Coatings Word November 2012

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November 2012 Vol. 17, No. 11
32 The Exterior
Table of Contents
36 The Adhesives and
Architectural
Coatings Market
Sealants Market
COLUMNS
International Coatings Scene ....................................24
Europe Protective Coatings for Oil and Gas Pipelines in Russia Thriving
Latin America Lord Corp. Expands in Latin America
DEPARTMENTS
Editors page ................................6
As we go ......................................8
Business Corner ..........................................................28
Index to Companies ....................8
How Does Your Company Approach Decisions and Rate

Innovation Risk?
Fresh Paint ................................10

Patents ......................................20
IPaint ............................................................................30
Engaging in Unprotected Business
New Products ..........................22

Industry News ..........................39
Suppliers Corner ......................42
14
People ........................................44
Meetings ..................................46
Final Coat ..................................50
22
ADVERTISING SECTIONS
Classified Ads ..............................................................48
Advertising Index........................................................49
COATINGS WORLD Coatings World (ISSN 152-711-29) is published monthly by Rodman Publications, Inc., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 8250553. Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offices. Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses to Circulation Dept. PO Box
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November 2012
www.coatingsworld.com
Coatings World | 5
Editors Page
A few changes at
Coatings World
A Rodman Publication
70 Hilltop Road Ramsey, NJ 07446 USA
(201) 825-2552 Fax: (201) 825-0553
Web site: www.coatingsworld.com
EDITOR
ou may have noticed a few changes to the masthead of the November

issue of Coatings World. Most notably is the absence of Tim Wright,
Coatings Worlds editor. Tim has left Coatings World to take a position
at another publication within our company. Tim has done a wonderful job
throughout his time at Coatings World and will certainly be missed. Longtime readers of Coatings World will probably recognize my name as the associate editor. I have spent more than a decade learning about this dynamic
industry and attending many conferences and technical events, including The
American Coatings Show, The European Coatings Show and ChinaCoat. I
look forward to providing our readers with the most relevant and up-to-date
content on the issues that matter the most to you.
This month we take a look at The Exterior Architectural Coatings Market beginning on page 32. Exterior architectural coatings manufacturers I
interviewed reported a slow but steady uptick in housing sales for 2012, resulting in a slight improvement over the prior year. Whether this trend will
continue in 2013 remains to be seen. The Adhesives and Sealants Market beginning on page 36 takes a look at the latest technologies and products being
brought to market.
As this issue goes to press, we are wrapping up the final preparations
for ChinaCoat 2012. Be sure to stop by the Coatings World booth if you are
planning on attending ChinaCoat November 28-30 in Guangzhou. The
Coatings World staff will be onsite reporting live from the Guangzhou International Convention and Exhibition Center. If you are not able to attend
this key event, be sure to sign up for our e-newsletter at www.coatingsworld.com. We will be sending out daily e-mails to bring the latest ChinaCoat news right to your desk.
Kerry Pianoforte
kpianoforte@rodpub.com
Kerry Pianoforte kpianoforte@rodpub.com

VICE PRESIDENT/EDITORIAL DIRECTOR
Tom Branna tomb@rodpub.com
ART DEPARTMENT
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INTERNATIONAL CORRESPONDENTS
Sean Milmo (Europe)
Charles W. Thurston (Latin America/Americas)
CONTRIBUTING EDITORS
Phil Phillips
EDITORIAL ADVISORY BOARD
Jim Berry (Berry Environmental)
Joseph Cristiano (consultant)
Thomas Frauman (consultant)
Joseph Prane (consultant)
Isadore Rubin (consultant)
Richard M. Tepper (PPG Industries)
Shelby F. Thames (University of So. Mississippi)
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PRESIDENT
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COATINGS WORLDS circulation is audited by BPA Worldwide.
6 | Coatings World
November 2012
As We Go To Press
BASFs refinish products on display at SEMA
BASF Automotive Refinish Solutions unveiled restyled vehicles, hosted autograph

sessions and prize drawings and displayed
the latest in custom color technology at
booth 21455 at the 2012 Specialty Equipment Market Association (SEMA) Show,
Oct. 30 to Nov. 2 in Las Vegas.
During the show, BASF, displayed vehicles featuring its Glasurit and R-M waterborne paint systems.
Experts from BASF were on hand to
discuss the latest in waterborne and color
technology, collision repair services and
tools and the best color matching tools in
the industry.
Chip Foose, nationally known television personality, automotive designer and
owner of Foose Design, was on hand during the press conference to unveil the
1948 Cadillac Eldorado Eldorod that
he has restyled and painted with a custom
blended Deep Blue from BASFs Glasurit
90-Line waterborne system.
During the press conference, BASF also
hosted the unveiling of the Grinch, a
1970 Chevy Camaro restyled by the Ringbrothers and painted in Custom Green
from the Glasurit 90-Line. Mike and Jim
Ring from Ringbrothers were on hand for
the unveiling.
BASF also featured two additional
must-see vehicles at its SEMA booth. The
2012 Ridler Award Winning 1955 Ford
Thunderbird designed by Jonathon Peace
and built by Torqd Design Lab and
Greening Auto Company will be on display. The Thunderbird, which is owned by
Dwayne Peace, is painted in Glasurit 90Line Brilliant Red. Also being exhibited is
the Kardiac 500, a 1967 Shelby Mustang GT 500 that was a Great 8 finalist at
this years Detroit Autorama. Built by JF
Kustoms and owned by Gordon Phillips,
the Kardiac 500 is painted in a R-M Onyx
HD Custom Mocha.
BASF to partially acquire

Ciechs TDI business
BASF and Ciech announced the acquisi8 | Coatings World
tion of parts of Ciechs global TDI

(toluene diisocyanate) business by BASF.
Closing of the transaction is expected in
the first quarter of 2013. Financial terms
of the agreement were not disclosed.
The agreement involves parts of
Ciechs worldwide TDI business. The pro-
duction facility of Ciechs subsidiary in

Zachem, Poland, is not part of the transaction. Ciech and BASF will cooperate
closely to facilitate an effective transition
of supply agreements and support services
for Ciechs TDI customers, the company
reported. CW
Index to Companies
This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and sealants.
Subsidiaries are indexed under their own names.
AkzoNobel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 22, 24

BASF . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 50
Benjamin Moore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
Bredero Shaw. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
California Paints . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
DAP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
Dunn-Edwards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22,32
DuPont . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Hempel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
Henkel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
International Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 22
Jotun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Kelly-Moore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Lord Corp.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
Matrix Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
PPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 22
SCIGRIP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
Sherwin-Williams . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 22, 32
Spraylat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Tremco . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
United Gilsonite Laboratories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
Valspar. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
November 2012
Fresh Paint
Valspar announces expansion of

its R&D campus in Minneapolis
The Valspar Corporation has announced

plans to expand its research and development campus and renovate its former
headquarters building, located in downtown Minneapolis, Minnesota. This
world-class environment for developing
industry-leading coatings technologies
and applications further demonstrates
the companys commitment to growth
and innovation, the company reported.
The project will also create up to 135
full-time jobs over the next two years, including high-paying roles in the material
sciences. Valspar is investing $30 million
in the project, which will add 87,000
square feet of laboratory, meeting and office space. The project is expected to be
completed in early 2014.
Expanding our Minneapolis R&D
center is a prime example of Valspars
global leadership in coatings innovation
and technology, said Gary Hendrickson, chairman and chief executive offi-
cer of Valspar. We will devote more resources toward developing differentiated

coatings technologies to address the
changing needs of our customers. Our
scientists and researchers will have access to a best-in-class facility to more
quickly and efficiently bring these solutions to market.
The Minneapolis campus is the anchor of the companys research and development
network
worldwide,
collectively called the Valspar Applied
Science and Technology Centers (VAST).
The company operates a second flagship
R&D facility recently opened in
Guangzhou, China as well as more than
three dozen smaller laboratories around
the world. Together, these facilities enable
Valspars research and development
teams to drive the development of new
products, solve customer and manufacturing challenges, develop polymers with
unique performance and value, and establish new test protocols to ensure
q u a l i t y.
T h e
R&D center in Minneapolis will also enable Valspar to expand its partnerships
with highly regarded research institutions
and universities, providing co-operative
internships and equipment sharing, including the University of Minnesota.
Expansion of the VAST center affirms Valspars commitment to advance
the scientific foundation in the coatings
industry and apply technical principles to
deliver innovation and value, said Cynthia Arnold, senior vice president and
chief technology officer for Valspar. The
expanded campus will enable research
and development at the highest level as
well as create the right environment for
customer and supplier collaboration for
new coatings technologies.
PPG Industries releases its

annual automotive color
popularity and trend data
While white retained the leading spot as

the most popular car color based on
2012 automotive build data, PPG forecasts that the overall use of color is on
the rise.
According to PPGs annual survey of
global color popularity, white ranked
first (22%) and silver was second
(20%), followed by black (19%),
gray (12%), red (9%), natural
(8%), blue (7%), green
(2%) and other colors
(1%).
Color is one of the
first characteristics noticed in product design,
and
it
is
increasingly
being
used in everyday
items,
from
cell
phones to large appliances, based largely
on automotive trends,
said Jane E. Harrington, PPG manager,
color styling, automotive OEM (original
PPG reported that white has retained the leading spot as the most popular color for automotives.
10 | Coatings World
November 2012
Fresh Paint
equipment manufacturer) coatings. The palette being developed for the automotive
segment continues to be influenced by culture, nature, fashion, interior
design, color popularity and new pigment technology.
During this years annual Automotive
Color Trend Show held at PPGs offices
in late September, the coatings company
presented its ideas for future vehicle colors to leading global automobile manufacturers. Titled Perspective, the 2012
show presents PPGs unique viewpoint
and angle on color direction, using insight from all the companys businesses
that color items such as laptop computers, homes, buildings, airplanes, ships
and heavy equipment.
PPGs internal network of more than
20 color experts and six color styling laboratories around the world keep our
company in the vanguard with color
trends, Harrington said. This global
perspective on multiple end-use markets
gives PPG unique color expertise that is
unmatched in the industry. No coatings
company colors more types of surfaces
than PPG.
PPG presented 64 new exterior shades
to automotive designers for consideration in designs of the 2015-2016 model
years. These included colors such as: Al
Fresco, a silver metallic with fresh green
tint; Victoria Grey, a classic gray with an
iridescent highlight of gold metal; Opulence, a refined red pearl with intense
jewel tone; Glacier, an icy graphite gray
with a slight violet blue tone; Sunshine, a
bright high-sparkle intense yellow; and
Elixir, a metallic mixture of silver and
magenta.
Our consumer research has clearly
shown that color is critically important
to car buyers, Harrington said.
A 2011 survey of automotive consumers by PPG revealed that:
77% of respondents said exterior color
was a factor in their automotive purchase decision.
Owners of large luxury cars, sporty
cars and large premium SUVs place the
most value on getting the color of their
choice.
12 | Coatings World
45% of respondents said they would

prefer a wider range of color choices.
In addition to color trend forecasting,
PPG continues to develop paint technologies that offer automotive design options for enhancing appearance and
helping automobile manufacturers differentiate their brands, according to Harrington. For example, metallic flake
effects have become increasingly popular.
A classic color such as blue can be updated with a high-sparkle glass flake or
a fine bright aluminum to create more of
a liquid or silk appearance, she said.
Regional details regarding PPGs
2012 automotive color popularity data
included:
In North America, white ranks first
(21%), followed by black (19%),
silver and gray (16% each), red
(10%), blue (8%), natural (7%) and
green (3%).
In Europe, white is also most popular (23%), followed by black (21%),
gray (17%), silver (13%), blue, natural and red (7%), other colors
(3%) and green (2%).
In the Asia Pacific region, silver and
white tied for most popular (23%
each), followed by black (19%),
natural (10%), red (9%), gray (8%),
blue (7%) and green (1%).
AkzoNobel reveals Indigo

Night as 2013 Color of the Year
AkzoNobel unveiled its 2013 Color of
the Year, Indigo Night. The rich blue shade
was determined by the company through a
study of social and economic trends from
around the globe. Last year, AkzoNobel
selected a red Terra Cotta Rose as the
years signature hue, reflecting possibilities
and take-charge optimism.
The first to author a comprehensive, researched and global-based study of color
trends, AkzoNobel said Indigo Night suggests maturity and elegance. The regal,
tranquil and introspective hue also conveys a sense of trust and authority. Within
a color palette, indigo is versatile, pairing
well with bright colors of a similar saturation level, citrus colors or warmer neutrals,
as well as other blues, purples and greens.
Indigo Night is a stunning color

that can be applied to many areas
within the home, said Barbara Richardson, director of North American color
marketing for AkzoNobel, makers of
Glidden paint. Even used in small
ways, Indigo Night makes a bold and
confident statement, whether its featured in an entryway, place of study, or
as a pop of color on furniture, such as
the inside of bookshelves.
AkzoNobels Color of the Year is a result of ongoing color trend research and
analysis by creative experts from around
the world. Once a year, the AkzoNobel
Global Aesthetic Center, based in Amsterdam, invites an international group of
experts in the fields of design, architecture and fashion to discuss and determine
key color trends for the coming year. Industry authorities from different parts of
the world, including Asia, North America, South America and Europe, draw on
a variety of cultural influences such as
fine art and technology, as well as social
and economic trends.
A year-long process, themes and insights from the global conference are
translated into a color forecast and
palettes, captured in the company's cornerstone ColourFutures publication.
This color trend book is distributed to
multiple audiences including home designers, artists and architectural firms.
The comprehensive guide includes the
Color of the Year, which will span across
AkzoNobel's global markets, along with
an overarching color concept for 2013
and five trends.
Richardson said the dominant concept
of 2013 is Connections, the way things
interconnect to create networks, dialogue
and innovation. There are five related
trends and color palettes highlighted in
this years ColourFutures book:
Collective Passion
This trend revolves around the power of
social media, which has created new,
spontaneous ways to connect and share
ideas. The color palette, with attentiongrabbing pastels combined with chalk
whites and warm greys, swoops from one
color cloud to the next, with distinct
groups flowing together.
November 2012
exterior wood loves the sun

Wood coatings with Tinuvin 5333-DW protect the beauty of wood.
This easily dispersible, solvent-free sun-protection solution offers
superior photo-permanence and superior coating protection resulting
in a longer coating life. Tinuvin 5333-DW has broad compatibility with
common waterborne resin types enabling wide use for applications
such as joinery, siding, decking, general industrial, plastic, and
decorative coatings. At BASF, we create chemistry.
basf.us/industrialcoatings
Keeping wood beautiful is easier than ever.
= registered trademark of BASF Corporation
Fresh Paint
Switching Off
Switching Off is a celebration of
solitude, temporarily disconnecting from the rest of the
world to clear the mind and create space
for new thoughts. The associated palette
features silent colors and ethereal hues.
or printing their own fabrics. This

theme involves manufacturing that is
happening on the tiny, personal level.
The related color palette is inspired by
natures dyes bright green of alfalfa,
warm burnt orange of carrot juice and
indigo tones of denim.
The Art of Understanding

