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How does an organization achieve success and remain successful? is a critical question for every
organization. Strategic management answers to this question. Strategic Management makes or breaks an
organization. Taking business firm as a model, the Strategic Management course discusses environmental
factors, strategy formulation and implementation from a organization-wide standpoint and emphasizes
integration of knowledge and approaches across functional areas. The course is designed to help students
learn the managerial task of crafting, implementing, monitoring and evaluating strategies by SBU/single
business, diversified and multinational firms. It will require them to apply what they have learned in their
business courses. The students are advised to come prepared with adequate knowledge of strategies of
functional areas Marketing, Finance, Operations and HRM.
Course objective:
The course aims at developing strategic thinking and orientation of the students by familiarising them with the
concept and process of strategic management, enhancing their analytical, integration and synthesizing
ability, improving their problem-solving & decision-making skill and developing their communication skill.
Learning Outcomes
On completion of the course, the students should be able to :
a. explain and illustrate concept and process of Strategic Management
b. analyse internal and external environment of a firm using SWOT and SFAS Matrix
c. generate strategic options by using TOWS Matrix
d. formulate Business, Corporate and functional strategies analysing the information given in cases.
e. prepare plan for execution of the strategies
f. draw up organization chart following strategic organization design
g. understand and explain strategic leadership
g. . use techniques for evaluation and control of strategies.
Target Group
The course is meant for senior BBA students who have completed at least 90 credit hours and all functional

Teaching-Learning Methods:
Lecture-discussion method will be used to explain concepts and theories. Cases will be used for developing the
students analytical, problem solving and decision-making skills. Films, exercises and
report on industry/company will be used for translation of learning into application. Top executives will be invited as
Guest Speakers to share their strategic management experience. The students are strongly recommended to
participate in presentation and class discussion as these will help them develop their communication skill, which is
one of the most important aspects of todays managerial skills.
Jones, Thomas and Hill, W.T . Theories of Strategic Management, Latest edition, Chicago : McGraw-Hill& Irwin
1. Wheelen, Thomas L. and Hunger, J. Davis, Strategic Management and Business Policy , 12th Edition,2010, New
Jersey: Pearson. (W &H)
2. Thompson Jr, Arthur A. & Strickland III, A.J. Strategic Management: Concepts & Cases : latest edition, Chicago :

McGraw-Hill& Irwin.
3. Henry, Anthony E, Understanding Strategic Management ,2011, Oxford, UK, Oxford University Press
In addition, readings, cases and reference materials will be prescribed from time to time.
Performance Evaluation and Grading:
The performance of the students will be measured and evaluated by the following:
1. Case analysis & Report
12.5 x 4 = 50
2. Industry /Company Report
12.5 x 4 = 50
3. Class attendance & participation
10 x 4 = 40
4. Quizzes
15 x 4 = 60
5. 1st Mid term exam
15 x 4 = 60
6. 2 Mid term exam.
15 x 4 = 60
7. Final exam
20 x 4 = 80
100 x 4 = 400
1. Case Analysis : One case will be assigned to two groups each consisting of four to five students - for analysis,
report writing and presentation in the class. Every student is required to analyse the case at home, appear at the quiz
on the case and participate in class discussion on the case. Report will carry 30 points, PP slides 10 points and
presentation will carry 10 points.
2. Industry / Company Report: One industry/ company per group of four to five members will be assigned. Each
group will collect data, process and analyse data, write and submit the report and present it in the class for
discussion. Report will carry 40 points, PP slides 5 points and presentation will carry 5 points. Each group will be
allowed three weeks for data collection and report writing.
3. Class attendance and Participation
Attendance in class is compulsory and a student will earn one mark for each presence above 20 classes and lose
one mark for each absence from 20 classes up to 4 absences. Students attending less than 16 classes will be
automatically dropped from the course. Late attendance will earn 50% attendance. Attendance rules will be
strictly followed. A student remaining absent in a class must apply to the course teacher giving reasons for absence
with evidence. This will not reduce his penalty for absence but if the application is accepted, s/he will get an
opportunity for taking a make up of a missed exam./assignment etc. If you are not present in a class, you will also
lose the opportunity to participate in the class discussion which carries 10 marks.
4. Quizzes : Quizzes will be taken on cases and text chapters. Five quizzes will be held out of which best 4 will be
counted for grading. Each quiz will be of 10 points.
5, 6 & 7 Exams. : Exam questions will be based on the information presented in classes as well as the information
in the text, cases and the readings. The Final exam. will include a comprehensive case for 20 points(5%) .
Marks earned in each item of evaluation will be cumulated, marks of all items will be aggregated and grades will be
assigned as per uni Grading System.
Basic Rules
1. Course Calendar : The topics, schedule, sequence and chapter references may change. It is your responsibility
to be aware of any and all changes in the course calendar.
2. Assignment/Report Due date

