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2013

Tax Preparer
Recruiting
Toolkit

Table of Contents
Introduction

Brochures
Learn to Prepare Taxes

How to Implement Your Tax Preparer Recruiting


Campaign

Course Offerings
Recruiting

Exterior Signage
Window Posters/A-Frame Signs
Banners

Recruiting Bilingual
Miscellaneous

Window Cling

Easel and Pad Kit

Yard Signs

Certificates

Lighted Box Signs

Post-it Notes
Door Hanger

Interior Posters

Free Information Seminar Materials (FIS)

Flyers

- Flyer

Flyers

- Invitation Postcard

Flyer with Tear-offs

- Thank You Card

Ads

Print Ads

Classified Ads

Yellow Pages Ad

Online Ads (job boards)

Direct Mail

Postcard

Scripts

Voicemail Scripts

Radio Scripts

Live Call Script

Public Relations

Advertorial

Press Release

Coupons
Refer-A-Student 3-up Coupon
Refer-A-Student 2-sided Coupon

Online Locator Page Coupon

Looking for a marketing piece not included in the list above? Complete and submit an online Advertising Request Form,
located in the Market Your Business section of JHnet and well create a custom piece just for you.

2013 Tax Preparer Recruiting Toolkit

Introduction

Welcome to the 2013 Jackson Hewitt


Tax Preparer Recruiting Toolkit
Hiring the right tax preparers is vital to the
success of your business and is the number one
factor for increasing customer retention. NHQ has
dug into our research to find the types of people
who make good candidates for our tax preparer
training and this years marketing focus reflects on
the results of that data.
This year, our Tax School marketing has been
drastically retooled to focus on the end result:
hiring (and retaining) the best qualified tax
preparers that you can.

An Integrated Marketing Strategy to


Help You Develop and Recruit the Very
Best Tax Preparers
The best way to get your message out, is through
all of the various mediums within this toolkitfrom
posters to flyers, call scripts to email blasts, take
advantage of everything that is available to
create a customized marketing plan that works
for you.

State Regulatory Requirements


In most states, Tax School is regulated by career
or proprietary school laws and regulations. If
your Tax School is located in a state where these
laws and regulations are in effect, your Tax
School may need to be licensed or registered
to offer tax courses and may also be subject
to other requirements relating to facilities,
instructor qualifications, tuition-guaranty funds,
bonding and advertising. Before enrolling Tax
School students, offering a Tax School course or
advertising any tax course, please review the
laws in your state to ensure that you are aware
of these requirements and are operating in
compliance with them. For more information,
see the State Regulations section on your
states information page on JHnet or email
Jackson Hewitts Regulatory Affairs Analyst at
TaxSchoolRegs@jtax.com.
If you have questions about the regulatory
requirements for operating a Tax School, contact
your Field Marketing Manager.

This years kit has been revamped to create a


cohesive year-round look for your offices and,
as always, we strongly recommend that you
replace outdated messaging with new messaging
whenever possible.

In order to help Creative Services better track the usage of each kit, when you create coupon codes
in Coupon Management for any pieces from this kit, please start the description with the letters: SCH

2013 Tax Preparer Recruiting Toolkit

How to Implement Your Tax Preparer Recruiting Campaign


How to Implement Your Own
Tax Preparer Recruiting Campaign
The goal of any successful Tax Preparer Recruiting
campaign is three-fold:
1. Retain existing quality preparers
2. Enroll candidates into Tax School who want
to learn tax preparation
3. Hire the best Tax School students as Tax Pros
This Toolkit offers an assortment of ideas to help
you attract and retain quality tax preparers. Here,
weve outlined a few ways you can use the kit
to maximize the effectiveness of your 2013 Tax
School.
Change your Exterior Posters
Remove all of your in-season posters and put
up posters that alert people that youre hiring!
Since the new posters have moved away
from our trademark in-season red designs,
they will certainly catch peoples attention.
Update

your voicemail and/or
on-hold messages
Remind callers about Tax School/open
positions anytime they call your office. Utilize
the scripts on JHnet that will help encourage
callers to learn more.
Attend local job fairs
Does your town host a job fair? Make sure
you attend. Its a great way to connect
with people who are looking for a new job
opportunity. Arm yourself with informational
flyers, brochures and discount coupons to
obtain leads. consider rolling out a rewards
program for existing employees that Refer a
Preparer and
Create a Refer-a-Preparer Program
Consider rolling out a rewards program for
your existing employees so that they will help
you find the best qualified tax preparers for
the season. You set the parameters that work
best with your business plan and reward
your employees for every person they refer
that you end up hiring.

Market to your target audience


Identify people who may be interested in
becoming a tax preparer. For example,
try reaching out to active retirees with a
postcard mailing sent to a local senior housing
complex. Or, leave a stack of flyers geared
towards stay-at-home moms at an area
nursery, elementary or dance school.
W
 ork with your retail store manager
If you work exclusively in Walmart or Sears
store locations, work closely with your
local retail store manager and ask about
the possibility of displaying Jackson Hewitt
employment posters or distributing flyers in the
months leading up to tax season.
These are just a few ideas, but there really is no
limit to what you can do to promote your tax
school. Weve provided you with the toolsnow
customize it to make it work for you. As always,
we are here to help in any way you need. Just
contact the Marketing Department for more
ideas.

Monitoring Your Marketing Efforts


You should monitor your Tax School marketing
plan to ensure you are getting the results you
expected. Routinely monitor your efforts and
revise as necessary. If certain tactics are providing
the results you expect, continue or increase their
usage. If, however, some of your marketing tactics
are not yielding the results you want, you should
consider revising your plan. Use the Employee
Education Marketing Report to view the results
of the marketing efforts youve entered into Local
Promotion Management eService (Note: Ensure
that your Recruiter is using Employee Education
eService to indicate the marketing tactics that
are driving leads into your offices, otherwise this
report will not be of use).

2013 Tax Preparer Recruiting Toolkit

Exterior Signage: Overview


Window Posters/A-Frame Signs

Window Cling

Window posters are often your first contact with


job seekers and are vital in advertising your tax
education and career offerings. Thats why it
is particularly important that you update your
exterior posters this year to generate interest
and obtain quality tax preparers and instructors.
Exterior posters and A-frame signs may be
displayed from July to December (or as long
as you are hiring).

Window Clings are a simple way to announce


your upcoming opportunities. Contact Creative
Services to order a window cling.

Yard Signs
Yard signs can be easily placed and removed as
your needs change. Place them near roadways
to attract the attention of drivers. You can also
stand them in grassy or rocky areas around your
office. All yard signs are available to be ordered
through RR Donnelley.
Yard Signs available:
Now hiring
Love helping people?
Want to know why I love being a Tax Pro?
This way to a flexible career

Lighted Box Signs (not shown)


Lighted box signs draw attention to your office in
the evening hours. They can be displayed in your
office storefront. Artwork for lighted box signs is
available through Creative Services and may be
displayed from April 19 to November 30.
Utilize any Tax Preparer Recruiting window poster
as an A-Frame sign. Attract pedestirans by
placing in high traffic areas such as sidewalks in
front of your office. You may even use A-frame
signs indoors.

Contact Creative Services to order a box sign.

All exterior posters and A-frame signs are


available as print-on-demand through RR
Donnelley.

Banners
Banners offer an eye-catching way to draw
potential recruits into your office and promote
your open positions. Hang them outside your
storefront or display at local schools*, career
fairs, etc. All banners are available to order
through RR Donnelley.
*Obtain necessary town/company approvals before hanging
your banner.

2013 Tax Preparer Recruiting Toolkit

Exterior Signage: Window Posters


Available to order as print-on-demand through RR Donnelley.
25.125 x 39 Poster Selections

learn
taxes

earn

love
helping

now
hiring

extra
money

people?

A new
career
is waiting
for YOU!

Weve got
a great
opportunity
for YOU!

000-000-0000

000-000-0000

000-000-0000

000-000-0000

Enrollment in, or completion of, a Jackson Hewitt Basic Income Tax Course is neither an offer nor a guarantee of employment. Additional training,
experience or skills may be required. Class schedules vary by location. Call for details. Most offices are independently owned and operated.

An Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.

An Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.

An Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.

#0000

#0000

taxes

can pay

#0000

#0000

work here

fill your

more!

with a new

and get

Comprehensive
training

empty nest
opportunity

FREE continuing
tax education*
Corporate
recognition
programs
And more!

000-000-0000
Enrollment in, or completion of, a Jackson Hewitt Basic Income Tax Course is neither an offer nor a guarantee of employment. Additional training,
experience or skills may be required. Class schedules vary by location. Call for details. Most offices are independently owned and operated.

#0000

000-000-0000
An Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.
*Jackson Hewitt is an IRS approved continuing education provider. All Jackson Hewitt employees in good standing are eligible to receive free education and any necessary CE.
At this time the only preparers other than CPAs and Attorneys, who are subject to state regulations, required to receive annual continuing education by the IRS are Enrolled Agents,
Enrolled Retirement Plan Agents, and Enrolled Actuaries.

#0000

000-000-0000
An Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.

#0000

2013 Tax Preparer Recruiting Toolkit

Exterior Signage: Window Posters


Available to order as print-on-demand through RR Donnelley.
25.125 x 39 Poster Selections

we want

experts

like you!

need a

flexible
career?

looking
for a job

change?
Now
hiring!

want to know

why i love

being a
tax pro?

Stop in
and
ask me!

000-000-0000

000-000-0000

000-000-0000

000-000-0000

An Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.

An Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.

An Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.

An Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.

#0000

#0000

now
hiring!

#0000

#0000

looking for

a way to

supplement

your income?

Si Puedes
Leer Esto
Then we
want you!

000-000-0000

000-000-0000

An Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.

An Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.

#0000

#0000

2013 Tax Preparer Recruiting Toolkit

Exterior Signage: Banners


Available to order through RR Donnelley.
9' x 3' and 6' x 2' Banner Selections

A new career is waiting for YOU!

love helping
people?

000-000-0000

000-000-0000

now hiring
An Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.

9' x 3' #0000

6' x 2' #0000

earn extra
money
000-000-0000
An Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.

9 x 3 #0000

6 x 2 #0000

Weve got a great opportunity for YOU!


An Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.

9 x 3 #0000

6 x 2 #0000

we want experts
like you
000-000-0000
An Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.

9 x 3 #0000

6 x 2 #0000

need a flexible
career?

we want you!

000-000-0000

000-000-0000

An Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.

9 x 3 #0000

6 x 2 #0000

Now hiring! Will train.


An Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.

9 x 3 #0000

6 x 2 #0000

2013 Tax Preparer Recruiting Toolkit

Exterior Signage: Window Cling, Hours of Operation


Available on JHnet

NOW
HIRING
000-000-0000
An Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.

36 x 36

Hours of Operation
Monday

to

Tuesday

to

Wednesday

to

Thursday

to

Friday

to

Saturday

to

Sunday

to

1-800-234-1040
Most offices are independently owned and operated.

8.5 x 11
2013 Tax Preparer Recruiting Toolkit

Interior Signage: Interior Posters


Our Tax Preparer Recruiting interior signage consists of framed, wall-mounted posters, that highlight the
benefits of enrolling in Tax School and/or joining your staff as a tax preparer.
Paired with our exterior signage and other marketing pieces, they are a vital link in your Tax Preparer
Recruiting marketing campaign and help to establish your offices for the upcoming tax season.
Interior posters are available to order print on demand through RR Donnelley.

2013 Tax Preparer Recruiting Toolkit

Flyers
The versatility of flyers makes them a practical and effective marketing tool for you to use to increase
leads for Tax School and employment. Whether you choose to mail flyers, hand distribute at local events
in your area, display on community bulletin boards or include in marketing collateral pieces, flyers allow
you to customize your message to your audience in a cost-effective manner.
Customizable flyers are available to download on JHnet.
For flyers with a Refer-A-Student coupon, contact Creative Services.
8.5" x 11" (Available in black & white)

Your Career CAN BE


as flexible as YOU!

Weve got a great


opportunity for YOU!

If youre looking for a career that really works with your busy schedule,

If youre looking for a career that really works with your schedule, consider

consider joining the Jackson Hewitt Tax Service team. Whether you

joining the Jackson Hewitt Tax Service team. Whether you are looking

are looking for full- or part-time opportunities, youll love our flexible

for full- or part-time opportunities, youll love our flexible scheduling,

scheduling, comprehensive training, employee recognition programs

comprehensive training, employee recognition programs and

NOW HIRING!

A New Career is Waiting for YOU!


When you join the Jackson Hewitt Tax Service team youll
be part of a company that focuses on helping people keep
more of the money they earn. And, with a nationwide network
of over 6,800 offices, you can be sure youll get comprehensive
training and the support you need to get started.

and FREE continuing tax education.*

FREE continuing tax education.*

Find out more by calling or stopping in today!

Find out more by calling or stopping in today!

Call todaywere waiting for you!

123 Main Street, City, State 000-000-0000

123 Main Street, City, State 000-000-0000

123 Main Street, City, State 000-000-0000

1-800-234-1040 www.JacksonHewitt.com
Jackson Hewitt is an Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.
*Jackson Hewitt is an IRS approved continuing education provider. All Jackson Hewitt employees in good standing are eligible to receive free
education and any necessary CE. At this time the only preparers other than CPAs and Attorneys, who are subject to state regulations, required to
receive annual continuing education by the IRS are Enrolled Agents, Enrolled Retirement Plan Agents, and Enrolled Actuaries.

LOVE helping PEOPLE?


Then youll love being a Tax Pro!
At Jackson Hewitt Tax Service, we focus on our customers, not
just on tax preparation. So when you work for us, you can feel
good knowing youre helping people get everything
they deserve at tax time.

Call or stop in to apply.


123 Main Street, City, State 000-000-0000

1-800-234-1040 www.JacksonHewitt.com
Jackson Hewitt is an Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.

Attention Tax Preparers!


Earn FREE CEs as long as you work with us!*
Plus:
Comprehensive training Earn college credits**
Training on the tax implications of the ACA from an industry expert
Full- and part-time opportunities And more!

Call todaywere waiting for you!


123 Main Street, City, State 000-000-0000

1-800-234-1040 www.JacksonHewitt.com
Jackson Hewitt is an Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.
*Jackson Hewitt is an IRS approved continuing education provider. All Jackson Hewitt employees in good standing are eligible to receive free education and any necessary CE. At this time the
only preparers other than CPAs and Attorneys, who are subject to state regulations, required to receive annual continuing education by the IRS are Enrolled Agents, Enrolled Retirement Plan
Agents, and Enrolled Actuaries.
**Students who successfully complete the Basic Tax Preparation course can apply their completion credits to a current or future degree program at the University of Phoenix (UOPX). University
of Phoenix is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Jackson Hewitt does not register hours/credits with UOPX. Students will need to contact
UOPX for application to the universitys Prior Learning Assessment (PLA) process to register hours/credits with UOPX. Additional fees will apply from UOPX.

1-800-234-1040 www.JacksonHewitt.com
Jackson Hewitt is an Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.
*Jackson Hewitt is an IRS approved continuing education provider. All Jackson Hewitt employees in good standing are eligible to receive free
education and any necessary CE. At this time the only preparers other than CPAs and Attorneys, who are subject to state regulations, required to
receive annual continuing education by the IRS are Enrolled Agents, Enrolled Retirement Plan Agents, and Enrolled Actuaries.

EARN EXTRA MONEY!


When you join the Jackson Hewitt Tax Service team youll have comprehensive
training and a support network of over 6,800 offices, nationwide.
Plus:
FREE continuing tax education* Employee recognition programs
Flexible schedules Full- and part-time opportunities
And more!

1-800-234-1040 www.JacksonHewitt.com
Jackson Hewitt is an Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.

TAXES CAN PAY!


When you join the Jackson Hewitt Tax Service team youll have comprehensive
training and a support network of over 6,800 offices, nationwide.
Plus:
FREE continuing tax education* Employee recognition programs
Flexible schedules Full- and part-time opportunities
And more!

Join our team today!

Join our team today!