Representing a sense of curiosity and
feeling of clarity, The Art of Understanding aligns with the age-old fascination of
taking objects apart to understand how
they work. Colors in this trend are sunny
and uplifting like childhood memories,
featuring vintage-inspired candy tones
with laid back neutrals.
Visual Solace
This theme revolves around the beauty of
art and nature, and its impact on human
beings. The gentle and feminine color
palette reflects the fragile tones of impressionist paintings combined with crisp
white and violet details.
Home Factory
The more society advances, the more we
want to keep things simple. Some people are now part-time beekeepers while
others are opening cafes in their homes
For more information and to download

the digital ColourFutures book, visit
www.colourfutures.com. The Color of the
Year, Indigo Night (GLV21), is available
where Glidden paint is sold, including The
Home Depot, Walmart, Glidden Professional Paint Centers and other retailers.
PPG to acquire Spraylat

PPG Industries has reached a definitive
agreement to acquire certain assets of
Spraylat Corp., a privately-owned industrial coatings company based in Pelham,
New York. The transaction is expected to
close in late 2012 subject to regulatory
approval and customary closing conditions. Financial terms were not disclosed.
Acquiring Spraylat furthers PPGs
strategy to remain a leading industrial
coatings supplier, said Richard Zoulek,
PPG vice president, industrial coatings,
Americas. This transaction strengthens
PPGs position in key end-use markets
such as automotive parts while expanding PPGs overall liquid and powder
coatings capabilities.
Spraylat holds a strong position in industrial markets such as automotive
parts, architectural powder coatings,
transportation, and general industrial
niches, including mirror, electronic de-
Gliddens Indigo Blue was named Color of the Year by AkzoNobel.
14 | Coatings World
November 2012
CREATING TOMORROWS SOLUTIONS
MAKE THE MOVE

TO VINNAPAS EF8300 THE NEW VAE
BINDER FOR HIGH PERFORMANCE PAINTS
VINNAPAS EF8300 is a new VAE copolymer dispersion that is produced without the use of APEO and
ideal for flat to semi-gloss paints. This allows the formulation of paints with low VOC (< 5 g/l), very low
residual VAM (< 200 ppm) and overall high performance, e.g. excellent scrub resistance, good block
resistance as well as good wet adhesion and water resistance.
Make the move to the technology of the future today. Visit us at www.wacker.com/interior-paints
Fresh Paint
vice, metal office furniture and

storage, and sign coatings, according to Zoulek.
DuPont Performance Coatings

launches eCatalog for its line
of refinish products
DuPont Performance Coatings recently
launched an online catalog for its popular line of DuPont Refinish products to
help collision repair professionals make
informed decisions when purchasing
paint products. The DuPont Refinish
Product eCatalog is located at
www.products.dupontrefinish.com.
Using the eCatalog, collision repair
professionals can browse more than
100 core DuPont Refinish products by
type, technology and VOC limit, and
compare up to 10 products side-byside. Each product features comprehensive application information and
includes a link to the MSDS and the
technical data sheet. A Where to Buy
feature helps users locate their closest
authorized distributor of DuPont Refinish products.
The eCatalog is mobile and desktop
friendly to ensure a positive user experience regardless of the device used to access the application.
Sherwin-Williams donates
paint supply certificates to
Keep America Beautifuls
graffiti prevention program
Keep America Beautiful, Inc. (KAB) has
announced the winners of the 2012 Graffiti Hurts Grant Program. This year, KAB
provided four $2,500 cash grants as well
as two $2,500 paint supply certificates
from The Sherwin-Williams Company.
Q-Star also provided a FlashCAM, valued at $6,100, to one deserving recipient.
The FlashCAM is a deterrent system effective in preventing illegal trespassing
during hours it most often occurs.
The recipients of this years Graffiti
Hurts Grant Program remind us how
powerful volunteer action can be in solving a communitys challenges, said
Matthew McKenna, president and CEO
of Keep America Beautiful. Were grateful to The Sherwin-Williams Company
for its ongoing support of the Graffiti
Hurts program, a nationwide resource
for addressing graffiti problems.
Responding to the blight of graffiti
vandalism, the Graffiti Hurts program
was developed in 1996 through a partnership between Keep America Beautiful,
the nations largest nonprofit education
and volunteer action organization, and
The Sherwin-Williams Company, maker

of Krylon paint. The Graffiti Hurts
Grant Program was initiated in 2007. According to the U.S. Department of Justice, graffiti contributes to lost revenue
associated with reduced ridership on
transit systems, reduced retail sales and
declines in the value of surrounding residential and commercial property.
The Graffiti Hurts Grant Program
provides an opportunity to raise awareness of the attendant costs of graffiti
vandalism and the creative solutions that
these local partners employ to eradicate
blight, said Harvey Sass, president and
general manager, Diversified Brands Division, The Sherwin-Williams Company.
Sherwin-Williams is very proud to lend
support for these award-winning local
initiatives.
For more information regarding the
winning grant communities, visit
kab.org/Graffiti Hurts.
Sixty finalists named in PQIs

Prettiest Painted Places
competition
Sixty communities 10 each from six geographic regions have been named finalists in a national competition to find
the Prettiest Painted Places in America.
ACA holds Marine Coatings and Additives Conferences in Baltimore

The American Coatings Association held its annual International Marine and Offshore Coatings Conference September 11-12
at the Sheraton Inner Harbor in Baltimore, Maryland. The conference featured
a variety of presentations from marine coatings manufacturers like Jotun to
suppliers such as Dow Chemical, as well as regulatory issue updates.
The Marine Conference commenced with a keynote address, Whats New
in Antifouling, presented by Mark Ingle of NAVSEA. Ingle discussed updates
in anti-fouling at NAVSEA and gave information on qualifying copper-free biocidal coatings, in-process task for advanced foul-release coatings, plans to coat propellers and determine if fuel savings can be
measured and additional changes to anti-fouling specifications.
NAVSEA is seeking ideas from the ACA for coatings and processes that will reduce total ownership costs from all sources.
Ingle said. Anti-fouling coatings need to enhance fuel economy. Underwater hull fouling results in 40% increase in drag and
10%-20% increase in fuel. He went on to discuss some environmental drivers of change and interest in second-generation products that will help NAVSEA meet its needs.
The ACA also held its Additives 2012 Conference September 12-13 at the same venue in Baltimore. This conference provided
coatings industry professionals with innovative additive technology and concepts that are commonly utilized to improve coatings performance.
For information on upcoming conferences go to www.paint.org.
16 | Coatings World
November 2012
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surface defects. Each of our nearly 200 different products provide a different advantage. Let us
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Fresh Paint
The competition is being conducted by the Paint Quality Institute (PQI), an informational
entity whose mission is to educate the public about quality paints and
coatings.
The finalists are a diverse lot, including communities both large and small, located on the coasts and in the heartland,
some with long histories and others relatively new. But all have one thing in common: They have beautified themselves
with exterior paint.
For purposes of our
competition, a prettiest
painted place is a very
special town or neighborhood with exceptional
community-wide curb
appeal due to visually
appealing or very creative use of exterior paint
color, explained Debbie
Zimmer, paint and color
expert for the Paint
Quality Institute.
Curb appeal is often
defined by beautiful
color schemes on homes
or buildings, and thats
typically the case, but exquisite outdoor murals
and creative use of paint
color on statues, signage,
traffic signals, water towers and even streets and
sidewalks have elevated the appearance
of many of todays prettiest communities,
including some of our finalists she said.
PQI began its search for the prettiest
painted places by contacting state departments of tourism, convention and visitors
bureaus, chambers of commerce, historical
societies and Main Street programs in all
50 states. Eventually, nearly 200 towns and
neighborhoods were nominated in the
competition.
Judges with expertise in color selection, exterior painting and home improvement then reviewed the entries and
narrowed down the field to the 60 finalists. Later this month, after further evaluation and another round of judging,
two of the 10 finalists in each of the six
regions will be named the 12 prettiest
painted places in America.

This is the third time the Paint Quality Institute has conducted a search for
the prettiest painted places in America. It
held the first competition in the 1990s,
and another in 2000.
According to Zimmer, the purpose of
the competition is to give recognition to
places that use paint to express pride in
their communities, and highlight how an
attractive exterior paint treatment can
enhance the curb appeal of virtually any
ciency and sustainability by setting the

very highest performance and environmental standards, reducing fuel consumption and emissions thanks to
innovative on-board technology, the
company reported.
The Hamburg Express will sail Loop
4 of the G6 Alliance, starting in Hamburg and calling at the ports of Rotterdam, Singapore, Yantian, Ningbo and
Shanghai before returning via Yantian,
Singapore and Southampton.
Loop 4 can be an aggressive trading route and
the selection of fouling
control technology is of
critical
importance.
Hapag-Lloyd has chosen
Intersmooth 7460/7465HS
SPC, International's highest performing biocidal antifouling and a true, pure
hydrolyzing self polishing
copolymer especially designed for deep sea vessels.
The product features high
volume solids and low
VOCs for an enhanced environmental profile.
For the topsides area of
over 13,000m2, Interfine
878, a high volume solids
polysiloxane cosmetic finish,
has been chosen to deliver
excellent durability with
long term gloss and color retention for extended drydock intervals.
Hapag-Lloyd is one of the worlds
leading global liner shipping companies
and were very proud to continue our long
standing and successful working relationship with them, said Andrew Rayner, marine manager, International Paint.
The purpose of the Paint Quality

Institutes (PQI) Prettiest Painted
Places competition is to given
recognition to places that use
paint to express pride in their
communities and highlight how an
attractive exterior paint treatment
can enhance the curb appeal of
virtually any home, building or exterior structure.
18 | Coatings World
home, building or exterior structure.

Additional information on the competition is available at http://blog.paintquality.com/exterior-painting/prettiest-painted-p
laces-finalists/.
Hapag-Lloyd selects
International Paint
Hapag-Lloyd has again chosen coatings
from International Paint, this time for the
Hamburg Express. the first of a new
class of ten container ship newbuildings
from Hyundai Heavy Industries shipyard
in Ulsan, South Korea.
At 13,200 TEU the Hamburg Express is Hapag-Lloyds largest ship to
date. All ten units in the Hamburg Express class are designed to support
Hapag-Lloyds commitment to effiwww.coatingsworld.com
Kelly-Moore California stores

to serve as collection points
California PaintCare Program
In keeping with its commitment to reducing waste, Kelly-Moore Paint Company, Inc. has announced that its
California stores will serve as collection
points for old and unwanted paints, regardless of brand.
As part of the California PaintCare
Program, Kelly-Moore will accept up to
November 2012
November 2012
Matrix System signs for second

season with History Channels
Counting Cars
Matrix System Automotive Finishes has
announced its continued sponsorship and
support for season 2 of Historys reality
TV show, Counting Cars.
Counting Cars, which is a spinoff of
the hit TV show, Pawn Stars, is filmed in
Las Vegas, Nevada, and features the daily
activities at Count's Kustoms, an automobile and motorcycle restoration and
customization company owned and operated by Danny Count Koker.
My twenty years of experience has
taught me that the performance and durability of paint products is key, said Ryan
Evans paint specialist at Counts Kustoms.
Matrix truly performs the best in standing up to the abuse of sanding, tapping
and more that comes along with a custom
paint job. We see a lot of specialty color
and matching requests and the Matrix
palette of colors is extremely diverse and
has yet to let our customers down.
Since becoming a sponsor, Matrix System has received an influx of positive
customer feedback. We have enjoyed the
success of Counting Cars and have utilized it as a way to further connect with
our body shops and professional
painters, Kelly Mack, Matrix System
Fresh Paint
20 gallons of unwanted paint at a time,

in an effort to reduce paint waste and
increase paint recycling in California.
The paint can be any brand, not just
Kelly-Moore.
Having Kelly-Moores stores in California serve as collection points for unwanted paint shows our continued
commitment to greener communities,
said Robert Stetson, director of risk management. We have recycled our own
paints with our eCoat line for years.
Making it easy for consumers to recycle
paint regardless of who manufactured it
benefits everyone.
The California PaintCare Program is
managed by PaintCare, Inc., a nonprofit
organization established by the American
Coatings Association. Customers with unwanted paint including trade painters,
contractors and other businesses will be
assured the paint is recycled or properly
disposed of (if it is no longer recyclable)
at state-authorized facilities.
To learn more about PaintCare and
the California Paint Stewardship Program, visit http://www.paintcare.org/california/index.php. For a complete list
of products that will or will not be accepted through the program, visit
http://www.paintcare.org/docs/ca_program_products_poster.pdf.
Marketing manager said. The

results from the sponsorship
have been a true success not
only for our team but for the
team at Counts Kustoms. We look forward to once again in the second season
showing off the quality of our products
to production and custom shops.
DSM increases capacity for

innovative solar coatings
Royal DSM announced that it is increasing the installed manufacturing capacity for KhepriCoat anti-reflective
coating. The additional capacity is expected to be on stream by the end of
2012 at the Chemelot site in Geleen, the
Netherlands. The need for additional
coating supply is a direct result of the
fast growing market for solar energy, according to the company.
KhepriCoat anti-reflective glass coating
is an IP protected product, developed by the
DSM Innovation Center. The coating is primarily targeted at solar applications. The
coating a thin layer with a thickness of approximately 100 150 nm is applied to
the cover glass of solar modules and
strongly reduces the reflection of sun-light.
As a result, more sun-light passes through
the glass, increasing the energy output of
these modules by up to 4%. CW
Coatings World | 19
Patents
PPG patents aqueous coating
U.S. 8,143,341 B2
PPG Industries has been granted a
patent for an aqueous coating composition comprised of water, coloring agent,
a film-forming polymer containing
functional groups, a curing agent for
the film forming polymer having functional groups that are reactive with the
functional groups and a linear adjuvant
resin having hydroxyl groups reactive
with the functional groups, wherein the
hydroxyl groups are located at the terminal ends of the adjuvant resin; and
wherein the adjuvant resin further is
comprised of a hydrocarbon moiety
comprised of from 16-40 contiguous
carbon atoms positioned between the
hydroxyl groups; and wherein the hydroxyl groups are derived from a polyol
and the hydrocarbon moiety is derived
from a linear dicarboxylic acid; the adjuvant resin having a hydroxyl group
equivalent weight of from 100-500 and
an acid value less than 5.
Ferro patents special effect

pigments
U.S. 8,172,935 B2
Ferro Corporation has obtained a
patent for a composition comprised of
intentionally added synthetic mixedmetal oxide pigment particles, wherein
at least 10% weight of the synthetic
mixed-metal oxide pigment particles
have a Cu1+Cr3+O2 crystal structure,
and wherein at least approximately
70% weight of the synthetic mixedmetal oxide pigment particles having
the Cu1+Cr3+O2 crystal structure have
a plate-like morphology.
Eastman Chemical patents

thermosetting polyester
coating
U.S. 8,163,850 B2
Eastman Chemical Company has received a patent for a curable polyester
comprised of diacid residues comprised
of approximately 30-70 mole percent,
20 | Coatings World
of the residues of isophthalic acid and

