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2012

Tax School
Toolkit

Table of Contents
Introduction

Brochures

Learn to Prepare Taxes Now

Learn to Prepare Taxes YOUR WAY!

Exterior Signage

Learn to Prepare Taxes ONLINE

Window Posters/A-Frame Signs

Intermediate Tax Modules

Banners

Join a Winning Team

Window Cling

Si Puedes Leer Esto

Yard Signs

How to Implement Your Tax School Campaign

Miscellaneous

Interior Posters

Easel and Pad Kit

Flyers

Certificates

Flyers

Post-it Notes

Flyers with Tear-offs

Door Hanger

Ads

Free Information Seminar Materials (FIS)

Print Ads

- Flyer

Classified Ads

- Invitation Postcard

Yellow Pages Ad

- Poster

- Thank You Card

Direct/Shared Mail

Direct Mail

Scripts

Voicemail Scripts

Shared Mail

Radio Scripts

- Value Sheet

Live Call Script

- Half Sheet

Public Relations

- Postcard

Advertorial

- Reply Card

Press Release

- Coupon

- Postcards

Coupons
Refer-A-Student 3-up Coupon

Refer-A-Student 2-sided Coupon


Online Locator Page Coupon

Looking for a marketing piece not included in the list above? Complete and submit an online Advertising Request Form,
located in the Market Your Business section of JHnet and well create a custom piece just for you.

2012 Tax School Tool Kit

Introduction

Welcome to the 2012 Jackson Hewitt


Tax School Toolkit
Generating client traffic is vital to your business
and to the entire Jackson Hewitt Tax Service
system. The best way to attract and keep clients
is by providing them with quality tax preparation
and that starts with having quality tax preparers.
Thats where Tax School comes in. Each year,
Tax School offers an outstanding recruitment
opportunity for future tax preparers and/or Tax
School instructors.

A Strategy to Help You Develop and


Recruit the Very Best Tax Preparers
The Jackson Hewitt Marketing Department has
developed materials that will help you raise brand
awareness and motivate prospective students to
enroll in your Tax School.
This kit contains our 2012 Tax School creative
a mix of pieces with a common goal of promoting
your office, boosting enrollment in your Tax School
and recruiting your most qualified students to
work for you in the 2013 tax season.

State Regulatory Requirements


In most states, the operation of Tax School is
regulated by career or proprietary school laws
and regulations. If your Tax School is located
in a state where these laws and regulations
are in effect, your Tax School may need to be
licensed or registered to offer tax courses and
may also be subject to other requirements
relating to facilities, instructor qualifications,
tuition-guaranty funds, bonding and advertising.
Before enrolling Tax School students, offering a
Tax School course or advertising any tax course,
please review the laws in your state to ensure
that you are aware of these requirements and
are operating in compliance with them. For more
information, see the State Regulations section on
your states information page on JHnet or email
Jackson Hewitts Regulatory Affairs Analyst at
TaxSchoolRegs@jtax.com.
If you have questions about the regulatory
requirements for operating a Tax School, contact
your Field Consultant.

The materials in this Toolkit reflect our approved


brand identity and it is strongly encouraged that
you replace existing marketing materials with
updated ones whenever possible.
Be sure to visit JHnet to find regular updates
and customizable PDF files of display ads, flyers,
coupons and more, that you can download and
edit with local office information, to increase
student enrollment and recruit quality tax
preparers for 2013.

In order to help Creative Services better track the usage of each kit, when you create coupon codes
in Coupon Management for any pieces from this kit, please start the description with the letters: SCH

2012 Tax School Tool Kit

How to Implement Your Tax School Campaign


How to Implement Your Own
Tax School Campaign
The goal of any successful Tax School campaign
is two-fold:
1. Enroll students in your Tax School
2. Cultivate high-quality tax preparers from
among your Tax School students
The 2012 Tax School Toolkit offers an assortment
of ideas to help you achieve your fall marketing
goals. Here, weve outlined a few ways you can
use the kit to maximize the effectiveness of your
2012 Tax School.
1. Change your Exterior Posters

Remove all of your in-season posters and put
up posters that alert potential students of your
upcoming Tax School. Since the new posters
have moved away from our trademark red
designs, they will certainly catch peoples
attention.
2. Update your voicemail and/or
on-hold messages

Remind clients about Tax School anytime
they call your office. JHnet now features a
voicemail script and on-hold message that
will help encourage callers to enroll in your
Tax School.
3. Attend local job fairs

Does your town host a job fair? Make sure
you attend. Its a great way to connect with
people who are out-of-work and looking for a
new job opportunity in these tough economic
times. Arm yourself with informational
flyers, brochures and discount coupons to
encourage attendees to enroll in Tax School.

4. Market to your target audience


Identify people who may be interested in


becoming a tax preparer. For example,
try reaching out to active retirees with a
postcard mailing sent to a local senior housing
complex. Or, leave a stack of flyers geared
towards stay-at-home moms at an area
nursery, elementary or dance school.

These are just a few ideas, but there really is no


limit to what you can do to promote your tax
school. Weve provided you with the toolsnow
customize it to make it work for you. As always,
we are here to help in any way you need. Just
contact the Marketing Department for more
ideas.

Monitoring Your Marketing Efforts


As with any plan you put into place, you must
monitor your Tax School marketing plan to
ensure you are getting the results you expected.
Routinely monitor your efforts and revise as
necessary. If certain tactics are providing the
results you expect, continue or increase their
usage. If, however, some of your marketing tactics
are not yielding the results you want, you should
consider revising your plan. Use the Employee
Education Marketing Report to view the results
of the marketing efforts youve entered into Local
Promotion Management eService (Note: Ensure
that your Recruiter is using Employee Education
eService to indicate the marketing tactics that
are driving leads into your offices, otherwise this
report will not be of use).

2012 Tax School Tool Kit

Exterior Signage: Overview


Window Posters/A-Frame Signs

Window Cling

Window posters are often your first contact with


potential students and are vitally important
in advertising your tax education and career
offerings. Thats why it is particularly important
that you update your exterior posters this year to
generate interest and obtain quality tax preparers
and instructors. Exterior posters and A-frame
signs may be displayed from April 19 to
November 30.

Window Clings are a simple way to announce


your upcoming Tax School. They can be ordered
through RR Donnelley. Window clings may be
hung April 19 to November 30.

Utilize any Tax School window poster as an


A-Frame sign. Attract passersby outdoors by

Yard Signs (not shown)


Yard signs can be easily placed and removed as
your needs change. Place them near roadways
to attract the attention of drivers. You can also
stand them in grassy or rocky areas around your
office. All yard signs are available to be ordered
through RR Donnelley. Yard signs may be
utilized August 20 to November 30.
Yard Signs available:
Learn to Prepare Taxes
Tax School Enroll Today
Online Tax Course
Learn taxes your wayonline or classroom

Lighted Box Signs (not shown)

placing in high traffic areas such as sidewalks in


front of your office. You may even use A-frame
signs indoors.
All exterior posters and A-frame signs are
available to order through RR Donnelley.

Lighted box signs draw attention to your office in


the evening hours. They can be displayed in your
office storefront. Artwork for lighted box signs is
available through Creative Services and may be
displayed from April 19 to November 30.
Lighted Box Signs available:
Earn Extra Money!
Free Tax School! Enroll Now.
Learn taxes your wayonline or classroom
Taxes Can Pay!

Banners
Banners offer an eye-catching way to draw
potential students into your office and promote
your Tax School. Hang them outside your
storefront or display at local schools*, career
fairs, etc. All banners are available to order
through RR Donnelley. Banners may be hung
from April 19 to November 30.
*Obtain necessary town/company approvals before hanging
your banner.

2012 Tax School Tool Kit

Exterior Signage: Window Posters


Available to order as pre-printed through RR Donnelley.
25.125" x 39" Poster Selections

Enroll
in Tax Course
Now

Learn
to Prepare
Taxes

For information call

For information call

800-234-1040

800-234-1040

www.JacksonHewitt.com

www.JacksonHewitt.com

Most offices are independently owned and operated.

