way.

-Alain Coumont

October 9, 2014, 3:45am Tokyo, Japan

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OUR FOOD OFFERING

Le Pain Quotidien means the daily bread. Handmade, organic

sourdough wheat bread is the foundation of what we do, but our menu
is broader than that. We offer a variety of wholesome, fresh and seasonal
dishes for you to enjoy all day around our communal table or for
breaking bread around your own.

START YOUR DAY

on a healthy note with organic

eggs, raw granola, parfaits or
freshly-cut fruit. Or, go the
indulgent route with a selection
of artisanal pastries, paired with
our Belgian-style sweet spreads.

RECHARGE MIDDAY

with organic and vegan daily soups,

freshly prepared salads, or our
traditional Belgian tartines.

AS THE EVENING
DRAWS NEAR

unwind over artisanal cheese

or charcuterie platters, organic
mezze and savory specialties.

INDULGE

in a decadent Belgian brownie

or traditional waffle any time
of the day. For something
lighter, try a mixed berry
tart or chia seed pudding.

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ORGANIC COFFEE & TEA

Organic, shade-grown, single-origin Peruvian coffee.

Pots of tea and herbal infusions, Belgian-style hot
chocolate. All served in our signature bowl, our very
own "Belgian hand-warmer."

FRESH PRESSED JUICES

Start your morning with a refreshing, cold-pressed juice

or take an afternoon break over a homemade lemonade.

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ORGANIC WINE & BEER

Toast to friends or colleagues with a glass of organic

wine or Belgian beer - the perfect pairings to a
charcuterie or mezze platter.

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ON THE GO

RETAIL

TAKE AWAY

When you're in a hurry,

pop in for a fresh and
speedy option

FROM OUR KITCHEN TO YOURS

Whether it's sweet or savory, our pantry shelves
are full of our favorite organic ingredients for
you to take home.

CATERING

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AT YOUR HOME OR OFFICE

For breakfast, lunch or evenings with groups large or small, we'll deliver
freshly prepared platters of our handmade bread and pastries, signature
tartines, salads, artisanal cheese and charcuterie platters right to your door.

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OUR CUSTOMER
* Goes out to eat often
* Brand savvy
* Interested in technology
and new innovations
* Environmentally conscious
* Comfortable hopping from
boardroom to music festival

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* WORLDLY

* CLASSIC, TIMELESS

* EFFORTLESSLY CHIC

* CONSIDERED

* QUIRKY

* ROMANTIC

* HEALTHY

* CHARMING

* BALANCED

* RESPONSIBLY INDULGENT

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WHAT OUR CUSTOMERS LIKE ABOUT US

NELL- "The space

is bright and welcoming.
I don't feel weird eating
alone at the communal
table."

NATASHA- "My friends

and I love meeting here
for brunch."
JANINE- "I actually crave the salads.
Great taste and portion size!"

LAURA & JO- " It's so relaxing

and has amazing coffee! "

EMMA & LIZ- " Love the

ambience feels like we're
sitting in a European cafe."

MATTHEW- " I usually eat

at my desk and work through lunch.
When I get something to go, it's
always quick, tasty and fresh."

CHRISTINA- "I care

about what I put into my
body. I like that most things
are organic and they use
high quality ingredients."

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JEN & CHRIS- "We eat out a lot and we like the
choice. I can have something light but then have my
favorite brownie and not feel bad!"

MIKE & JORDAN- "It's laid back

and the menu has great variety."

LOUISA- "It feels

authentic, not like
a chain. I love all
the wood and design
touches."

MATT & TASHA"Love the friendly staff,

homemade food and cozy
atmosphere."

SUE & TILLY- "There's always a healthy

option for my daughter and me. I want her
to eat well and she wants something yummy.
I like that it's organic too."

NICK- "The food is great and

there's always good wifi, so it
makes it easy to stay for awhile."

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#COFFEEBOWLING

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PRESS COVERAGE

Le Figaro La success-story amricaine du Pain Quotidien

February 2015 Classical music, communal table, spreads to share the
convivial and traditional style of Le Pain Quotidien, which celebrates its 25th
anniversary this year, seems to please around the world, especially in the United
States with 80 locations.

London Evening Standard Flour Power: Why Mindfulness and

Vegan Baking Are Londons Hottest Pairing Right Now
7 January 2015 You may know Le Pain Quotidien for its buttery almond
croissants but in 2015 it is showing a more virtuous side, with mindful vegan
baking classes not only is it encouraging a reformed diet but it wants to
cleanse our minds as well.

Time Out: Hong Kong Open Table: Vincent Herbert Le Pain Quotidien
24 December 2014 The fluctuating humidity in Hong Kong has always
made making the perfect crunchy baguette an elusive dream. Le Pain Quotidien
CEO Vincent Herbert comes to our city to begin his project with Dining Concepts
to open LPQs first Asian outpost and he promises to have our bready dreams
come true...

Men's Health Afterwork bio : lapro sain!

December 2014 The cooking magazine Marmiton, the first organic website in
France Bioaddict.fr and Le Pain Quotidien have just launched the first organic
happy hour in Paris. A concept that the founder of the website, which promotes
a more organic world, Christina Vieira, plans to extend to other French cities in
2015, so it becomes a festive and delicious monthly occasion for all French, and
not just Parisians.

Modern Luxury Lets Eat! These Three New Restaurants

Arent To Be Missed
29 July 2014 With a communal table at its center, Le Pain Quotidien, which
means daily bread in French, is designed to bring people together. And with a
menu full of terrific, wholesome items think organic brown rice pudding, quinoa
cakes and baguettes to rival those in France thats pretty easy to do.

PRESS COVERAGE

Le Figaro Paris : les nouveaux brunch ont du punch

24 May 2014 Bravo.Brunch served daily, extremely kind servers
and patios for good weather.

WCIU-TV You & Me This Morning LPQ Comes to Chicago

25 April 2014 Founder & Chef Alain Coumont joined WCIU-TV hosts
Jeanne Sparrow and Melissa Forman on You & Me This Morning for a
cooking demo, introducing Chicagoans to the Le Pain Quotidien concept.

NY Times Bread-Making Classes, Small Bagels, Bread Knives & More

22 April 2014 Several bakeries offer hands-on bread-making classes that are
often less intensive than those offered by the big cooking schools. Le Pain Quotidien
has a full calendar of classes in its NoHo store.

RTBF Le Pain Quotidien Wins Mercury Comeos

6 November 2013 The bakery chain Le Pain Quotidien won the Mercury prize,
given by Comeos, the federation of trade and services. Le Pain Quotidien remained
true to its vision company and its initial choice through the years. A tour de force
after 23 years! This tenacity in their willingness to go against the tide deserved to
be rewarded.

Saveur Books Worth Buying

5 June 2013 What I love about Le Pain Quotidien Cookbook is the same thing I
love about the caf itself. The Belgium-based boulangerie, with locations all over the
world (including Manhattan where I love), sells not only rustic bread, tartines, vegan
soups and the best granola ever.

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