70- 30 mole percent of the residues of
adipic acid, based on the total moles of
diacid residues; diol residues comprised
of 50-100 mole percent, based on the
total moles of diol residues, of the
residues of 2,2,4,4-tetramethyl-1,3cyclobutanediol; and polyol residues
comprised of 3-30 mole percent of the
residues of at least one polyol, based on
the total moles of diol and polyol
residues; wherein the curable polyester
has a number average molecular weight
of 500-10,000 daltons, a glass transition temperature of 35 C-50 C, a
hydroxyl number of 20-300 mg KOH/g
of polyester, and an acid number of 0
mg-80 mg KOH/g of polyester.
SDC Coatings patents

abrasion-resistant coating
U.S. 8,158,191 B2
SDC Coatings, Inc. has been awarded a
patent for a process for tinting a transparent, tintable, abrasion-resistant coating that is coated on at least one surface
of a substrate, comprised of applying a
polyurethane dispersion-based primer
to at least one surface of a polycarbonate or polyamide substrate; contacting
the primer applied to the substrate with
a coating composition that forms a
transparent, tintable, abrasion-resistant
coating upon curing, the coating composition is comprised of an aqueous-organic solvent mixture having hydrolysis
products and partial condensates of at
least one of an epoxy functional silane
and a diol functional organopolysiloxane, and at least one multifunctional
crosslinker, wherein the multifunctional
crosslinker is comprised of a silylated
multifunctional anhydride, and wherein
the at least one of the epoxy functional
silane and the diol functional
organopolysiloxane is present in a
molar ratio to the multifunctional
crosslinker from approximately 10:11:10; an amount of water sufficient to
hydrolyze the at least one of the epoxy

functional silane and the diol functional
organopolysiloxane and the multifunctional crosslinker; and a blocked isocyanate; curing the coating composition
to form a transparent, tintable, abrasion-resistant cured coating; and tinting
the cured coating by immersing the
coated surface of the substrate in a dye
bath for the cured coating to absorb or
transmit an amount of dye sufficient to
allow up to 50% light transmittance
through the coated substrate.
Bostik patents moisture

crosslinkable adhesive
composition
U.S. 8,158,723 B2
Bostik, S.A. has been granted a patent
for an adhesive composition obtainable
by mixing 100 parts by weight of at
least one organic polymer having moisture crosslinkable reactive silane terminal functions, and 1-70 parts by weight
of at least one organic polymer comprised of no reactive silane functions,
wherein the organic polymer is miscible
at ambient temperature with the polymer and is comprised of a polyester, and
further wherein the organic polymer is
comprised of at least one homopolymer
or copolymer obtainable from at least
one alkyl (meth)acrylate monomer comprised of an alkyl radical having from
1-15 carbon atoms, or monomers comprised of styrene derivatives, vinyl
ethers, or (meth)acrylic acids; at least
one polyoxyalkylene of molecular mass
ranging from 500-30,000 g/mole; at
least one polyurethane obtainable by
condensation of a polyol with a polyisocyanate; or a combination thereof.
Kusumoto Chemicals patents

defoamers for topcoat paint
for motor vehicles
U.S. 8,173,751 B2
Kusumoto Chemicals, Ltd. has obtained a patent for a method for imNovember 2012
Kansai paint patents waterbased primer

U.S. 8,173,744 B2
Kansai Paint Co. has been awarded a

patent for a water-based primer composition comprised of an aqueous dispersion formed by dispersing an
unsaturated carboxylic acid- or acid anhydride-modified polyolefin having a
melting point of 60-110 C and a
weight-average molecular weight within
a range of 30,000-200,000, and unsaturated carboxylic acid- or acid anhydride-modified polyolefin having a
melting point of 40-90 C and a
weight-average molecular weight within
a range of 30,000-200,000, in an aqueous medium, the melting point of the
modified polyolefin being higher than
that of the modified polyolefin by at
least 10 C; the composition further
containing at least one resin selected
from the group consisting of aqueous
urethane resin, aqueous acrylic resin
and aqueous polyester resin and the
weight ratio of solid contents of the
aqueous dispersion/resin being within a
range of 20/80-80/20.
Patents
parting defoaming property to a baking

finish type topcoat paint containing an
acid anhydride curing agent, a
melamine resin curing agent or a glycidyl-containing acrylic resin/acid anhydride curing agent for motor vehicles
comprised of the step of adding a
copolymer of 2%-50% by weight of a
polymerizable monomer capable of
forming a copolymer having isocyanate
groups which can react with a binder
resin in thermosetting paint or a polymerizable monomer capable of forming
a copolymer having groups capable of
producing isocyanate groups which can
react with a binder resin in thermosetting paint during baking step of the
same paint, and 98%-50% by weight
other monomer or polymer reactable
with the polymerizable monomer or to
the topcoat paint.
Valspar Sourcing
patents coating
composition for food
or beverage can
U.S. 8,173,265 B2
Valspar Sourcing, Inc. has been granted
a parent for an article comprised of a
body portion or end portion of a food
or beverage can comprised of a metal
substrate. The food or beverage can
coating composition is disposed on an
inside surface thereon comprised of an
emulsion polymerized latex polymer
that is substantially free of bound
bisphenol A and aromatic glycidyl ether
compounds and it is comprised of the
reaction production of an ethylenically
unsaturated monomer component batch
polymerized in the presence of an aqueous dispersion of a polymer salt,
wherein the ethylenically unsaturated
monomer component is comprised of a
mixture of monomers that includes at
least one oxirane functional group-containing monomer. CW
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2012 Cytec Industries Inc.
November 2012
Coatings World | 21
New Products
PPG Aerospace special-effect coatings bring

Virgin Atlantic Airways livery to life
Special-effect coatings by PPG Industries aerospace coatings group enabled

Virgin Atlantic Airways to have the
unique reflectivity and bright, vibrant
color the airlines design and engineering
teams wanted for its new livery, according to the company. The airline has taken
delivery of the first new aircraft an Airbus A330 painted with Desothane topcoats by PPG Aerospace colored with
Andaro special-effect pigment. The proprietary PPG pigment was used in coatings that create the red tail and engines
and the aubergine Virgin Atlantic lettering across the aircraft. The fuselage is
painted with Desothane topcoats in
high-sparkle silver mica.
Traditional mica aircraft coatings
have approximately 30% reflectivity,
while coatings with Andaro pigment reflect approximately 90% of visible light,
according to Alex Reid, PPG Aerospace
account manager at the North Europe
application support center in Shildon,
England.
Virgin Atlantics design team came to
PPG with a vision for the coloring. Reid
and the PPG Aerospace coatings team
sought input from color experts in PPGs
automotive OEM (original-equipment
manufacturer) coatings business, and
they adapted the Andaro pigment technology for aerospace coating applications.
Desothane topcoats with Andaro pigment will be used on all new aircraft delivered to Virgin Atlantic and are being
used for repainting its existing fleet with
the new livery.
including industrial halls, public buildings, stadiums, airports and supermarkets.

The two new products are the first offerings in Hempels new intumescent
range. The company has invested in intumescent development since 2009, and
is dedicated to developing more intumescent products and expanding its offering to customers.
AkzoNobel launches Interpon

ACE powder coatings
AkzoNobel Powder Coatings has
launched the new global Interpon ACE
range of powder coatings for agricultural, construction and earthmoving
equipment.
Previously available in the U.S. and
Western Europe, the Interpon ACE range
has now been launched on a global scale.
Their widespread operations and production facilities guarantee consistent
product color, quality and performance
anywhere in the world.
The Interpon ACE range offers highly
durable coatings with excellent color
and gloss retention and superior anticorrosion properties, according to the
company. Products in the range are guaranteed by the ACE MasterSpec - which
ensures and certifies product quality and comply with even the most rigorous
and demanding OEM specifications. The
new product range allows customers to
choose the product performance level
that best suits their requirements. As a
result, customers can tailor the balance
of cost and performance to individual
project needs.
Hempels new intumescent

products give customers full
protective package
Sherwin-Williams adds satin

sheen to RAL color program
Hempel launched two new intumescent

coatings for passive protection of steel
structures in cellulosic fires. With the introduction of the new coatings, Hempel
can now offer customers a full package
coating solution for protecting buildings,
Sherwin-Williams, through its Product

Finishes Division, has launched satin
sheen powder coatings in RAL colors.
The new program joins the companys
comprehensive family of Powdura powder coatings. Sherwin-Williams now of-
22 | Coatings World
fers 188 RAL colors available in both

satin and high gloss finishes, all with
Super Durable TGIC-Free Polyester
Technology.
The addition of the satin sheen coatings in RAL colors gives metal finishers
the flexibility to achieve different appearance looks within the stringent color
controls of the RAL colors system. Manufacturers of building products, in particular, benefit from the availability of
the satin sheen as it meets the performance specifications set by American Architectural Manufacturers Association
(AAMA) 2603-02 for metal building
products, according to the company.
In addition to metal building products and general metal finishers, those
focused on heavy equipment applications will find the lower sheen, stringent
color matching, and transfer efficiency
of the Super Durable TGIC-free technology beneficial. Sherwin-Williams also offers liquid coatings to match these RAL
colors, providing additional production
options for finishers.
PPG expands Durabull

protective coatings in the
auto and accessories market
PPG Industries industrial coatings business has expanded the range of applications for Durabull heavy-duty protective
coatings in the automotive parts and accessories market. Formulated from an
aliphatic polyurea technology, DuraBull
coatings protect vehicles and their exterior components from road debris, stone
chips, chemicals and other abrasive materials. They also provide excellent UV
resistance.
For passenger vehicles such as pickup trucks and SUVs, typical applications
are running boards, tow hooks, vehicle
steps, tool chests and storage cabinets.
DuraBull coatings are suitable for parts
of any vehicle that are regularly subjected to high levels of road debris.
Additional applications include compoNovember 2012
New Products
nents on dump and utility service trucks,

fire and emergency trucks, trailers,
flatbed trailers and other heavy-duty vehicles. The coatings also can be used on
boats and watercraft.
DuraBull coatings create a highly
durable finished surface and are available in an array of colors to complement
interior and exterior automotive paints,
with the most common colors being
black and gray. According to the company, they have excellent impact and
crack resistance, and they provide an appearance and texture similar to Durabull bedliner coatings by PPG.
International Paint
introduces solvent-free
Devoe Bar-Rust 234P
AkzoNobels International Paint LLC,
has introduced Devoe Bar-Rust 234P to
the North American water and waste-
water industry.
According to the company, it is the
first solvent-free epoxy, low-temperature
potable water tank lining system designed to meet the industrys need for
low VOC compliance.
The 100% solids, high build

water tank lining system is ideal
for new construction and rehabilitation installations because
of its fast cure, simple 2:1 mixing ratio,
and single coat application capability
even in temperatures as low as 35F.
Devoe Bar-Rust 234P carries an
NSF/ANSI 61 certification for potable
water use and cures to a hard, high-gloss
finish for a safe, clean and maintenancefree installation. The system is applied
with a plural airless sprayer directly to
the water tanks carbon or stainless steel
interior, in a single coat of 25-50 mils
DFT film build, or in two coats at 15-25
mils DFT film build per coat, with a
maximum film thickness of 50 mils DFT.
A convenient three quarter gallon repair kit is also available for smaller field
repairs and can be easily mixed and applied with a brush or roll. CW
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2012 Cytec Industries Inc.
International Coatings Scene
Europe
Protective Coatings for Oil and Gas Pipelines in

Russia Thriving
There is a protective
coatings segment
coatings for oil and
gas pipeline in
Russia and the rest
of the Soviet Union
that is buoyant.
24 | Coatings World
by Sean Milmo
European Correspondent
milmocw@rodpub.com
emand for protective coatings in the European Union has been weakened by the
downturn in EU manufacturing due to
the euro crisis. But there is a protective coatings
segmentcoatings for oil and gas pipelinefurther east in Russia and the rest of the former Soviet Union (SFU) that is buoyant at the moment.
The need for piped natural gas from Russia,
which account for a large share of gas consumption in the EU has been declining in Western Europe due to its economic difficulties. But new steel
pipelines are still being built across Russia into the
EU in anticipation of a owing long-term requirement for gas.
The two strings of the Nord Stream pipeline
with a capacity to transport 55 billion cubic meters of Russian via the Baltic Sea has just been inaugurated. But already the consortium behind the
project is negotiating the construction of a third
and fourth string, one of which will be used to
transport gas direct to the UK. Furthermore,
China is seeking gas supplies from Russia and
from the Central Asian Republic like Kazakhstan
and Uzbekistan. This will necessitate the construction of more gas pipelines.
Another attraction of the Russia market is
that it needs to renew parts of its vast pipeline net-
work, some of which are over 40 years old, explained Henry Tausch, senior vice president for
Europe at U.S.-based Bredero Shaw, the worlds
leading pipeline coater, which formulates its own
coatings. Also, sometime probably in the next 3 10 years Russia will need pipelines to transport
oil and gas from reservoirs in the Artic.
Russia alone is estimated to account for
more than 20% of 400,000 tons of global demand for pipeline coatings materials. Gas output from Russia and the remainder of the FSU
amounts to 40% of the worlds total.
Average growth in demand for oil and gas
pipeline coatings is approximately 5-7% at the
moment with the driving force coming from
pipeline projects, said Noru Tsalic, a consultant
at Applied Market Information (AMI), a market
research company in Bristol, England.
Some observers believe that the growth rate is
even higher because of the amounts of coatings
required for the maintenance and upgrading of
Russias extensive network of gas and oil steel
pipelines.
Gazprom, the countrys major gas producer,
has a network of approximately 170,000 kilometers of gas transmission systems and Transneft,
which is responsible for oil distribution, has approximately 50,000 km of pipelines. The Russian
government wants a more efficient gas transport
system to reduce costs by increasing gas flows.
The demand for coatings for repair and rehabilitation purposes is probably pushing the growth
rate into double digit figures, said Alexey
November 2012
Europe
Khomich, AkzoNobels Russian sales manager for protective coatings.

