ALLISON GRAY TEETSEL

(845) 459-3013 allison.teetsel@gmail.com

Dynamic and dedicated copywriter and web marketing professional, with more than ten years of experience as a published writer,
blogger, and webmaster, and five years of experience in SEO copywriting, social media marketing, and account management across a
diverse range of platforms . Passionate community builder; known for successfully cultivating brand identity and client relationships.
Demonstrated project management skills; experienced in managing research and content strategy development, with some design
experience. Experienced team leader, adept at providing the direction and support needed to achieve key operational goals.
Exceptional time management and organizational skills; effectively manages multiple projects simultaneously in fast paced, deadline
driven environments.

P R OF E S S I ON A L E XP E R IE N C E
A L LI S O N G R AY T E E TS EL

Kingston, NY
Freelance Copywriter, Content Manager, and Virtual Assistant 2008 Present
Identify marketing campaign objectives and develop comprehensive cross-platform strategies.
Create engaging, informative content, including webpage copy, press releases, blog posts, and articles.
Conduct original research and write features for locally-based news publications.
Promote performance events using traditional and online media channels.
Perform thorough website reviews to determine SEO needs and opportunities.
Research and write original blog posts for an industry-specific blog.
Create, moderate, and organize content for a Facebook group with 1,200+ members.

D R A G O N S E A R C H M A R KE TI N G

Kingston, NY
Content Strategist and Blog Editor-in-Chief 2010 2011
Created and promoted unique web content, including website copy, press releases, articles, blog posts, photos, and
video for a rotating list of 20+ clients.
Utilized brand-specific social media accounts to facilitate customer engagement.
Conducted in-depth keyword research and implemented on-site SEO strategies.
Assessed and compiled data from Google Analytics into regularly scheduled reports to communicate developments
in online branding campaigns and website performance to clients.
Edited and scheduled blog posts for a team of 10 employees.

E D U CAT I ON A L B A CK GR OU N D
S TATE U N I V E R S I TY O F N E W Y O R K AT N E W PALTZ

New Paltz, NY

M.A., Education, English

S TATE U N I V E R S I TY O F N E W Y O R K AT O S WE G O

Oswego, NY

B.A., English and Writing Arts, Linguistics Minor

T E C HN IC A L S K IL L S
SEO:
Software:
Website Development:
Social Media:

Google Analytics, Google Keyword Planner, Google Webmaster Tools, Open Site Explorer
MS Office Suite, Open Office, Basecamp, Chrometa, Thunderbird, Toggl
Adobe Dreamweaver, Adobe Photoshop, Drupal, Wordpress
Facebook, Google+, Hootsuite, Instagram, LinkedIn, Pinterest, Radian6, StumbleUpon, Tumblr,
Twitter, Youtube

A D D IT ION A L E XP E R IE N C E
H&M Retail
Quickchek
Saugerties Central School District
Ulster BOCES
Partsearch Technologies
Pine Plains Central School District

Sales Associate
Shift Associate
Substitute Teacher
Summer School Teacher
Associate
Substitute Teacher

2009
2009
20062009
2008
20042008
2007

Kingston, NY
Kingston, NY
Saugerties, NY
Port Ewen, NY
New York, NY
Pine Plains, NY

WORK SAMPLES, CLIENT LISTS & REFERENCES AVAILABLE UPON REQUEST