Most offices are independently owned and operated.

#6841 Rev. 5/2011


#6840 Rev. 5/2011

#6840

#6841

Earn

FREE

Extra

Money
Tax preparers needed

800-234-1040

Tax
Course

For information call

800-234-1040
www.JacksonHewitt.com
*Books and other fees may apply. For more information call your local Jackson Hewitt Tax Service office. Most offices are independently owned and operated.

www.JacksonHewitt.com
An Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.
#6845 Rev. 5/2011

#6832 Rev. 5/2011

#6845

#6832

2012 Tax School Tool Kit

Exterior Signage: Window Posters


Available to order as print-on-demand through RR Donnelley.
25.125" x 39" Poster Selections

FREE
Information

Seminar

Taxes
Can Pay!

Month 00, 00:00 PM

Learn to prepare
taxes and you could
be earning extra income
by January!*

000-000-0000

000-000-0000

Learn about Tax Course

www.JacksonHewitt.com

www.JacksonHewitt.com

*Enrollment in, or completion of a Jackson Hewitt Tax School course is neither an offer nor a guarantee of employment. Additional training, experience or skills may be required.
Class schedules vary by location. For more information call your local Jackson Hewitt Tax Service office. Most offices are independently owned and operated.

Most offices are independently owned and operated.


Window #6910 Rev. 05/2011

#6910

Window #6926 Rev. 05/2011

#6926

Bilingual
Tax Preparers

Needed

Enroll
in Tax School
Now
For information call

For information call

000-000-0000

000-000-0000

www.JacksonHewitt.com
Most offices are independently owned and operated.

www.JacksonHewitt.com
An Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.
Window #6925 Rev. 05/2011

#6925

Window #6900 Rev. 05/2011

#6900

2012 Tax School Tool Kit

Exterior Signage: Window Posters


Available to order as print-on-demand through RR Donnelley.
25.125" x 39" Poster Selections

Online
Tax
Course

FREE

FREE
Tuition

Enroll today!

When you enroll


in Tax School*

000-000-0000

000-000-0000

www.JacksonHewitt.com

Books
When you enroll
in Tax School*

000-000-0000

www.JacksonHewitt.com

*May require on-site attendance and is not available in all states. For more information, visit your local Jackson Hewitt Tax Service office.
Most offices are independently owned and operated.

*Books and other fees may apply. For more information, visit your local Jackson Hewitt Tax Service office. Most offices are independently owned and operated.

www.JacksonHewitt.com
*Tuition and other fees may apply. For more information, visit your local Jackson Hewitt Tax Service office. Most offices are independently owned and operated.
Window #6911 Rev. 05/2011
Window #6900 Rev. 05/2011

Window #6900 Rev. 05/2011

#6911

#6900

Join A
Winning
Team
Become a
Jackson Hewitt
Tax Preparer.

000-000-0000

#6900

Earn FREE
CEs!
You can earn FREE continuing
education (CE) credits when
you work as a Jackson Hewitt
tax preparer.

000-000-0000
www.JacksonHewitt.com

An Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.

#7939

For more information, visit your local Jackson Hewitt Tax Service office. An Equal Opportunity Employer M/F/D/V.
Most offices are independently owned and operated.

#0000

2012 Tax School Tool Kit

Exterior Signage: Banners


Available to order through RR Donnelley.
9' x 3' and 6' x 2' Banner Selections

Learn to Prepare Taxes


Call today!
000-000-0000

TaxCallSchool
today!

000-000-0000

Enrollment in, or completion of, a course is neither an offer nor a guarantee of employment.
Most offices are independently owned and operated.

9' x 3' #6913 6' x 2' #6903

Most offices are independently owned and operated.

9' x 3' #6912 6' x 2' #6902

Online Tax Course

Enroll today!
000-000-0000

*May require on-site attendance and is not available in all states. For more information,
visit your local Jackson Hewitt office. Most offices are independently owned and operated.

9' x 3' #6919 6' x 2' #6917

Learn Taxes Your Way


Online*

Classroom

000-000-0000

*May require on-site attendance and is not available in all states. For more information,
visit your local Jackson Hewitt office. Most offices are independently owned and operated.

9' x 3' #6920 6' x 2' #6918

Come Join Our


Tax Pro Team!

000-000-0000

For more information, visit your local Jackson Hewitt Tax Service office. An Equal Opportunity
Employer M/F/D/V. Most offices are independently owned and operated.

9' x 3' #6919 6' x 2' #6917

2012 Tax School Tool Kit

Exterior Signage: Window Cling


Available to order through RR Donnelley.
36" x 36"

Enroll
in Tax School
Now

800-234-1040
www.JacksonHewitt.com
Class schedules vary by location. Call for details. Most offices are independently owned and operated.

#6700

2012 Tax School Tool Kit

Interior Signage: Interior Posters


Our Tax School interior signage consists of framed, wall-mounted posters, that highlight the benefits of
enrolling in Tax School and/or joining your staff as a tax preparer. Interior posters may be displayed
from April 19 to November 30.
Paired with our exterior signage and other marketing pieces, they are a vital link in your Tax School
marketing campaign and help to establish your offices for the upcoming tax season.
Pre-printed interior posters are available to order through RR Donnelley.
Refer to the Identity Standards manual for instructions on how to display interior posters.

25.125" x 39" Poster Selections

join a
winning
team!

earn
extra
income.

get more

Become a
Jackson Hewitt
tax preparer.

Become a
Jackson Hewitt
tax preparer.

Become a
Jackson Hewitt
tax preparer.

Most offices are independently owned and operated.


An Equal Opportunity Employer M/F/D/V.

Most offices are independently owned and operated.


An Equal Opportunity Employer M/F/D/V.

Most offices are independently owned and operated.


An Equal Opportunity Employer M/F/D/V.

#9208

www.JacksonHewitt.com

#9206

www.JacksonHewitt.com

out of tax
season.

www.JacksonHewitt.com

#9207

2012 Tax School Tool Kit

Flyers
The versatility of flyers makes them a practical and effective marketing tool for you to use to boost
enrollment in your Tax School. Whether you choose to mail flyers, hand distribute at local events in your
area, display on community bulletin boards or include in marketing collateral pieces, flyers allow you to
customize your message to your audience in a cost-effective manner. Flyers may be used from August
1 through December 15.
Customizable flyers are available to download on JHnet.
For flyers with coupons, contact Creative Services.
8.5" x 11" (Available with white background)

Learn Taxes
Your Way

Learn to Prepare
Taxes Now!
Enroll in the Jackson Hewitt Basic Income Tax Course and
well teach you how to prepare individual income tax returns.
You could be ready to earn extra income by January!*
Its easier than you think!

Learn to Prepare
Taxes ONLiNe!

Classroomtextbook version led by an instructor in a Jackson Hewitt office.


Online*on your own time, from any Internet-connected computerand, with the added
benefit of assistance and support at a local Jackson Hewitt office.

Let us help. Call or stop in to learn more!


123 Street Name,
Information,
City Name,
ST 00000 000-000-0000
123Directional
Main Street,
City, State
000-000-0000

All you need is a computer with Internet access and you can take the
Jackson Hewitt Basic Income Tax Course wherever and whenever you want
with the added benefit of assistance and support at a local Jackson Hewitt office.*

You could be ready to earn extra income by January!**


Its easier than you think!

You could be ready to earn extra income by January!**


Its easier than you think!

Let us help. Call or stop in to learn more!

Let us help. Call or stop in to learn more!