Assignment/Report Due Date will be announced in the class. Your assignment / report must be submitted by the
time and date it is due to avoid late penalty. Penalty for first delay day will be one point and it will double
every day. Please note that due date, time and penalties will be strictly enforced.
3. Make up/ Improvement of tests/exams/assignments etc. : Make up of missed exam. is allowed only upon
accepted application. As soon as you know that you will not be able to sit for the exam. , or submit the report on
scheduled date, or if you miss the schedule for unforeseen reason, contact the Course Teacher with a written
application supported by evidence in documents. Each exam, quiz or assignment is final. There will be no
improvement exam. If you perform poorly in an exam./ assignment, try to make it up by earning high score in
other exams/ assignments.
4. Unfairmeans : Study the relevant rules on Unfairmeans of the University. The rules will be strictly enforced.
5. Marks and Grade Announcement: Students will be shown marked quiz paper, exam scripts, reports etc. and
marks earned in each evaluation item. Each student should keep a record of marks earned and shall check with
the marks sheet circulated by the Course Teacher before the final exam. Any discrepancy must be reported
immediately. Except showing the final exam script, I shall not announce the final grade. The students have
to know it from the Registrars Office.

6. Appeal for score/grade correction : Appeal for correction of scores of any quiz, exam. or report must be made
within a week from the date of announcing the score. Appeal for correction of scores of final exam or final
report and for correction of grade of the current semester must be made within two weeks of beginning of the
next semester. Appeal may be submitted verbally or in writing during consultation hour of the Professor but not
by phone, email or SMS.

7. Grievance : If you have any grievance regarding the course, teaching, teacher or grading , you should first
meet the Course Teacher to resolve the issue. In case you are not satisfied with his decision, you may contact
the Dean, School of Business.

Course Schedule
Class #

Strategic Management : Concepts and Business Model

Jones & Hill

Ch. 1

Strategic Management Process

How to analyze Strategic Mgt. cases ?
External Environment Analysis
Demo Case :
Competitive Environment Analysis
Internal Environment Analysis
Quiz # 1
Case # 1: Report presentation
Assessing Organizational Performance
Functional Level Strategies
Mid-Term exam. 1
Business Level Strategy I
Business Level Strategy II
Quiz # 2
Case #2: Report presentation
Corporate Level Strategy I
Corporate Level Strategy II
Global Strategy
Quiz # 3
Case #3: Report presentation
Organizational Systems & Process
Mid-Term exam. 2
Strategic Leadership

Ch. 1
Ch. 2
Quiz & Discussion
Ch. 2
Ch. 3
Ch. 4
Ch. 5
Ch. 6
Ch. 9
Ch. 10
Ch. 8
Ch. 12
Hand out


Film on Organization Design/

Strategic control
Quiz # 4
Case #4: Report presentation
Presentation by a Strategic Manager(Guest Speaker)
Corporate Governance
Presentation on Industry Reports & Company Report: Groups 1 --3
Corporate Governance & CSR
Case No. 5
: Quiz# 5 and Report presentation
Corporate Governance & Ethics
Presentation on Industry Reports & Company Report: Groups 4-6
Presentation on Industry Reports & Company Report: Groups 7-8
Exam. on comprehensive case
Final exam

Ch. 12

Ch. 11
Ch. 11
Ch. 11