Pipeline coatings suppliers to the Russian market are mostly foreign multinationals with experience of the global oil
and gas industry.
There are around 4-6 major pipeline
manufacturers in Russia but they use coatings made by Western companies either in
Russia or imported, said Khomich.
Also, a large proportion of pipes are exported into Russia by Western European
pipe makers who develop their own coatings formulations or are supplied by coatings producers. In addition there are
international specialist coaters operating in
Russia who apply their own formulated
coatings to pipes, often at the location of
the pipeline. Hempel of Denmark, 3M
Corp. and PPG Industries are among multinational pipeline coatings producers active
in Russia while coatings raw material suppliers include LyondellBasell Industries,
Dow Chemical and Bayer MaterialScience.
Among the coaters Bredero Shaw has
been expanding in Russia through a JV
with a Russian offshore pipeline contractor
with the opening of a concrete coating
pipeline facility at Arkhangelsk in the
northwest of the country.
Jotun of Norway, which is already a
leader in the pipeline coatings market in the
Middle East with a 30% share, has just
started constructing a factory at Fedorovsky Industrial Park in Leningrad Region for liquid and powder coatings. The
plant, which is scheduled to be opened in
early 2014 will provide a platform for
Jotun to make inroads into the Russian
pipeline sector.
We expect sales to grow for powder
coatings applications (in Russia), particularly in the area of pipe coatings,
said Stein Petter Lunde, divisional vicepresident, Jotun Paints (Europe).
Jotun has adopted a strategy of being
a single-stop source of powder and liquid coatings for all types of pipeline requirements, including new projects and
maintenance.
AkzoNobel is aiming to add to its
portfolio of pipeline coatings a comprehensive range of liquid paints for the
Russian market, in which it is already a
provider of powder coatings.
November 2012
We are developing or optimizing for

Russian approval a number of products like
solvent-free polyurethanes which give the
right thickness for pipeline coatings, said
Matt Fletcher, AkzoNobels European tank
linings manager.
Russian companies are being encouraged by Gazprom and Transneft to develop
new pipeline coating technologies.
Gazprom has a collaboration agreement
with Russian Corp. of Nanotechnologies
(Rusano) for the development of metallized
protective coatings for pipelines. The Russian pipelines industry needs coatings which
have proved themselves in extreme weather
conditions to be resistant to corrosion and
temperatures as low as -60 C and to provide thermal insulation, flow enhancement
and fire protection.
The oil and gas sector like much of the
industry elsewhere in the world is, however,
conservative about technological change.
So it continues to rely mainly on standard
coatings systems like fusion-bonded epoxy
(FBE), 3 layer polyethylene and polypropylene and multilayer foam coats. The priority is improvements in application and
quality control, particularly through the
supply chain from the pipeline factory,
transportation, storage and installation.
Many pipeline failures have been blamed
on mechanical damage of coatings before
or during installation.
We see the need to provide mobile
coating solutions for large strategic future
onshore and offshore pipelines in the Far
East of Russia that are not currently serviced, said Tausch. Costs of pipe haul
from eastern to western Russia are (also)
prohibitively expensive.
A drawback of the Russian market is
the lengthy procedure for the testing and
approval of pipeline coatings by specifiers. To enter a high volume low margin
sector, entrants into the Russian market
need to be prepared to invest relatively
heavily in product development and
qualification. CW
Coatings World | 25
Latin America
Lord Corp. Expands in Latin America
by Charles W. Thurston
Latin America Correspondent
thurstoncw@rodpub.com
ary, North Carolina-based Lord
Corp. is expanding its activities in
Latin America on several fronts as it
builds a new, larger capacity production
plant in Itupeva, in Sao Paulo state, Brazil, at
a cost of $25 million and with a completion
date of 2013, according to Fernando
Siqueira, Lords project leader for the plant,
in nearby Jundia. The diversified companys
existing plant in Jundia produces structural
adhesives and high performance coatings,
targeted at the automotive and industrial
sectors, among other products.
Receipts for privately-held Lord are up a
reported 10% this year, progress toward a
corporate goal of doubling sales in five years.
Lord global sales were $825 million in 2011.
The new plant, said to have double the capacity of the older facility, will provide sufficient capacity for 20 years growth, according
to Siqueira. Lord brands include: water-based
Chemlok adhesives, free of heavy metals and
low in the emission of volatile organic compounds; Autoseal coatings for synthetic rubbers used in the automotive segment; and heat
reflective coatings used in the automotive and
aeronautical industries.
Within Brazil, Lord also has technical
centers and/or offices in Rio de Janeiro, in
Rio de Janeiro state; Sa So Jos dos Campos, in Sao Paulo state; Curitiba, in Pernambuco state; and Caxias do Sul, in Rio
Grande do Sul state.
Among third-party distributors of Lord
products in Brazil are All Metal; Comfibras;
Fragon; Grid; Macrosul; Mapribor; and Redelease. The company is also widely known
for its advanced Fusor and Versilok adhesives, for its SolderBrace coatings for electronics substrates, and for vibration
As Argentinas
economy is
expanding, so too
is its paint and
coatings industry.
26 | Coatings World
mitigation technology, used in the automotive and other transportation segments.

While the company maintains offices and
sales associates throughout Latin America,
within expansion plans is a new office in
Colombia to serve the northern tier countries of South America. Lord now has a representative office and a distributor in
Bogota, Esquim de Colombia.
In Mexico, Lord moved into larger facilities in Queretaro, in Queretaro state, in
2009, where it serves the automotive, electronics and industrial coatings segments. It
still has offices in Toluca and Monterrey. In
Central America, Lord has a joint venture
with Terramix S.A., of San Jose, Costa Rica,
to market MetalJacket brand pipe coatings
for potable and wastewater.
Elsewhere in Latin America, Lord also
has distributorships in Buenos Aires and
Santa Fe, Argentina; Santiago, Chile; Quito,
Ecuador; Callao and Lima, Peru; Montevideo, Uruguay; and Caracas, Venezuela.
Lord Brasil won the 2011 Top of Mind
Award in the Brazilian composites industry
from the Brazilian Composite Materials Association (ABMACO), for brand quality and
recognition. And in 2005, Lord Brasil published its first health and environment sustainability report, building upon its
adoption of industrial stewardship principles of the national Brazilian chemical association, Abiquim. One of its achievements in
that report indicated a reduction of 10% in
total waste generation, compared with a
20% increase in production for the period.
According to a recent company note,
Lord CEO Rick McNeel, will retire at the
end of this year and Ed Auslander, Lords
vice president of global business management, will take his place. McNeel was
quoted in the Charlotte Business Journal
in July saying, Last years approval of freetrade agreements with Colombia, Korea and
Panama will open the door for manufacturers to sell products in those markets. CW
November 2012
Business Corner
Strategies & Analysis
How does your company approach decisions

and rate innovation risk?
by Phil Phillips, PhD
Contributing Editor
phillips@chemarkconsulting.net
ules of thumb, intuition, tradition,
and simple financial analysis are
often no longer sufficient for addressing such common decisions as makeversus-buy, facility site selection, and
process redesign. In general, the forces of
competition are imposing a need for more
effective decision making at all levels in organizations.
Uncertainty is the fact of life and business; probability is the guide for a good
life and successful business. The concept of
probability occupies an important place in
the decision-making process, whether the
problem is one faced in business, in government, in the social sciences or just in
ones own everyday personal life. In very
few decision making situations is perfect information available. Most decisions are
made in the face of uncertainty. Chance enters into the process by playing the role of
a substitute for certainty - a substitute for
complete knowledge.
Business decision making is almost always accompanied by conditions of uncertainty. Clearly, the more information the
28 | Coatings World
decision maker has, the better the decision

will be. Treating decisions as if they were
gambles is the basis of decision theory. We
have to trade off the value of a certain outcome against its. . . chance, odds, likelihood, etc. Humans make decisions based
on emotions, habits, tradition and convention. These sometimes pay off but most
times do not . . . .so . . . were lucky when
they do turn out in our favor.
Most decision makers rely on emotions
in making judgments concerning risky decisions. Should a pharmacist or doctor involved in developing risk regulation take the
emotions of the public seriously or not?
Even though emotions are subjective and irrational, they need to be a part of the decision making process because they show us
our preferences. The fact that we need emotions as part of our decision-making process
can lead to an alternative view about the
role of emotions in risk assessment: emotions can be a balancing guide in making
judgments about morally acceptable risks.
Often people make choices out of habit
or tradition, without going through the decision-making process steps methodically.
Decisions may be made under social pressure or time constraints that interfere with
a careful consideration of the options and
consequences. Decisions may be influenced
by ones emotional state at the time a deci-
sion is made. When people lack adequate

information or skills, they may make less
than optimal decisions. Even when they
know the statistics; they are more likely to
rely on personal experience than information about probabilities. The fundamental
concerns of decision making are combining
information about probability with information about desires and interests. For example: how much do you want to meet her,
how important is the picnic, how much is
the prize worth?
Knowledge is what we know well. Information is the communication of knowledge. In every knowledge exchange, there is
a sender and a receiver. The sender makes
common what is private, does the informing, the communicating. Information can
be classified as explicit and tacit forms. The
explicit information can be explained in
structured form, while tacit information is
inconsistent and fuzzy to explain.
Data is known to be crude information
and not knowledge by itself. The sequence
from data to knowledge is: from Data to Information, from Information to Facts, and
finally, from Facts to Knowledge. Data becomes information, when it becomes relevant to your decision problem. Information
becomes fact, when the data can support it.
Facts are what the data reveals. However the
decisive instrumental (i.e., applied) knowledge is expressed together with some
statistical degree of confidence.
Fact becomes knowledge, when
it is used in the successful completion of a decision process. Once you
have a massive amount of facts integrated as knowledge, then your
mind will be superhuman in the
same sense that mankind with writing is superhuman compared to
mankind before writing. The following figure illustrates the statistical thinking process based on data
in constructing statistical models for
decision making under uncertainties.
November 2012
Strategies & Analysis
Knowledge is more than

knowing something technological or scientific. Knowledge
must have wisdom elements attached to it. Wisdom is a deep
understanding and realization
of people, things, events or situations, resulting in the ability
to apply perceptions, judgments and actions in keeping
with this understanding Wisdom comes with age and experience. Making accurate
decisions is the most important
task of a manager. Managing
knowledge and making accurate decisions are interconnected since they influence one
another.
Stage Gate methods are
well-known and practiced
widely by all types of businesses. However, at every progressive Stage, this system is
seeking greater data accuracy
Making accurate decisions is

undoubtedly the most important task of a manager. None
of us can make responsible decisions until and unless we possess
enough
knowledge.
Managing knowledge and

making accurate decisions are
interconnected since they influence one another.
Business Corner
both from target markets and

from its own internal operations in
an attempt to assure that the market targeted is real, and receptive
as well as whether its own organization can deliver the exact product and service required. Stage
Gate does not produce wisdom,
however . . . . it produces data, information and knowledge which,
if assessed correctly, evolves into a
level of wisdom.
One of the key elements in
eventual successful wisdom
achievement is an organizations
ability to innovate whether the
innovation is a product or service. Accurately measuring your
companys innovation quotient
provides a base from which you
can reduce product and service
mediocrity while gaining an improved perspective on your companys offering assets versus the
market targets you covet. CW
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November 2012
Coatings World | 29
IPaint
Protecting the P&C Industrys Intellectual Assets
Engaging in unprotected business
By Beth McDaniel
Technology Litigators
nfortunately, it happens all the time.
So lets discuss completely careless
and unprotected business relations,
as uncomfortable as that may be . . .
John P. Eggseck finally meets that
special employee hes been looking for,
Miss Ima Crookshes intelligent,
charming, sophisticated, well-endowed
with experience and with a lust for
knowledge. Shes perfect! Perfect for the
position of mid-level managerial position in his coatings company, that is. In
the throes of this exciting encounter, the
parties enter into a relationship. They
pledge their trust in each other and mutual respect. No pre-employment agreements are signed, (they dont want to get
bogged down in all that negativity).
John proceeds to disclose to Ima his innermost (trade) secrets, he exposes himself (technically), he teaches her
(manufacturing) techniques she never
knew, and he spends late nights sharing
with her his hopes and dreams (proformas and projections) for the future.
All is going along well, until- BAM!!
John discovers Imas run off with another paint manufacturer. But before
she leaves, she cleans out Johns trade secret files and makes off with his latest
formulationall that he has left on a
thumbdrive in her front pocket. Now,
living off of Johns blood, sweat and
tears, the two cheaters are carrying on
together in bliss, while John beats his
head against his office wall for not having obtained a formal employment
agreement, a Non-Disclosure or NonCompete Agreements. All the while,
Miss Ima Crook is sharing Johns most
valuable trade secrets with his biggest
competitor, and capitalizing on his innovation to his competitors advantage.
30 | Coatings World
This leads us to the question

What happens when you engage in
unprotected business?
Last month, we discussed the situation where a high-level employee with
no non-compete agreement walks off
with trade secrets. In this article, we will
explore the situation where your trade
secrets have been absconded in the
hands of a mid-level employee, only to
discover that you have failed to contractually protect yourself. No Non-Disclosure Agreement (NDA) exists to set out
the limitations on disclosure of your
trade secrets and remedies for misappropriation. You have no Non-Compete
Agreement to prevent her from taking a
comparable position with your direct
competition.
Should this misfortune
befall you, are there legal remedies on
which you can rely to help protect that
which is yours?
Where there is a contract between the
parties, to the extent it is consistent with
public policy, a court will look to the
contract to govern the parties intentions.
But where there is no contract, trade secret law can offer protection by operation of law. The term by operation of
law refers to the application of legal
principles to a relationship to which the
parties have not previously contracted.
Trade secret by operation of law would
also be applied in a situation in which an
existing contract does not adequately
cover the issues between the parties or
fails for some contractual reason.
In the event there is not a contract
setting out the terms related to the protection of trade secrets, there may be independent civil liability under the
Uniform Trade Secrets Act (UTSA). All
but four states (Massachusetts, Texas,
North Carolina and New York) have
adopted the UTSA or some version of it,
and in 2012 the UTSA was introduced in
the Massachusetts state legislature, but
as of this time has not been enacted. For
ease of this discussion, we will focus on

the UTSA and not the common laws of
the states who have not adopted it.
The UTSAs definition of trade secret is information, including a formula, pattern, compilation, program,
device, method, technique or process,
that has actual or potential economic
value from not being generally known to
the public or to other persons who can
obtain economic value from its disclosure or use and is the subject of efforts
that are reasonable under the circumstances to maintain its secrecy.
So, in order to prove damages for
misappropriation of a trade secret, one
must first prove there was a trade secret
in the first place. But according to the
definition, one element of a trade secret
is that its owner has taken reasonable
efforts under the circumstances to maintain its secrecy. An NDA and Non-Compete are evidence of such protective
measures.
But in the absence of such agreements,
the UTSA maintains that there are other
reasonable efforts to maintain secrecy,
such as advising employees of the existence of a trade secret, limiting access to
a trade secret on a need to know basis,
and controlling plant access.
November 2012
Protecting the P&C Industrys Intellectual Assets
IPaint
In this article, we will explore the situation where your trade