123 Street Name,
Directional
Information,
City Name,
ST 00000 000-000-0000
123
Main Street,
City, State
000-000-0000

123 Main Street, City, State 000-000-0000

123 Street Name, Directional Information, City Name, ST 00000 000-000-0000

1-800-234-1040 www.JacksonHewitt.com

123 Street Name, Directional Information, City Name, ST 00000 000-000-0000

1-800-234-1040 www.JacksonHewitt.com

1-800-234-1040 www.JacksonHewitt.com

*Enrollment in, or completion of, the Jackson Hewitt Tax School course is neither an offer nor a guarantee of employment.
Additional training, experience or skills may be required. Class schedules vary by location. Call for details. Most offices are independently owned and operated.

*May require on-site attendance and is not available in all states. Call for details. **Enrollment in, or completion of, the Jackson Hewitt Tax School course is neither an offer nor a
guarantee of employment. Additional training, experience or skills may be required. Class schedules vary by location. Call for details. Most offices are independently owned and operated.

*May require on-site attendance and is not available in all states. Call for details. **Enrollment in, or completion of, the Jackson Hewitt Tax School course is neither an offer nor a
guarantee of employment. Additional training, experience or skills may be required. Class schedules vary by location. Call for details. Most offices are independently owned and operated.

NOW HiRiNG
Qualied Tax Preparers!

Earn FREE CEs!

We value your experience!

You can earn FREE continuing education


(CE) credits when you work as a
Jackson Hewitt tax preparer.

At Jackson Hewitt, we provide our clients with quality tax preparation and that starts
with quality tax preparers. And, were now hiring experienced tax preparers for
January 2013. Work full- or part-timeour exible hours work around your busy schedule.
Plus, earn FREE continuing education (CE) credits, when you work
as a Jackson Hewitt tax preparer.

Let us help. Call or stop in to learn more!

Call or stop in to learn more!


123 Street Name, City, ST 000-000-0000

123 Street Name,


Information,
City Name,
ST 00000 000-000-0000
123Directional
Main Street,
City, State
000-000-0000
123 Street Name, Directional Information, City Name, ST 00000 000-000-0000

1-800-234-1040 www.JacksonHewitt.com
An Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.

1-800-234-1040 www.JacksonHewitt.com
Call for details. Most offices are independently owned and operated.

2012 Tax School Tool Kit

Flyers: Flyers with Tear-offs


Available on JHnet.
8.5 x 11 Flyers with Tear-offs Selections (Available with white background.)

Learn to Prepare
Taxes Now
And you could be ready to earn extra income by January!*
Its easier than you think!

1-800-234-1040 www.JacksonHewitt.com

000-000-0000

Jackson Hewitt
Basic Income Tax Course

000-000-0000

Jackson Hewitt
Basic Income Tax Course

000-000-0000

Jackson Hewitt
Basic Income Tax Course

000-000-0000

Jackson Hewitt
Basic Income Tax Course

000-000-0000

Jackson Hewitt
Basic Income Tax Course

000-000-0000

Jackson Hewitt
Basic Income Tax Course

000-000-0000

Jackson Hewitt
Basic Income Tax Course

000-000-0000

Jackson Hewitt
Basic Income Tax Course

000-000-0000

Jackson Hewitt
Basic Income Tax Course

000-000-0000

Jackson Hewitt
Basic Income Tax Course

*Enrollment in, or completion of, the Jackson Hewitt Tax School course is neither an offer nor a guarantee of employment.
Additional training, experience or skills may be required. Class schedules vary by location. Call for details. Most offices are independently owned and operated.

Also available:
Learn to Prepare Taxes Online
Now Hiring Qualified Tax Preparers
Learn Taxes Your WayOnline or Classroom

2012 Tax School Tool Kit

Ads: Overview
Print Ads

Online Ads

Buying ad space in local and regional


publications is an excellent way to market your
Tax School to potential students and/or tax
preparers. Display ads in newspapers allow you
to reach a variety of prospective students. You
can access a large circulation in market-wide
daily papers or reach specific geographic areas
by placing advertising in regional editions and
community newspapers. You can even gear your
ads towards a specific demographic by placing
ads in particular sections of the newspaper.

Job boards such as Monster.com and Craigslist


are a great way to attract tax preparers.
Facebook ads are also another great way to
attract attention online. Online advertisements
can run from October 1 to December 15.

Print advertising can also reinforce your broadcast


promotions, so consider running print and radio
simultaneously for increased brand awareness.
Tax School ads can run from August 1
to December 15 (depending on the completion
of your Tax School courses).
Print ads are available to download on JHnet.

Classified Ads
Attract tax preparers to join your team with
effective classified advertisements you can run
in local newspapers and community publications.
Classified advertisements can run from
October 1 to December 15.

State Regulatory Requirements


Most states that regulate the operation of Tax
School also impose restrictions on how they are
marketed and advertised. Moreover, even if local
laws and regulations do not specifically regulate
Tax School marketing and advertising, as with all
marketing, the representations in the materials
promoting your Tax School must be truthful. In
addition, you must avoid making any statement
that could be interpreted as either direct or
implied offers or guarantees of employment
as a result of enrolling in or completing a Tax
School Course. Please submit a copy of any
locally created Tax School marketing materials
to the Marketing department for review and
approval before you place the ad. Complete
the Advertising Approval Form and submit
your proposed advertisement via email to
creativeservices@jtax.com.

Classified ads are available to download on


JHnet.

Yellow Pages Ad
This year-round ad promotes the variety of
services offered by your local office, including
your annual Tax School. Available to order
through Ketchum.
For print, classified or Yellow page ads in other
sizes, or with coupons, contact Creative Services.

2012 Tax School Tool Kit

Ads: Print Ads


Available on JHnet.
4.25" x 6" Print Ad Selections (For other sizes, with coupons, or black and white,
contact Creative Services.)

Learn to Prepare
Taxes Now

And you could be ready to earn extra income by January!*


Its easier than you think!
123 Street Name, City Name, ST 00000 000-000-0000

1-800-234-1040 www.JacksonHewitt.com
*Enrollment in, or completion of, the Jackson Hewitt Tax School course is neither an offer nor a guarantee of employment. Additional training, experience
or skills may be required. Class schedules vary by location. Call for details. Most offices are independently owned and operated.

Taxes Can Pay!


Enroll in our Tax School now and you could
be ready to earn extra income by January!*
Its easier than you think!
123 Street Name, City Name, ST 00000 000-000-0000

1-800-234-1040 www.JacksonHewitt.com
*Enrollment in, or completion of, the Jackson Hewitt Tax School course is neither an offer nor a guarantee of employment. Additional training, experience
or skills may be required. Class schedules vary by location. Call for details. Most offices are independently owned and operated.

Learn Taxes Your Way


Online*

Classroom

And you could be ready to


earn extra income by January!**

Learn to Prepare
Taxes ONLINE!
*

Enroll in our Tax School now and you could be ready to


earn extra income by January!**

Its easier than you think!

Its easier than you think

123 Street Name, City Name, ST 00000 000-000-0000

123 Street Name, City Name, ST 00000 000-000-0000

1-800-234-1040 www.JacksonHewitt.com
*May require on-site attendance and is not available in all states. Call for details. **Enrollment in, or completion of, the
Jackson Hewitt Tax School course is neither an offer nor a guarantee of employment. Additional training, experience or skills may be required.
Class schedules vary by location. Call for details. Most offices are independently owned and operated.

Want MORE from


Your Retirement?
Enroll in our Tax School now and you could be ready to
earn extra income by January!* Its easier than you think!
123 Street Name, City Name, ST 00000 000-000-0000

1-800-234-1040 www.JacksonHewitt.com
*Online instructions may require on-site attendance and is not available in all states.
**Enrollment in, or completion of, the Jackson Hewitt Tax School course is neither an offer nor a guarantee of employment. Additional training,
experience or skills may be required. Class schedules vary by location. Call for details. Most offices are independently owned and operated.

