Development of UiTM e-Advertisement Application using Mobile Application Framework

[2011977667] ARIF FIKRI BIN AHMAD ABAS

[CS226] Information System Engineering, UiTM
METHODOLOGY

ABSTRACT
This project is focusing full development of a mobile
application. It includes requirements gathering up until

MOBILE APPLICATION FRAMEWORK

Project methodology is adapted from Extreme Programming

To design and develop UiTM

eAdvertisement Application

(XP) and basically contain 4 phases:

development pase. An extensive research is done to rectify

Intel uses a decision matrix to help establish the business

value of mobile development. The company claims that the
matrix keep developers focus on dening appropriate use case,

components necessary for this project. The ndings are

- Phase 1 -

- Phase 2 -

- Phase 3 -

- Phase 4 -

The design process take in deep exploration in the criteria of

mechanism preference. This part of research is to determine

gathered and used in this project frequently. This project is

Exploration

Planning

Iteration

Production

which mechanism is the most suitable for deployment within

Summary of the criteria outlined in the framework are as

target to accomplish 2 main objectives; to analyze the

context of UiTM e-Advertisement use. Two initiatives were

follows:

requirements using mobile application framework for UiTM e

taken :

Advertisement Application, and to design and develop UiTM

e-Advertisement Application. Project methodology is adapting

1
Study requirements and explore all aspects of a mobile
application development.

the Extreme Programming (XP) and consist of four phases

which use as a guide on achieving the objectives.It is expected
that the project gives benets to both parties, the development

audience.
It is found out that there is market segmentation exist in

Preliminary survey based on available mechanisms.

C O N T E N T According to Intel framework, functionalities

of mobile application that enable small tasks or key updates to
be performed within a short time period, such as while

best targets for mobile deployment.

Start designing the rst iteration planned everything from user
interface to database and their realtionships.

C O N S U M E R This is based on discussion with

stakeholders whether a such feature is demanded by

substantial user already exists and the role of each user plays.
Begin development of application technically for the rst
release and deploy application to market.

an aggregate of people who as individuals have preference or

FINDINGS ANS RESULTS

willingness to use computers; laptop/desktop and those who

To analyze the requirements using

mobile application framework

are in favour of mobile devices; tablet/smartphone.

There are 4 stages of analysing the requirements.

This will further rened the selection of use case to meet the
The survey involves the same exact same application but coded
dierently as; Native Application (blue) , Mobile Web

business process that they carry out.

Application (yellow) , and Hybrid Application (green). User

application exists outside the boundaries of developing a

will navigate around the application then rate on which

mobile application-based solution. Developer need to ensure

mechanism does they favour for development of UiTM e-

resources are enough for a short release of mobile application

Advertisement Application.

in relation to the capability of mobile applications to have

SCOPE
The scope of this project is to develop e-Advertisement
Application using mobile application framework focus for
UiTM students on only one mobile platform.

RESEARCH POSTER PRESENTATION DESIGN 2012

www.PosterPresentations.com

STEP 1

STEP 2

S C O P E & C O S T Much of the work in building a mobile

incremental updates.

OBJECTIVES

2) To design and develop UiTM e-Advertisement Application.

providing a familiar user interface.

walking to next class or waiting in line or while in bus, are the

actual user of the system. User of e-Advertisement System is

1) To analyze the requirements using mobile application

framework for UiTM e Advertisement Application.

optimization, developer can design and develop an optimal

user experience that leverages device capabilities while

and prioritize into releases.

it to tackle the issue of ineective information dissemination.

(Belch, 2004), and it leads to slow feedback from the targeted

Literature Review of suggestions by the professionals.

Plan for the work to be done based on exploration or research

done to project title. Breakdown features to be implemented

PROBLEM STATEMENT

The information ow is restricted in certain location or group

C A S E Through thoughtful analysis and business process

team and also researchers.

The present designed web-based e-Advertisement system

did not include mobile accessibility which is a requirement for

optimising the user experience, and addressing connectivity.

STEP 3

STEP 4

CONCLUSION
The Development of UiTM e-Advertisement Application is
an eort of replacing the traditional method of advertising that

Identify applications
that deliver almost

Compare the
common

Interview distinct
group of

Map the functionality

based on Mobile

similar purpose on

functionalities that

stakeholders to

Application

accessibility of designed system by Ray Aderly (2013) with

market.

present in most

about

Framework decision

mobile capability. All of the above objectives of this project is

applications.

functionalities

matrix and

expected to give benets to the signicance of the project

gathered.

evaluation.

which are the development team, researcher in the same eld,

currently being practised. On top of that, it is improving

and user of the application / UiTM students.