Jon Phillips

Business + Community Developer

jon@creativecommons.org
share, reuse, and remix— legally
 sf, nonprofit, small, 4.5yearsold,
freelicenses, freetools, scientists,
artists, authors, educators,
business, bloggers, vloggers,
lawyers, writers, developers,
business, commerce
 If you want to...

Copy/Distribute Publicly Perform Publicly Display Build Upon Digitally Distribute

content, then you need to ASK!

CC provides free licenses for
content (creative works).
Pre-digital copying and sharing
 Permissions Culture
vs.
Participatory Culture
Restrictions
vs.
Freedoms
All Rights Reserved.
No Rights Reserved.
Some Rights Reserved.
 http://creativecommons.org/license/by/3.0

Unless otherwise noted, this work

is licensed under a CC Attribution
3.0 unported license.
~200-300 million pieces of CC
licensed content on the web
 Creative Commons lowers the
transaction cost associated with
reuse of creative works (content)...

http://en.wikipedia.org/wiki/Transaction_cost
Creative Commons has empowered
the Sharing Economy to flourish.
 Misconception
Creative Commons licensing
is not for business.
 Sharing Economy Stereotypes
sharing, notforprofit, illegal, free,
small, limited, confusing,
immature, unstable, risky, local,
grassroots, custom, tshirt, jeans
Reality.
Sharing is cultural status quo.
Commercial Economy Stereotypes
expensive, forprofit, distant,
corporate, evil, unfriendly,
complex, establishment, suit, tie,
jetsetting, bigbusiness, faceless
Reality.
Transactions have a cost.
How may sharing be sustainable?
How may commerce be
more human?
 How can CC bridge
the sharing and
commercial economies?
 CC+ is a human, legal and
technical solution to bridge the
sharing and commercial
economies.
CC has solved the legal part
(with primary 6 CC licenses).
 CC has structured the
social and technical part.
 LEGAL FACT
CC public licenses
are not exclusive.
morePermissions
Social (including business)
 Commercial licensing
(Magnatune, PumpAudio, Scoopt)
Revenue sharing
(Blip.tv, Revver)
Social media advertising
(make commercial use,
but give me a cut)
 Media Hosting,
Content Registries &
Free Market Interoperability
Raise the level of
water for all boats.
Technical
CC link + morePermissions link
Metadata “hooks”
cc:morePermissions
cc:attributionURL
cc:attributionName
<span xmlns:cc="http://creativecommons.org/ns#"
xmlns:dc="http://purl.org/dc/elements/1.1/">

<span rel="dc:type"
href="http://purl.org/dc/dcmitype/Text"
property="dc:title">My Book</span> by
<a rel="cc:attributionURL"
property="cc:attributionName"
href="http://rejon.org/my_book">Jon Phillips</a>
is licensed under a

<a rel="license"
href="http://creativecommons.org/licenses/by/3.0/">Cre
ative Commons Attribution 3.0 License</a>.

<span rel="dc:source"
href="http://deerfang.org/her_book"/>
Permissions beyond the scope of this license may be
available at <a rel="cc:morePermissions"
href="http://somecompany.com/revenue_sharing_agreement
">somecompany.com</a>.

</span>
Application integration is great...
...Platform integration is brilliant!
and making commercial deals on
behalf of consenting users...
Lower transaction costs
Empower sharing that
already happens...
Opportunity exists in...
commercializing useful services
high quality content
better distribution
3 Ways to Get Involved
1. Integrate CC+ into web
platforms and applications
Technically and Socially...
2. Focus and demonstrate at least
one strong business approaches...
(revenue sharing, social media advertising,
content hosting/registry, etc)
3. Connect with other
CC+ providers
 BONUS
Work with CC on promotions :)
Join the CC+ Network...
 Jon Phillips
Business + Community Developer
jon@creativecommons.org