Stay-at-Home
Parents!
Enroll in our Tax School now and you could be ready to
earn extra income by January!* Its easier than you think!
123 Street Name, City Name, ST 00000 000-000-0000

1-800-234-1040 www.JacksonHewitt.com

1-800-234-1040 www.JacksonHewitt.com

*Enrollment in, or completion of, the Jackson Hewitt Tax School course is neither an offer nor a guarantee of employment. Additional training, experience
or skills may be required. Class schedules vary by location. Call for details. Most offices are independently owned and operated.

*Enrollment in, or completion of, the Jackson Hewitt Tax School course is neither an offer nor a guarantee of employment. Additional training, experience
or skills may be required. Class schedules vary by location. Call for details. Most offices are independently owned and operated.

2012 Tax School Tool Kit

Ads: Print Ads


Available on JHnet.
4.25 x 6 Print Ad Selections (For other sizes, with coupons, or black and white,
contact Creative Services.)

Real Estate
Agents!
Enroll in our Tax School now and you could be ready to
earn extra income by January!* Its easier than you think!
123 Street Name, City Name, ST 00000 000-000-0000

Out of Work?
Enroll in our Tax School now and you could
be ready to earn extra income by January!*
Its easier than you think!
123 Street Name, City Name, ST 00000 000-000-0000

NOW HIRING

Qualied Tax Preparers!


At Jackson Hewitt, we provide our clients with quality tax preparation
and that starts with quality tax preparers. And, were now hiring
experienced tax preparers for January 2013. Work full- or part-time
our exible hours work around your busy schedule. Plus, earn
FREE continuing education (CE) credits, when you
work as a Jackson Hewitt tax preparer.

123 Street Name, City Name, ST 00000 000-000-0000

1-800-234-1040 www.JacksonHewitt.com

1-800-234-1040 www.JacksonHewitt.com

*Enrollment in, or completion of, the Jackson Hewitt Tax School course is neither an offer nor a guarantee of employment. Additional training, experience
or skills may be required. Class schedules vary by location. Call for details. Most offices are independently owned and operated.

*Enrollment in, or completion of, the Jackson Hewitt Tax School course is neither an offer nor a guarantee of employment. Additional training, experience
or skills may be required. Class schedules vary by location. Call for details. Most offices are independently owned and operated.

1-800-234-1040 www.JacksonHewitt.com
An Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.

2012 Tax School Tool Kit

Ads: Classified Ads


Available on JHnet.
2.0625" x 4" Classified Ad Selections (For other sizes or with coupons,
contact Creative Services.)

Help
Wanted!

noW Hiring

Many positions
available
Flexible hours

You could earn extra


money at tax time!

Now accepting
applications!
123 Street Name
City Name, ST 00000
000-000-0000

income tax
preparers!
Flexible hours
Free Continuing Education
Credits
Learn taxes your way
online or classroom
Now accepting applications!
123 Street Name
City Name, ST 00000
000-000-0000

Wanted:
Bilingual income
tax preparers!

Must be fluent in
English and Spanish!
Earn extra income
Flexible hours
Free Continuing Education
Credits
Now accepting applications!

123 Street Name


City Name, ST 00000
000-000-0000

1-800-234-1040 www.JacksonHewitt.com

1-800-234-1040 www.JacksonHewitt.com

1-800-234-1040 www.JacksonHewitt.com

An Equal Opportunity Employer M/F/D/V.


Most offices are independently owned and operated.

An Equal Opportunity Employer M/F/D/V.


Most offices are independently owned and operated.

An Equal Opportunity Employer M/F/D/V.


Most offices are independently owned and operated.

part-time
teacHing

Wanted:

opportunities!

Bilingual instructors
for tax School!

You could earn extra money


teaching others how to
prepare income tax returns.

You could earn extra money


teaching others how to
prepare income tax returns.

Jackson Hewitt is seeking


experienced individuals to teach
our income tax courses. We
offer flexible schedules and an
opportunity to earn extra income.

Jackson Hewitt is seeking


experienced instructors who are
fluent in English and Spanish to
teach our income tax courses.
We offer flexible schedules and an
opportunity to earn extra income.

For more information, call

For more information, call

000-000-0000
Franchisee Custom Area

000-000-0000
Franchisee Custom Area

1-800-234-1040 www.JacksonHewitt.com

1-800-234-1040 www.JacksonHewitt.com

An Equal Opportunity Employer M/F/D/V.


Most offices are independently owned and operated.

An Equal Opportunity Employer M/F/D/V.


Most offices are independently owned and operated.

2012 Tax School Tool Kit

Ads: Yellow Page Ad


Available to order through Ketchum Directory Advertising. Contact amy.wolf@kda.com.
Triple Half Column (THC) 6.1666" x 4.9166"

Your Tax Pro,


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Choose Jackson Hewitt Tax Service for:
Quality Tax PreparationGreat Value
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Tax Questions
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An Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.

Other available sizes through Ketchum Directory Advertising:


Full Page (FP) 8.25" x 10"

Half Page (HP) 8.25" x 4.9166"

Double Half Column (DHC) 4.0833" x 4.9166"

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Double Quarter Column (DQC) 4.0833" x 2.4166"

Quarter Column (QC) 2" x 2.4166"

2012 Tax School Tool Kit

Ads: Online Ads


Contact Creative Services.
Job Board Ad
BASIC FUNCTION
Do you have a passion for customer service and best service possible? Then consider working as a Jackson Hewitt tax pro.
Tax preparation is an exciting field that is always in demand.
As a Jackson Hewitt tax pro youre the face of the Company to each and every client that walks into an office. Our tax pros
provide outstanding customer service and quality tax preparation, while maintaining all company policies and procedures.
This position regularly works with information of a sensitive, highly confidential nature, and requires a working knowledge of
income taxes.
MAJOR RESPONSIBILITIES
Greets all clients in a friendly and professional manner; make customers feel welcome and comfortable.
C
 onducts a thorough in-person tax interview with potential clients, using the Companys propriety tax software
application.
Provides details to clients on products and services available to them at the time of the interview.
Completes all related tax forms in accordance with policies, and in compliance with legislation and regulations.
Contacts clients for additional information, as necessary, to ensure accurate completion of tax returns.
Audits all tax return forms for accuracy and completeness (i.e. names, identifying numbers, and client signatures).
Researches tax related questions and issues and responds to clients in a timely manner.
Monitors on-site client volume and advises supervisor when additional tax preparers are required.
M
 aintains a positive attitude and meets all customer service standards and productivity levels as set by the Office
Supervisor.
Maintain office image; keep work area neat and clean.
Resolves client complaints and/or works with Supervisor (as needed) to resolve any issues or concerns.
Performs other duties as required.
Obtain and maintain a PTIN and any other professional licensing requirements from the IRS and the state.
JOB REQUIREMENTS

E
L
P
M
A

Education:
Must have a High School Diploma/GED Equivalent. College Course of study in tax preparation and/or accounting preferred.
Experience/Requirements:
Previous experience in tax preparation and filing a plus. Candidates without tax experience are welcome to apply, but will
be required to enroll in our Tax Course.
Experienced Candidates can test out of our tax course with a passing score on the Tax School Aptitude Test (TSAT).
Must pass the Tax Preparer Readiness Test (TPRT) and all other Jackson Hewitt required courses/modules prior to
preparing taxes
Good communication and commitment to superior interpersonal and customer services skills
Demonstrated ability to work in a fast-paced business environment
Basic knowledge of computer functions required
Ability to work flexible hours
Must have an active PTIN from IRS

Facebook Ad
Please email Creative Services for logo to be used with ad.

E
L
P
M
SA
2012 Tax School Tool Kit

Direct/Shared Mail: Overview

Direct Mail
Send a focused mailing, to the prospective
students you want to reach, with full-color
postcard campaigns available to order through
Mailmark and RR Donnelley. Postcards may be
sent from August 1 to November 1.

Shared Mail
Reach the largest number of potential students,
while keeping your advertising costs down.
Shared mail combines the advertisements of
several businesses in one package. Postage is
divided among all advertisers in the mailing to
keep costs low.