123 Main Street, City, State 000-000-0000

123 Main Street, City, State 000-000-0000

1-800-234-1040 www.JacksonHewitt.com
Jackson Hewitt is an Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.
*Jackson Hewitt is an IRS approved continuing education provider. All Jackson Hewitt employees in good standing are eligible to receive free
education and any necessary CE. At this time the only preparers other than CPAs and Attorneys, who are subject to state regulations, required to
receive annual continuing education by the IRS are Enrolled Agents, Enrolled Retirement Plan Agents, and Enrolled Actuaries.

Fill your empty nest with


a NEW opportunity!
If youre looking for a career that really works with your schedule,
consider joining the Jackson Hewitt Tax Service team. Whether
you are looking for full- or part-time opportunities, youll love
our flexible scheduling, comprehensive training, employee
recognition programs and FREE continuing tax education.*

Find out more by calling or stopping in today!


123 Main Street, City, State 000-000-0000

1-800-234-1040 www.JacksonHewitt.com
Jackson Hewitt is an Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.
*Jackson Hewitt is an IRS approved continuing education provider. All Jackson Hewitt employees in good standing are eligible to receive free
education and any necessary CE. At this time the only preparers other than CPAs and Attorneys, who are subject to state regulations, required to
receive annual continuing education by the IRS are Enrolled Agents, Enrolled Retirement Plan Agents, and Enrolled Actuaries.

We want tax
experts like YOU!
At Jackson Hewitt Tax Service, we provide our clients with quality tax prep and
that starts with quality tax preparers. Were now hiring experienced tax preparers.
Work full- or part-timeour flexible hours work around your busy schedule.
Plus:
FREE continuing tax education* Employee recognition programs
Earn college credits** Training on the tax implications of the ACA from
an industry expert And more!
123 Main Street, City, State 000-000-0000

1-800-234-1040 www.JacksonHewitt.com

1-800-234-1040 www.JacksonHewitt.com
Jackson Hewitt is an Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.
*Jackson Hewitt is an IRS approved continuing education provider. All Jackson Hewitt employees in good standing are eligible to receive free
education and any necessary CE. At this time the only preparers other than CPAs and Attorneys, who are subject to state regulations, required to
receive annual continuing education by the IRS are Enrolled Agents, Enrolled Retirement Plan Agents, and Enrolled Actuaries.

Jackson Hewitt is an Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.
*Jackson Hewitt is an IRS approved continuing education provider. All Jackson Hewitt employees in good standing are eligible to receive free education and any necessary CE. At this time the only preparers other than CPAs and Attorneys,
who are subject to state regulations, required to receive annual continuing education by the IRS are Enrolled Agents, Enrolled Retirement Plan Agents, and Enrolled Actuaries.
**Students who successfully complete the Basic Tax Preparation course can apply their completion credits to a current or future degree program at the University of Phoenix (UOPX). University of Phoenix is a registered trademark of Apollo
Group, Inc. in the United States and/or other countries. Jackson Hewitt does not register hours/credits with UOPX. Students will need to contact UOPX for application to the universitys Prior Learning Assessment (PLA) process to register
hours/credits with UOPX. Additional fees will apply from UOPX.

2013 Tax Preparer Recruiting Toolkit

Flyers

Its NEVER TOO LATE


to Make a CHANGE!
If youre looking to try something new, consider joining the

NOW HIRING!
Si Puedes Leer Esto
Then we want you!

Jackson Hewitt Tax Service team. Whether you are looking for

At Jackson Hewitt Tax Service, we focus on our customers, not just on tax preparation.

full- or part-time opportunities, youll love our comprehensive training,

Thats why were hiring bilingual preparerslike youwho can help the people in your

flexible scheduling, employee recognition programs and

neighborhood get everything they deserve at tax time. And, with our comprehensive training

People ask me why


I LOVE working here.
My standard reply? How long have you got!
When I joined Jackson Hewitt , I became part of a team not just focused
on taxes, but on me too! And, with awards, bonuses and recognition,
I know I have everything I need to grow my career.
Thats not all. I always get:

FREE continuing tax education.*

you could be ready to prepare taxes by this January. Its easier than you think.

Flexible scheduling Full- and part-time opportunities


Comprehensive training FREE continuing tax education*

Call todaywere waiting for you!

Call or stop in to learn more.

123 Main Street, City, State 000-000-0000

Sounds good, right? Find out more by calling or stopping in today!

123 Main Street, City, State 000-000-0000

123 Main Street, City, State 000-000-0000

1-800-234-1040 www.JacksonHewitt.com
Jackson Hewitt is an Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.
*Jackson Hewitt is an IRS approved continuing education provider. All Jackson Hewitt employees in good standing are eligible to receive free
education and any necessary CE. At this time the only preparers other than CPAs and Attorneys, who are subject to state regulations, required to
receive annual continuing education by the IRS are Enrolled Agents, Enrolled Retirement Plan Agents, and Enrolled Actuaries.

1-800-234-1040 www.JacksonHewitt.com
Jackson Hewitt is an Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.

1-800-234-1040 www.JacksonHewitt.com
Jackson Hewitt is an Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.
*Jackson Hewitt is an IRS approved continuing education provider. All Jackson Hewitt employees in good standing are eligible to receive free
education and any necessary CE. At this time the only preparers other than CPAs and Attorneys, who are subject to state regulations, required to
receive annual continuing education by the IRS are Enrolled Agents, Enrolled Retirement Plan Agents, and Enrolled Actuaries.

People ask me why


I LOVE working here.
My standard reply? How long have you got!
When I joined Jackson Hewitt , it was like becoming part of a family.
We love working together and helping each other succeed. Take a look at all the
support you get and youll realize this is a team you should be part of too.
Flexible scheduling Full- and part-time opportunities
Comprehensive training FREE continuing tax education*

Sounds good, right? Find out more by calling or stopping in today!


123 Main Street, City, State 000-000-0000

1-800-234-1040 www.JacksonHewitt.com
Jackson Hewitt is an Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.
*Jackson Hewitt is an IRS approved continuing education provider. All Jackson Hewitt employees in good standing are eligible to receive free
education and any necessary CE. At this time the only preparers other than CPAs and Attorneys, who are subject to state regulations, required to
receive annual continuing education by the IRS are Enrolled Agents, Enrolled Retirement Plan Agents, and Enrolled Actuaries.

2013 Tax Preparer Recruiting Toolkit

Flyers
Customizable flyer available to download on JHnet.
8.5" x 11"

The Jackson Hewitt

1040

Five fab reasons to work with us!

1
2

You Like Helping People.


Helping People is How We Built our Business.
Taxes can be scary. And, missing out on money youre entitled to, is even scarier. Thats why our
Tax Pros are trained to put clients at ease, digging deep to get them every dollar theyre entitled
to get. Seeing them smile when they see their refund amount? Well, thats just icing on the cake.

You Need Flexibility.


We Offer Flexible Schedules, that Really Fit Into Your Busy Life.
Not really a 9 to 5 kind of person? Thats ok. Well work around YOUR schedule. Work while the
kids are in school, during the evening, on weekends, or a combination of all of the above. We can
create a schedule customized just for you.

1040

You Like TaxesYou REALLY Like Taxes.


CoolSo Do We!
Calling all tax geeksits okay to like taxes, we certainly do! We have more than 25 years in the
tax prep business and our Tax Pro training is second to none. Join our team and youll enjoy
comprehensive training, free Continuing Education credits as long as you work with us and learn
about the Affordable Care Act (ACA) from an Industry expert.

You Want a Variety of Job Options.


We Have More Positions Available Than You Think.
Sure, you can be a Tax Preparer, but with more than 6,800 offices across the nation we have
openings for: Area Managers/District Managers, Seasonal Area Managers, Office Managers, Tax
Education Instructors, Tax Preparer Assistants, Customer Service Assistants, Brand Ambassadors,
Receptionists and Local Technology Resources.

You Want to Work for the Best.


We Want to Hire the Best.

1040

At Jackson Hewitt , we know that our Tax Pros are the face of our company. Thats why we make
such an effort to train and hire the very best qualified tax preparers we can. From providing the
support you need, to making you ready with our comprehensive training, when you succeed,
we succeed.

What are you waiting for? Give us a call and lets start paving a path for your future today!

000-000-0000
1040

Jackson Hewitt is an Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.

