Script for print advertisement for Baranrdos;

Slide 1 Campaign proposal:

My target audience: Target audience: The target audience is going to be for

young adults this is because young people do not like to spend money on
clothes and instead they like to spend it on going out with friends. The age
for my advertisement is going to be 20 25 female.

Campaign message: Looking good for little money.

Launch date: It will be the 1st October this is because the clothing which
is going to be modelled for autumn clothing.
1st October Advert 1: Newspaper and magazine advertisement for 3
weeks:
22nd October Advert 2: Billboard advertisement for 2 weeks:
7th November Advert 3: Newspapers and magazines for 3 weeks:
27th November Advert 4: Buses and Bus stops for 2 weeks:

Location of advertisements:
1st October Advert 1 and Advert 3: Newspapers and magazines.
22ND October Advert 2: The billboards will be located outside
supermarkets, universities, clubs, pubs and bus stops. This is
because these are all locations where young adults visit quite
frequently.
27th November Advert 4: Advertisements will also be located on
buses and bus stops this is because this where quite frequently this
is because young adults normally use this location to travel.

Newspapers:

The sun
Daily star
I
Daily Mirror
Magazines:

Heat
Women's weekly

This applies to my advertisement because I cannot mislead customers a

stray with false clothing or any misleading about the product or the model
who could be more than 25 this means I will have to prove it. Also m
clothing has to do what it says or the advertisement will be taken down
my advertisement standards authority so this is why this particular rule
must follow my print advertisement campaign and the strict regulations
set by CAP and NSA.
Plans for campaign: slide 2

Slogan:
They deserve to be clothed: The slogan will be located on the top right
hand corner on all of my advertisements including portraits and
landscape advertisements.

Typography:
Castellar: Used for my slogan not very professional but unique this is
because its a very different type of font compared to others.

Segoe UI Semi bold: Professional and unique used for my main text on the
advertisements.

Images:
Advert 1 For this advert there will be the font of Segoe UI semi bold. The
slogan font will be Castellar this is because it looks professionals and this
signifies of what the barnardos advertisements is about. The clothing
material will be for outside winter clothing so the colour will be very
natural.
Advert 2 For this particular advert the advert will have Segoe UI Semi
bold for the text. This advert will be landscape the clothing that this advert
will be using will be more of an indoor winter clothing for younger adults
there will be no intellectual property rights broken with this ad because
there will be no other company logo shown.

Advert 3 Advert 3 will be outside the clothing a coat will be used in this
advert to tell people that they can keep dry for not a lot during the cold
autumn months.

Advert 4 Advert 4will be inside it will have the font of Segoe UI semi bold
which is the same as the others. The clothing will be used will be inside
autumn clothing material.

Colour scheme:
The colour scheme will be green, black and brown and other dark dull
colours some of these colours have connotations with Barnardos this is
show professionalism in the advert also there will be natural light because
the advert is going to be located outside. Inside the colours will be lighter.
The backgrounds for every advert will be different this is because I want to
show a diverse range of scenarios which hopefully should grab their
attention. The backgrounds will suit the different environments that the
photographs are being taken. Outside will be outside colours but with a
winter tone to it. On the other hand the inside photographs will have
brighter with a seasonal touch to it such as blue and red.

Slide 3:
Image 1:
Image 1 is a portrait image of outdoor clothing in this image there will be a
model wearing a jumper , scarf , black shoes and black pants . This image will be
located outside.
Image 2:
Image 2 is a landscape image where the model is wearing indoor autumn
clothing jacket, tights and a dress. This image is located inside.

Image 3:
Image 3 is another landscape image but this time my model is located outdoor
wearing a coat and black pants with a black and white striped shirt.
Image 4:
Lastly image 4 is an indoor portrait image and the model is wearing a t shirt
and a pair of jeans. This image is going to be located inside.

Side 4:

Date of photo-shoot
th
17 January 2014:
Deadline for production 25th January 2014
Budget The budget for my Barnardos print adverts will be cheap
this is because the college will provide most of the materials for my
advert.