Valassis
Valassis ShopWise Zone Products are mailed to
larger, predetermined geographic areas within
a market. The ZIP Code Products are aligned
to specific ZIP codes around your offices. Zone
Products are less expensive on a cost-perthousand (CPM) basis. However, the overall cost
of a ZIP code mailing may be less because you
have more control in limiting the overall quantity
mailed. Shared Mail may be sent from August 1
to November 1.
ValPak
ValPak premium color coupons provide a
low-cost way to mail to specific markets and
demographics. Shared Mail may be sent from
August 1 to November 1.

2012 Tax School Tool Kit

Direct Mail: Postcards


Available to order through RR Donnelley.
4" x 6" Postcards

Learn to
Prepare Taxes
Now
And you could be ready to
earn extra income by January!*
Its easier than you think!

Its a Skill You Can Use


No Matter Where You Go
Enroll in the Jackson Hewitt Basic Income
Tax Course and our instructors will teach you
to prepare individual income tax returns.
Its a valuable skill that could even lead to
extra income during tax season.*
*Enrollment in, or completion of, the Jackson Hewitt Tax School course is neither an offer
nor a guarantee of employment. Additional training, experience or skills may be required.
Class schedules vary by location. Call for details. Most offices are independently owned
and operated.

To learn more, call 1-800-234-1040


or visit www.JacksonHewitt.com
* See back for details.

Learn
Taxes Your
Way
Online* Classroom
And you could be ready to
earn extra income by January!*

Everyones learning style is different, so Jackson Hewitt


offers two ways to take our Basic Income Tax Course.
Classroomtextbook version, led by an instructor in a
Jackson Hewitt office.
Online*on your own time, from any Internet-connected
computerand, with support at a local Jackson Hewitt
office.
*May require on-site attendance and is not available in all states. Call for details.
**Enrollment in, or completion of, the Jackson Hewitt Tax School course is neither an offer
nor a guarantee of employment. Additional training, experience or skills may be required.
Class schedules vary by location. Call for details. Most offices are independently owned and
operated.

Its easier than you think!


To learn more, call 1-800-234-1040
or visit www.JacksonHewitt.com
* See back for details.

Learn to
Prepare Taxes
ONLINe
*

And you could be ready to


earn extra income by January!*

enjoy the Advantages of Online Learning


All you need is a computer with Internet access
and you can take the Jackson Hewitt Basic Income
Tax Course wherever you want and on your own
timeand, with the added benefit of assistance and
support at a local Jackson Hewitt office.
*May require limited on-site attendance and is not available in all states. Call for details.
**Enrollment in, or completion of, the Jackson Hewitt Tax School course is neither an offer
nor a guarantee of employment. Additional training, experience or skills may be required.
Class schedules vary by location. Call for details. Most offices are independently owned and
operated.

Its easier than you think!


To learn more, call 1-800-234-1040
or visit www.JacksonHewitt.com

* See back for details.

2012 Tax School Tool Kit

Shared Mail: Valassis


Available to order through Valassis.
8.5" x 11" Value Sheet

1-800-234-1040 www.JacksonHewitt.com

Its a Skill You Can Use


No Matter Where You Go
When you enroll in the Jackson Hewitt Basic Income Tax Course,
our instructors will teach you to prepare individual income tax returns
in simple, easy-to-understand language.
Once you obtain the knowledge needed to prepare tax returns,
its a skill you will always possesswhether you are looking to prepare taxes
for yourself and your friends or you want to have the ability to
earn some extra income during tax season.*

Learn to Prepare
Taxes Now

And, since everyones learning style is different,


we offer the course in two different formats:
Online**

Classroom

Choose the way you want to learn.


*Enrollment in, or completion of, the Jackson Hewitt Tax School course is neither an offer nor a guarantee of employment.
Additional training, experience or skills may be required. Class schedules vary by location.
**May require on-site attendance and is not available in all states. Call for details. Most ofces are independently owned and operated.

And you could be ready to


earn extra income by January!*
Its easier than you think!

Visit or call any of our convenient locations!


123 Street Name, Directional Information, City Name, ST 00000 000-000-0000
123 Street Name, Directional Information, City Name, ST 00000 000-000-0000
123 Street Name, Directional Information, City Name, ST 00000 000-000-0000

*See back for details.

Front

Back

8.5" x 5.5" Half Sheet

Learn to
Prepare Taxes
Now

1-800-234-1040 www.JacksonHewitt.com

Its a Skill You Can UseNo Matter Where You Go


Enroll in the Jackson Hewitt Basic Income Tax Course and our instructors will teach you to prepare
individual income tax returns. Its a valuable skill that could even lead to extra income during tax season.*

And you could be ready to


earn extra income by January!*

*Enrollment in, or completion of, the Jackson Hewitt Tax School course is neither an offer nor a guarantee of employment. Additional training, experience or skills may be required.
Class schedules vary by location. Call for details. Most offices are independently owned and operated.

Its easier than you think!

Visit or call any of our convenient locations!


123 Street Name, Directional Information, City Name, ST 00000 000-000-0000
123 Street Name, Directional Information, City Name, ST 00000 000-000-0000
123 Street Name, Directional Information, City Name, ST 00000 000-000-0000

*See back for details.

Front

Back

Also available through Valassis:


11" x 5.66" Premium Postcard: Learn to Prepare Taxes Now...
11" x 5.66" Promo Reply Card: Learn to Prepare Taxes Now...
2012 Tax School Tool Kit

Shared Mail: Valpak


Available on JHnet.
8.25" x 3.5"

Learn to Prepare
Taxes Now
And you could be ready to earn extra income by January!*
Its easier than you think!
123 Street Name, City Name, ST 00000 000-000-0000

1-800-234-1040 www.JacksonHewitt.com
*Enrollment in, or completion of, the Jackson Hewitt Basic Income Tax Course is neither an offer nor a guarantee of employment. Additional training,
experience or skills may be required. Class schedules vary by location. Call for details. Most offices are independently owned and operated.

2012 Tax School Tool Kit

Coupons: Overview
3-up Coupons

Online Locator Page Coupon

Promote your Refer-A-Student program with


customizable 3-up coupons available to
download on JHnet.

Online locator page coupons can be customized


with your local information or can be created to
fit a specific program or promotion you are using
to highlight your upcoming Tax School. Online
locator page coupons may be used from June
through October. Contact Creative Services for
more information.

2-Sided Coupons
One side encourages enrollment in Tax School,
the other side promotes your Refer-A-Student
program. Customizable coupons are available
to order from RR Donnelley or for download on
JHnet. 3-up and 2-sided coupons may be used
from June 1 to November 1.

2012 Tax School Tool Kit

Coupons: Refer-A-Student
Available on JHnet.
8.5" x 11" Refer-A-Student 3-up Coupons

GET PAID $00

through our Refer-A-Student Program


when you refer a new student to us!*

Name of Friend _________________________________________________________________________________________________________________


Your Name _____________________________________________________________________________________________________________________
Your Address ___________________________________________________________________________________________________________________
Tax Preparer _________________________________________ Employee # ____________________ Office# _________ Receipt # ___________________

Call 1-800-234-1040 or visit us at 123 Street Name, City Name, ST 00000


*Must be presented by new student at time of course enrollment. Not open to students
who enrolled in a Jackson Hewitt Tax Course in the prior year or any current or former
Jackson Hewitt Tax Service employee. Referral fee paid after new student enrolls in course
and pays all required fees. Most offices are independently owned and operated.

1-800-234-1040 www.JacksonHewitt.com

GET PAID $00

Available on JHnet and through RR Donnelley (Item #1109).


through our Refer-A-Student Program
7.5" x 3.5" Refer-A-Student 2-sided Coupon
when you refer a new student to us!*
Name of Friend _________________________________________________________________________________________________________________
Your Name _____________________________________________________________________________________________________________________

Learning to prepare taxes


is easier than you think!