2013 Tax Preparer Recruiting Toolkit

Flyers: Flyer with Tear-offs


Available on JHnet.
8.5 x 11 Flyer with Tear-offs (Available in black & white)

Weve got a great


opportunity for YOU!
If youre looking for a career that really works with your schedule, consider joining the Jackson Hewitt Tax
Service team. Whether you are looking for full- or part-time opportunities, youll love our flexible scheduling,
comprehensive training, employee recognition programs and FREE continuing tax education.*

Find out more by calling or stopping in today!


123 Main Street, City, State 000-000-0000

1-800-234-1040 www.JacksonHewitt.com

000-000-0000

Jackson Hewitt Tax Course

000-000-0000

Jackson Hewitt Tax Course

000-000-0000

Jackson Hewitt Tax Course

000-000-0000

Jackson Hewitt Tax Course

000-000-0000

Jackson Hewitt Tax Course

000-000-0000

Jackson Hewitt Tax Course

000-000-0000

Jackson Hewitt Tax Course

000-000-0000

Jackson Hewitt Tax Course

000-000-0000

Jackson Hewitt Tax Course

000-000-0000

Jackson Hewitt Tax Course

Jackson Hewitt is an Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.
*Jackson Hewitt is an IRS approved continuing education provider. All Jackson Hewitt employees in good standing are eligible to receive free
education and any necessary CE. At this time the only preparers other than CPAs and Attorneys, who are subject to state regulations, required to
receive annual continuing education by the IRS are Enrolled Agents, Enrolled Retirement Plan Agents, and Enrolled Actuaries.

2013 Tax Preparer Recruiting Toolkit

Ads: Overview
Print Ads

Online Ads

Buying ad space in local and regional


publications is an excellent way to market your
open positions. Display ads in newspapers allow
you to access a large circulation in market-wide
daily papers or reach specific geographic areas
by placing advertising in regional editions and
community newspapers. You can even gear your
ads towards a specific demographic by placing
ads in particular sections of the newspaper.

Job boards such as Monster.com and Craigslist


are a great way to attract tax preparers.
Facebook ads are also another great way to
attract attention online.

Print advertising can also reinforce your broadcast


promotions, so consider running print and radio
simultaneously for increased brand awareness.
Print ads are available to download on JHnet.

Classified Ads
Attract tax preparers to join your team with
effective classified advertisements you can run
in local newspapers and community publications.
Classified ads are available to download on
JHnet.

Yellow Pages Ad
This year-round ad promotes the variety of
services offered by your local office, including
your annual Tax School. Available on JHnet.

State Regulatory Requirements


Most states that regulate the operation of Tax
School also impose restrictions on how they are
marketed and advertised. Moreover, even if
local laws and regulations do not specifically
regulate Tax School marketing and advertising,
as with all marketing, the representations in the
materials promoting your Tax School must be
truthful and accurate. In addition, you must
avoid making any statement that could be
interpreted as either direct or implied offer or
guarantees of employment as a result of enrolling
in or completing a Tax School Course. Please
submit a copy of any locally created Tax School
marketing materials to the Marketing department
for review and approval before you place the ad.
Complete the Advertising Approval Form and
submit your proposed advertisement via email to
creativeservices@jtax.com.

For print, classified or Yellow page ads in other


sizes, or with coupons, contact Creative Services.

2013 Tax Preparer Recruiting Toolkit

Ads: Print Ads


Available on JHnet.
4.25" x 6" Print Ad Selections (For other sizes, with coupons, or black and white,
contact Creative Services.)

Real Estate Agents


Looking for a Way to
Supplement Your Income?

Consider joining the Jackson Hewitt team. Whether you


are looking for full- or part-time opportunities, youll love
our flexible scheduling, our comprehensive training and the
variety of positions available in our offices.
Find out more by calling or stopping in today!
123 Street Name, City Name, ST 00000 000-000-0000

LookIng foR A
Job ChAngE?

goLdEn YEARS.
goLdEn oPPoRTunITY.

Whether you are looking for full- or part-time opportunities,


when you join the Jackson Hewitt team youll enjoy
our comprehensive training, flexible scheduling, employee
recognition programs and FREE continuing tax education.*

Weve got a great way for you to get more out of your
retirement. Consider joining the Jackson Hewitt team.
Whether you are looking for full- or part-time opportunities,
youll love our comprehensive training, flexible
scheduling, employee recognition programs and
FREE continuing tax education.*

Find out more by calling or stopping in today!


123 Street Name, City Name, ST 00000 000-000-0000

Find out more by calling or stopping in today!


123 Street Name, City Name, ST 00000 000-000-0000

Consider becoming a Tax Pro!

1-800-234-1040 www.JacksonHewitt.com
1-800-234-1040 www.JacksonHewitt.com
Jackson Hewitt is an Equal Opportunity Employer M/F/D/V.
Most offices are independently owned and operated.

Looking for Your


first Real Job?

Consider becoming a Tax Pro!


We have the perfect opportunity for recent college graduates.
Whether you are looking for full- or part-time opportunities, when
you join the Jackson Hewitt team youll enjoy our comprehensive
training, flexible scheduling, employee recognition programs and
FREE continuing tax education.*
Find out more by calling or stopping in today!
123 Street Name, City Name, ST 00000 000-000-0000

*Jackson Hewitt is an IRS approved continuing education provider. All Jackson Hewitt
employees in good standing are eligible to receive free education and any necessary CE.
At this time the only preparers other than CPAs and Attorneys, who are subject to state
regulations, required to receive annual continuing education by the IRS are Enrolled
Agents, Enrolled Retirement Plan Agents, and Enrolled Actuaries.
Jackson Hewitt is an Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.

Retail Employees

1-800-234-1040 www.JacksonHewitt.com

Stay-at-home Parents
opportunity knocks!
Weve got a great way for you to earn extra cash while your
kids are at school. Consider joining the Jackson Hewitt team.
Whether you are looking for full- or part-time opportunities, youll
love our comprehensive training, flexible scheduling, employee
recognition programs and FREE continuing tax education.*

Find out more by calling or stopping in today!


123 Street Name, City Name, ST 00000 000-000-0000

1-800-234-1040 www.JacksonHewitt.com

*Jackson Hewitt is an IRS approved continuing education provider. All Jackson Hewitt
employees in good standing are eligible to receive free education and any necessary CE.
At this time the only preparers other than CPAs and Attorneys, who are subject to state
regulations, required to receive annual continuing education by the IRS are Enrolled
Agents, Enrolled Retirement Plan Agents, and Enrolled Actuaries.
Jackson Hewitt is an Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.

Military Spouses

*Jackson Hewitt is an IRS approved continuing education provider. All Jackson Hewitt
employees in good standing are eligible to receive free education and any necessary CE.
At this time the only preparers other than CPAs and Attorneys, who are subject to state
regulations, required to receive annual continuing education by the IRS are Enrolled
Agents, Enrolled Retirement Plan Agents, and Enrolled Actuaries.
Jackson Hewitt is an Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.

Payroll and Accounting


Professionals

Want to Put Your Skills


to Work for You?

Looking for a Way to Supplement


Your familys Income?

Consider joining the Jackson Hewitt team. Whether you


are looking for full- or part-time opportunities, youll love
our flexible scheduling, our comprehensive training and the
variety of positions available in our offices.

Consider joining the Jackson Hewitt team. Whether you


are looking for full- or part-time opportunities, youll love
our flexible scheduling, our comprehensive training and the
variety of positions available in our offices.

Consider joining the Jackson Hewitt team. Whether you


are looking for full- or part-time opportunities, youll love
our flexible scheduling, our comprehensive training and the
variety of positions available in our offices.

Find out more by calling or stopping in today!


123 Street Name, City Name, ST 00000 000-000-0000

Find out more by calling or stopping in today!


123 Street Name, City Name, ST 00000 000-000-0000

Find out more by calling or stopping in today!


123 Street Name, City Name, ST 00000 000-000-0000

Want to Put Your Skills to Work for You?

