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Q2.Marital Status?

1. Married
2. Single
No. of Children: __________
Ans.

Married 32 Person
Single 18 Person
No. of Children Nil

Interpretation
From above response it can be seen that
70% respondents are married.
30% respondents are unmarried.
Q3. Educational Qualification?
1. Undergraduate
2. Graduate
3. Postgraduate
Ans.

Undergraduate 10 Person
Graduate 22 Person
Postgraduate 18 Person

Interpretation
From above response it can be seen that.
25% respondents are Under graduate.
40% respondents are Graduate.
35% respondents are Post graduate.
Q4. Numbers Of years are you in Indore?
Less than five years
More than five years
Ans.

Less than five years 17 Person


More than five years 33 Person
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Interpretation
From above response it can be seen that.
39% respondents are in Indore for less than five years.
61% respondents are in Indore for more than five years.

Q5.Your Occupation?
1. Business
2. Profession
3. Service
Ans.

Business 13 Person
Profession 17 Person
Service 20 Person

Interpretation
From above response it can be seen that.
20% respondents Occupation is Business.
26% respondents Occupation is Profession.
54% respondents Occupation is Service.
Q6. Your annual household income?
1. Less than 2 lacs
2. Between 2 to 5 lacs
3. Between 5to 8 lacs
4. More than 8 lacs
Ans.

Less than 2 lacs 32 Person


Between 2 to 5 lacs 13 person
Between 5to 8 lacs 3 Person
More than 8 lacs 2 Person

Interpretation
From above response it can be seen that.
49% respondents annual household income is less than 2 lacs.
31% respondents annual household income is between 2 to 5 lacs.
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15% respondents annual household income is between 5 to 8 lacs.


5% respondents annual household income is more than 8 lacs.

Q7.What is your perception about different products/services provided by HDFC bank?


1. Lucrative
2. Not lucrative
3. No idea
Ans.

Lucrative 12 Person
Not lucrative 33 Person
No idea 5 Person

Interpretation
From above response it can be seen that.
25% respondents perception about different products is lucrative.
6 0 % r e s p o n d e n t s p e r c e p t i o n a b o u t d i f f e r e n t products is not lucrative.
15% respondents have no idea.
Q8. Do you want to open an account with HDFC bank?
1. Yes
2. No
3. Will tell later
Ans.

Yes 8 person
No 5 Person
Will tell later 37 Person

Interpretation
From above response it can be seen that.
80% respondents are not interested to open an account with the bank.
5% respondents are interested to open an account with the bank.
15% of the respondents say that they will tell later.
Q9.Do you have all the documents which are required to open an account?
1. Yes
2. No
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Ans.

Yes 15 person
No 35 Person

Interpretation
From above response it can be seen that.
60% respondents have all the documents which are required to open an account with the bank.
25% respondents do not have all the documents which are required to open an
account with the bank
Q10. Are you aware that the bank provides you free phone banking & net banking
services. If you open a new savings account with HDFC bank?
1. Yes
2. No
Ans.

Yes 32 Person
No 18 Person

Interpretation
From above response it can be seen that
20% respondents are aware of it.
40% respondents are not aware of it.
Q11.Are you aware of different terms and conditions which are very much essential to maintain
an account at HDFC Bank?
1. Yes
2. No
Ans.

Yes 15 Persons
No 35 Persons

Interpretation
From above response it can be seen that
12% respondents are familiar with different terms and conditions which are very much essential to maintain
account with the bank.
88% respondents have no idea about it.
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CHAPTER 6- CONCLUSIONS AND SUGGESTIONS


6.1 CONCLUSIONS:
HDFC Bank, the banking arm of HDFC is expected to go on stream. The bank already has good
number of employees on board and is recruiting personal banker heavily to take the headcount to many
more. It is on the brim of increasing its customers through its attractive schemes and offer. The project
opportunities provided was market segmentation and identifying prospective customers in potential
geographical location and convincing them to attract more customers so that new business
opportunities of the bank can be explored. Through this project, it could be concluded that people are
not much aware about the various products of the bank and many of them not interested to open an
account, to invest money at all. services was considered as unsought good which require hard core
selling, but in changing trend in income and people becoming financially literate, the demand for
banking sector is increasing day by day. So, at last the conclusion is that there is tough competition
ahead for the company from its major competitors in the banking sector. Last but not the least I would
like to thank HDFC Bank for giving me an opportunity to work in the field of Marketing and
Operation. I hope the company finds my analysis relevant

6.2 SUGGESTIONS:
Finally some recommendations for the company are as follows:To make people aware about the benefit of becoming a customer of HDFC Bank, following activities
of advertisement should be done through
1. Print Media.
2. Hoarding & Banners.
3. Stalls in Trade Fares
4. Distribution of leaflets containing details information.
Other facilities must be providing to the customer:
Minimum balance for savings account should be reduced from Rs 10000 to Rs 5000, so that people
who are not financially strong enough can maintain their account properly.
The company should provide a pass book to all its customers.
Make people understand about the various benefits of its products.
Company should organize the program in the society, so that people will be aware about the company
and different products of the bank.
Company should open more branches in different cities

CHAPTER 7- LIMITATIONS
Every work has its own limitation. Limitations are extent to which the process should not exceed.
Limitations of this project are:
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The project was constrained by time limit of two months.