Your Address ___________________________________________________________________________________________________________________

GETCallPAID
$00
1-800-234-1040 or visit us at 123 Street Name, City Name, ST 00000
through our Refer-A-Student Program
when you refer a new student to us!*

Tax Preparer _________________________________________ Employee # ____________________ Office# _________ Receipt # ___________________

Name of Friend _________________________________________________________________________________________________________________

*Must be presented by new student at time of course enrollment. Not open to students
Your Name _____________________________________________________________________________________________________________________

who enrolled in a Jackson Hewitt Tax Course in the prior year or any current or former
Jackson Hewitt Tax Service employee. Referral fee paid after new student enrolls in course
Tax Preparer __________________________________________
Employee
# _____________________
Offiand
ce# ___________
and pays all required fees. Most offi
ces are
independently owned
operated. Receipt # ______________
Your Address ___________________________________________________________________________________________________________________

Call 1-800-234-1040 or visit us at 123 Street Name, City Name, ST 00000

tax law changes, Jackson Hewitt has an


income tax course that is right for you.
You will learn:

1-800-234-1040 www.JacksonHewitt.com

GET PAID $00

Whether you are interested in learning how


1-800-234-1040 www.JacksonHewitt.com
to prepare taxes or want to brush up on the new

*Must be presented by new student at time of course enrollment. Not open to students
who enrolled in a Jackson Hewitt Tax Course in the prior year or any current or former
Jackson Hewitt Tax Service employee. Referral fee paid after new student enrolls in course
and pays all required fees. Most offices are independently owned and operated.

Enroll today in the


Jackson Hewitt
Basic Income Tax Course

To prepare individual income tax returns


Key tax concepts and how they apply to
specific situations

through our Refer-A-Student Program


Class schedules vary by location. Call for details.
Most offices areto
independently
when you refer a new student
us!* owned and operated.

Name of Friend _________________________________________________________________________________________________________________


Your Name _____________________________________________________________________________________________________________________
Your Address ___________________________________________________________________________________________________________________
Tax Preparer _________________________________________ Employee # ____________________ Office# _________ Receipt # ___________________

Call 1-800-234-1040 or visit us at 123 Street Name, City Name, ST 00000


*Must be presented by new student at time of course enrollment. Not open to students
who enrolled in a Jackson Hewitt Tax Course in the prior year or any current or former
Jackson Hewitt Tax Service employee. Referral fee paid after new student enrolls in course
and pays all required fees. Most offices are independently owned and operated.

1-800-234-1040 www.JacksonHewitt.com

1-800-234-1040 www.JacksonHewitt.com

2012 Tax School Tool Kit

Coupons: Online Locator Page Coupon


Contact Creative Services to customize your locator page coupon or other online ad.
560px x 150px Online Locator Page Coupon

Learn to Prepare
Taxes Now

E
L
P
M
A
S

And you could be ready to


earn extra income by January!*

FREE BOOKS

**

for Tax School

**Tuition and other fees may apply. Present coupon at time of registration. Valid at
participating locations only and may not be combined with any other offer.
EXPIRES: 00/00/00 COUPON CODE: XXXXX

*Enrollment in, or completion of, the Jackson Hewitt Basic Income Tax Course is neither an offer nor a guarantee of employment.
Additional training, experience or skills may be required. Class schedules vary by location. Call for details.
Most offices are independently owned and operated.

2012 Tax School Tool Kit

Our series of informative Tax School brochures play a vital role in your marketing and recruiting strategies.
Updated annually to contain the most current information available, these focused pieces reinforce the
message that Jackson Hewitt is an established presence in the tax preparation industry. Brochures may be
used April 19 to November 30.
Brochures can be self mailed or used as takeaway pieces and are available to be ordered through
RR Donnelley.

s,

Place
StamP
Here

Place
StamP
Here

About Jackson Hewitt


Jackson Hewitt Tax Service , with thousands of
franchised and company-owned offices throughout
the United States during the 2012 tax season, is
an industry leader providing full service individual
federal and state income tax preparation. Most
offices are independently owned and operated.

About Jackson Hewitt

Jackson Hewitt Tax Service, with thousands of


franchised and company-owned offices throughout
the United States during the 2012 tax season, is
an industry leader providing full service individual
federal and state income tax preparation. Most
offices are independently owned and operated.

online convenience, with


on-site assistance and support.

Enroll Today!
To learn more or find the nearest
Jackson Hewitt location,
please call:

1-800-234-1040

or visit www.JacksonHewitt.com

it just doesnt get any better.

Learn to
Prepare
Taxes

enroll in our online tax course


at TaxSchool.com!
To learn more or find the nearest
Jackson Hewitt location, please call:

1-800-234-1040

or visit www.JacksonHewitt.com

For more information on Jackson Hewitt


tax courses, please call:

Learn Taxes
Your Way
Online Classroom

For more information on Jackson Hewitt


tax courses, please call:

Its easier than you think!

IRS

Explore new career


opportunities today!
Each tax season, people across the nation enjoy
the challenges and benefits of working for a
Jackson Hewitt Tax Service office. And now
you can too!
Ask your local Jackson Hewitt office about job
opportunities in your area.

Expand your skills and earn


CE creditsFREE!
Join the Jackson Hewitt team, and well provide
the necessary federal tax, ethics, and tax update
courses youll need to satisfy the annual IRS
continuing education (CE) requirements.
Plus, once you start working as a tax preparer with
Jackson Hewitt, youll continue to earn CE credits
FREE every yearas long as you work for us!

APPROVED
CONTINUING EDUCATION
PROVIDER

About Jackson Hewitt

About Jackson Hewitt

Jackson Hewitt Tax Service, with thousands of


Jackson Hewitt Tax Service, with thousands of
and company-owned
offices throughout
franchised franchised
and company-owned
offices throughout
United
States
the season,
2012 tax
the United the
States
during
the during
2012 tax
is season, is
industry
leader full
providing
service individual
an industryan
leader
providing
servicefull
individual
federal andfederal
state income
taxincome
preparation.
Most
and state
tax preparation.
Most
offices are offi
independently
owned andowned
operated.
ces are independently
and operated. An
Equal Opportunity Employer M/F/D/V.

To learn more about the many


opportunities available to you
at Jackson Hewitt or to locate an
To
contact
of
ce neara you, please call:
Jackson Hewitt Tax Service
location near you, please call:
or visit www.JacksonHewitt.com

Intermediate
1-800-234-1040
1-800-234-1040
& Advanced
Tax Modules
or visit www.JacksonHewitt.com

#7514

Come Join
Our Tax Pro
Team!

IRS

APPROVED
CONTINUING EDUCATION
PROVIDER

#7513

Si Puedes Leer Esto


(and you can read this, too)
then you may have the bilingual skills
necessary to work at

Jackson Hewitt .

Approved for Registered


Tax Return
For more information on Jackson Hewitt
Preparer, PTIN tax
Holder,
courses and
or job Enrolled
opportunities, please call:
Call our local Education
office directly at:
Agent Continuing

Its easier than you think!

APPROVED
CONTINUING EDUCATION
PROVIDER

#7516

Its Your Future

Learn to
Prepare Taxes
onLine

Its easier than you think!

IRS

Place
StamP
Here

of
ghout
, is
dual
st
d.

Place
StamP
Here

3.6" x 8.5" Brochure Selections

PLACE
STAMP
HERE

of
ghout
is
dual
st
d.

Brochures

Its a great opportunity,


ANY WAY you say it!

*This brochure is neither an offer nor a guarantee of employment. All employment


decisions are made by the owner and/or operator of each local Jackson Hewitt
Tax Service office. Most offices are independently owned and operated. An Equal
Opportunity Employer M/F/D/V.

IRS

APPROVED
CONTINUING EDUCATION
PROVIDER

#7517

IRS

APPROVED
CONTINUING EDUCATION
PROVIDER

#1474

#7515

2012 Tax School Tool Kit

Miscellaneous: Overview
Easel and Pad Kit

Door Hangers

Tear-off information sheets offer a convenient


method for potential students to get information
about your Tax School. Easel and pad kits can
be used all year.