1-800-234-1040 www.JacksonHewitt.com
*Jackson Hewitt is an IRS approved continuing education provider. All Jackson Hewitt
employees in good standing are eligible to receive free education and any necessary CE.
At this time the only preparers other than CPAs and Attorneys, who are subject to state
regulations, required to receive annual continuing education by the IRS are Enrolled
Agents, Enrolled Retirement Plan Agents, and Enrolled Actuaries.
Jackson Hewitt is an Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.

1-800-234-1040 www.JacksonHewitt.com
Jackson Hewitt is an Equal Opportunity Employer M/F/D/V.
Most offices are independently owned and operated.

1-800-234-1040 www.JacksonHewitt.com
Jackson Hewitt is an Equal Opportunity Employer M/F/D/V.
Most offices are independently owned and operated.

1-800-234-1040 www.JacksonHewitt.com
Jackson Hewitt is an Equal Opportunity Employer M/F/D/V.
Most offices are independently owned and operated.

2013 Tax Preparer Recruiting Toolkit

Ads: Classified Ads


Available on JHnet.
2.0625" x 4" Classified Ad Selections (For other sizes or with coupons,
contact Creative Services.)

Help
Wanted!

noW Hiring

Many positions
available
Flexible hours

You could earn extra


money at tax time!

Now accepting
applications!
123 Street Name
City Name, ST 00000
000-000-0000

1-800-234-1040 www.JacksonHewitt.com
An Equal Opportunity Employer M/F/D/V.
Most offices are independently owned and operated.

income tax
preparers!

Flexible hours
Free continuing tax education*
Learn taxes your way
online or classroom

Wanted:
Bilingual income
tax preparers!

Must be fluent in
English and Spanish!
earn extra income
Flexible hours
Free continuing tax education*

Now accepting applications!

Now accepting applications!

123 Street Name, City Name, ST 00000


000-000-0000

123 Street Name, City Name, ST 00000


000-000-0000

1-800-234-1040 www.JacksonHewitt.com

1-800-234-1040 www.JacksonHewitt.com

*Jackson Hewitt is an IRS approved continuing education provider. All Jackson


Hewitt employees in good standing are eligible to receive free education
and any necessary CE. At this time the only preparers other than CPAs and
Attorneys, who are subject to state regulations, required to receive annual
continuing education by the IRS are Enrolled Agents, Enrolled Retirement Plan
Agents, and Enrolled Actuaries. An Equal Opportunity Employer M/F/D/V.
Most offices are independently owned and operated.

*Jackson Hewitt is an IRS approved continuing education provider. All Jackson


Hewitt employees in good standing are eligible to receive free education
and any necessary CE. At this time the only preparers other than CPAs and
Attorneys, who are subject to state regulations, required to receive annual
continuing education by the IRS are Enrolled Agents, Enrolled Retirement Plan
Agents, and Enrolled Actuaries. An Equal Opportunity Employer M/F/D/V.
Most offices are independently owned and operated.

part-time
teacHing

Wanted:

opportunities!

Bilingual instructors
for tax School!

You could earn extra money


teaching others how to
prepare income tax returns.

You could earn extra money


teaching others how to
prepare income tax returns.

Jackson Hewitt is seeking


experienced individuals to teach
our income tax courses. We
offer flexible schedules and an
opportunity to earn extra income.

Jackson Hewitt is seeking


experienced instructors who are
fluent in english and Spanish to
teach our income tax courses.
We offer flexible schedules and an
opportunity to earn extra income.

For more information, call

For more information, call

000-000-0000
Franchisee Custom Area

000-000-0000
Franchisee Custom Area

1-800-234-1040 www.JacksonHewitt.com

1-800-234-1040 www.JacksonHewitt.com

An Equal Opportunity Employer M/F/D/V.


Most offices are independently owned and operated.

An Equal Opportunity Employer M/F/D/V.


Most offices are independently owned and operated.

2013 Tax Preparer Recruiting Toolkit

Ads: Yellow Pages Ad


Available on JHnet.
Triple Half Column (THC) 6.1666" x 4.9166"

Your Tax Pro,


12 Months a Year!
Choose Jackson Hewitt Tax Service for:
Quality Tax PreparationGreat Value
Reviews of Prior-Year Returns
Answers to Your Tax Questions
Office Location................... 000-000-0000
Office Location................... 000-000-0000
Office Location................... 000-000-0000
Office Location................... 000-000-0000
Office Location................... 000-000-0000

Office Location................... 000-000-0000


Office Location................... 000-000-0000
Office Location................... 000-000-0000
Office Location................... 000-000-0000
Office Location................... 000-000-0000

1-800-234-1040 www.JacksonHewitt.com
*Jackson Hewitt is an IRS approved continuing education provider. All Jackson Hewitt employees in good standing are eligible to receive free education and any necessary CE. At
this time the only preparers other than CPAs and Attorneys, who are subject to state regulations, required to receive annual continuing education by the IRS are Enrolled Agents,
Enrolled Retirement Plan Agents, and Enrolled Actuaries.
An Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.

Contact Creative Services to request any of the following sizes:


Full Page (FP) 8.25" x 10"

Half Page (HP) 8.25" x 4.9166"

Double Half Column (DHC) 4.0833" x 4.9166"

Triple Quarter Column (TQC) 6.1666" x 2.4166"

Double Quarter Column (DQC) 4.0833" x 2.4166"

Quarter Column (QC) 2" x 2.4166"

2013 Tax Preparer Recruiting Toolkit

Ads: Online Ads


Contact Creative Services.
Job Board Ad
ADS Online Ad
Job Board Ad
BASIC FUNCTION:
Do you have a passion for helping people and providing the best customer service possible? Then consider working

as a Jackson Hewitt tax preparer. With comprehensive training, flexible work schedules, corporate recognition

programs and free continuing tax education as long as you work for us, Jackson Hewitt Tax Service gives every
employee the tools and support needed to succeed. And, tax preparation is an exciting field that is always in
demand.
As a Jackson Hewitt Tax Pro, youll be the face of the Company to each and every client that walks into your office.
Our Tax Pros provide outstanding customer service and quality tax preparation, while maintaining all company
policies and procedures. This position regularly works with information of a sensitive, highly confidential nature and
requires a working knowledge of income taxes.
MAJOR RESPONSIBILITIES:

Greet all clients in a friendly and professional manner; make customers feel welcome and comfortable.

Conduct a thorough in-person tax interview with potential clients, using the Companys proprietary tax
software application.

Provide details to clients on products and services available to them at the time of the interview.

Complete all related tax forms in accordance with policies and in compliance with legislation and
regulations.

Contact clients for additional information, as necessary, to ensure accurate completion of tax returns.

Audit all tax return forms for accuracy and completeness (i.e. names, identifying numbers, and client
signatures).

Research tax-related questions and issues and respond to clients in a timely manner.
Monitor on-site client volume and advise supervisor when additional tax preparers are required.

Maintain a positive attitude and meet all customer-service standards and productivity levels as set by the
Office Supervisor.

Maintain office image; keep work area neat and clean.

Resolve client complaints and/or work with Supervisor (as needed) to resolve any issues or concerns.

Perform other duties as required.

Obtain and maintain a PTIN and any other professional licensing requirements from the IRS and the state.

E
L
P
M
A

JOB REQUIREMENTS:

Education:
Must have a High School Diploma/GED Equivalent, College Course of study in tax preparation and/or accounting a
plus.
Experience/Requirements:

Previous experience in tax preparation and filing a plus.


Candidates without tax experience are welcome to apply, but will be required to enroll in our Tax Course.
Experience candidates can test out of our Tax Course with a passing score on the Tax School Aptitude
Test (TSAT).
Must pas the Tax Preparer Readiness Test (TPRT) and all other Jackson Hewitt required courses/modules
prior to preparing taxes.
Good communication and commitment to superior interpersonal and customer service skills
Demonstrated ability to work in a fast-paced business environment
Ability to work flexible hours
Must pass an active PTIN from the IRS

Facebook Ad
Please email Creative Services for logo to be used with the ad.

Facebook Ad
Please email Creative Services for logo to be used with ad.

E
L
P
M
SA
2013 Tax Preparer Recruiting Toolkit

Direct/Shared Mail: Overview

Direct Mail Postcard


Send a focused mailing, to your target audience,
with full-color postcard campaigns available on
JHnet. For help with lists, contact your Franchise
Service Manager.

