VINAMILK YOGHURT

I.

Introduction

II.
Vinamilk corporation- Dng
- 1976: vinamilk company was founded.
- 2007: ranked 15th among the 200 largest company in VN
Became the biggest dairy company in VN.
- 2010: it was the first company in VN which was selected in top 200 performing
small and mid- sized companies with annual revenue under 1 billion $.
- Products: condensed milk, powdered milk, fresh milk, soya milk, yogurt, ice
cream, cheese, fruit juice, coffee and other products derived from milk.
III. Vinamilk Yoghurt
1.Introduce
- 1991: yoghurt was launched in VN market and became one of the leading products
of vinamilks company.
- Vinamilk yoghurt is a dairy product produced by bacterial fermentation of milk.
- Many customers choose vinamilk yoghurt is our favorites yoghurt.
- It provide nutrients to make all of your days beautifully.
- There are many kind of vinamilk yoghurt: sweetened yoghurt, unsweetened
yoghurt, fruit flavored yoghurt, probi yoghurt, susu yoghurt.
2. Dimesions and price
- Vinamilk yoghurt was designed with small form, convenient and clean.
- Its 5cm in height.
- Its more or less cube in shape.
- Its 100 mg heavy.
- Lid of yoghurt can opened easily.
- The price of it is around 4000-5000VND, which is appropriate for income.
- You can take it go out in picnic or party.
- Now, vinamilk company has created new designs to attract customers.
IV. Products
1. Sweetened yoghurt
- Its manufactured in- line with the latest European technology to bring nutritious
products of the best quality to the market.
- Its a suitable product for people at all ages.
- With fatty flavor from fresh milk, sweetened yoghurt provide abundant energy for
your health when you are tired or stressful
-

2. Probi yoghurt
Its new product and launched in 2010

Added with Probiotic to help enhance immunity,

common diseases and provide energy
Good for developing of children

healthy

body,

avoid

3.Fruit flavored yoghurt

Its a special product for children and women.
You have many choice with different flavor such as strawberry yoghurt, aloe vera
yoghurt, orange yoghurt
With strawberry yoghurt, you can fell sweet flavor like fresh trawberries.
Meanwhile Selenium in Aloe Vera yoghurt contributes to preventing the aging of
skin, give you a beautiful skin.
4. Unsweetened yoghurt
Its made from special kefir yeast to help reduce cholesterol, reduce stress.
Stimulate the immune system.
Very appropriate for people with diabetes.

V-Distribution
The headquarter is located on 10 tan dao street, tan phu ward, district 7, HCM city.
The company has two distribution channels:
+) Distribution through traditional channels:
-

220 independent distributor and over 140000 points of sale.

Vinamilk has opened 14 showrooms products in large cities such as H Ni,
Nng, H ch minh

+) Distribution through modern channels (such as supermarkets, Metro ...).

- 5,000 agents and 140,000 thousand business retailers across country.
- In other direct distribution channels such as schools, hospitals, supermarkets ...
- Exported to overseas markets such as Australia, Cambodia, Iraq, Philippines

VI-Competitions & Advertising

1. Competition:
Main competititors are moc chau yoghurt, netsle yoghurt, bavi yoghurt, wel yo
yoghurt, monte yoghurt
However, vinamilk yoghurt is the most popular product in VN market.

2. Advertising:
Create famous slogan: for your health and beauty.
Vinamilk use all forms of media advertising such as newspaper, TV, broadcasting,
outdoor advertising
Vinamilk company has launched advertising with funny photos.