B R I A N

M O S E L E Y
1114 Spoede Rd St. Louis, Mo 63131

(314) 920-3511 bmose14@gmail.com

E X P E R IE N C E D A C C O U N T E X E C U T IV E
Driving Business Success with Top-Notch Traditional/Digital Strategy and Solutions

An energetic and ambitious marketing professional with agency experience looking to make an immediate impact with an innovative marketing company. Possesses a strong technical background, a passion for digital media, and 5+ years of account management experience. A successful track record in both agency and client-side roles, consistently improving processes to achieve goals. Recognized for building relationships, effectively communicating and negotiating, with dedication to quality control and focus on profitability. Excels at utilizing social media and web-based marketing strategies to create awareness, build customer base, and increase engagement. A multi-talented problem solver whose passion, experience, and enthusiasm add value and contribute to the overall success of the team.

A R E A S O F E X P E R T IS E
Key Account Management New Business Development Market Trend Analysis Social Media Strategy Web Development Email Marketing Inbound Marketing Graphic Design Branding Solutions

C A R E E R H IG H L IG H T S

Utilized social marketing skills to independently develop and implement a social media strategy, establish a web-traffic analytics program, develop CPC campaigns, and an email marketing strategy for a medium-sized business brokerage. Independently developed several successful marketing programs for St. Louis Blues (NHL) including: promotional night premiums, sponsorship packages, game-day giveaways, and merchandising programs from inception to delivery. Established and built strong working relationships with clients, partners, vendors, and internal team members throughout a variety of industries.

P R O F E S S IO N A L E X P E R IE N C E
December 2011 to Present A leading provider of merchandise, marketing, and sales solutions for the sports, premium, and promotion industries. Account Executive Recruited to cultivate and manage existing relationships, develop new business, and strengthen key accounts. Develop and execute creative, cost-effective, turn-key marketing programs which consistenly exceed client objectives. Provide merchandising, marketing, and sales solutions for the sport, beverage, and consumer packaged goods industries. Provide clients with innovative and effective marketing solutions across a broad spectrum of initiatives including: event premiums, giveaways, licensed merchandising programs, brand activation, and experiential marketing campaigns. Regularly consult on website development and digital marketing efforts including social media strategy, ecommerce development and design, email marketing and SEO/SEM best practices. Respond to requests for proposals, develop program estimates/budgets, present status reports, etc for client programs. Manage and track expenses to ensure programs are delivered on time and within budget. Clients:

T.O.P. Marketing USA St. Louis, Missouri

LINK Business Sales Auckland, New Zealand

June to August 2011 Experts in facilitating the sale and purchase of medium to large-sized business in the Southern Hemisphere. Digital Marketing Manager Developed and implemented a strategic marketing plan and subsequent tactics to help build awareness and grow sales. Assisted corporate business brokers in marketing efforts through the development of email marketing campaigns, ad design, web development, database marketing, and event marketing. Developed and implemented a company-wide social media strategy, managed SEO/SEM campaigns, reported weekly web-traffic analytics, and conducted industry specific market research.

Phone: (314) 920-3511 Page 1 of 2 bmose14@gmail.com

B R IA N M O S E L E Y

Total Hockey, Inc. St. Louis, Missouri

2010 to 2011 A dynamic and leading edge hockey retailer delivering superior customer service in the newest store and ecommerce experiences. National Team Sales Account Manager Recruited to develop new business by cultivating key account relationships while displaying an entrepreneurial spirit. Coordinated the acquisition and management of multiple top-tier customer accounts throughout the U.S. (specifically Chicago and New England). Implemented an inaugural CRM enabling senior management to track prospects and leads in real-time as well as monitor monthly sales goal projections for local and remotely based account managers. Worked closely with outside sales representatives to develop and present specific product offerings and packages to key accounts. Reviewed market analyses to determine customer needs, volume potential, price schedules and customer discount rates. Presented at association board meetings and company sponsored community events in order to promote products and services. Established and maintained solid personal relationships with sales reps, vendors, board members, and league administrators. Jan. 2008 to Mar. 2010 Jointly-owned private companies specializing in Marketing Consulting and hockey stick sales & distribution. Marketing Research Coordinator / Sales and Marketing Coordinator Performed various sales and marketing duties as trusted assistant and advisor to CEO. Developed sales forecasts, negotiated production timelines, and designed product features for a line of custom hockey sticks. Designed a new ecommerce website, managed a multi-platform social media strategy, and managed email marketing campaigns. Conducted detailed market research on law firms, higher education, corporate sponsorship, sports franchises, and retail sales. Assisted in the creation and design, and provided detailed feedback for the direction and delivery of client presentations.

Egan-Anderson & Hockey Check Republic Springfield, Missouri

A T H LE T IC / L E A D E R S H IP E X P E R IE N C E
2008 to 2013 Parkway West Longhorns St. Louis, MO (2011 and 2013 seasons) Originally hired as Assistant Coach at Parkway West in 2010 and promoted to Head Coach in 2012. Springfield Spirit Springfield, MO (2009 and 2010 seasons) Won Mid-America High School Championships for the 2009-2010 season.

Head Coach Varsity Ice Hockey

New Zealand National Ice Hockey League Champions (2011)

2011

Botany Swarm Auckland, New Zealand Played Center position on League Champion Semi-Professional Hockey Team. One of two import players recruited to join the team in Auckland.

Missouri State University Ice Bears Hockey Team (ACHA, DII) Springfield, Missouri
Collegiate Athlete / Assistant Captain (2005 to 2007) Played Center position on University Hockey Team Scholar Athlete Award in 2005 for best GPA on the team. Served as Club Treasurer in 2006

2004 to 2007

E D U C A T IO N
Bachelor of Science in Computer Information Systems with a Minor in Computer Science (2007) Missouri State University Springfield, Missouri

T E C H N IC A L S K IL L S / C E R T IF IC A T IO N S
Hubspot Inbound Marketing Certified, CRM (HighRise/SalesForce), Web Analytics, Search Engine Optimization (SEO), Keyword Search, Google AdWords, Graphic Design (Adobe Photoshop/Illustrator), Ecommerce, CMS Development (Wordpress), HTML/CSS, Email Marketing, Video Editing, Mac OSX

Phone: (314) 920-3511

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bmose14@gmail.com