Shared Mail (not shown)


Reach the largest number of potential students,
while keeping your advertising costs down.
Shared mail combines the advertisements of
several businesses in one package. Postage is
divided among all advertisers in the mailing to
keep costs low.

Valassis (not shown)


Valassis ShopWise Zone Products are mailed to
larger, predetermined geographic areas within
a market. The ZIP Code Products are aligned
to specific ZIP codes around your offices. Zone
Products are less expensive on a cost-perthousand (CPM) basis. However, the overall cost
of a ZIP code mailing may be less because you
have more control in limiting the overall quantity
mailed.
ValPak (not shown)
ValPak premium color coupons provide a
low-cost way to mail to specific markets and
demographics.
Contact Creative Services for any shared mail
requests.

2013 Tax Preparer Recruiting Toolkit

Direct Mail: Postcard


Available to order through RR Donnelley.
4" x 6" Postcard

Weve got
a great
opportunity
for YOU!

If youre looking for a career that really works


with your schedule, consider joining the
Jackson Hewitt Tax Service team. Whether you
are looking for full- or part-time opportunities,
youll love our flexible scheduling, employee
recognition programs and FREE continuing tax
education.*
*Jackson Hewitt is an IRS approved continuing education provider. All Jackson Hewitt
employees in good standing are eligible to receive free education and any necessary
CE. At this time the only preparers other than CPAs and Attorneys, who are subject
to state regulations, required to receive annual continuing education by the IRS are
Enrolled Agents, Enrolled Retirement Plan Agents, and Enrolled Actuaries.
Jackson Hewitt is an Equal Opportunity Employer M/F/D/V. Most offices are
independently owned and operated.

To learn more, call 1-800-234-1040


or visit www.JacksonHewitt.com

2013 Tax Preparer Recruiting Toolkit

Coupons: Overview
3-up Coupons

Online Locator Page Coupon

Promote your Refer-A-Student program with


customizable 3-up coupons available to
download on JHnet.

Online locator page coupons can be customized


with your local information or can be created to
fit a specific program or promotion you are using
to highlight your upcoming Tax School. Contact
Creative Services for more information.

2-Sided Coupons
One side encourages enrollment in Tax School,
the other side promotes your Refer-A-Student
program. Customizable coupons are available for
download on JHnet.

2013 Tax Preparer Recruiting Toolkit

Coupons: Refer-A-Student
Available on JHnet.
8.5" x 11" Refer-A-Student 3-up Coupons

GET PAID $00

through our Refer-A-Student Program


when you refer a new student to us!*

Name of Friend ________________________________________________________________________________________________________________


Your Name ____________________________________________________________________________________________________________________
Your Address __________________________________________________________________________________________________________________
Tax Preparer _______________________________________ Employee # ___________________ Office# ________ Receipt # ___________________

Call 1-800-234-1040 or visit us at 123 Street Name, City Name, ST 00000


*Must be presented by new student at time of course enrollment. Not open to students
who enrolled in a Jackson Hewitt Tax Course in the prior year or any current or former
Jackson Hewitt Tax Service employee. Referral fee paid after new student enrolls in course and
pays all required fees. Most offices are independently owned and operated.

1-800-234-1040 www.JacksonHewitt.com

GET PAID $00

through our Refer-A-Student Program


when you refer a new student to us!*

7.5" x 3.5" Refer-A-Student


2-sided Coupon
Name of Friend ________________________________________________________________________________________________________________
Your Name ____________________________________________________________________________________________________________________

Looking for a
new career?

Your Address __________________________________________________________________________________________________________________

GETCallPAID
$00
1-800-234-1040 or visit us at 123 Street Name, City Name, ST 00000
through our Refer-A-Student Program

Tax Preparer _______________________________________ Employee # ___________________


Office# ________ Receipt # ___________________
*
when you refer a new student to us!

Name of Friend ________________________________________________________________________________________________________________

*Must be presented by new student at time of course enrollment. Not open to students
Your Name ____________________________________________________________________________________________________________________
who enrolled in a Jackson Hewitt Tax Course in the prior year or any current or former

Your Address __________________________________________________________________________________________________________________


Jackson Hewitt Tax Service employee. Referral fee paid after new student enrolls in course and

pays all required fees. Most offices are independently owned and operated.

Tax Preparer ________________________________________ Employee # _____________________ Oce# __________ Receipt # ______________

Call 1-800-234-1040 or visit us at 123 Street Name, City Name, ST 00000


*Must be presented by new student at time of course enrollment. Not open to students
who enrolled in a Jackson Hewitt Tax Course in the prior year or any current or former
Jackson Hewitt Tax Service employee. Referral fee paid after new student enrolls in course
and pays all required fees. Most offices are independently owned and operated.

1-800-234-1040 www.JacksonHewitt.com
No experience? No problem. We offer
comprehensive training, flexible full- and
part-time schedules and FREE continuing
tax education* as long as you work for us.

1-800-234-1040 www.JacksonHewitt.com

GET PAID $00

Were currently hiring tax


preparers for the upcoming
tax season.

Learn to prepare taxes now and you could be


ready to earn extra income by January!
Its easier than you think.

through our Refer-A-Student


Program
Dont delayyour
future can start NOW!
when you refer a new student
to us!*
Call 1-800-234-1040

*Jackson Hewitt is an IRS approved continuing education provider. All Jackson Hewitt

Name of Friend ________________________________________________________________________________________________________________


employees in good standing are eligible to receive free education and any necessary CE.

At this time the only preparers other than CPAs and Attorneys, who are subject to state regulations, required to receive annual continuing education by the IRS are Enrolled Agents,

is an Equal
Opportunity Employer M/F/D/V. Most offices are independently owned and operated.

Your Name ____________________________________________________________________________________________________________________


Enrolled Retirement Plan Agents, and Enrolled Actuaries. Jackson Hewitt
Your Address __________________________________________________________________________________________________________________
Tax Preparer _______________________________________ Employee # ___________________ Office# ________ Receipt # ___________________

Call 1-800-234-1040 or visit us at 123 Street Name, City Name, ST 00000


*Must be presented by new student at time of course enrollment. Not open to students
who enrolled in a Jackson Hewitt Tax Course in the prior year or any current or former
Jackson Hewitt Tax Service employee. Referral fee paid after new student enrolls in course and
pays all required fees. Most offices are independently owned and operated.

1-800-234-1040 www.JacksonHewitt.com

1-800-234-1040 www.JacksonHewitt.com

2013 Tax Preparer Recruiting Toolkit

Coupons: Online Locator Page Coupon


Contact Creative Services to customize your locator page online ad.
560px x 150px Online Locator Page Coupon

E
L
P
M
A
S

2013 Tax Preparer Recruiting Toolkit

ith

es,

n
3

Brochures
Our series of informative Tax School brochures play a vital role in your marketing and recruiting strategies.
Updated annually to contain the most current information available, these focused pieces talk about the
benefits of joining our family.
Brochures can be self mailed or used as takeaway pieces and are available to be ordered through
RR Donnelley.

Jackson Hewitt Tax Service Inc. is an industryleading provider of full service individual
federal and state income tax preparation, with
more than 6,800 franchised and companyowned locations throughout the United States,
including 2,800 located in walmart stores
nationwide, and more than 400 Sears stores in
the United States and Puerto Rico in the 2013
tax season. Jackson Hewitt Tax Service also
offers an online tax preparation product at
www.JacksonHewittOnline.com.
Most offices are independently owned and operated.
an Equal Opportunity Employer M/F/D/V.

To learn more about the many


opportunities available to you
at Jackson Hewitt or to locate an
office near you, please call:

1-800-234-1040

or visit www.JacksonHewitt.com

For more information on Jackson Hewitt


job opportunities, please call:

About Jackson Hewitt


Jackson Hewitt Tax Service Inc. is an industryleading provider of full service individual
federal and state income tax preparation, with
more than 6,800 franchised and companyowned locations throughout the United States,
including 2,800 located in Walmart stores
nationwide, and more than 400 Sears stores in
the United States and Puerto Rico in the 2013
tax season. Jackson Hewitt Tax Service also
offers an online tax preparation product at
www.JacksonHewittOnline.com.