Double-sided door hangers provide a bold


method for marketing Tax School. Door hangers
can be used from August 1 to November 1.
Available to download on JHnet.

Available to order through RR Donnelley.

Certificate of Completion

Free Information Seminar Materials

Official certificate can be awarded to students


upon completion of the Basic Income Tax Course.
Certificates can be used all year.

Entice students to enroll in Tax School by hosting


Free Information Seminars (FIS) at your office. We
give you all the tools you need to get started. FIS
can be used from August 1 to November 1.

Pre-printed certificates are available to order


through RR Donnelley. Customizable certificates
can be downloaded on JHnet.

FIS Flyer, Invitation, and Thank You Card are


available to download on JHnet. The Window
Poster is available to order through RR Donnelley.

Post-it Notes
Post-it Notes can be used to encourage
enrollment in Tax School. Post-it notes can be
used April 19 to November 30.
Available to order through RR Donnelley.

2012 Tax School Tool Kit

Miscellaneous: Easel and Pad Kit


Available to order through RR Donnelley.
11" x 17" Easel and Pad Kit

Taxes Can Pay!


Learn to prepare taxes now and you could
be ready to earn extra income by January!*
Its easier than you think!

Learn Taxes
Your Way
Online**
or
Classroom

Attach Pad Here

Complete a request form for

FREE information!

*Enrollment in, or completion of, the Jackson Hewitt Tax School course is neither an offer nor a guarantee of employment. Additional training, experience or skills may be required. Class schedules vary by location. Call for details.
**May require on-site attendance and is not available in all states. Call for details. Most offices are independently owned and operated.

#7570

2012 Tax School Tool Kit

Miscellaneous: Certificates
Available on JHnet.
8.5" x 11"

Certificate of Completion
This certifies that

has successfully compleTed

JacKsoN heWITT BasIc INcome TaX couRse

Facilitated: G8NJM-P-00026-12-I
Date: ____________________________ Location: ______________________________________________________________
According to the IRS Return Preparer Office Standards for Continuing Education Provider Approval,
a maximum of 10 Federal Tax CE credits may be granted for courses developed to prepare an
individual to pass the Registered Tax Return Preparer Competency Test.
CE Credits: 10
For Registered Tax Return Preparers and PTIN Holders
Signature: ____________________________________________________________________Date _______________________

Jackson Hewitt Inc.


3 Sylvan Way, Suite 3, Parsippany, NJ 07054

#6803 Rev. 5/12

#6803

Other certificates available on JHnet:


#6807

Certificate of California Income Tax Course

#6808

Certificate of Tax School Instructor Training

2012 Tax School Tool Kit

Miscellaneous: Post-it Notes


Available on JHnet.
3" x 3" Post-it Notes Selections

Online Tax Course

ENROLL

NOW!

1-800-234-1040
www.JacksonHewitt.com

TAX SCHOOL

ENROLL

NOW!

1-800-234-1040

2012 Tax School Tool Kit

Miscellaneous: Door Hanger


Available on JHnet.
3.5" x 8.5" JHnet Door Hanger 2-sided

Learn to
Prepare
Taxes Now!
And you could be ready to
earn extra income
by January!*
Its easier than you think!
123 Street Name
City, ST 00000
000-000-0000

Its a Skill
You Can Use
No Matter
Where You Go
Enroll in the Jackson Hewitt Basic Income
Tax Course and our instructors will teach you
to prepare individual income tax returns.
Its a valuable skill that could even lead to
extra income during tax season.*
*Enrollment in, or completion of, the Jackson Hewitt Tax School course is neither an
offer nor a guarantee of employment. Additional training, experience or skills may be required.
Class schedules vary by location. Call for details.

Free Books
for Tax School!

Tuition and other fees may apply. Present coupon at time of registration. Valid at participating
locations only and may not be combined with any other offer. Most offices are independently
owned and operated.

1-800-234-1040 www.JacksonHewitt.com

*Enrollment in, or completion of, the Jackson Hewitt Tax School course is neither an offer nor a guarantee
of employment. Additional training, experience or skills may be required. Class schedules vary by location.
Call for details. Most offices are independently owned and operated.

1-800-234-1040 www.JacksonHewitt.com

2012 Tax School Tool Kit

Miscellaneous: FREE Information Seminar


Available on JHnet.
8.5" x 11" Flyer (Available with white background.)

Free

Information
Seminar
Please join us to:
Learn about our Tax School
Preview a portion of an actual course
Examine the course materials
Enroll in one of our classes

When: Day, Month 00, 2012


Time: 00:00 to 00:00
Where: Location Address
000-000-0000

1-800-234-1040 www.JacksonHewitt.com
Most offices are independently owned and operated.

2012 Tax School Tool Kit

Miscellaneous: FREE Information Seminar


Available on JHnet.
5.5" x 4.25" 4-up Avery Postcards #3263 (Front available with white background.)
Invitation

Youre invited to attend a

FREE

Join Us On

Youre invited to attend a

Day, Month 00
00:00PM to 00:00PM

FREE

Information Seminar

Information
Seminar
Jackson Hewitt Tax
Service

Jackson Hewitt Tax School!

Jackson Hewitt Tax School!

to find out about

Name
to123
findStreet
out about
City, State, Zip 000-000-0000

Get a sneak peak at our Basic Income Tax Course


Preview textbooks and materials
Register for one of our courses
Seating is limitedcontact us today to reserve your seat!

Ge

Se

Most offices are independently owned and operated.

Youre invited to attend a

FREE

Join Us On

Youre invited to attend a

FREE

Day, Month 00
00:00PM to 00:00PM

Information Seminar

Information
Seminar
Jackson Hewitt Tax Service

Jackson Hewitt Tax School!

City, State,
Zip 000-000-0000
Jackson
Hewitt
Tax School!

Thank You

to find out about

Thank You!

to find out about

123 Street Name

Thank You!

Get a sneak peak at our Basic Income Tax Course


Preview textbooks and materials
Register for one of our courses
Seating is limitedcontact us today to reserve your seat!
Most offices are independently owned and operated.

Most offices are independently owned and operated.

Most offices are independently owned and operated.

Area for personal message or label

Area for personal message or label

Thank You!

Thank You!

Most offices are independently owned and operated.

Most offices are independently owned and operated.

Area for personal message or label

Area for personal message or label

2012 Tax School Tool Kit

Ge

Se

Scripts
Voicemail Messages

Live Call Script

Never miss an opportunity to promote your


upcoming Tax School! Our voicemail scripts let
prospective students know about the benefits of
enrolling in Tax School when they place a call to
your office. Voicemail messages may be used
from April 19 to November 1.

Reach out to prospective students with our live


call scripts offered to you through eServices and
Servicom. Full service telemarketing can help
generate on-the-spot enrollment in Tax School.
Call scripts may be used from August 1 to
November 1.

Voicemail message script


On-hold script

Get started by visiting the Tax School section on


JHnet.

Available to download on JHnet.

Radio Scripts
Take your Tax School marketing to the local
airwaves and reach the greatest number of
potential students. Radio scripts use approved
verbiage to tie in with other marketing collateral
for the season. Radio scripts may be used from
August 1 to November 1.
15-second script
30-second script
60-second script
Available to download on JHnet.

2012 Tax School Tool Kit

Scripts: Voicemail Messages


Available on JHnet.
Voicemail Message: 2012 Tax School

Thank you for calling Jackson Hewitt Tax Service. Our office is currently closed. Our
regular office hours are ______________________________.
Want to learn to prepare taxes? Its easier than you think! We will be offering our
Basic Income Tax Course beginning in just a few short {days/weeks}. Learning to
prepare income tax returns is a valuable skill youll be glad to have each and every
tax season. Class sizes are limited and space is filling up fast, so be sure to give us
a call back during our regular business hours and ask about enrolling in the Basic
Income Tax Course. We hope to see you soon! Thank you for calling Jackson Hewitt.
Good-bye.