secrets have been absconded in the hands of a mid-level
employee, only to discover that you have failed to contractually
protect yourself. No Non-Disclosure Agreement (NDA) exists to
set out the limitations on disclosure of your trade secrets and
remedies for misappropriation.
What business practices might constitute reasonable efforts to maintain
secrecy? Trade secrets physically labeled Confidential and physical barriers to secret information, such as
restricted access and locks on doors and
desks are good signs. Password restrictions on company computers and restricting the ability of employees to
print, copy, download or send files are
not only good business practices, they
provide further evidence of trade secret
protection. We have recommended before that employees should be notified
that they are subject to monitoring of
their work emails, computer usage and
phone calls in order to lower their expectation of privacy in the workplace.
Hopefully, for our friend John, under
the UTSA in his state, a court would
view some combination of these practices sufficient to be considered reasonable efforts under the circumstances.
In several previous articles, we have
referred to intellectual property audits (IP
Audits). A professional IP Audit can give
you the assurance your company is doing
what it can to protect your valuable trade
secrets, and also be an indication you are
protecting your trade secrets.
You might be asking yourself why a
Non-Disclosure Agreement, or NDA, is
even necessary if you have taken other
steps towards confidentiality. Remember, a properly drafted NDA is in and of
itself an indication that you took certain
steps reasonable under the circumstances
to protect your trade secrets. Moreover,
if you do end up in a lawsuit, you have
no action in contract, but only in tort if
you have no agreement. This may limit
November 2012
your damages. Furthermore, its easier

for an employee to make a defense that
he did not know it was a trade secret or
wasnt sure how to treat trade secrets in
the absence of an agreement setting out
these terms.
What if theres a proper NDA but no
Non-Competition Agreement? John P.
knows that the intelligence he gave Ima
Crook is so intertwined in her understanding and knowledge of her business
that she cant even avoid disclosing that
confidential information in the performance of the same job duties at the
new paint manufacturer competitor.
Thats where the Doctrine of Inevitable
Disclosure may kick in. You may recall
we discussed this doctrine in the October 2012 IPaint article titled, When
theres No Way to Stop Your Trade Secrets FromLiterallyWalking Out the
Door.
Under this Doctrine, which is recognized in some, but not all jurisdictions, a
court may prevent a former employee of
one company from working for a competitor in a similar position, if the nature
of the new position is such that it would
inevitable require the use or disclosure
of trade secrets of the former employee.
The seminal case on the Doctrine, a
7th circuit case, PepsiCo. v. Redmond, is
illustrative of the application of this doctrine. In that case, a former PepsiCo employee, (Redmond) went to work for
Quaker Oats Company, manufacturer of
Gatorade, a product in direct competition with Pepsis All Sports drink. Redmond made no actual threat of use or
disclosure, but the appellate court stated:
Again, the danger of misappropriawww.coatingsworld.com
tion in the present case is not that

Quaker threatens to use PCNAs secrets
to create distribution systems or co-opt
PCNAs advertising and marketing ideas.
Rather, PepsiCo believes that Quaker,
unfairly armed with knowledge of
PCNAs plans, will be able to anticipate
its distribution, packaging, pricing and
marketing moves. Redmond and Quaker
even concede that Redmond might be
faced with a decision that could be influenced by certain confidential information that he obtained while at
PepsiCo. In other words, PepsiCo finds
itself in the position of a coach, one of
whose players has left, playbook in
hand, to join the opposing team before
the big game.
As always, seek legal counsel to determine if this remedy is available in
your state.
In addition to civil remedies for trade
secret misappropriation, many states
provide criminal penalties, and stiff ones
at that, for misappropriation. Further,
there can also be criminal penalties for
receiving stolen information. So, in
some states, the threat of jail time might
make Ima less attractive to Casanova
Competitor, and serve to suppress its
urge to capitalize on your trade secrets
to its advantage.
The underlying lesson here is dont
get caught with your pants down. Practice protected business by routinely using
NDAs and non-competes with your employees. But, if you do discover a hole
in your prophylactic Wall of Paper, good
business practices under the UTSA may
provide you the protection you need to
avoid an unwanted theft. CW
Coatings World | 31
The Exterior Architectural

Coatings Market
The sluggish economy still presents challenges, but an uptick in housing sales has resulted
in an increased demand for exterior paints.
by Kerry Pianoforte, Editor
he market for exterior architectural coatings continues to
feel the affects of the sluggish economy, but there have
been some bright spots. An increase in new housing construction and an uptick in housing sales has given exterior architectural coatings manufacturers reason for optimism.
The market continues to be depressed, on par with 2011,
32 | Coatings World
said Monte Lewis, vice president of sales at Dunn-Edwards.

However, certain segments of the market have improved versus
prior year. New housing construction is one - though the improvement is modest and is versus a reality of almost 10% of precash highs. Most other segments have continued to be under
pressure from new commercial construction to residential repaint
and commercial repaint.
According to Lewis, the real question is when it will improve.
The pace of new housing construction has begun to accelerate,
November 2012
Exterior Architectural Coatings
FEATURE
he continued. But until home sales - a key driver in the resi- for exterior paints and stains. This can also be attributed to indential repaint market - and overall consumer sentiment improve creasing consumer confidence and their decision to spend to prosignificantly, the segment, which is large and one of the more tect, maintain and improve their largest single investment, their
home. We expect that the increases we are experiencing now will
profitable, will continue flat.
We have been quite fortunate as to experience growth over continue to improve. Store traffic is on the rise with both the DIY
the past few years despite the lessened economic conditions, said customer and professional painting contractors.
Dan Cohen of California Paints. There is still a strong demand
for higher quality exterior products. Our consistently rated num- GREEN BUILDING
ber one exterior house paint Fres~Coat continues trend ahead One area that presents good opportunity for exterior architecof expectations. The housing number numbers are starting to tural coatings manufactures is the Green Building movement.
trend in a positive direction and that will be the impetus for Coatings manufacturers have developed sustainable product
stronger architectural sales in both the new construction and lines to meet LEED and other green building requirements.
redo markets.
Sherwin-Williams offers a number of products to meet the
As many parts of the global economy continue to improve, needs of the Green Building movement. In addition to our
demand for finished building products has also expanded. strong line-up of end-use architectural coatings, we also have a
Many building materials are production finished before being number of production finishes for exterior building products that
used on the job site including doors, windows, siding, molding, are environmentally-preferable, said McNamara. We offer a a
fascia with primer, paint or both depending on the type of ma- wide range of water-based Kem Aqua finishes for exterior use, as
terial and end-use, said Kristin McNamara, director, brand com- well as Polane polyurethane coatings that are HAPs-free and
munications, Sherwin-Williams Product Finishes Division. As lower VOC.
construction starts improve, homeowners looks to remodel their
Sherwin-Williams recently launched Kem Aqua BP Siding Plus,
existing structures and movement within the rental market con- a one component, low VOC, water reducible enamel topcoat detinues, demand for extesigned for OEM applicarior finishes used in
tion to various substrates
production has been
for exterior building
positive in many regions
products. It can be used
of the world. We anticion CPVC, wood, fiberpate a continued upward
glass pultrusions, fibercetrend in the demand for
ment
and
paper
exterior building prodoverlayed OSB, and also
ucts and the coatings
can be formulated with
used to finish them.
solar reflective pigment
Benjamin
Moore
technology to help proconcentrates its business
tect heat sensitive subin North America. Alstrates.
though our manufacturSherwin-Williams
ing can be affected by
developed the GreenSure
the global economy and
designation for our
fluctuation with raw maproducts that offer maxterial prices, our business
imum
performance,
potential is directly aflong-term durability and
fected by the North
were designed and manAmerica economy and
ufactured taking steps to
the housing market,
reduce environmental
said Jeff Spillane, senior
impact and to meet or
product manager at Benexceed the most strinjamin Moore. We are
gent regulatory requireexperiencing an imments, said
Mike
provement in our archiConway, director corpotectural,
stain
and
rate communications,
industrial coatings busiThe Sherwin-Williams
ness. We have seen a
Company.
Sherwinslow but steady uptick in
Williams also offers a
housing sales, resulting
variety of products that
Molten Metallics is an alkyd high gloss paint from Benjamin Moore. It can be
in an increased demand
are Greengaurd Indoor
used for exterior surfaces and delivers an effective rust-resistant treatment.
November 2012
Coatings World | 33
FEATURE
Exterior Architectural Coatings
added VOC, but when

Air Quality Certified and
tinted with conventional
GreenGuard certified for
colorants,
VOC
is
Children and Schools.
added, said Bosveld.
These products have been
Only with zero-VOC
tested according to rigid
colorants can tinted
Greengaurd Certification
paint be truly zero-VOC.
standards and were found
Our color lab worked
to have minimal impact
with our colorant supon indoor air quality.
plier in developing zeroSherwin-Williams
was
VOC colorants to make
awarded the EPA Presiour paints greener, and
dential Green Chemistry
to comply way ahead of
Challenge Award for an
future regulatory limits
innovative paint formulaon VOC in colorants
tion that utilizes soybean
used for tinting paint.
oil and recycled plastic
Now we can offer low
bottles (PET).
odor, more environmenIn July, Sherwintally-friendly paints in
Williams
introduced
any color, while mainEmerald Interior and Extaining high performance
terior paints, premium
and lower overall VOC s
coatings that delivers
in all or our tinted waterdurability and are backed
based products.
by a lifetime warranty.
In 2012 California
Emerald paints are
Paints Storm Stain Extetinted with our new Colrior Stains became a new
orCast Ecotoner coldivision called Storm Sysorants, which do not
tems. This exterior stain
increase the VOC content
and finish offering is now
of paints when added,
being distributed nationsaid Conway. This revoThis year Dunn-Edwards launched zero VOC colorants in Northern
ally, said Cohen. We
lutionary tinting system
California. As of November zero-VOC colorants will be in use in all
have a few new niche
maintains the paints full
100 retail store locations
products: Skid Grip, an
body after tinting, delivanti-slip coatings; Grip
ering thick, rich coats for
maximum performance. We also launched Loxon XP Zero VOC Coat, a urethane modified bonding primer and NexTech low VOC
masonry coating, which protects against wind-driven rain, al- alkyd dispersion enamels. We are preparing to launch a new prekali and efflorescence like no other masonry coating on the mar- mium performing DTM called Novus.
A large portion of the Benjamin Moore portfolio address the
ket. It is a direct-to-concrete and masonry high-build coating
that offers maximum performance in one less coat, with no need Green Building movement and its growth. We were the first company to introduce a zero-VOC resin-based colorant system, which
for priming.
Dunn-Edwards offers a number of products and services to means when you tint a Benjamin Moore product at retail the colmeet the needs of the Green Building movement. In 2010, we orant does not add VOCs to the paint, said Spillane. Our Green
became the first paint company to label products with RAVOC Promise designation is an indication that those Benjamin Moore
values - Reactivity-Adjusted VOC Content, which is a better way products have been third party tested and meet or exceed the into measure the potential air quality impacts of coatings, said dustry's most stringent environmental standards.
Benjamin Moore recently launched a number of new prodTim Bosveld, vice president of marketing at Dunn-Edwards. In
2012, we opened the worlds first LEED Gold-certified paint ucts. Ultra Spec 500 and Ultra Spec Exterior are part of a commanufacturing facility, located in Phoenix, Arizona. Encompass- plete line of premium commercial products offering a wide
ing manufacturing, product development, quality control labo- variety of sheen for both interior and exterior products, said
ratories, a distribution center, retail outlet and office space, this Spillane. Also released in 2012 are two new specialty coatings.
336,00-square foot facility was custom designed to be the green- Grand Entrance is a special water reducible alkyd available in
satin and a true high gloss for interior and exterior doors and
est in the coatings industry."
This year Dunn-Edwards launched zero VOC colorants in trim. Molten Metallic is a special effect paint that creates the
Northern California. "Zero-VOC paints are made with no look of a hammered metal finish. CW
34 | Coatings World
November 2012
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FEATURE
Adhesives and Sealants Market
The
Adhesives
and Sealants
Market
Photo courtesy SCIGRIP
Adhesives and sealants manufacturers report on the state of the market for 2012.
by Kerry Pianoforte, Editor
dhesives and sealants are used in a diverse number of
markets, from commercial construction to DIY. While the
uncertain economy and sagging U.S. housing market has
created a difficult situation for adhesive and sealants manufacturers, certain segments such as DIY remain strong.
Current economic conditions have certainly changed the landscape of todays marketplace, said Chuck Houk, president, Tremco
Inc.s commercial sealant and waterproofing division. Commercial construction was hit hard by the economic downturn and while
the results have been devastating for many in our industry, the need
to build or restore existing structures to high performance standards has not changed. During this difficult period, we have kept
focused on product and system innovation that incorporates connectivity solutions providing documented, proven performance to
our customers that need a total envelope solution. This strategy has
positioned us well during this challenging period and our outlook
is positive for an early return to growth.
The economy has affected every segment in the home improvement industry, adhesives and sealants are no exception,
however they are necessity items for the successful completion
of a wide variety of projects, said Joseph McGraw, director of
marketing and advertising, United Gilsonite Laboratories (UGL).
The adhesives and sealants category is stable. UGL has found
36 | Coatings World
that many dealers have been purchasing on an as needed basis instead of past histories of maintaining larger inventory. But we
have seen that demand has remained seasonally strong in the
construction sector.
DAP has seen a significant shift as do-it-yourself consumers
account for a much more significant share of purchases in caulks,
sealants and adhesives. This result has certainly been the byproduct of the downturn in the housing market going back to
2008, said Michael Gorman, vice president of marketing, DAP
Products Inc. We remain committed to both our trade professional and DIY consumers though as our focus on developing
innovative application solutions has not been altered by the economic conditions.
DAPs focus remains on the residential construction repair/remodel market. We are driving our message towards product solutions for energy improvements and painting projects,
said Gorman. Weatherization and energy improvements for the
home remain a major focus for our consumers as they are looking to live both more cost effectively and responsibly when it
comes to home energy use.
The use of adhesives is widespread through a number of
manufacturing sectors so drops in general economic activity inevitably reduce historic demand, said Keith Darnell, vice president of SCIGRIP sales and marketing. However, SCIGRIP is
involved in such a wide variety of market segments that the impact on our company specifically is mitigated. The specific prop-
November 2012
erties of our adhesive offering also serve to reduce the cycle cost
of manufacturing for many of our customers which drives increased demand even during general downturns.
Our products are particularly popular for large scale bonding of certain plastics and composites to themselves or metal and
for exposure of the nal component to impact or vibration fatigue, added Darnell. These properties allow SCIGRIP to benet from sectors like transport, marine, sport and leisure. We also
have adhesive products that are ideal for consumer electronics
assembly, which continues to be a fast growing industry.
Henkel reported that it continued its good performance in the
second quarter, despite a difcult market environment. We expect that the very volatile environment with uncertainties in our
markets will persist, said Holger Elfes, corporate business unit
and brand PR, adhesives and technologies at Henkel. In particular, the effects of the debt and nancial crisis in a number of
countries will analyze, adapt and further improve our process
structures. For Henkels adhesives business the emerging markets
in the second quarter provided important momentum for the
solid sales increase achieved, with revenues in the regions of Eastern Europe and Africa/Middle East developing particularly well.
In Western Europe, sales were slightly below the level of the
prior-year quarter, due primarily to negative market conditions
in the countries of Southern Europe. By contrast, the strong
growth posted once again by our businesses in North America
made a signicant contribution to the rise in revenues.
Henkel reported that adhesives for consumers, craftsmen and
building business exhibited solid sales performance in the second quarter, with contributions coming from both strong sales
and with products for craftsmen and building industry, and from
products for do-it-yourselfers. The regions of Eastern Europe
and Africa/Middle East again contributed signicantly to the
growth achieved, said Elfes. Our business in North America
also performed very strongly.
Raw material issues continue to impact the adhesives and
sealants market, although some companies have reported a stabilization in prices.
Due to raw material price rises, cost of sales at all Henkel
business units increased compared to the prior-year period by
3.5 percent to 4,322 million in the rst half, said Elfes. Raw
material prices stabilized toward the end of the rst half of 2012.
We succeeded in further growing gross margin by increasing our
selling prices and maintaining our strict cost discipline. We expect the increase in prices for direct materials to decelerate compared to 2011. We will remain rmly focused on maintaining
our strict cost discipline. We also expect an increase in the prices
for raw materials, packaging, contract manufacturing and traded
goods in the low single-digit percentage range in 2012.
While we have passed along a few price increases when appropriate, we have tried to take a balanced approach to this challenge,
said Houk. From the R&D perspective, we continue to look at
ways to reduce our dependency on petroleum-based feedstocks as
well as consider renewable raw material alternatives. Also, we are
taking very real steps to reduce our internal energy consumption
and subsequently reducing our corporate carbon footprint.
November 2012
FEATURE
SCIGRIP reports that it