Mindset of people may vary depending upon their age, gender, income etc.
Getting appointment from the concern person was very difficult.
People mind set about the survey was obstacles in acquiring complete Respondents were very busy in
their schedule. So it was very time consuming for information & positive interaction, them to answer
all the questions properly.

SWOT ANALYSIS OF HDFC BANK:


Strengths
HDFC bank is the second largest private banking sector in India having 2,201 branches and 7,110
ATMs.

HDFC bank is located in 1,174 cities in India and has more than 800 locations to serve customers
through Telephone banking

The banks ATM card is compatible with all domestic and international Visa/Master card, Visa
Electron/ Maestro, Plus/cirus and American Express. This is one reason for HDFC cards to be the most
preferred card for shopping and online transactions.

HDFC bank has the high degree of customer satisfaction when compared to other private banks

The attrition rate in HDFC is low and it is one of the best places to work in private banking sector

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HDFC has lots of awards and recognition, it has received Best


Bank award from various financial rating institutions like Dun and Bradstreet, Financial express,
Euromoney awards for excellence, Finance Asia country awards etc

HDFC has good financial advisors in terms of guiding customers towards right investments
Weakness
HDFC bank doesnt have strong presence in Rural areas, where as ICICI bank its direct competitor is
expanding in rural market.

HDFC cannot enjoy first mover advantage in rural areas. Rural people are hard core loyals in terms of
banking services.

HDFC lacks in aggressive marketing strategies like ICICI

The bank focuses mostly on high end clients

Some of the banks product categories lack in performance and doesnt have reach in the market

The share prices of HDFC are often fluctuating causing uncertainty for the investors
Opportunities
HDFC bank has better asset quality parameters over government banks, hence the profit growth is
likely to increase.

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The companies in large and SME are growing at very fast pace.
HDFC has good reputation in terms of maintaining corporate salary accounts.

HDFC bank has improved its bad debts portfolio and the recovery of bad debts are high when
compared to government banks

HDFC has very good opportunities in abroad.

Greater scope for acquisitions and strategic alliances due to strong financial position
Threats
HDFCs nonperforming assets (NPA) increased from 0.18 % to 0.20%. Though it is a slight variation
its not a good sign for the financial health of the bank

The non banking financial companies and new age banks are increasing in India

The HDFC is not able to expand its market share as ICICI imposes major threat

The government banks are trying to modernize to compete with private banks

RBI has opened up to 74% for foreign banks to invest in Indian market

ANNEXURES1. QUESTIONNAIRE
Dear Sir/Madam,
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Name:

Address:
Contact No :( O) (M)
City: ...............Pin: .State:
I am a student of International School of Business Insight (ISBI) Studies presently doing a project on
STRETEGIES TO INCREASE CUSTOMER IN HDFC BANK
.I request you to kindly fill the questionnaire below and I assure you that the data generated shall be
kept confidential.
1) Your Age: ____________________
2) Education Qualification.
Undergraduate
Graduate
Postgraduate
3) Marital Status .
Married
Single
No. of Children: __________
4) .Number of years Are You in Indore.
Less than five years
More than five years
5) Occupation.
Business
Profession
Service (Please mention below the type of business/profession you are in incase of service please mention your
organization name and designation)
6) Your annual household income.
<than 2 lack
Between 2 to 5 lack
Between 5 to 8 lack
>than 8 lack
7) What is your perception about different products and services offered by HDFC Bank?
Lucrative
Not lucrative
No idea
8) Do you want to open an savings account with HDFC Bank?
Lucrative
Not lucrative
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No idea
9) Do you have all the documents which are required to open an account?
Yes
No
10) Are you aware of that HDFC Bank provide you free phone banking & net banking services. If you open
a new savings account with HDFC bank?
Yes
No
11) Are you aware of different terms and conditions which are very much essential to maintain an account at
HDFC Bank?
Yes
No
Date:
Place:
Signature
Thank You

BIBLIOGRAPHY
1. BOOKS

Marketing Management (10th Edition), Philip Kotler ,

Marketing Management (3rd Edition), V.S. Ramaswamy,

Research Methodology (2nd Edition), C.R.Kothary,

Research Methodology (3rd Edition). S.P. Kasande

2. NEWS PAPERS

Times of India

Financial Express

3. WEBSITE
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www.hdfcbank.com

www.google.com

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