On Hold Voicemail Message: 2012 Tax School


Thank you for calling Jackson Hewitt Tax Service. Please continue to hold and a
representative from our office will be with you shortly.
Want to learn to prepare taxes? Its easier than you think! We will be offering our Basic Income
Tax Course beginning in just a few short {days/weeks}. Learning to prepare income tax returns
is a valuable skill youll be glad to have each and every tax season. Class sizes are limited and
space is filling up fast, so be sure to speak with your Jackson Hewitt representative today.
Please continue to hold and a Jackson Hewitt representative will be back on the line to
assist you momentarily.
Did you know that you could get paid for every new student you refer to our Tax School? With
our Refer-a-Student program, well give you cash for every new student you send to our office
who enrolls in our Tax School. Ask your Jackson Hewitt representative for more details.
Thank you for holding. We appreciate your business.
Have you scheduled your Mid-Year Tax Review yet? Summer is a great time to spend a few
minutes reviewing your current financial situation so you can get a better sense of your overall
tax situation. And, knowing how to make mid-year adjustments and take advantage of
applicable tax benefits prior to years end can prove beneficial for the next tax season. Ask
your tax preparer for more information.
Thank you for holding. A Jackson Hewitt representative will be back on the line to assist
you momentarily.
[LOOP]

2012 Tax School Tool Kit

Scripts: Radio Scripts


Available on JHnet.
Tax School 30-second Script

Looking for a new challenge? Learn to prepare taxes now and you could
be ready to earn extra income by January. Its easier than you think!
Enroll in Jackson Hewitts Basic Income Tax Course today at a
neighborhood office near you! Call for complete details at
1-800-234-1040 or visit us online at www.JacksonHewitt.com.
Most offices are independently owned and operated.

Other scripts available on JHnet:


Tax School 15-second Script

Tax School 60-second Script

2012 Tax School Tool Kit

Scripts: Live Call Script


Available on eServices and Servicom.
Tax School Live Call Script

2012 Tax School live call script (eservices):

Yes

Introduce yourself to person that answers the phone and ask to speak with client
If client isnt there, ask if there is another number that client can be reached at or thank
speaker and end call
If client is available, let him/her know that you are following up on their recent interest in
the Basic Income Tax Course.
Let him/her know that tax school enrollment has begun and that by learning to prepare
taxes now, he/she could be ready to earn extra income by January.
Let client know that learning tax preparation is easier than they might think and that the
Basic Income Tax Course is designed for beginner students and no prior tax preparation
experience or knowledge is needed to take the course.
Let client know that after completing the course, he/she will have the skills and
knowledge needed to prepare individual income tax returns and be prepared for the IRS
competency test.
And, also talk about the idea that he/she may even be able to "join our tax pro team" by
working as a Jackson Hewitt tax preparer during tax season.
Remind him/her that the course is offered both in a classroom at a local Jackson Hewitt
office near where they live; and onlinewhere they can take the course on their own
time, from any Internet computer, but with assistance and support at a Jackson Hewitt
office nearby.

Ask client if he/she would like to reserve a spot in the class by enrolling now:

No

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Register the student by completing the appropriate paperwork manually


Tell the student that we accept payment by cash, check or credit card and ask
which method of payment he/she prefers
Record method of payment and advise student of procedures for payment by
cash, check or credit card
Verify mailing address information
Thank student and let them know that we are excited to have them enrolled in
Tax School

Invite him/her to a Free Information Seminar at [location].


Let him/her know that they can see a classroom setting, review class materials,
and attend a 15-minute demonstration of a tax class. On-site registration is
available if he/she decides the class is right for him/her.
Register him/her for FIS if interested and confirm date, time and location
If he/she is not interested in attending the FIS, thank him/her for speaking with
you and that you hope they will consider the BITC in the future.

2012 Tax School Tool Kit

Public Relations

Advertorial

Press Releases

Utilize your local press to promote Tax School with


our customizable advertorial for 2012. Personalize
with quotations from actual students from prior
years. When placing a quote into an advertorial,
be sure to obtain written permission to use the
quote. For the most impact, run advertorial
up to four weeks prior to the start of your Tax
School.

Announce Tax School through local media and


radio outlets with our series of approved press
releases. When placing a quote into a press
release, be sure to obtain written permission to
use the quote. Place press releases from August
1 to November 1.
Available to download on JHnet.

Available to download on JHnet.

2012 Tax School Tool Kit

Public Relations: Advertorial


Available on JHnet.
Basic Income Tax Course Advertorial

Taxes Can Pay!


And, Learning to Do Them is Easier Than You Think!
The Basic Income Tax Course teaches the basics of income tax preparation. Upon
completion, students will have the skills necessary to complete the forms and
schedules necessary to prepare a tax return, a valuable skill whether you want to
prepare your own tax returns or are interested in becoming a tax preparer.*
Learn Taxes Your Way!
Everyones learning style is different, so Jackson Hewitt offers two ways to take
our Basic Income Tax Course.
Classroomtextbook version, led by an instructor in a Jackson Hewitt office.
Online*on your own time, from any Internet-connected computer
and, with support at a local Jackson Hewitt office.
I signed up for the Jackson Hewitt Income Tax Course thinking that I could save
myself money by preparing my own taxes. I was so impressed with the course
materials and the knowledge of the instructors that I went on to become a tax
preparer at Jackson Hewitt Tax Service. Said {FIRST} {LAST} OF {CITY, STATE}.
{LAST} is one of the many students who have enrolled in the Jackson Hewitt Basic
Income Tax Course, a 12-week program offered each fall in Jackson Hewitt offices
across the country. These instructor-led or online classes focus on the fundamentals
of tax preparation and common tax topics.
The Basic Income Tax Course continues to help students, military spouses, parttime workers, stay-at-home parents, retirees and the unemployed acquire the
tax knowledge necessary to prepare tax returns for themselves and their family
and friends. Many even choose to pursue a career with Jackson Hewitt as a tax
preparer.*
For more information, please call Jackson Hewitt at 1-800-234-1040 or visit
www.JacksonHewitt.com
*Enrollment in, or completion of, a course is neither an offer nor a guarantee of employment. Additional
training, experience or skills may be required. Most offices are independently owned and operated.
**May require on-site attendance and is not available in all states. For more information, visit your local
Jackson Hewitt office. Most offices are independently owned and operated.

2012 Tax School Tool Kit

Public Relations: Press Releases


Available on JHnet.
Swiss Cheese Press Release

Enrollment Begins at the (CITY} Jackson Hewitt


Tax Service
Learning to Prepare Taxes is Easier Than You Think!

[CITY, DATE] The Jackson Hewitt Tax Service office in [CITY]


provides area residents the opportunity to deepen their knowledge
about individual income tax preparation by participating in its
upcoming [NUMBER] week Basic Income Tax Course. By [INSERT
DATE], tax school students will have a better understanding of not
only the fundamentals of basic income tax preparation, but also
recent tax law changes and commonly overlooked deductions
and credits. Whether learning more about taxes and income tax
preparation for personal enrichment or as a first step in pursuing a
career in tax preparation*, Jackson Hewitt Tax School will provide
students with an informative and enjoyable introduction to tax
preparation and they make it so easy to learn! Plus, if you take the
course now, you could be ready to prepare taxes by January.*

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Learning about how taxes are prepared can help those in our
community have added knowledge that may lead to a larger
tax refund when filing, or, for some, can be the introduction to a
rewarding career as a tax preparer, said [NAME], [TITLE] of Jackson
Hewitt Tax Service in [CITY]. Jackson Hewitt Tax School offers you a
simple and convenient way to enhance skills or learn a new skill to
prepare tax returns so you can potentially add to your bottom-line.

2012 Tax School Tool Kit