is continually improving production yields and process
efciencies to reduce the
amount of raw materials
used to make its products
and the energy required to
process them. On a global
basis, SCIGRIP is now manufacturing in Europe and the
U.S. to avoid having to ship
goods halfway around the
world, said Darnell. This
serves to reduce transport Loctite instant adhesives from Henkel
costs and shorten supply offer new fields of application.
chains for our customers.
In addition to raw material prices, complying with environmental regulations is a key issue for adhesives and sealants
manufacturers.
Regulatory agencies have certainly forced the industry to
think differently about the chemicals used to manufacture the
products sold into the commercial construction industry, said
Houk. At Tremco, we favor taking a proactive approach that
allows us to help the agency achieve its VOC goals without compromising our ability to deliver high performance solutions to
building owners. This strategy has resulted in a multi-pronged
innovative approach to product stewardship. We are capable of
offering a suite of products that currently meet the most stringent
laws for VOC content with compromising performance. In addition, in the Spring of 2012 Tremco became the rst building envelope solutions provider to earn Greenguard Child and Schools
certication for indoor air quality. This provides our customers
with additional assurance that volatile organic emissions from
building components used behind the facade or in the enclosure
construction will not negatively impact the quality of the interior
environment. Finally, we will continue to incorporate the use of
recycled content in our products and packaging and utilize renewable raw materials such as naturally occurring polyols, plasticizers and llers to take the place of petroleum-based raw
materials as appropriate.
SCIGRIP views regulations as an opportunity to grow its
market share against the more traditional products in use. For
instance, we have clients interested in reducing emissions by
using SCIGRIP systems, which require lower surface preparation
and cure by reaction rather than solvent evaporation, said Darnell. The two largest challenges we face are managing the complex administrative requirements of varied, global regulations
and nd suitable replacements for key raw materials that are
newly prohibited by regulatory agencies.
The impact of VOC and other environmental regulations
can be seen across the board in terms of formulations, handling,
storage and transportation, said Gorman. DAP is committed in
terms of organizational resources and research to develop and
deliver the appropriate products that meet the required regulatory requirements.
Coatings World | 37
FEATURE
New product offerings

Tremco has recently launched ExoAir 230 fluid-applied vaporpermeable air barrier membrane. ExoAir 203 is a monolithic,
synthetic vapor-permeable air barrier membrane designed to seal
exterior above-grade walls from air infiltration/exfiltration, while
serving as a weather-resistant barrier to keep water out. It remains permeable to the passage of water vapor to prevent moisture from being trapped within the wall which may lead to
deterioration of structural membranes and poor indoor air quality, which is particularly compromising in hospitals, schools, laboratories and other sensitive environments, said Houk. ExoAir
230 is formulated to resist temperatures up to 240F (115C),
provide unprecedented UV resistance and surpass ASTM 84 testing for flame spread and smoke development along with other
components with which it may be used.
Tremco also launched Vulkem 45 SSL semi-self-leveling
sealant. Commercial construction schedules can be dramatically
expedited with Vulkem 45SSL, which allows next-day application to joints in concrete slab pours while ensuring adhesion and
eliminating 'green cracking' as the concrete cures, said Houk.
Vulkem 45 SSL was specially developed for sealing joints in
level and/or slightly sloped surfaces up to 6 percent, such as sidewalks, swimming pool decks, terraces, parking decks and plazas.
It can be applied to fresh concrete 24 hours after concrete forms
have been pulled and uses moisture in either damp or green concrete to cure. Vulkem 24 SSL provides exceptional wear- and tearresistance required in high traffic areas and allows continuous
immersion in non-chlorinated water, according to the company.
UGL manufactures a variety of caulks and sealants for all
types of home-repair jobs. Drylok masonry crack filler seals and
waterproofs cracks in concrete sidewalks, walls, steps, floors, replaces cracked mortar joints and dries to color of concrete. UGLs
Tub and Tile caulk waterproofs around tubs, sinks and showers.
This mildew resistant, non-staining compound stays white and
provides excellent adhesion to most building materials, according to the company.
Henkel acquires Cytec's pressure sensitive

adhesives product range
Henkel recently acquired the high-performance pressure sensitive adhesives (PSA) product range from the U.S.-based specialty chemicals company Cytec Industries Inc. Pressure
sensitive adhesives are specialized adhesives used in the packaging, automotive, electronic and durable goods industries
for foils and films, tapes or labels offering high performance
adhesive characteristics. The acquisition strengthens Henkels
position in the area of high-sensitive adhesives as the acquired
product range is complementary to Henkels well established
high-performance PSA business. In fiscal 2011, Cytecs PSA
product range generated sales of $94 million. The business includes approximately 80 employees.
38 | Coatings World
The most recent SCIGRIP product launch is SG100, an improved white UV resistant methacrylate adhesive. This product
is very popular in industries such as boat building and transportation where visual aesthetics are important and blue, gray
or black adhesives are unsightly, said Darnell. The most exciting news for SCIGRIP is the continued expansion of the number of products manufactured in our Washington, UK facility.
Several key structural systems that have a very successful history
in the U.S. are now being manufactured and shipped directly
from the UK plant. This dramatically shortens the lead time and
increase product shelf life for both our UK and European customers. It also provides the peace of mind to our global customers that our products can be made in two different locations
with reliable consistency.
Henkel has recently improved on a number of its adhesives.
Loctite 403, 408 and 460 have been improved and can be used
for bonding a wide variety materials. Already market leaders in
terms of health and safety, these products now offer even better
performance, according to Henkel. The three Loctite instant adhesives are suitable for bonding almost all materials, from plastic through metal to rubber. Thanks to a special formulation, they
do not irritate the skin, nor does their safety data sheet list any
hazard symbols or chemical substances that pose a risk to health.
In launching these improved products, Henkel is strengthening
its portfolio of innovative solutions with regard to occupational
health and safety. The improved formulation has higher moisture tolerance and leads to a longer lasting bond.
For the construction market DAP has launched the Spec Line,
the first full line of sealants and adhesives designed specifically to
help professionals meet industry specifications for each job by
including the required spec as part of the product name. With
numeric labels that match federal specification standards, professionals can now easily select the best product for the application and take the guesswork out of the purchasing process. The
DAP Spec Line also includes the Performance Facts on the product, mimicking the layout of a nutrition label. The Performance
Facts include the amount and coverage per cartridge, recommended use, features and specifications, among other details. The
DAP Spec Line bundle of products includes DAP Dynaflex 230,
DAP Dynaflex 800 and DAP Dynaflex 920 to seal, DAP Dynagrip 557, DAP Dynagrip 3498 and DAP Dynagrip FRP to adhere and DAP Draftstop 812 to install.
To help professionals and do-it-yourselfers weatherize and
make home improvements faster, DAP Products Inc. has introduced the newly-formulated DAP 3.0. DAP 3.0 establishes firstto-market technology with high-performance sealants that are
both paintable and water resistant in 30 minutes. DAP 3.0 is
low odor and VOC compliant, backed by a lifetime guarantee.
Designed to address a wide range of sealing applications in
kitchens and baths, around windows, doors, trim and siding, and
on concrete and masonry surfaces, the new line of project-oriented sealants includes several distinct formulations: DAP 3.0
Kitchen, Bath and Plumbing Sealants, DAP 3.0 Window, Door,
Trim and Siding Sealants and DAP 3.0 Self-Leveling Concrete
and Masonry Sealant. CW
November 2012
Cytec Industries Inc. has entered into an

agreement to divest its coating resins business to Advent International, a global private equity firm for $1,032 million plus
assumed liabilities of $118 million, bringing the total value to $1,150 million. The
sale is expected to close in the first quarter 2013, following the satisfaction of regulatory requirements and other customary
closing conditions.
I am extremely pleased with the evolution of Cytec over the last 18 months
and this transaction is another significant
step in our portfolio transformation, said
Shane Fleming, chairman, president and
chief executive officer of Cytec. The sale
enables us to focus on our industry-leading portfolio of growth platforms comprised of advanced materials and
separation technologies to drive long-term
growth and deliver greater returns to our
shareholders.
Included in the transaction are the radiation-cured resins, liquid coating resins,
powder coating resins and amino
crosslinkers product lines. J.P. Morgan
acted as Cytecs financial advisor.
studies highlighting product innovation

and improved search functionality. Theres
also an easy way to follow the company
on social media channels.
The customer-focused website centers
on Celanese products and the industries
where they are utilized. Customers can still
find products within the individual business
sections of the website with ease and with
enhanced content. In addition, customers
can start a search via a particular application and then view all the products offered
company-wide for that end-use.
The website can be viewed at
www.celanese.com.
AkzoNobel Specialty Chemicals

sponsors Coatings Research
Group Inc. seminar
AkzoNobel Specialty Chemicals has
sponsored the semi-annual technical
seminar of the Coatings Research Group
Inc. (CRGI). An international industry
association dedicated to the benefits of
Shimadzu Scientific
Instruments launches web site
Shimadzu Scientific Instruments has unveiled its new website at www.ssi.shimadzu.com. The site now offers a clean,
contemporary look and integrates with all
of Shimadzus global websites.
The new website features updated navigation with improved menus so users can
find product information quickly and easily. It also boasts more product pages. In
addition, the website features enhanced
social media integration with Twitter.
Celanese launches newly

designed web site
Celanese recently launched its new website to better serve its customers, stakeholders, communities and employees
needs. The new design features easy-to-use
navigation, updated content, video, caseNovember 2012
AkzoNobel's Specialty Chemical Team, from

left to right: Dan Verstrat senior scientist,
surface chemistry; Steve Grant sales manager North America paint, performance additives; Emile Trottier global marketing
manager paint, performance additives;
Frank Daye - account manager surface
chemistry; Jonathan Slepsky sales engineerExpancel USA; Asa Soderlund RD&I project
leader- performance additives; Susan Booth business manager surface chemistry; Hua
Yu global R&D manager, surface chemistry;
and Jan Nordin technical service manager,
Expancel USA.
Industry News
Cytec to divest coating resins business
shared research and development, the

CRGI recently staged its Fall Technical
Seminar in Chicago. The two-day event
provided delegates with an opportunity
to address market challenges and collaborate on future technologies. Interactive
roundtable discussions and member presentations were also included on the
agenda and featured many contributions
from scientists at AkzoNobels Specialty
Chemicals business.
Our relationship with AkzoNobel
Specialty Chemicals is a valuable one,
said Jackie Savoca, CRGIs executive director. The ongoing dialog enables them
to identify and develop new and sustainable product technology in order to meet
the ever-changing needs of our industry.
Members of AkzoNobels Functional
Chemicals (Performance Additives), Surface Chemistry and Pulp and Performance
Chemicals (Expancel) businesses all participated in the event.
CRGIs involvement with AkzoNobel
Specialty Chemicals goes beyond the
twice yearly seminar. Business representatives meet with CRGI members and organization officials year-round to
provide information on the latest product innovations and receive comprehensive customer feedback on the
performance of their products.
CSM & BASF establish JV for

production and sale of
biobased succinic acid
BASF and Purac, a subsidiary of CSM,
will establish a joint venture for the production and sale of biobased succinic acid.
The company will be called Succinity
GmbH and will be operational in 2013.
The establishment of Succinity GmbH is
subject to filing with the relevant competition authorities. The company headquarters will be in Dsseldorf, Germany.
BASF and CSM have been conducting
research under a joint development agreement on succinic acid since 2009. The
complementary strengths in fermentation
Coatings World | 39
Industry News
and downstream processing led

to the development of a sustainable and highly efficient manufacturing process based on a
proprietary microorganism. The bacterium used is Basfia succiniciproducens,
which produces succinic acid through natural processes and is capable of metabolizing a variety of renewable feedstocks
into succinic acid. The new process combines high efficiency with the use of renewable raw materials and the fixation of
the greenhouse gas, carbon dioxide, in the
production of succinic acid. This makes
biobased succinic acid an economically
and ecologically attractive alternative to
petrochemical raw materials.
The demand for succinic acid is anticipated to grow strongly in the years
ahead, driven mainly by bioplastics,
chemical
intermediates,
solvents,
polyurethanes and plasticizers, according
to the company. The two companies are
currently modifying an existing fermentation facility, at Puracs Montmlo site
near Barcelona, Spain, for the production
of succinic acid. This plant will commence operations in late 2013 with an
annual capacity of 10,000 metric tons of
succinic acid. This is complemented by
plans for a second large-scale facility
with a capacity of 50,000 tons of succinic acid to enable the company to respond to the expected increase in
demand.
Bayer MaterialScience honored

by AkzoNobels A&AC division
Bayer MaterialScience has been honored by
AkzoNobels Automotive and Aerospace
Coatings business (A&AC) with The Alliance Award for Superior Partnership.
Bayer MaterialScience has long supplied the
Amsterdam-based company and worlds
largest coatings manufacturer with raw materials, primarily aliphatic and aromatic
isocyanates as well as polyurethane dispersions. The honor is awarded each year in
recognition of particularly high and consistent product quality, supply reliability, product availability and good partnership.
We are very pleased with this award
and the appreciation shown us, said
Daniel Meyer, head of the Coatings, Adhesives, Specialties Business Unit at Bayer MaterialScience. Our goal is to be a reliable
partner for our customers, supporting their
positive development in the global market.
AkzoNobel A&AC is proud to recognize suppliers that share our longstanding
commitment to excellence and partnership, said Frank van Ooijen, director of
operations at AkzoNobel A&AC. Working together with Bayer Material Science
we have expanded and strengthened our
capabilities across the value chain and
thats why they are deserving this award.
AkzoNobel uses Desmodur N isocyanates primarily in the formulation of
automotive refinishing and industrial
coatings. Aromatic isocyanates from the
Clariant opens new production

unit for halogen-free flame
retardants in Hrth-Knapsack
SSCT issues call for papers