PlACE
STAMP
HERE

About Jackson Hewitt

PLAcE
STAmP
HErE

PLACE
STAMP
HERE

3.6" x 8.5" Brochure Selections

An Equal Opportunity Employer M/F/D/V.


Most offices are independently owned and operated.

To learn more about the many


opportunities available to you
at Jackson Hewitt or to locate an
office near you, please call:

1-800-234-1040

or visit www.JacksonHewitt.com

Expand Your
Possibilities!

Si Puedes Leer Esto

Take the first step towards


your future NOW!

Jackson Hewitt .

For more information on Jackson Hewitt


job opportunities, please call:

#0000

(and you can read this, too)

then you may have the bilingual


skills necessary to work at

Now
Hiring!
A New Career is Waiting for You!

Its a great opportunity,


any way you say it!

#0000

#0000

Also available: Course Offerings

2013 Tax Preparer Recruiting Toolkit

Miscellaneous: Overview
Easel and Pad Kit

Door Hangers

Tear-off information sheets offer a convenient


method for potential students to get information
about your Tax School.

Double-sided door hangers provide a bold


method for marketing Tax School.
Available to download on JHnet.

Available for download on JHnet.

Certificate of Completion
Official certificate can be awarded to students
upon completion of the Basic Tax Preparation
Course.
Certificates are customizable and available for
download on JHnet.

Free Information Seminar Materials


Entice students to enroll in Tax School by hosting
Free Information Seminars (FIS) at your office. We
give you all the tools you need to get started.
FIS Flyer, Invitation, and Thank You Card are
available to download on JHnet. The Window
Poster is available to order through RR Donnelley.

Post-it Notes
Post-it Notes can be used to encourage
enrollment in Tax School.
Contact Creative Services for any post-it notes
needed.

2013 Tax Preparer Recruiting Toolkit

Miscellaneous: Easel and Pad Kit


Available on JHnet.
11" x 17" Easel and Pad Kit

taxEs Can pay!


Looking for a new career? Were currently hiring tax preparers for the
upcoming tax season. No experience? No problem. We offer comprehensive
training, so you could be ready to earn extra income by January!*
Learn online or at one of our neighborhood offices!

Yes! Please send me FREE information about the


Jackson Hewitt Basic Tax Preparation Course.
Name: __________________________________________________________________________________________

Complete a
request form for
FREE information!

Address: ________________________________________________________________________________________
City: ______________________________________________________ State:____________ Zip: ________________
Daytime Phone #: __________________________________ Cellphone #:________________________________
Email Address: ___________________________________________________________________________________

Attach Pad Here

Tell us why you are interested in Jackson Hewitts Basic Tax Preparation Course:
n Learn how to prepare my own taxes

n Possible job opportunities with Jackson Hewitt

n Learn how to prepare taxes for friends and family

n Continuing Education Credit

Other ___________________________________________________________________________________________

Please mail this easel card to the nearest Jackson Hewitt office.
To find the location nearest you, call 1-800-234-1040 or visit us at www.JacksonHewitt.com

1-800-234-1040 www.JacksonHewitt.com
Jackson Hewitt is an Equal Opportunity Employer M/F/D/V. Most offices are independently owned and operated.

#7570

2013 Tax Preparer Recruiting Toolkit

Miscellaneous: Certificates
Available on JHnet.
8.5" x 11"

Certificate of Completion
This certifies that

has successfully compleTed

JacKsoN heWITT BasIc TaX pRepaRaTIoN couRse

Traditional: G8NJM-T-00046-13-I
Date: ____________________________ Location: ______________________________________________________________
CE Credits: 10

Signature: ____________________________________________________________________Date _______________________

Jackson Hewitt Inc.


3 Sylvan Way, Suite 3, Parsippany, NJ 07054

#6803 Rev. 5/13

Other certificates available on JHnet:


Certificate of California Tax Preparation Course
Certificate of Oregon Tax Preparation Course

2013 Tax Preparer Recruiting Toolkit

Miscellaneous: Post-it Notes


Available on JHnet.
3" x 3" Post-it Notes Selections

TAX
PREPARERS
WANTED
No experience necessary

1-800-234-1040

www.JacksonHewitt.com

NOW
HIRING

Will train!
1-800-234-1040

www.JacksonHewitt.com

2013 Tax Preparer Recruiting Toolkit

Miscellaneous: Door Hanger


Available on JHnet.
3.5" x 8.5" Door Hanger 2-sided

NOW
HIRING!
Will train
123 Street Name
City, ST 00000

000-000-0000

If youre looking for a career that


really works with your schedule,
consider joining the Jackson
Hewitt Tax Service team.
Whether you are looking for
full- or part-time opportunities,
youll love our flexible scheduling,
employee recognition programs
and FREE continuing tax
education.*

Find out more by calling


or stopping in today!

1-800-234-1040 www.JacksonHewitt.com
1-800-234-1040 www.JacksonHewitt.com

*Jackson Hewitt is an IRS approved continuing education provider. All Jackson Hewitt
employees in good standing are eligible to receive free education and any necessary CE.
At this time the only preparers other than CPAs and Attorneys, who are subject to state regulations, required to receive annual continuing education by the IRS are Enrolled Agents,
Enrolled Retirement Plan Agents, and Enrolled Actuaries. Jackson Hewitt is an Equal
Opportunity Employer M/F/D/V. Most offices are independently owned and operated.

2013 Tax Preparer Recruiting Toolkit

Miscellaneous: FREE Information Seminar


Available on JHnet.
8.5" x 11" Flyer (Also available in black & white)

Free

Information
Seminar
Please join us to:
Learn about our Tax School
Preview a portion of an actual course
Examine the course materials
Enroll in one of our classes

When: Day, Month 00, 2012


Time: 00:00 to 00:00
Where: Location Address
000-000-0000

1-800-234-1040 www.JacksonHewitt.com
Most offices are independently owned and operated.

2013 Tax Preparer Recruiting Toolkit

Miscellaneous: FREE Information Seminar


Available on JHnet.
5.5" x 4.25" 4-up Avery Postcards #3263 (Front available with white background.)
Invitation Postcard

Youre invited to attend a

FREE

Information Seminar
to find out about

Jackson Hewitt Tax School!

Join Us On

Youre invited to attend a

Day, Month 00
00:00PM to 00:00PM

FREE

Jackson Hewitt
Tax Service
Information
Seminar
123 Street Name

to find out about

City, State, Zip 000-000-0000

Jackson
Hewitt Tax School!
Get a sneak peak at our Basic Tax Preparation Course

Preview textbooks and materials


Register for one of our courses

Seating is limitedcontact us today to reserve your seat!

Get a sn

Seating

Most offices are independently owned and operated.

Youre invited to attend a

FREE

Join Us On

Youre invited to attend a

Day, Month 00
00:00PM to 00:00PM

FREE

Information Seminar

Jackson Hewitt
Tax Service
Information
Seminar
123 Street Name

Jackson Hewitt Tax School!

Jackson
Hewitt
Tax
Get a sneak
peak at our Basic
Tax School!
Preparation Course

Thank You Card

to find out about

to find
outZip
about
City,
State,
000-000-0000

Preview textbooks and materials


Register for one of our courses

Thank You!

Thank You!

Most offices are independently owned and operated.

Most offices are independently owned and operated.

Area for personal message or label

Area for personal message or label

Thank You!

Thank You!

Most offices are independently owned and operated.

Most offices are independently owned and operated.

Area for personal message or label

Area for personal message or label

Seating is limitedcontact us today to reserve your seat!


Most offices are independently owned and operated.

2013 Tax Preparer Recruiting Toolkit

Get a sn

Seating

Scripts
Voicemail Messages

Live Call Script

Never miss an opportunity to promote your


upcoming Tax School and open positions! Our
voicemail scripts let prospective students know
about the benefits of enrolling in Tax School and
working with us when they place a call to your
office.

Reach out to prospective leads with our live call


scripts offered to you through eServices and
Servicom. Full service telemarketing can help
generate on-the-spot enrollment in Tax School.
Available on JHnet.

Voicemail message script


On-hold script
Available to download on JHnet.