The Southern Society for Coatings Technology has issued a call for papers for its 2013 Annual
Technical Conference, held April 21-24 at the Hyatt Regency in Sarasota, Florida. The SSCT is
seeking educational technical presentations to improve the understanding of the science of
coatings. The SSCT is trying to challenge traditional methods of formulation as well as solve
conventional issues that have plagued formulators utilizing new technologies and approaches.
The papers will be reviewed solely based on their technical content and contribution. An abstract for the presentation will need to be submitted by December 1, along with a biography
and a photograph of the speaker. For further information on submitting presentations please
contact Kip Sharp, vice president of SSCT, at 337-494-5052 or via e-mail at
kip.sharp@us.sasol.com.
40 | Coatings World
Desmodur L product line have proven effective in wood and furniture coatings, for
example. Coatings formulated with Bayer
raw materials are also used in a great
many other applications and on a wide
variety of substrates. The spectrum ranges
from anticorrosion and marine coatings to
can, coil and specialty coatings.
Sustainability is a top priority for both
companies. We are working in close collaboration with the sustainability team at
AkzoNobel A&AC to develop raw materials for low-solvent coatings, said KnutRichard Hausmann, key account manager
for AkzoNobel A&AC. As part of this collaboration, Bayer MaterialScience has
also conducted cradle-to-grave analyses to
support its customers with the switch to
low-solvent coating systems.
The two companies are also collaborating closely in all regions of the world
on projects targeting innovative developments. The developments are focused on
application-specific properties like selfhealing surfaces (reflow), an improved
scratch resistance and an efficient application. This is basically achieved by the
use of new binder technologies, which are
specifically supported by the joint sustainability and environmental protection
targets of both companies. Besides that,
solvent-free low-viscous aliphatic polyisocyanates as well as waterborne
polyurethane and polyacrylate dispersions
of the Bayhydrol range are being used.
Clariant has opened a second production

unit for the flame retardant (FR) Exolit
OP at the Hrth-Knapsack plant near
Cologne, Germany. The established nonhalogenated additive is used primarily in
the electronics and electrical engineering
(E&EE) sector. The new facility doubles
the capacity for DEPAL (diethyl phosphinic acid aluminum salt)-based FRs.
Clariant has established itself as a
world leader in non-halogenated flame retardants, according to the company. By
doubling the DEPAL capacity in Hrth,
the company is responding to the growing
demand for safe and environmentally
friendly FRs for plastics in the global
November 2012
ica. As an honoree in 2011 and now a

repeat honoree in 2012, Aakash Chemicals continues to grow at a rapid pace.
Aakash Chemicals is especially honored
by this years award because it is almost
impossible to sustain the year on year
growth that is required to make this list
two years in a row, the company said.
According to the company, the continued high pace growth from 20112012 came from a larger global
validation of Aakashs existing product
line (organic pigments, amide waxes, ketonic /PVB resins, specialty dyes) as sales
expanded quickly into South America,
Europe and Asia, complemented by
strong sales in North America. Aakash
Chemicals proved to be a reliable, cost
competitive and technical service oriented company that the global paint, ink,
and plastics customers identified as a
good partner and fit to their business
platform.
Their customer focus centers on both
regional and global customers. As fears
of a dismal economic outlook were announced, Aakash Chemicals went in the
opposite direction and tripled their
working capital spent towards maintaining global inventories. Finally, they
added a line of FD&C dyes (FDA approved), nylon resins and opened a new
pigment dispersion plant in Savannah,
Georgia.
Aakash Chemicals recognized

by Inc. Magazine for two
consecutive years
Eastman celebrates 50 years of

producing Eastman Texanol
Aakash Chemicals has once again been

named one of Inc. Magazines Fastest
Growing Private Companies in Amer-
Texanol is Eastmans longest standing

product produced at is Longview, Texas
site. To commemorate the 50-year an-
November 2012
Industry News
E&EE market. Exolit OP (based on

organophosphorous compounds) has
been manufactured at the Hrth-Knapsack plant since the product line was
launched in 2004.
Clariant has developed two new nonhalogenated FRs in Hrth-Knapsack
under the name Exolit EP specifically for
the flame retardancy of epoxy resins. Both
products are aimed at the requirements of
printed circuit boards and therefore perform vital functions such as minimizing
the impact of the FR on the glass transition temperature of the plastic, which is a
key parameter in epoxy resin chemistry in
this demanding application. In addition, it
has been shown that Exolit EP can reduce
the quantity of flame retardant required
by up to 50% compared with conventional products.
Alongside the Exolit OP and EP product families, Clariant also manufactures
the Exolit AP flame retardant, which is
based on ammonium polyphosphates
(AP). This FR renders polyolefins fit for
use in electrical and electronic items and
increases the fire resistance time of
steel/building structures. Further product
groups include Exolit RP, based on red
phosphorous in various formulations and
dosage forms for polyamides, and Exolit
5060, used for viscose fibers for protective
and safety clothing.
niversary, Eastman held a celebration event at the Longview

site for employees and retirees
who have worked in the production of Texanol over the years.
Over the years, the growth and sustained value creation of the Texanol product line have played a significant part in
the success of the Longview site, said
Mark Bogle, vice president and general
manager of Eastmans Texas operations.
This success has been built on the innovation, dedication and effectiveness of
Eastman employees.
Due to its non-VOC status, low toxicity and biodegradability, Texanol has been
awarded the Green Label Type II certificate in China by the China Environmental
United Certification Co. Ltd. (CEC), a
wholly owned subsidiary of the State Environmental Protection Administration of
China (SEPA). Texanol is readily
biodegradable and is unlikely to persist in
the environment, and laboratory studies
have shown that Texanol has low acute
toxicity by all routes of exposure. Texanol
meets the criteria for an LVP-VOC (exempt) under California Consumer Products Regulations and also has a low
Maximum Incremental Reactivity (MIR)
value of 0.89.
Texanol was a key component in
making latex paint efficient in real-world
applications, said Tammy Trivette, business manager for Eastmans Texanol
product line. We look forward to working with our customers for the next 50
years and beyond, continuing to bring
innovation and performance to the coatings industry. CW
Coatings World | 41
Suppliers Corner
Purac launches Puralact to enhance the

performance of coating resins
Purac has launched its new range of Puralact, special grade lactides. Puralact
offer several benefits for enhancement of
coating resins. The main advantage of incorporating Puralact is a significantly reduced resin viscosity. This provides the
opportunity to formulate coatings with
higher solid content, lower VOC and improved ease-of-use. Puracs new Puralact
is 100% biobased, resulting in coating
resins with a lower carbon footprint.
Puralact has been tested in several
coating formulations. Depending on the
type of coating and its specific use, the
new products enhance coating performance by improving properties, such as
stiffness, adhesion, impact resistance, balance between hardness and flexibility,
chemical resistance, gloss and gloss retention and tuning of drying time, according
to the company. Produced on a large industrial scale by Purac, the new range is
commercially available worldwide.
42 | Coatings World
Clariant offers Hostavin

3300 disp. XP for
waterborne coatings
Clariant recently launched a new high performance UV absorber Hostavin 3330 disp
XP. Unveiled at EuroCoat 2012, Clariant
presents an innovative formulation allowing waterborne coatings to reach the performance of conventional solventborne
systems, according to the company
Hostavin 3330 disp. XP has an active
UV absorber content of 52% which
brings a significant improvement in the
area of UV light protection for waterborne systems. It offers high thermal stability and superior durability for effective
prolonged service life, displaying high extinction in the protection of thin layers. As
a result it is ideal for use in clear and pigmented coatings for exterior wood protection, as well as for industrial and
automotive coatings.
New Hostavin 3330 disp. XP is the first
high loaded water-based dispersion of a

triazine class UV absorber. Its high stabilization efficiency and formulation features
allow improved performance at optimized
costs for the most demanding waterborne
coatings. Its excellent compatibility and
improved VOC related profile makes it
easy to incorporate and safe to handle.
New surface treatments and

coating options offered on
Ross Mixers
Charles Ross & Son Company now offers
a variety of surface treatments, coatings and
alternative materials on its full range of
mixing, blending, drying and dispersion
equipment for the processing of high-purity,
sensitive, corrosive or abrasive products.
Pictured is a custom Dual-Shaft Mixer
equipped with a PEEK (polyetheretherketone) high speed disperser and a two-wing
Anchor agitator completely coated with
black Teflon PFA, a perfluoroalkoxy
November 2012
Suppliers Corner
For customers who already have an existing system

with a premixing or holding tank, the high flow-rate inherent in the Circulation Attritor is an ideal option, according to the company. With an appropriate sized
pumping system, a relatively small Q Attritor can efficiently
grind material from a much larger process tank which means
value-added benefits including maintenance and cost savings.
Circulation Attritors are ideal for uninterrupted, large-scale
production. They deliver faster grinding with the desired narrow
particle size distribution and are simple and safe to operate.
Ashland launches Natrosol Performax HEC

paint thickening technology
copolymer resin with a high level of inertness. The wetted surfaces

of the stainless steel vessel, cover and charge ports are all PFAcoated as well to prevent metal ion contamination. Designed for a
high-purity electronic application, this vacuum-capable inert mixer
includes a recirculation filter system. Operators control and monitor the agitators, recirculation pump, recipe menu, temperature,
vacuum level and data acquisition from a 10 color touch screen.
Ross offers a number of coating options such as aluminum
oxide, chromium oxide, polyvinylidene fluoride (PVDF), nylon
and tungsten carbide. Other surface treatments include electropolishing, boronizing and hard chrome plating. The company also
manufactures storage tanks, pressure vessels and reactors that can
be lined with any appropriate chemical-resistant coating.
Ashland Specialty Ingredients will introduce Natrosol Performax

hydroxyethylcellulose, a breakthrough paint thickening technology, at the ChinaCoat 2012. Natrosol Performax is comprised of
a range of hydroxyethylcellulose thickeners that delivers process
flexibility and quality control to paint manufacturers. This allows manufacturers to add HEC in dry form at any point of the
manufacturing process, eliminating extra process steps like the
preparation of pre-slurries or dissolutions of HEC, saving operational costs, according to the company.
Natrosol Performax thickeners enhance paint quality and preserve critical performance characteristics, such as efficient thickening, stability, color compatibility and sag resistance. CW
Celeritas unveils high-performance grades of

organophilic clays for paints and coatings
Celeritas Chemicals has introduced three new high-performance
grades of organophilic clays specifically designed for the paint
and coatings industry. CELCHEM 31743-09, 31744-09 and
31745-09 are organoclays for solvent-based systems of low to
medium polarity. According to the company, they offer the following advantages for paint and coatings formulators: high
gelling efficiency over low to medium polarity organic liquids,easy incorporation and consistent in rheology and
thixotropy development and excellent sag resistance.
Union Process Circulation Attritor used for

production scale biomass project pilot plant
Union Process, Inc.s Q-25 Circulation Attritor is being used in a
pilot plant environment to validate a production process for
waste material to be utilized as a break-though green alternative energy resource.
November 2012
Coatings World | 43
People
AkzoNobel announces leadership changes
AkzoNobel announced that the supervisory board and board member Leif
Darner have mutually agreed that he will
step down from the board of management at the 2013 Annual General Meeting in April. Conrad Keijzer, currently
managing director of AkzoNobel Industrial Coatings, will succeed Leif Darner
in his responsibilities for Performance
Coatings. Keijzer will join the executive
committee on January 1, 2013.
Darner has had an extensive and successful career at AkzoNobel, joining the
company in 1998 when Courtaulds became part of the company. He was appointed business unit manager of
AkzoNobel Marine and Protective Coatings in 1999, a position he held until
2004, when he was appointed to the
board of management as member responsible for Chemicals. In May 2008,
he assumed responsibility for the Performance Coatings business area.
In addition, Werner Fuhrmann, cur-
rently executive committee member responsible for supply chain and sourcing,
and presently also responsible for the
Specialty Chemicals business area on an
interim basis, will officially become the
executive committee member responsible
for Specialty Chemicals.
Fuhrmann started his career in the
field of finance and he was appointed
general manager of Chelates and Sulphur Products in 2000 before becoming
managing director of Industrial Chemicals in 2005, a position he held until taking on his current role as an executive
committee member in 2011.
ipated that he will return to work sometime around year-end.

The companys temporary arrangements to accommodate Bchners absence will remain in place. CFO Keith
Nichols will continue to be the first
point of contact and coordinator for the
executive committee, while Antony
Burgmans, member of the supervisory
board, will remain on hand to offer advice and support to Nichols and the executive committee.
CEO Ton Bchner expected to

return to AkzoNobel year-end
Trust Chem Co. Ltd. (P.R. China) hired

Falko Orlowski as executive vice president marketing and sales U.S. Orlowski
has 20 years of experience in the organic
pigment and dispersion industry. He has
worked in a variety of positions at Clariant (Hoechst), including responsibility as
marketing and sales director for plastic
AkzoNobels supervisory board received

an update on the progress of CEO Ton
Bchners recovery. Following a supervisory board meeting, the company reported that medical specialists expect the
CEO to fully recover and that it is antic-
Coatings industry mourns Steve Guntner

Steve Guntner, a coatings industry veteran passed away September 28
after a brief illness. Steve, 63, was well known and regarded in the
coatings industry, with a career spanning more than 30 years.
Steve started his career in the mixing industry with Scott Turbine
Mixers in the 1980s.
Steve was such a good person. We always liked him, said Bill
Scott of Scott Turbine Mixers. He came to us as a graphics designer
to help us get our business started. He really got what a mixer was and
quickly moved to sales. He was perfect for the job; soft spoken, not
pushy. He became very knowledgeable in the process side of what we
do. We were learning together on how to grow my company. In fact,
I tried to hire him back about twelve years ago but he was dedicated
to running his own representative firm at the time.
Steve spent a decade at Hockmeyer Equipment Corp. from September 1991 to October 2001, where he concentrated primarily on sales
into Asia and the west coast of the United States. He was a trusted
friend, an astute professional and a gentleman, said Herman Hockmeyer of Hockmeyer Equipment Corp. We send our respects to his
family and wide network of friends, all of whom shall grieve his loss.
Most recently, Steve served as sales manager at Myers Engineering.
44 | Coatings World
Trust Chem names Orlowski

executive VP of marketing
and sales in the U.S.
Friends and colleagues remembered Steve for both his technical

knowledge and his wonderful personality.
Steve Guntner was one of this industrys leading experts on the
application of mixing and blending equipment, said Cary Buller, vice
president, Myers Engineering. Not only has our company lost a member who was a key team player, but the industry has been shorted his
talents. Steve left quite a mark on the industry and he will be remembered for a long time to come. Steve was an incredible team player
who worked well with customers and vendors. The people he worked
with will all miss him tremendously.
Steve Guntner was a wonderful person who was well liked throughout the entire industry, said JD Hodgson, order processing and traffic
manager at Myers Engineering. Steve was very knowledgeable and customers from around the world truly enjoyed working with him. Throughout the many years I worked with him he taught me a lot. He will be truly
missed.
I have worked with Steve in various places and times for over
twenty-five years, said Cathy Strahan of Myers Engineering. He
brought me into this industry as a rep for Hockmeyer and I brought him
to Myers as the sales manager. He was a constant source of guidance
and information. Interesting how the circle closed.
Steve is survived by his wife, Susan and two sons, Sam and Erik.
November 2012
Falko Orlowski
New chairman of the British

Coatings Federation
Industrial Coatings Council
appointed
At the British Coatings Federations
(BCF) meeting HMG Paints Ltd.s managing director, John Falder, was appointed chairman of the Industrial
Coatings Council of the BCF.
Falder has had an active role in the
BCF for 27 years and has been at the
forefront of a number of BCF projects,
including apprentice training schemes,
environmental and sustainability programs and a number of health and safety
initiatives. He has been managing director at HMG Paints for 20 years.
United Gilsonite Laboratories

hires new research associate
United Gilsonite Laboratories (UGL) has
appointed Blythe Elizabeth Golosky research associate in the Research and Development Laboratory.
In her new role, Golosky will work in
new product development and product
improvement. Prior to joining UGL,
Golosky worked in a quality control position for Maid Rite Steak, responsible for
performing required government testing.
Freeman Technology makes

senior appointment in Asia
Pacific
Powder characterization company Freeman Technology of Tewkesbury, UK, has
announced significant expansion into Asia
with the appointment of Nishil Malde as
general manager for Asia Pacific.
Malde, who joined Freeman Technology in June 2012, is responsible for the
companys business in Asia Pacific, providing support for distribution partners
November 2012
in the region. He brings extensive sales

and channel management experience in
international markets, as well as technical expertise and understanding of a
wide variety of materials testing methodologies and applications.
Also supporting the establishment of
the FT4 Powder Rheometer in China is
material scientist and product manager
People
and special applications in Europe, and

prior, coatings in
North America.
The addition of
Orlowski is in line
with Trust Chems
global strategy to
further strengthen its
position in North
America.
for China, Xiaowei Fu, who will

be based in Shanghai. Fu is moving back to China from the UK,
having already worked for Freeman Technology for five years. Customers
in China will benefit from his experience
with the FT4 Powder Rheometer and
wealth of powder characterization expertise, according to the company. CW
T
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Coatings World | 45
Meetings
CHINACOAT2012 is in Guangzhou,
China Nov. 28-30
November 13 - 16
Greenbuild 2012
San Francisco, CA, United States
U.S. Green Building Council
800-795-1747
www.greenbuildexpo.org
info@greenbuildexpo.org
November 20
Paint & Coatings Basics
Hampton, Middlesex, United Kingdom
PRA
Elisabeth Brown
+44 (0)20 8487 0815
www.pra-world.com
e.brown@pra-world.com
November 27 - 29
Radiation Curing Technology
Hampton, Middlesex, UK
PRA, Elisabeth Brown
+44 (0)20 8487 0815
www.pra-world.com
November 27 - 28
Parquet & Furniture Coatings
Berlin, Germany
Vincentz Network, Amanda Beyer
+49 (511) 99 10 - 270
www.european-coatings.com
amanda.beyer@vincentz.net
November 27 - 29, 2012
Radiation Curing Technology
Hampton, Middlesex, UK
PRA, Elisabeth Brown
+44 (0)20 8487 0815
www.pra-world.com
November 28 - 30
CHINACOAT2012
Guangzhou, China
Sinostar Int'l Ltd.,
852 2865 0062
www.chinacoat.net
info@sinostar-intl.com.hk
46 | Coatings World
November 28 - December 1, 2012

Workshop on Marine Antifouling
Performance Evaluation
Tuticorin, India
Jonathan Matias, Poseidon Sciences
646-251-1661
www.poseidonsciences.com
jrmatias@poseidonsciences.com
2013
January 28-30
The Coatings Summit
Brussels, Belgium
+49 (511) 99 10 - 270
www.coatings-summit.com
February 4-8
Waterborne 2013
New Orleans, LA, United States
Melanie Heusser
www.usm.edu/waterborne
waterborne@usm.edu
February 5-8
World of Concrete
Las Vegas, NV, United States
Tom Cindrick
www.worldofconcrete.com
tcindric@HanleyWood.com
February 11 - 15
Polymers and Coatings Introductory
Short Course
California Polytechnic State University,
San Luis Obispo, CA, United States
Ray Fernando
805-756-2395
rhfernando@calpoly.edu
www.polymerscoatings.calpoly.edu
February 26 - 27
uv.eb West 2013
Redondo Beach, CA, United States
RadTech
240-497-1242
www.uvebwest.com
March 3-6
PDCA 2013 Painting and
Decorating Expo
St. Louis, MO, United States
Painting and Decorating Contractors
of America
800-332-PDCA (7322)
www.pdca.org
March 19-21
European Coatings Show
Nuremberg, Germany
+49 (511) 99 10 - 270
www.european-coatings-show.com
March 25 -29
Basic Composition of Coatings
Missouri S&T Coatings Institute,
Rolla, MO, United States
Catherine Hancock
573-341-4419
coatings.mst.edu
cemv26@mst.edu
coatinsg@mst.edu
April 21 - 24
SSCT 2013 Annual Technical
Conference
Hyatt Regency Hotel, Sarasota, FL,
United States
Southern Society for Coatings
Technology
601-310-7687
www.ssct.org
April 29 - May 2
The Eastern Coatings Show (ECS)
Location: Atlantic City, NJ,
United States
Ann Fody, executive director, MNYCA
732-291-0168
www.mnyca.org
www.psct.org
www.nesct.org
fodyassociates@gmail.com
davewhite@heubachcolor.com CW
November 2012
Classifieds
Blades
Employment Opportunities
Stainless IT
Stainless ITT
CONN Blades
The
Most Efficient & Aggressive Available
UHMW Poly
www.connblade.com
(814) 723-7980
WWW.COATINGS WORLD.COM
CHEMIST (work in Newburgh, NY area) Supervise lab; conduct and supervise all
development projects; research & develop
automotive paint & clears based on new
emerging technology & market need;
perform dispersion of organic & inorganic
pigments; optimize & construct the paint
formula using Sage PFW ERP software;
perform quality control using Minolta spectrophotometer, viscosity measurement using brookfield, stormer viscometer & Zahn
cup as well as measurement of PH using PH
meter; spray finished paint; & support paint
manufacturing processes & implement cost
saving programs. Reqs. Masters (or foreign
educ. equiv.) in related field of study + 12
mos. relev. exp. Will accept equally suitable
comb. of educ. training &/or exp. qualifying applicant to perform job duties. Send
resume to: Matthew Panuska, VP,
Coventry Coatings Corp., 89 Taft Ave.,
Newburgh, NY 12550. EOE
Products & Services
Equipment for Sale
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Many sizes in stock
Ross will beat any major manufacturers quote!
1-800-243-ROSS
USA Tel: 631-234-0500 Fax: 631-234-0691
www.highshearmixers.com
November 2012
Coatings World | 47
Classifieds
Products & Services
Hainan Zhongxin
Chemical Co., Ltd.
Since 19955, we ffoocus on
C y c l o a l i p h a t i c E po x y R es i n
(Equivaleent to ERL4221,CEL4221,UVR6110)
Visit us on www.zxchem .com.cn
www.tetrachem .com.cn (plant)
Mail to sales@zxchem .com.cn
Tel:+86-8898-36625599(HQ)/+86 -21-54265599(SH)
Coatings World
For info on placing classied ads please contact
Patty Ivanov
Phone: 631-642-2048 Fax: 631-473-5694
patty@rodpub.com
48 | Coatings World
November 2012
Advertising Index
Company Name
Page
Phone
Fax
Website
BASF Corporation............................................13 ........................800-231-7868........................................................................................www.basf.com

Blairgowrie Associates LLC.............................41 ........................602-539-2683.............................................................www.blairgowrieassociates.com
Buhler ...............................................................25 ........................512-466-8005.....................................................................www.buhlergroup.com/ink
BYK USA Inc.....................................................4 .........................203-265-2086 ...................203-284-9158..............................................www.byk.com
Chemark Consulting ........................................43 ........................910-692-2492 ...................910-692-2523 .......................www.chemarkconsulting.net
Clariant International Ltd ................................11 ........................704-331-7000 ..................................................................................www.clariant.com
Conn & Company ...........................................45 ........................814-723-7980 ...................814-723-8502 ...................................www.connblade.com
Cytec Industries.............................................21, 23 .....................800-652-6013 ......................................................................................www.cytec.com
Eastman Chemical Company ............................7........................800-EASTMAN................................................................................www.eastman.com
Evonik Industries ..........................................Cov 2......................800-367-4857....................................................................................www.evonik.com
Evonik Industries..............................................17 ........................732-981-5346 ...........................................................................................www.tego.us
Evonik Industries AG .......................................29 ....................................................................................................................................www.aerosil.com
Hebei Chida Manufacture and Trade Co. Ltd....19 .....................86-311-86219861 ...............................................................................www.enchida.com
Heubach Ltd......................................................9 ........................800-HEUBACH..................215-736-2249...............................www.heubachcolor.com
Mack Brooks Exhibitions.................................35 ........................781-791-5011.................................................................................www.ice-x-use.com
Munzing ........................................................Cov 4......................973-279-1306.................................................................................www.munzing.com
Omnova Solutions.............................................3 .........................330-869-4200 .................................................................................www.omnova.com
Wacker Chemical Corporation.........................15 ........................517-264-8790 ...................517-264-8137 .................www.wacker.com/interior-paints
Statement of Ownership Management and Circulation

C
Coatings World
Monthly
0 0 0 1
12
70 Hilltop Rd., 3rd Floor, Ramsey, Bergen County, NJ 07446-1150

70 Hilltop Rd., 3rd Floor, Ramsey, NJ 07446-1150
September 2012
Coatings World
8 0 2 6 September 26, 2012
15740
$75.00
Joe DiMaulo
14304
201-825-2552
C. Dale Pritchett, 70 Hilltop Rd., Ramsey, NJ 07446
14313
Tim Wright, 70 Hilltop Rd., Ramsey, NJ 07446
16000
14830
11
4833
19147
14841
20298
Rodman Publishing Corp.
70 Hilltop Rd., Ramsey, NJ 07446-1150
James R. Zilenziger
70 Hilltop Rd., Ramsey, NJ

Rodman J. Zilenziger, Jr
Claire R. Zilenziger
Katherine M. Zilenziger
Anna G. Zilenziger
70 Hilltop Rd., Ramsey, NJ 07446-1150
1151
872
15464
15713
15740
16000
1151
07446-1150
07446-1150
07446-1150
07446-1150
276
92.6%
20694
95.8
872
287
94.5%
November 2012
Audience Development Manager
November 2012
94.3%
4981
19822
9/26/2012
Coatings World | 49
Final Coat
BASFs R-M automotive coatings used on

winning truck at the International Auto Show
VECO showed off its Dakar rally-winning truck at the 64th

International Auto Show (IAA) Commercial Vehicles in
Hanover, Germany. The truck was painted with Graphite HD,
a paint line produced by BASFs premium R-M brand specifically
for commercial vehicles.
The IAA Commercial Vehicles is a leading trade show for
mobility, transportation and logistics and is therefore a key platform for R-M. The brand provides a full range of paint systems
for manufacturers of commercial and transportation vehicles.
R-M announced an extension to its involvement as a technical

sponsor of the Petronas de Rooy IVECO team. The team
achieved a double victory in the 2012 Dakar rally.
The Dakar rally is an outstanding opportunity to showcase
the advantages of our commercial vehicle technologies. We have
found a very strong and professional partner in IVECO, said
Oliver Birk, head of commercial transport solutions business development, BASF. CW
The Dakar truck was coated with the R-M Graphite HD refinishing paint system. Specially developed for commercial vehicles, this system is
extremely durable and comprises more than 50,000 colors, according to BASF.
50 | Coatings World
November 2012

Coatings Word November 2012

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www.evonik.

We look forward to developing

We can protect ships hulls from biofouling, and much

We are thinking about the

November 2012 Vol. 17, No. 11

36 The Adhesives and

Business Corner ..........................................................28

Index to Companies ....................8

How Does Your Company Approach Decisions and Rate

Fresh Paint ................................10

New Products ..........................22

ou may have noticed a few changes to the masthead of the November

Kerry Pianoforte kpianoforte@rodpub.com

BASFs refinish products on display at SEMA

BASF Automotive Refinish Solutions unveiled restyled vehicles, hosted autograph

BASF to partially acquire

tion of parts of Ciechs global TDI

duction facility of Ciechs subsidiary in

AkzoNobel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 22, 24

Valspar announces expansion of

The Valspar Corporation has announced

cer of Valspar. We will devote more resources toward developing differentiated

PPG Industries releases its

While white retained the leading spot as

45% of respondents said they would

AkzoNobel reveals Indigo

Indigo Night is a stunning color

exterior wood loves the sun

= registered trademark of BASF Corporation

or printing their own fabrics. This

The Art of Understanding

For more information and to download

PPG to acquire Spraylat

Gliddens Indigo Blue was named Color of the Year by AkzoNobel.

CREATING TOMORROWS SOLUTIONS

MAKE THE MOVE

vice, metal office furniture and

DuPont Performance Coatings

The Sherwin-Williams Company, maker

Sixty finalists named in PQIs

ACA holds Marine Coatings and Additives Conferences in Baltimore

painted places in America.

ciency and sustainability by setting the

The purpose of the Paint Quality

home, building or exterior structure.

Kelly-Moore California stores

Matrix System signs for second

20 gallons of unwanted paint at a time,

Marketing manager said. The

DSM increases capacity for

PPG patents aqueous coating

Ferro patents special effect

Eastman Chemical patents

of the residues of isophthalic acid and

SDC Coatings patents

hydrolyze the at least one of the epoxy

Bostik patents moisture

Kusumoto Chemicals patents

Kansai paint patents waterbased primer

Kansai Paint Co. has been awarded a

parting defoaming property to a baking

Protect the natural beauty of

acrylics, alkyds and urethanes

alkyd systems. RESYDROL AY

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