Radio Scripts
Take your Tax School marketing to the local
airwaves and reach the greatest number of
leads. Radio scripts use approved verbiage to tie
in with other marketing collateral for the season.
15-second script
30-second script
60-second script
Available to download on JHnet.

2013 Tax Preparer Recruiting Toolkit

Scripts: Voicemail Messages


Available on JHnet.
Voicemail Message: 2013 Tax School

Thank you for calling Jackson Hewitt Tax Service. Our office is currently closed. Our
regular office hours are ______________________________.
Looking for a new career? Were currently hiring tax preparers for the upcoming tax
season. No experience? No problem. We offer comprehensive training, flexible full- and
part-time schedules and FREE continuing tax education as long as you work for us.
Dont delayleave us your name and number and well get back to you to schedule
your interview!
Thank you for calling Jackson Hewitt. Good-bye.

On Hold Voicemail Message: 2013 Tax School


Thank you for calling Jackson Hewitt Tax Service. Please continue to hold and one of our
representatives will be with you shortly.
Looking for a new career? Were currently hiring tax preparers for the upcoming tax season.
No experience? No problem. We offer comprehensive training, flexible full- and part-time
schedules and FREE continuing tax education as long as you work for us. Ask your Tax Pro about
joining the Jackson Hewitt team today!
Thank you for holding. We appreciate your business.
Have you scheduled your Mid-Year Tax Review yet? Summer is a great time to spend a few
minutes reviewing your current financial situation so you can get a better sense of your overall
tax situation. And, knowing how to make mid-year adjustments and take advantage of
applicable tax benefits prior to years end can prove beneficial for the next tax season. Ask
your Tax Pro for more information.
Thank you for holding. A Jackson Hewitt representative will be back on the line to assist
you momentarily.
[LOOP]

2013 Tax Preparer Recruiting Toolkit

Scripts: Radio Scripts


Available on JHnet.
Tax School 30-second Script

Looking for a new career? Were currently hiring tax preparers for
the upcoming tax season. No experience? No problem. We offer
comprehensive training, flexible full- and part-time schedules and
FREE continuing tax education as long as you work for us.
Call for complete details at 1-800-234-1040 or visit us online at
www.JacksonHewitt.com.
Most offices are independently owned and operated.

Other scripts available on JHnet:


Tax School 15-second Script

Tax School 60-second Script

2013 Tax Preparer Recruiting Toolkit

Scripts: Live Call Script


Available on eServices and Servicom.
Tax School Live Call Script

Introduce yourself to the person that answers the phone and ask to speak with client
If client isnt there, ask if there is another number that client can be reached at or thank the
speaker and end call
If client is available, let him/her know that you are following up on their recent interest in joining
our winning team of tax professionals.
Let him/her know that when they learn taxes with Jackson Hewitt, they will have all of the skills
needed to become a tax preparer beginning as early as January.
Let the client know that we offer comprehensive training and support so theyll have everything
they need to succeed.
Talk about the idea that he/she may even be able to join our tax pro team by working as a
Jackson Hewitt tax preparer during tax season.
Remind him/her that they can learn tax preparation at a neighborhood Jackson Hewitt office
near where they live; or online from any Internet computer, but with assistance and support at
a Jackson Hewitt office nearby.
Ask client if he/she would like to take the next step to learn to prepare taxes
Yes
- Register the student by completing the appropriate paperwork manually
- Tell the student that we accept payment by cash, check or credit card and ask which
method of payment he/she prefers
- Record method of payment and advise student of procedures for payment by cash, check or
credit card
- Verify mailing address information
- Thank student and let them know that we are excited to have them enrolled in Tax School
No
- Invite him/her to a Free Information Seminar at [location].
- Let him/her know that they can see a classroom setting, review class materials, and attend a
15-minute demonstration of a tax class. On-site registration is available if he/she decides the
class is right for him/her.
- Register him/her for FIS if interested and confirm date, time and location
- If he/she is not interested in attending the FIS, thank him/her for speaking with you and that
you hope they will consider the BTP in the future.

2013 Tax Preparer Recruiting Toolkit

Public Relations

Advertorial

Press Releases

Utilize your local press to promote Tax School/now


hiring with our customizable advertorial for 2013.
Personalize with quotations from actual students
from prior years. When placing a quote into an
advertorial, be sure to obtain written permission,
from the student, to use the quote. For the most
impact, run advertorial up to four weeks prior
to the start of your Tax School.

Announce the number of hires you need through


local media and radio outlets with our series
of approved press releases. When placing a
quote into a press release, be sure to obtain
written permission to use the quote. Place press
releases from August 1 to November 1.
Available to download on JHnet.

Available to download on JHnet.

2013 Tax Preparer Recruiting Toolkit

Public Relations: Advertorial


Available on JHnet.
Basic Tax Preparation Course Advertorial

Weve Got a Great Opportunity for You!


Take the first step towards your future NOW!
At Jackson Hewitt Tax Service , we focus on our customers, not just on tax
preparation. Thats why were hiring peoplelike youwho can help taxpayers
in your neighborhood get everything they deserve at tax time. Plus, with our
comprehensive training, you can be sure youll get all of the training and support
you need to be successful.
Learn Taxes Your Way!
Everyones learning style is different, so Jackson Hewitt offers two ways to take
our Basic Tax Preparation Course.
Classroomtextbook version, led by an instructor in a Jackson Hewitt office.
Online*on your own time, from any Internet-connected computer
and, with support at a local Jackson Hewitt office.
I signed up for the Jackson Hewitt Basic Tax Preparation Course thinking that I
could save myself money by preparing my own taxes. I was so impressed with the
course materials and the knowledge of the instructors that I went on to become a
tax preparer at Jackson Hewitt Tax Service. Said {FIRST} {LAST} OF {CITY, STATE}.
{LAST} is one of the many students who have enrolled in the Jackson Hewitt Basic
Tax Preparation Course, a 12-week program offered each fall in Jackson Hewitt
offices across the country. These instructor-led or online classes focus on the
fundamentals of tax preparation and common tax topics.
The Basic Tax Preparation Course continues to help students, military spouses, parttime workers, stay-at-home parents, retirees and the unemployed acquire the
tax knowledge necessary to prepare tax returns for themselves and their family
and friends. Many even choose to pursue a career with Jackson Hewitt as a tax
preparer.*
For more information, please call Jackson Hewitt at 1-800-234-1040 or visit
www.JacksonHewitt.com
*Enrollment in, or completion of, a course is neither an offer nor a guarantee of employment. Additional
training, experience or skills may be required. Most offices are independently owned and operated.
**May require on-site attendance and is not available in all states. For more information, visit your local
Jackson Hewitt office. Most offices are independently owned and operated.

2013 Tax Preparer Recruiting Toolkit

Public Relations: Press Releases


Available on JHnet.
Swiss Cheese Press Release

Enrollment Begins at the (CITY} Jackson Hewitt


Tax Service
Learning to Prepare Taxes is Easier Than You Think!

[CITY, DATE] The Jackson Hewitt Tax Service office in [CITY]


provides area residents the opportunity to deepen their knowledge
about individual tax preparation by participating in its upcoming
[NUMBER] week Basic Tax Preparation Course. By [INSERT DATE],
tax school students will have a better understanding of not only
the fundamentals of basic tax preparation, but also recent tax
law changes and commonly overlooked deductions and credits.
Whether learning more about taxes and tax preparation for
personal enrichment or as a first step in pursuing a career in tax
preparation*, Jackson Hewitt Tax School will provide students with
an informativeand enjoyableintroduction to tax preparation
and they make it so easy to learn! Plus, if you take the course now,
you could be ready to prepare taxes by January.*

E
L
P
M
A

Learning about how taxes are prepared can help those in our
community have added knowledge that may lead to a larger
tax refund when filing, or, for some, can be the introduction to a
rewarding career as a tax preparer, said [NAME], [TITLE] of Jackson
Hewitt Tax Service in [CITY]. Jackson Hewitt Tax School offers you a
simple and convenient way to enhance skills or learn a new skill to
prepare tax returns so you can potentially add to your bottom-line.

2013 Tax Preparer Recruiting Toolkit